CAZCARRA Image Group

What CAZCARRA Image Group does

CAZCARRA Image Group is a Spanish private vocational education institution founded in 1985 and headquartered in Badalona, Barcelona, specializing in personal image, beauty, and aesthetics training. It serves aspiring and working professionals in four disciplines: makeup, image consulting, aesthetics, and hairdressing, through intensive short courses, masterclasses, and CFGM/CFGS homologated programs accredited by the Generalitat de Catalunya. The company has trained over 40,000 professionals and operates three Barcelona campuses (Comte Borrell, Rosselló, and the C&M Image and Events center) plus a proprietary interactive virtual campus that made it the first image school in Spain to offer specialized online training.

The business generates revenue primarily through course tuition fees (one-time payments per program), with installment plans (3, 6, or 12 months) offered via SeQura, plus ancillary professional services including academic validation (€60 counselling, €20 per training unit) and event-based makeup and image services delivered through the C&M Image and Events division. Customer acquisition runs through direct enrollment (website, in-person), content marketing (blog.cazcarra.com), social media (Instagram, Facebook, X, LinkedIn, YouTube), email newsletters, and a heavy event-driven presence at fashion shows, beauty festivals, film events, and pageants (Miss World Catalunya, Reggaeton Beach Festival, Pride Barcelona, Catalan Film Academy awards). The customer base is overwhelmingly B2C, segmented into aspiring makeup artists, estheticians, hairdressers, image consultants, and experienced professionals seeking official certification.

The corporate structure groups four wholly-owned subsidiaries: Cazcarra Cosmetics S.L. (TEN IMAGE Professional cosmetics line), Barson Image S.L., and C&M Desarrollo de Imagen y Eventos S.L., providing vertical integration across training, products, and services. The group operates without external institutional investment under founder Carmen Cazcarra, with Bárbara Alfaro as General Manager. International footprint is limited to a sister-school partnership with Toyo College of Hair Designer in Japan (signed 2020), enabling student exchanges. The company is privately held as CAZCARRA SLU and operates with approximately 70 employees.

Name

CAZCARRA Image Group

Legal name

CAZCARRA SLU

Website

https://cazcarra.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

CAZCARRA Image Group is a Barcelona-based private vocational education institution founded in 1985, training aspiring and professional makeup artists, estheticians, hairdressers, and image consultants through CFGM/CFGS-accredited programs, online courses, and an in-house cosmetics line.

Ownership category

akta.pro rank

Product category

Vocational Beauty and Image Education

NAICS

Cosmetology and Barber Schools (611511)

akta.pro primary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Beauty education
• Professional makeup training
• Aesthetics courses
• Hairdressing school
• Image consulting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Course Fees: Revenue generated from enrollment fees for in-person and online professional courses in makeup, aesthetics, hairdressing, and image consulting. Includes intensive courses, extensive courses (CFGM/CFGS homologated programs), and masterclasses. Fees vary by program type and duration.
2. Advisory and Validation Services: Academic advisory service for recognition of prior learning (€60 fee) and validation of professional competencies per training unit (€20 per unit). Generates incremental revenue from professionals seeking official certification.
3. Professional Makeup and Image Services: C&M Image and Events division provides professional makeup and image services to external clients at events, fashion shows, and corporate functions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CAZCARRA Image Group is a Spanish vocational education institution that delivers professional training in makeup, aesthetics, hairdressing, and image consulting through in-person campuses in Barcelona and a proprietary online virtual campus. The institution offers officially homologated CFGM/CFGS qualifications, intensive private courses, masterclasses, and academic validation services for experienced professionals. It also operates a professional cosmetics line (TEN IMAGE Professional) and an event-image services division (C&M Image and Events).

Product overview

CAZCARRA Image Group is a beauty and image education institution founded in 1985, operating as a unified platform offering professional training across four core disciplines: makeup (Cursos de Maquillaje), image consulting (Cursos de Asesoría de Imagen), aesthetics (Cursos de Estética), and hairdressing (Cursos de Peluquería). The portfolio also includes online learning (Cursos Online and Masterclass Online), academic validation services (Validaciones), professional cosmetics (TEN IMAGE), and the C&M Image and Events service center. The institution offers both intensive short courses and officially homologated CFGM/CFGS degree programs accredited by the Generalitat de Catalunya, having trained over 40,000 professionals since founding.

Differentiator

Problem solved

Functional benefit

Brands

• TEN IMAGE Professional: Professional cosmetics and makeup line operated by Cazcarra Group for beauty services and sales
• C&M Image and Events

Products and services

• Cursos de Maquillaje (Makeup Courses) Professional makeup training covering social makeup, photography, cinema, TV, fashion, characterization, and prosthetics. Includes intensive and extensive programs with official homologated titles for aspiring and professional makeup artists.
• Cursos de Asesoría de Imagen (Image Consulting Courses) Image consulting and personal styling courses covering personal shopping, styling, event organization, wedding planning, and professional image development for aspiring and professional image consultants.
• Cursos de Estética (Aesthetics Courses) Aesthetics training covering facial treatments, body treatments, hair removal, manicure, pedicure, microblading, lash extensions, and beauty wellness for aspiring and professional estheticians.
• Cursos de Peluquería (Hairdressing Courses) Hairdressing training covering creative styling, brushing techniques, updo styles, color treatments, and studio/professional hairdressing for film and TV productions for aspiring and professional hairdressers.
• Cursos Online (Online Courses) Distance learning platform providing self-paced and scheduled online courses across image consulting, makeup, aesthetics, and masterclasses, delivered via the proprietary interactive virtual campus accessible globally.
• Masterclass Online Standalone online masterclasses providing specialized professional development in image and beauty disciplines, available for individual enrollment.
• Validaciones (Academic Validation Services) Academic advisory and validation services enabling experienced professionals to obtain official certifications of their competencies through Spain's national qualification catalog, with €60 counselling fee and €20 per training unit validation fee.
• C&M Image and Events (Professional Image Services) Professional image services division providing makeup and image services for events, fashion shows, film productions, corporate functions, and festivals for enterprises and event organizers.
• TEN IMAGE Professional Cosmetics Professional cosmetics and makeup product line sold through an online store, including makeup, nail products, and beauty care items, used in CAZCARRA training and at professional events.

Quantifiable outcome

• Over 40,000 professionals trained since 1985
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Toyo College of Hair Designer (Escuela Toyo, Japón)coreStrategic or Co-development Partner · 4 November 2020CAZCARRA Image School and Toyo College of Hair Designer signed a sister-school agreement (acuerdo de hermandad) creating a Spain-Japan alliance. Yuichi Shibairi, General Manager of Toyo College, met with Bárbara Alfaro, General Manager of CAZCARRA Image Group, to agree on projects enabling students from both schools to exchange experiences and knowledge. The collaboration began with a group of Toyo students training at CAZCARRA schools, fostering cross-cultural professional development between Spain and Japan.
• TEN IMAGE ProfessionalcoreStrategic or Co-development PartnerCAZCARRA Image Group and TEN IMAGE Professional are official beauty collaborators. TEN IMAGE is CAZCARRA's professional cosmetics and makeup line. They jointly provide beauty services at major events including Miss World Cataluña, Reggaeton Beach Festival, and Pride Barcelona. TEN IMAGE products are used in CAZCARRA training and sold through an online store (tienda.tenimage.es).
• Academia del Cine CatalánminorGTM or Marketing PartnerCAZCARRA Image Group provides official professional makeup services for nomination and award ceremonies of the Academia del Cine Catalán (Catalan Film Academy).
• ICModa (Institut Català de la Moda)minorGTM or Marketing PartnerCAZCARRA Image Group was responsible for the image (makeup and styling) of models at the ICModa end-of-program fashion runway show.
• BAU Barcelona (Escuela de Diseño)minorGTM or Marketing PartnerCAZCARRA Image Group provided professional makeup services for the BAU Barcelona Design School Fashion Show.
• Sala Bikini (Barcelona)minorGTM or Marketing PartnerCAZCARRA Image Group participated as makeup provider in Eco-Drag Queen events held at Sala Bikini Barcelona, including the Eco-Drag Party and Pride Barcelona Eco Drag Show.
• GrupSOM VIAminorGTM or Marketing PartnerCAZCARRA Image Group participated in the second edition of the Ments Despertes short film contest organized by GrupSOM VIA, providing a Masterclass and makeup services to contest winners.
• Reggaeton Beach Festival BarcelonaminorGTM or Marketing PartnerCAZCARRA Image Group and TEN IMAGE Professional were official beauty collaborators for the Reggaeton Beach Festival Barcelona, providing makeup services to festival attendees and participants.
• Miss World CataluñaminorGTM or Marketing PartnerCAZCARRA Image Group and TEN IMAGE were official beauty collaborators for the Miss World Cataluña 2019 final gala. Carmen Cazcarra also delivered a masterclass on table protocol to the contestants.
• Fairmont Rey Juan Carlos I Hotel (Barcelona)minorGTM or Marketing PartnerCAZCARRA Image Group provided professional image and makeup services for attendees at events organized by the five-star Fairmont Rey Juan Carlos I hotel in Barcelona.
• Kids Fashion Camp (Happy Kids Media / Petit Magazine)minorGTM or Marketing PartnerCAZCARRA Image Group collaborated with the Kids Fashion Camp, a fashion camp for children created by producer Happy Kids Media and children's fashion magazine Petit.
• All About PR (Influencer Trip)minorGTM or Marketing PartnerCAZCARRA Image Group and TEN IMAGE Professional participated in an influencer trip organized by All About PR agency on the Costa Brava.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Milady (a Cengage brand): Milady is a leading publisher of cosmetology textbooks, certification prep materials, and learning resources for beauty schools. Comparable to CAZCARRA's training-content and certification focus across makeup, aesthetics, and hairdressing disciplines.
• Jean Louis David Academy: Jean Louis David Academy is the training arm of the Jean Louis David hairdressing brand, offering professional hairdressing education across Europe. Comparable to CAZCARRA's hairdressing and image training portfolio with a similar franchise-driven model.
• Toni&Guy Academy: Toni&Guy Academy is a globally recognized hairdressing and image education brand operating academies across multiple countries. Comparable to CAZCARRA as a specialized beauty/hairdressing training institution delivering official credentials and professional pathways to industry careers.
• Instituto Maribel Yébenes: Instituto Maribel Yébenes is a Spain-based beauty and aesthetics training institution offering professional courses in beauty, aesthetics, and image. Closely comparable to CAZCARRA as a domestic Spanish beauty school competing for the same student demographic.
• Vidal Sassoon Academy: Vidal Sassoon Academy is an international hairdressing and cosmetology training brand offering diploma and certification programs. Directly comparable to CAZCARRA's hairdressing and makeup training portfolio serving aspiring beauty professionals seeking recognized credentials.
• Pivot Point International: Pivot Point International is a long-established provider of cosmetology and beauty education curricula, tools, and educator training used by schools worldwide. Comparable to CAZCARRA as a specialized cosmetology education provider focused on professional credentialing in the beauty sector.

Broad incumbents

• Schwarzkopf Professional Academy: Schwarzkopf Professional runs an international academy network training hairdressers in coloring, cutting, and styling techniques. Comparable to CAZCARRA's hairdressing training portfolio, though delivered as part of Henkel's broader professional haircare business.
• L'Oréal Professionnel Academy: L'Oréal Professionnel operates a global training and education platform for hairstylists and beauty professionals as part of its broader products portfolio. Comparable to CAZCARRA in delivering beauty professional education, though as an extension of a much larger cosmetics corporation.
• Wella Professional Education: Wella Company operates a global professional education platform serving hairdressers and colorists through academies and digital learning. Comparable to CAZCARRA's hairdressing training focus, though embedded within a multinational FMCG corporation.

Emerging players

• CEI Escuela de Diseño: CEI is a Spain-based design, fashion, and image school offering professional programs in creative disciplines. Partially comparable to CAZCARRA as a domestic Spanish institution training professionals in image-related fields, with adjacent rather than directly overlapping curricula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/CazcarraGroup
• YouTubeyoutube.com/user/cazcarravideo
• Facebookfacebook.com/CazcarraGroup
• LinkedInlinkedin.com/company/cazcarra-group
• Instagraminstagram.com/cazcarragroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAZCARRA Image Group