Rita Reimers

What Rita Reimers does

Rita Reimers operates a solo-to-small-team cat behavior consulting practice delivered under the Cat Behavior Alliance (dba) brand and the legal identity 'Cat Behaviorist Rita Reimers.' The firm provides one-on-one virtual consultations to cat owners worldwide, addressing behavior problems such as litter box avoidance, aggression, spraying, anxiety, multi-cat household conflict, destructive scratching, and behavior changes after moves or life events. Each engagement is personalized, includes a written behavior plan, and is followed by ongoing support as the household implements changes. Local in-person availability is offered in the Charlotte, NC metro area (Charlotte, Fort Mill, Rock Hill, Lancaster, Waxhaw, Matthews, Concord), while the virtual channel extends the addressable market globally.

The offering is delivered as professional services rather than a packaged technology product. There is no proprietary software platform, no mobile app, and no disclosed API integrations; consultations are booked directly through the company's website and conducted via standard virtual communication tools. Complementary non-revenue assets include 'The Mews' educational blog, organized across topics like Cat Behavior Problems, Feline Health, Multi-Cat Households, and Senior Cats, and the '19 Cats & Counting' podcast distributed through Pet Life Radio (also available as video on YouTube), which ranks among Catster's Top 13 Cat Podcasts and Feedspot's Top 30. The business is promoted across Facebook, LinkedIn, YouTube, Instagram, and TikTok, and has earned media features in CNN, Bloomberg, New York Magazine, Washington Post, and PetMD.

The revenue model is professional-services based with pay-as-you-go session pricing; rates are not publicly listed, and prospective clients are directed to book through the website. The founder previously owned Just For Cats Pet Sitting, which merged with the national cat-sitter network Meowtel in 2020, and the behavior-consulting practice now operates separately from that merger. Ownership is entirely founder-controlled with no external investment, funding rounds, parent company, or institutional backers disclosed, and operations are centered in Charlotte, NC.

Name

Rita Reimers

Legal name

Cat Behaviorist Rita Reimers

Website

https://catbehavioralliance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Rita Reimers runs a cat behavior consulting practice through Cat Behavior Alliance, providing one-on-one virtual consultations worldwide for individual cat owners facing litter box, aggression, spraying, anxiety, and multi-cat household conflicts.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Virtual Cat Behavior Consultations: One-on-one virtual consultations with cat owners experiencing behavior problems. Sessions include personalized guidance and written behavior plans. The primary revenue stream for the business.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rita Reimers provides one-on-one virtual cat behavior consultations to individual cat owners worldwide, delivering personalized guidance and a written behavior plan tailored to issues such as litter box problems, aggression, spraying, anxiety, multi-cat household conflict, and destructive behavior. The consulting practice is supported by an educational blog (The Mews) and the 19 Cats & Counting podcast, all operating under the Cat Behavior Alliance brand.

Product overview

Rita Reimers offers a service-based business centered around cat behavior consulting. The core offerings consist of virtual cat behavior consultations providing personalized guidance and written behavior plans, the 19 Cats & Counting podcast (ranked Top 13 by Catster and Top 30 by Feedspot), and The Mews educational blog. All services are delivered under the Cat Behavior Alliance business entity. The company specializes in solving litter box issues, aggression, spraying, anxiety, multi-cat household conflict, and other feline behavior problems through virtual sessions, educational content, and a podcast featuring expert guests.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MeowtelcoreStrategic or Co-development Partner · 1 January 2020Meowtel is a cats-only pet sitting service. Rita's company 'Just For Cats Pet Sitting' merged with Meowtel in 2020. This partnership expanded her cat care network and aligned her behavior business with a broader cat sitting platform.
• Pet Life RadiocoreChannel Partner/ Reseller/ DistributorPet Life Radio is a pet-focused podcast network. Rita hosts '19 Cats & Counting' on this platform, which serves as the primary distribution channel for her podcast content. Mark Winter and Pet Life Radio provide the platform for her to reach listeners worldwide.
• Hannah Shaw (Kitten Lady)minorStrategic or Co-development PartnerFeatured guest on the podcast. Renowned kitten rescuer and author who has appeared on the show to discuss neonatal kitten care and rescue.
• Mayim BialikminorStrategic or Co-development PartnerFeatured guest on the podcast. Actress and neuroscientist known for 'The Big Bang Theory' who appeared to discuss cats and promote veterinary care (#CAT2VET).
• Ingrid Johnson (Fundamentally Feline)minorStrategic or Co-development PartnerFeatured guest on the podcast. Certified cat behavior consultant, vet tech, food puzzle creator, and co-chair of Paw Project Georgia. Discussed cat behavior, environment enrichment, and anti-declaw advocacy.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• Pet Life Radio: Pet-focused podcast network that hosts Rita's '19 Cats & Counting' show. Acts as a distribution and channel partner rather than a direct competitor, but operates in adjacent media and category space within the pet content ecosystem.

Broad incumbents

• Rover: Large-scale pet care marketplace offering pet sitting, dog walking, and related services. Operates broadly in pet care adjacent to Rita's niche, serving similar cat-owner customers but with a much wider service scope and platform-based delivery model.
• Meowtel: Cats-only pet sitting platform that merged with Rita's former business Just For Cats Pet Sitting in 2020. Operates as a broader pet care platform with a national sitter network — overlapping customer base and category but focused on sitting rather than behavior consulting.

Direct peers

• Jackson Galaxy: Famous cat behaviorist with a long-running Animal Planet TV show, multiple books, and a holistic cat behavior practice. Comparable to Rita Reimers in that both sell premium 1:1 behavior consultations and educational content, though Jackson Galaxy operates at significantly larger scale and brand recognition.
• Zazie Todd (Companion Animal Psychology): Animal behavior expert and author offering books, courses, and consulting on companion animal behavior with a strong cat focus. Comparable educational content and advisory service model targeting cat owners and the broader pet parent audience.
• Mikel Delgado: Certified cat behavior consultant offering virtual consultations and educational content. Comparable service model and target market (cat owners seeking behavior help), operating in the same direct-to-consumer virtual delivery niche as Rita Reimers.
• Ingrid Johnson (Fundamentally Feline): Certified cat behavior consultant, vet tech, and food puzzle creator offering virtual behavior consultations. Already featured as a guest on Rita's podcast, indicating direct category overlap and similar positioning in the multi-cat household and behavior niche.
• Daniel Quagliozzi (Go Cat Go): San Francisco-based cat behavior consultant offering in-home and virtual consultations. Comparable 1:1 service model focused on multi-cat household issues, litter box problems, and aggression — directly overlapping Rita's core offering.
• Pam Johnson-Bennett (Cat Behavior Associates): Veteran cat behavior consultant and author offering virtual cat behavior consultations, books, and courses. One of the most established and well-known competitors in the cat behavior consulting niche, with a similar 1:1 service model, educational content strategy, and consumer-facing brand.
• Tabitha Kucera (Chirpy Cats): Certified cat behavior consultant and veterinary technician offering behavior consultations and educational content. Operates in the same niche as Rita, with comparable credentials and target market of cat owners dealing with behavior challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CatBehavioristRita
• Facebookfacebook.com/ritamreimers
• LinkedInlinkedin.com/company/rita-reimers
• Instagraminstagram.com/catbehavioristrita
• TikToktiktok.com/@catbehavioristrita

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rita Reimers