Catalyzing Innovation

What Catalyzing Innovation does

Catalyzing Innovation is a privately held, founder-led boutique consulting and training practice headquartered in Brooklyn, New York, that helps large global corporations improve their innovation culture and develop new products and services through a proprietary methodology. The firm is led by CEO Michelle Greenwald, a former SVP at Disney and Mattel, VP/General Manager at Pepsi, and marketing executive at Nestle, J Walter Thompson, and General Foods, and operates with a small core team of approximately six employees. Service delivery centers on four revenue streams: custom innovation consulting and corporate training programs, executive education courses (New Product Development, Marketing Plan Development), global keynote speaking engagements, and book sales — anchored by the published 'New Product + Service Ideation Method' methodology and the differentiated Inventours™ immersive global benchmarking expeditions that combine retail safaris, site visits, and team-building across international markets.

The underlying technology is not software-based but rather a codified methodology: a stimuli-and-systematic approach that trains corporate teams to observe, categorize, and draw innovation stimuli from other sectors. The go-to-market is high-touch and sales-led, initiated via email outreach and supplemented by event-driven speaking engagements (TEDX, Smart City World Congress, Taiwan Design Center Fulbright, HeineKEN Talk, FIRJAN, corporate keynotes at P&G, PNC Bank, and Bank of America/Columbia GSB) and community-led demand generation through a long-running Forbes CMO Network column and a YouTube podcast. Distribution runs through direct corporate sales, business school executive programs (Wharton, Columbia, NYU Stern, Berkeley, Cornell, IESE, HEC Paris, Seoul National University), and conference speaking channels; pricing is quote-based and bespoke per engagement with no public tiers.

Customer evidence spans Fortune 500 logos across multiple industries — Disney, Mattel, Pepsi, Nestle, Heineken, P&G, Subway, Givaudan, Nike Converse, AdvancePierre Foods — and global markets including the USA, UK, Switzerland, Taiwan, India, New Zealand, and South Africa. The firm maintains no disclosed revenue, no funding rounds, no subsidiaries, and no parent company; ownership commentary indicates a sole proprietorship-style structure under Greenwald's direct leadership. The company's primary intangible assets are the CEO's personal brand, the Inventours™ experiential format, and a decade-plus library of Forbes thought leadership content.

Name

Catalyzing Innovation

Legal name

Catalyzing Innovation

Website

https://catalyzinginnovation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalyzing Innovation is a Brooklyn-based boutique consulting and training firm that helps Fortune 500 corporations adopt systematic innovation methodologies through global benchmarking expeditions (Inventours™), executive education, keynote speaking, and Forbes thought leadership content.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

akta.pro secondary industries

Creativity & Innovation Mindset (EDABAMAH), Operations & Process Improvement Consulting (BPAHACAB), Product Strategy & Discovery (Vision, Roadmapping, OKRs) (EDABAHAD)

Keywords

• Innovation consulting services
• Executive education programs
• Innovation benchmarking trips
• Keynote speaking services
• Marketing strategy training

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Innovation Consulting & Training: Core revenue stream from providing innovation consulting services, immersive training programs, and custom corporate innovation benchmarking trips. High-value professional services engagements with personalized program design.
2. Executive Education: Revenue from teaching marketing planning fundamentals, competitive analysis, differentiating strategy, research frameworks, business metrics, and integrated messaging to mid-senior management through business school programs.
3. Keynote Speaking: Revenue from providing innovation and digital transformation keynote presentations and panel participation at conferences, corporations, and industry events globally.
4. Book Sales: Revenue from sales of the 'New Product + Service Ideation Method' book, which serves as both a standalone product and a gateway to deeper consulting engagements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Catalyzing Innovation is a consulting and executive education firm that helps corporations innovate more methodically by teaching teams to observe, categorize, and draw stimuli from other sectors. The firm delivers custom innovation consulting, immersive global benchmarking expeditions (Inventours™), executive education courses, keynote speaking, and publishes a book on its proprietary ideation methodology.

Product overview

Catalyzing Innovation is a consulting and training services firm offering a portfolio of innovation-related products and services. The core offering combines a published book on new product and service ideation methodology with immersive innovation training programs and global benchmarking expeditions (Inventours™). The company provides executive education courses (New Product Development, Marketing Plan Development), global keynote speaking services, and publishes articles through the Forbes CMO Network. Additionally, the company produces a podcast series featuring expert interviews with leading cross-sector innovators. These offerings are designed to help corporate teams learn systematic innovation approaches, observe best practices from other industries, and develop more innovative products and services.

Differentiator

Problem solved

Functional benefit

Brands

• Inventours™: Immersive Global Innovation Benchmarking, Team-Building Expeditions, and Retail Safaris - global custom designed programs that improve corporate cultures of innovation and showcase inspiring innovation process best practices across sectors.

Products and services

• Inventours™ Global Innovation Benchmarking, Team-Building Expeditions, and Retail Safaris

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doblin (Deloitte): Innovation consulting practice within Deloitte that designs innovation strategies, operating models, and experiences for Fortune 500 clients — broader portfolio but overlapping capability with Catalyzing Innovation's innovation methodology work.
• Harvard Business School Executive Education: Premier executive education division offering programs on innovation, marketing, and strategy to mid-senior managers — the same audience Catalyzing Innovation reaches through business school teaching and corporate programs.
• Frog (Capgemini Engineering): Global design and innovation consultancy now part of Capgemini that delivers innovation strategy and product/service design — comparable in delivering corporate innovation outcomes at scale.
• Singularity University: Executive education provider focused on emerging technology, innovation, and digital transformation programs for corporate leaders — overlaps with the CEO's innovation and digital strategy keynote and teaching portfolio.

Direct peers

• Innosight: Innovation strategy consultancy founded by Clayton Christensen focused on helping established companies build new growth ventures and innovation capabilities — overlapping with Catalyzing Innovation's corporate innovation transformation offerings.
• Board of Innovation: Boutique global innovation consultancy that runs corporate innovation sprints, foresight programs, and corporate accelerators — directly comparable in target market and service mix.
• Liminal Group: Boutique innovation consultancy focused on corporate venture building, innovation strategy, and ecosystem partnerships — comparable boutique scale and Fortune 500 client base.
• IDEO: Iconic design and innovation consultancy that helps corporations develop new products, services, and innovation capabilities — directly comparable to Catalyzing Innovation's cross-sector stimuli methodology and corporate innovation training.

Emerging players

• Strategyzer: Company behind the Business Model Canvas and Value Proposition Canvas that helps firms build and test new business models — overlapping methodology focus with Catalyzing Innovation's ideation and business-model framing work.
• Koehler Group Innovation Advisory: Boutique advisory combining innovation strategy, product development, and corporate training — smaller, comparable in serving mid-market firms seeking cross-sector innovation input.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDKz5p3pYjxUv6kY6UA_0yA/videos
• LinkedInlinkedin.com/company/catalyzinginnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalyzing Innovation