Casual Designs Furniture
Casual Designs Furniture is a family-owned furniture retailer operating two showrooms on the Delmarva Peninsula, serving coastal residential and vacation-home buyers with multi-brand indoor and outdoor furniture, mattresses, custom upholstery, and complimentary in-house design services since 1965.
- Company typePrivate
- Founded1965
- HeadquartersBerlin, Maryland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Casual Designs Furniture does
Casual Designs Furniture is a privately held, family-owned furniture retailer founded in 1965 and headquartered in Berlin, Maryland. It operates two physical showroom locations — one in Selbyville, Delaware on Lighthouse Road and one in Berlin, Maryland on Route 50 (Ocean Gateway) — serving the Delmarva coastal corridor with contemporary indoor and outdoor furniture, mattresses, and home decor. The company carries a 29-brand assortment spanning American Woodcrafters, Bassett Mirror, Hooker, Liberty, North Cape, Universal Furniture, Sealy, Stearns & Foster, Tempur-Pedic, and others, organized across living room, dining room, bedroom, home office, entertainment, decor, mattress, and outdoor categories. A team of seven in-house designers provides complimentary interior design and staging services for residential and commercial customers.
The company's underlying technology stack is a standard e-commerce retail platform with proprietary front-end tools layered on top: a Custom Upholstery Design Center that lets customers configure sofas, chairs, loveseats, and sectionals with fabric and configuration options; a Room Planner that supports drag-and-drop furniture placement, structural element definition, measurement annotation, shopping list generation, and shareable plans across mobile and desktop; and a Mattress Finder that filters by type, size, and firmness. These tools feed into wishlist and account functionality, with marketing channels spanning an email newsletter, Facebook, Pinterest, Vimeo, in-store design services, and a Trending Wall content feature. The site is built on the Revalize e-commerce platform.
Casual Designs makes money almost entirely through one-time retail sales of furniture, mattresses, and decor, with no subscription, recurring, or licensing revenue streams disclosed. Pricing is quote-based rather than publicly listed, the company practices a best-value pricing posture with a price-match policy on comparable merchandise, and delivery and setup services are included. Customers are primarily Delmarva-region residential homeowners and vacation/second-home owners seeking coastal-themed furnishings; the company has no named enterprise accounts and no disclosed B2B revenue mix, making this a horizontally segmented, consumer-facing retail business.
Casual Designs Furniture firmographics
Firmographics- Name
- Casual Designs Furniture
- Legal name
- Casual Designs Furniture
- Website
- https://casualdesignsfurniture.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Casual Designs Furniture is a family-owned furniture retailer operating two showrooms on the Delmarva Peninsula, serving coastal residential and vacation-home buyers with multi-brand indoor and outdoor furniture, mattresses, custom upholstery, and complimentary in-house design services since 1965.
- Ownership category
- akta.pro rank
Casual Designs Furniture industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Home Furnishings Retailers (44912), Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro industry
- Interior Design ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
Keywords
Where Casual Designs Furniture is headquartered
LocationHeadquarters
- HQ city
- Berlin, Maryland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Casual Designs Furniture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Furniture Retail Sales: Direct sales of furniture products including living room, dining room, bedroom, home office, entertainment, outdoor furniture and decor items through two physical retail showroom locations and e-commerce website. Revenue generated from one-time product sales at retail prices with delivery and setup services offered.
- Custom Upholstery: Custom furniture orders where customers configure upholstery items (sofas, chairs, sectionals) with specific fabrics and configurations, typically at higher price points than standard inventory items.
- Mattress Sales: Sale of mattresses including Sealy, Stearns and Foster, and Tempur-Pedic brands through the store with various sizes and support levels available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Best Value Pricing - Quality merchandise at competitive prices with price matching |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Casual Designs Furniture product offering
Product offeringCore offering
Casual Designs Furniture is a family-owned furniture retailer selling indoor and outdoor coastal-inspired home furnishings across living room, dining, bedroom, home office, entertainment, decor, and mattress categories through two physical showrooms in Selbyville, DE and Berlin, MD, complemented by an e-commerce website. Offerings include custom upholstery configuration via a Design Center, an interactive Room Planner, a Mattress Finder tool, and complimentary in-house design consultation services staffed by a team of seven interior designers.
Product overview
Casual Designs Furniture operates as a traditional furniture retail company with two physical store locations in Selbyville, DE and Berlin, MD, offering a comprehensive product portfolio organized by room category. The core offerings span Living Room, Dining Room, Bedroom, Home Office, Entertainment, Decor, Mattresses, and Outdoor Furniture categories, featuring custom upholstery capabilities through an integrated Design Center platform. The Design Center provides customers with a Room Planner tool for virtual room layout creation and connects to an in-house design services team of seven professional interior designers. The company carries an extensive portfolio of 29 national furniture brands and offers additional services including financing options, clearance merchandise, and a trending products feature. The product ecosystem functions as a unified retail platform without modular architecture, combining physical showroom inventory with online browsing, favorites/wishlist functionality, and room planning tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture
- Dining Room Furniture
- Bedroom Furniture
- Home Office Furniture
- Entertainment Furniture
- Decor
- Mattresses
- Outdoor Furniture
- Custom Upholstery
- In-House Design Services
- Clearance Furniture
Companies that use Casual Designs Furniture
Customer profileSegments2 records
Ideal customer profiles1 record
Casual Designs Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Casual Designs Furniture partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SealycoreFeatured mattress brand sold at Casual Designs Furniture. Offers innerspring mattresses in various sizes (Twin to California King) and support levels. Part of the mattress finder tool.
- Stearns and FostercorePremium mattress brand featured in the mattress finder tool. Offers luxury mattresses in various sizes and support options.
- Tempur-PediccoreMemory foam mattress brand sold at Casual Designs. Featured in the mattress finder tool with various support level options.
- American WoodcrafterscoreAmerican manufacturer of bedroom, dining room, and living room furniture with coastal-themed collections like Beach Comber, Heritage Coast, and Cottage Traditions. 362+ items available.
- Bassett Mirror CompanycorePremium furniture, lighting, mirrors, and home accents brand. 1,556+ items available including furniture, home accents, kitchen items, and lighting across hundreds of collections.
- Hooker FurniturecoreQuality furniture brand offered at Casual Designs for living room, dining, and bedroom furnishings.
- North CapecoreOutdoor furniture specialist with 172+ items available at Casual Designs. Offers garden and patio furniture.
- Universal FurniturecoreCoastal Living by Universal and standard Universal Furniture brands. 29+ outdoor items plus extensive indoor furniture collections including The Escape collection.
- Best Home FurnishingscoreUpholstery specialist offering chairs, sofas, sectionals, loveseats, and recliners with 323+ items. Features custom order capabilities.
- Liberty FurniturecoreValue-focused furniture brand with bedroom, dining, and youth furniture. Featured in clearance section.
- UttermostminorHome decor and accent brand offering wall art, mirrors, lighting, and sculptures. 187+ outdoor decor items plus extensive indoor accessories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Casual Designs Furniture competitors and assessment
Company assessmentBroad incumbents
- Crate & Barrel: National premium home furnishings retailer offering furniture, d%C3%A9cor, and complimentary design services. Comparable on the design-forward, curated assortment model and custom upholstery options, though operating at national scale.
- Havertys: Regional furniture retailer with ~120 showrooms concentrated in the southern US. Comparable as a multi-location brick-and-mortar furniture retailer carrying national brands, though significantly larger and geographically broader than Casual Designs.
- Restoration Hardware (RH): Luxury home furnishings brand with gallery showrooms and integrated interior design services. Comparable on the model of pairing premium positioning, large-format showrooms, and complimentary design services, though at much higher price points and national scale.
- Ashley HomeStore: Largest US furniture retailer with broad assortment across coastal, traditional, and contemporary styles. Comparable as a multi-brand furniture retailer serving residential customers, though at vastly larger scale and primarily mass-market positioning.
- Pottery Barn: Williams-Sonoma home furnishings brand offering coastal/casual aesthetic that overlaps Casual Designs' positioning. Comparable on the casual-home aesthetic, custom upholstery options, and complimentary design services.
- West Elm: Williams-Sonoma subsidiary focused on modern, design-forward home furnishings with strong coastal/aesthetic overlap. Comparable on design services and curated brand experience, though with far broader geographic reach and online scale.
Direct peers
- Room & Board: Modern furniture retailer offering custom upholstery and in-home design services. Comparable on the model of combining premium curated furniture, custom configuration tools, and complimentary design consultation with showroom-based retail.
- Bassett Furniture: Vertically integrated furniture manufacturer and retailer with custom upholstery programs and design services. Comparable on the custom upholstery and design consultation offering; Casual Designs even carries Bassett Mirror as a brand partner.
- Ethan Allen: Vertically integrated furniture brand combining manufacturing, retail showrooms, and complimentary interior design services. Comparable on the integrated design-services-plus-showroom retail model serving style-conscious residential customers.
- Arhaus: Premium furniture and home d%C3%A9cor retailer with strong design-services focus and curated coastal/rustic aesthetic. Most directly comparable on the design-driven furniture retail model with in-house design consultation, custom upholstery, and high-touch customer experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Casual Designs Furniture social profiles
Digital presenceCasual Designs Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casual Designs Furniture leadership team
Management profileNumber of profiles
Profiles7 records
Casual Designs Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casual Designs Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casual Designs Furniture
What does Casual Designs Furniture do?
Casual Designs Furniture is a family-owned furniture retailer selling indoor and outdoor coastal-inspired home furnishings across living room, dining, bedroom, home office, entertainment, decor, and mattress categories through two physical showrooms in Selbyville, DE and Berlin, MD, complemented by an e-commerce website. Offerings include custom upholstery configuration via a Design Center, an interactive Room Planner, a Mattress Finder tool, and complimentary in-house design consultation services staffed by a team of seven interior designers.
Is Casual Designs Furniture a public or private company?
Casual Designs Furniture is a private company. It is classified as family owned and is currently operating.
When was Casual Designs Furniture founded?
Casual Designs Furniture was founded in 1965. It employs 1 to 10 people.
Where is Casual Designs Furniture based?
Casual Designs Furniture is headquartered in Berlin, Maryland, United States, in the North America region.
How does Casual Designs Furniture make money?
Three revenue lines are on record. Furniture Retail Sales are the primary driver. The others are custom Upholstery and mattress Sales.
Who are Casual Designs Furniture's main competitors?
Broad incumbents on record are Crate & Barrel, Havertys, Restoration Hardware (RH), Ashley HomeStore, Pottery Barn and West Elm. Direct peers are Room & Board, Bassett Furniture, Ethan Allen and Arhaus.
Does Casual Designs Furniture have an API?
No public API is recorded for Casual Designs Furniture.
What industry is Casual Designs Furniture in?
Casual Designs Furniture's product category is Furniture Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 44912 and its SIC code is 5700.