Castello del Trebbio

What Castello del Trebbio does

Castello del Trebbio is a Biointegrale®-certified winery and agritourism estate located in Pontassieve, in the Chianti Rufina appellation of Tuscany, Italy. The property encompasses 350 hectares, including 100 hectares of vineyards, 74 hectares of olive groves with approximately 10,000 trees, forests, and agritourism infrastructure. Wine production centers on ten labels spanning Chianti Rufina DOCG Riserva, Chianti Superiore DOCG, single-vineyard Sangiovese (Lastricato Terraelectae vinified in terracotta amphorae), IGT reds and whites, a Metodo Classico sparkling wine, a no-sulfites Ciliegiolo e Canaiolo, Vin Santo, and Grappa, alongside extra virgin olive oil from on-site pressing, saffron, ancient grains, and a cosmetics line (I Naturali) developed with the University of Florence using agricultural byproducts.

The business operates an integrated multi-revenue model across direct-to-consumer wine sales, agritourism accommodations (two villas and multiple apartments with three swimming pools), an on-site restaurant (La Sosta del Gusto, operating since 2006), paid enotourism experiences (cellar tours, cooking classes, vertical tastings, harvest participation at €35–€145 per person), and full-service wedding and private event hosting. All sales occur through company-owned channels — Farm Shop, the online storefront at shop.famigliacasadei.it, direct booking — with no third-party distributors identified. The company is part of the Famiglia Casadei group, which also includes Tenuta Casadei in Maremma and Tenuta Olianas in Sardinia, and is led by Anna Baj Macario and Stefano Casadei, founder of the group.

The customer base is fragmented B2C: wine and food tourists, agritourism guests, wedding hosts, individual wine buyers, and gourmet food enthusiasts. Marketing relies on a multilingual website (Italian, English, German), social media integration, email/newsletter, and the experiential marketing function of the enotourism program itself. The team is approximately 16 employees. The property's history extends to before the 12th century and is associated with the Pazzi family's 1478 conspiracy against the Medici, providing an irreplicable heritage narrative underpinning the brand.

Name

Castello del Trebbio

Legal name

Castello del Trebbio

Website

https://castellodeltrebbio.it

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery and Agritourism

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Craft Distilleries & Microdistilleries (THAFALAH)

Keywords

• Organic wine production
• Agritourism accommodations
• Olive oil production
• Wine tourism experiences
• Tuscan estate hospitality

Headquarters

HQ city

Pontassieve

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of wines including Chianti Rufina DOCG Riserva, Chianti Superiore DOCG, IGT wines (Pazzesco, De' Pazzi, Congiura, Ciliegiolo e Canaiolo), sparkling wines (Metodo Classico), Vin Santo, and Grappa. Sales through on-site Farm Shop, online shop (shop.famigliacasadei.it), and restaurant.
2. Agritourism Accommodations: Rental of villas (Villa Pergola with 11+2 beds, Villa Faltignano with 14 beds), apartments (Pergola Fienile, Faltignano Fienile, Panicale di Sopra, Panicale fienile, Panicale di Sotto, Spalavento Eolo, Spalavento Scirocco, Casa Guardia), and rooms. Swimming pool access included.
3. Restaurant La Sosta del Gusto: Restaurant operations serving products from the estate including wines, olive oil, saffron, farro, and ancient grains. Operating since 2006.
4. Enotourism and Experiences: Paid experiences including cellar tours (35€-84€ per person), cooking classes (110€-145€ per person), olive oil tastings, harvest experiences, and vertical tastings.
5. Wedding and Event Hosting: Custom wedding receptions and events at the castle and restaurant, including full-service catering, floral arrangements, and makeup services.
6. Agricultural Products: Extra virgin olive oil, ancient grains, saffron, jam, and other food products sold through Farm Shop and Club.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Castello del Trebbio is a Biointegrale-certified Tuscan estate that produces and directly sells estate-grown wines, extra virgin olive oil, cosmetics, and food products while operating an on-site agriturismo with villa/apartment rentals, a restaurant (La Sosta del Gusto), wine tastings, cooking classes, wedding hosting, and seasonal harvest experiences.

Product overview

Castello del Trebbio is a Biointegrale-certified winery and agritourism estate in the Chianti Rufina region of Tuscany. The portfolio centers on wine production featuring ten distinct DOCG and IGT wines including Chianti Rufina Riserva, single-vineyard offerings (Lastricato Terraelectae, Pazzesco), sparkling Metodo Classico, white Congiura, no-sulfites Ciliegiolo e Canaiolo, De' Pazzi blend, Vin Santo, and Grappa. Beyond wine, the estate produces Extra Vergine Olive Oil across 74 hectares, a cosmetic line (I Naturali) utilizing agricultural byproducts, and food products (I Puri) including ancient grains, saffron, jams, and flavored oils. The agriturismo component offers villa and apartment accommodations with swimming pools, wine tourism experiences (tastings, cellar tours), cooking classes, a restaurant (La Sosta del Gusto), wedding services, and seasonal harvest activities. All products are produced under the Biointegrale philosophy employing biodynamic practices, renewable energy, and biodiversity preservation.

Differentiator

Problem solved

Functional benefit

Brands

• I Naturali: Biointegrale cosmetic line launched in 2015 in collaboration with the University of Florence, using noble waste from wine and olive oil production including grape seeds and olive pomace.
• I Puri
• La Sosta del Gusto

Products and services

• Chianti Rufina Riserva DOCG Chianti Rufina Riserva produced from 90% Sangiovese and 10% Merlot/Syrah, aged 20+ months in oak barrels. Sold directly through the Farm Shop and online shop to individual consumers and restaurants.
• Vigneto Lastricato Terraelectae Single-vineyard Chianti Rufina DOCG Riserva from 100% Sangiovese, vinified in terracotta amphorae and aged 30 months in oak; a flagship premium red with aging potential exceeding 20 years.
• Pazzesco IGT Toscana Rosso from a single vineyard, 100% Merlot, aged 18–20 months in new barriques; a single-vineyard premium red named after the Pazzi family.
• Spumante Metodo Classico Classic-method sparkling wine (spumante) from 70% Chardonnay and 30% Trebbiano, aged 30 months on lees.
• Congiura IGT Toscana Bianco white blend of Pinot Grigio (50%), Riesling (40%), and Manzoni Bianco (10%).
• Ciliegiolo e Canaiolo (Senza Solfiti) Toscana IGT red wine made from 50% Ciliegiolo and 50% Canaiolo, produced without added sulfites.
• Chianti Superiore DOCG DOCG Chianti Superiore from 85% Sangiovese with 15% Canaiolo and Ciliegiolo, aged 6 months in oak; ~180,000 bottles/year from ~30 hectares.
• De' Pazzi Toscana IGT Rosso blend of 60% Sangiovese, 20% Syrah, and 20% Merlot, aged 18 months in tonneaux and barriques.
• Vin Santo del Chianti DOC Vin Santo del Chianti DOC from 70% Trebbiano and 30% Malvasia, aged 5 years in caratelli; aging capacity over 30 years.
• Grappa del Chianti Grappa del Chianti distilled from Sangiovese pomace, aged 6–12 months in stainless steel.
• Olio Extra Vergine di Oliva Estate extra virgin olive oil from approximately 10,000 Frantoio, Moraiolo, and Leccino trees across 74 hectares, pressed on-site at the estate's own olive mill immediately after harvest.
• I Naturali Cosmetici Biointegrale cosmetic line (face cream, body cream, hand cream, face serum) developed in collaboration with the University of Florence from estate grape seeds, olive pomace, rosemary, lavender, saffron, and amaranth.
• I Puri Prodotti Alimentari Food product line including ancient grains flour and pasta, spelt, saffron, jams, and flavored oils produced under Biointegrale methods.
• Zafferano delle Colline Fiorentine Saffron (Crocus sativus) grown on the Florentine hills, harvested by hand and sold as pure stigmas.
• Agriturismo Accommodation Farmstay accommodations including two villas (Villa Pergola 11+2 beds, Villa Faltignano 14 beds) and multiple apartments with three swimming pools, booked directly through the estate.
• Wine Tourism Experiences (Tastings and Cellar Tours) Wine tastings and cellar tours including Tour Cantine Storiche (35€), Tour Royal (65€), Privilege Tour (84€), Vertical Lastricato Tasting (min 6 people), and olive oil/balsamic degustation.
• Cooking Classes Hands-on Tuscan cooking classes: Mani in Pasta (110€/person, 3h pasta making), Masterchef Experience (145€/person, 4h multi-recipe), and Panificazione (sourdough, wood-fired oven, min 6).
• Ristorante La Sosta del Gusto On-site restaurant in a medieval building adjacent to the castle, serving Tuscan cuisine made with estate-produced wines, olive oil, saffron, farro, and ancient grains; operational since 2006.
• Wedding and Private Event Hosting Full-service wedding and private event hosting at the castle and restaurant, including catering, floral arrangements, makeup services, and on-site guest accommodations.
• Seasonal Harvest Experiences Seasonal hands-on harvest experiences: Olive Harvest (Nov–early Dec, min 8 people) and Vendemmia grape harvest (late Aug–early Oct) with farm participation and picnic.

Quantifiable outcome

• Wines with aging potential exceeding 20 years for premium reds (Chianti Rufina Riserva, Lastricato, Pazzesco)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of FlorencecoreStrategic or Co-development PartnerScientific collaboration for the development of I Naturali cosmetic line, utilizing waste products from wine and olive oil production along with plants grown on the estate. Partnership enables conversion of agricultural waste into high-value cosmetic products.
• Associazione Produttori Zafferano delle Colline FiorentineminorStrategic or Co-development PartnerAssociation of saffron producers from the Florentine hills. Castello del Trebbio is one of the founding members working to revive saffron cultivation in the region, which has historical roots dating back to the 1300s.
• Famiglia Casadei GroupcoreStrategic or Co-development PartnerParent company group including Tenuta Casadei (Suvereto, Maremma) and Tenuta Olianas (Sardinia). The group operates under the Biointegrale® philosophy and shares distribution channels, Farm Shop access, and marketing. Castello del Trebbio is led by Anna Baj Macario and husband Stefano Casadei, founder of the group.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Barone Ricasoli: Castello di Brolio-based Chianti Classico producer — one of the oldest wine estates in Italy, with castle, vineyards, hospitality, and museum. Closely comparable on heritage castle + wine + tourism positioning.
• Castello di Ama: Tuscan castle winery in Chianti Classico with vineyard, hospitality, and art-focused hospitality programming. Closely mirrors Castello del Trebbio's combination of historic estate, premium wine, and tourism-driven revenue.
• Castello di Volpaia: Organic Chianti Classico producer operating from a medieval borgo in Radda with winery, agriturismo accommodations, and restaurant. Directly comparable on historic estate + wine + hospitality model.
• Castello di Monsanto: Family-owned Chianti Classico estate with castle, vineyard, and traditional Tuscan winemaking. Comparable on heritage estate profile and premium Sangiovese-led portfolio in Tuscany.
• Castello di Meleto: Chianti Classico castle winery with vineyard, agriturismo, restaurant, and event hosting in Gaiole. Direct comparable on castle + wine + agriturismo + events model in Tuscany.
• Tenuta di Capezzana: Historic Tuscan estate in Carmignano producing Carmignano DOCG, olive oil, and vin santo, with on-site hospitality. Comparable on historic estate, biodynamic/organic farming, and multi-product DTC model.

Broad incumbents

• Ruffino: Large-scale Tuscan Chianti producer with wide distribution and hospitality at Tenuta di Greto. Comparable on Tuscan wine + estate experience but operates as a much larger commercial brand.
• Marchesi Antinori: Major Italian wine family with extensive Tuscan estates (Tignanello, Guado al Tasso). Overlaps on premium Tuscan wine production and hospitality but at significantly larger scale and broader portfolio.
• Marchesi de' Frescobaldi: Large Tuscan wine group with multiple estates including Castello Nipozzano and CastelGiocondo. Broader incumbent in the same region with hospitality at several sites, but at much greater scale.
• Castello Banfi: Major Tuscan (Brunello di Montalcino) estate combining winery, museum, restaurant, and enotourism at scale. Comparable on integrated wine + hospitality + food products but substantially larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/castellodeltrebbio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castello del Trebbio