Confederação Brasileira Basketball

What Confederação Brasileira Basketball does

Confederação Brasileira de Basketball (CBB) is the official national sports federation governing basketball in Brazil, founded in 1933 and headquartered at Avenida Rio Branco nº 245, Rio de Janeiro. Affiliated with FIBA and the Brazilian Olympic Committee (COB), CBB holds exclusive statutory authority over national team selection (men's, women's, and youth), competition sanctioning across all 26 Brazilian states and the Federal District through 27 state federations, and athlete governance. It charters the LNB (Liga Nacional de Basquete, operator of the NBB) and LBF (women's league), and runs national competitions including the CBI, Supercopa do Brasil, Brasileirão 3x3 circuit, and youth championships. CBB also provides referee certification, talent identification through CBB Camps (Sub-15, Sub-17), and athlete welfare programs under the CBB Cuida sub-brand.

CBB's commercial operations span an official mobile application (iOS and Android) with CBB ID authentication, the newly launched Basquete Brasileiro HUB online platform for cross-device content access, the wholly owned Tickzi ticketing platform with dynamic QR anti-fraud architecture, and broadcast distribution through CazéTV and YouTube. Revenue is generated through master and official sponsorship (WOOD NEST SPORTS, ADIDAS), government-backed Olympic Sponsorship Program funding via CAIXA, licensing of broadcast rights, and transaction-based ticket sales via Tickzi. Under the 2024/2028 quadrennium, President Marcelo Corrêa Sousa leads alongside CEO André Alves, CFO Isania Cruvinel, and other executives, with a professionalized C-suite that has executed a series of 2026 partnerships (Teamworks for team management technology, IBB for referee certification, Jade Hotel for hospitality) and product launches aimed at modernizing federation operations and fan engagement.

Name

Confederação Brasileira Basketball

Legal name

Confederação Brasileira de Basketball

Website

https://cbb.com.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Confederação Brasileira de Basketball (CBB) is the official national federation governing basketball in Brazil, affiliated with FIBA and the Brazilian Olympic Committee. It manages national team selection, sanctions competitions across 27 state federations, and operates digital platforms including the official app, CBB HUB, and Tickzi ticketing.

Ownership category

akta.pro rank

Product category

Sports Federation Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Sports federation governance
• Basketball competitions
• National team management
• Athlete development programs
• Sports broadcasting rights

Headquarters

HQ city

Rio de Janeiro, RJ

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship and Partnerships: Master sponsor (WOOD NEST SPORTS), official sponsor (ADIDAS), and institutional partners through Olympic Sponsorship Program with CAIXA and Government
2. Ticket Sales: Revenue from ticket sales for national team games and competitions via official Tickzi platform
3. Broadcasting Rights: Partnerships with CazéTV and YouTube for transmission of basketball events and competitions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Confederação Brasileira de Basketball (CBB) is the national governing body for basketball in Brazil, affiliated with FIBA and the Brazilian Olympic Committee (COB). It organizes and sanctions national basketball competitions (NBB, LNB, LBF, CBI, Supercopa do Brasil, Brasileirão 3x3), manages men's, women's, and youth national team selections, operates youth development programs (CBB Academy, Camps), trains and certifies referees in partnership with IBB, and distributes official content and ticketing through its mobile app, CBB ID account system, and the Tickzi platform.

Product overview

The Brazilian Basketball Confederation (CBB) operates a unified platform centered on its official app and CBB ID account system, complemented by the Tickzi ticket platform for event management. The organization also runs CBB Academy for athlete development and CBB Cuida for athlete welfare programs. Additional offerings include news coverage, live results, competition tables, calendar schedules, and team management through the Teamworks partnership.

Differentiator

Problem solved

Functional benefit

Brands

• CBB Academy: Training and development academy for basketball athletes
• CBB Cuida

Products and services

• Aplicativo Oficial CBB
• CBB ID
• Tickzi
• CBB Academy
• Basquete brasileiro HUB online

Quantifiable outcome

• Top 9 FIBA World Ranking achieved July 2026
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• Jade HotelminorOthers · 14 August 2026Official hospitality partner for the Brazilian Selection during the Eliminatórias window in Brasília. Jade Hotel serves as the Official Hotel and home base for the national team during competition.
• TeamworkscoreTechnology or Integration · 12 August 2026CBB closed a partnership with Teamworks to bring technology to online management of Brazilian National Teams. This places Brazilian basketball alongside clients including NBA franchises, NFL, NHL, UFC, NCAA, Premier League teams, and projects from Europe, Asia, and Oceania.
• ADIDAScoreGTM or Marketing PartnerOfficial sponsor of CBB providing sports equipment and apparel partnership for Brazilian basketball teams and competitions.
• CazéTVcoreChannel Partner/ Reseller/ DistributorOfficial broadcasting partner for CBB basketball events, streaming live games and basketball content to viewers.
• YouTubecoreChannel Partner/ Reseller/ DistributorOfficial broadcasting partner for basketball content distribution, providing platform for live streams and video content.
• FIBA (Fédération Internationale de Basketball)flagshipStrategic or Co-development PartnerInternational Basketball Federation - CBB is affiliated to FIBA, which governs international basketball competitions including World Cup, Olympic basketball, and continental championships.
• COB (Comitê Olímpico do Brasil)flagshipStrategic or Co-development PartnerBrazilian Olympic Committee - CBB is affiliated to COB, providing pathway for Brazilian basketball teams to participate in Olympic Games and Olympic qualification tournaments.
• IBB (Instituto Basket Brasil)coreStrategic or Co-development PartnerPartnership for arbitration training and certification. CBB and IBB launched the 2026/2027 National Arbitration Update and initiated the Official Registry of Brazilian Basketball Referees.
• LNB (Liga Nacional de Basquete)coreOthersNational Basketball League - CBB-chartered league organizing professional basketball competitions including NBB (Novo Basquete Brasil).
• LBF (Liga de Basketball Feminino)coreOthersWomen's Basketball League - CBB-chartered league organizing professional women's basketball competitions in Brazil.
• TickzicoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for CBB events, providing technology for ticket sales with dynamic QR codes and fraud prevention. Founded to modernize access to sports events in Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basketball Australia: Basketball Australia is the Australian national basketball federation, comparable to CBB as a FIBA-affiliated national governing body managing the Boomers and Opals national teams, sanctioning the NBL, and running national youth development programs.
• USA Basketball: USA Basketball is the national governing body for basketball in the United States and is directly comparable to CBB in mandate: managing national teams, sanctioning competitions, and serving as the FIBA affiliate for its country. Both operate under FIBA governance with similar competition structures and Olympic pathways.
• Federación Española de Baloncesto (FEB): FEB is the Spanish national basketball federation, structurally identical to CBB as a FIBA-affiliated national governing body that manages the men's and women's national teams, sanctions professional leagues (Liga ACB, LEB), and runs youth development programs. Both federations operate within a football-dominant domestic sports market.
• Türkiye Basketbol Federasyonu (TBF): TBF is the Turkish national basketball federation and a relevant peer to CBB as another emerging basketball nation with recent international competitive success, FIBA affiliation, and significant club-league (BSL) commercial activity that informs national team operations.
• Fédération Française de BasketBall (FFBB): FFBB is the French national basketball federation, directly comparable to CBB as a FIBA-affiliated national governing body. Both manage men's and women's national teams, sanction professional competitions (Pro A/Pro B for FFBB, NBB/LBF for CBB), and operate national youth development pipelines.
• Federazione Italiana Pallacanestro (FIP): FIP is the Italian national basketball federation and a direct structural peer to CBB — both are FIBA-affiliated national governing bodies that sanction professional leagues (Lega Basket for FIP, LNB for CBB), manage national teams, and operate within football-dominant national sports markets.
• Deutscher Basketball Bund (DBB): DBB is the German national basketball federation, structurally comparable to CBB as a FIBA-affiliated national governing body that manages German national teams, sanctions professional leagues (BBL), and operates within a football-dominant domestic market.
• Košarkaški savez Srbije (KSS): KSS is the Serbian national basketball federation, directly comparable to CBB in mandate and FIBA affiliation. Both manage national teams, sanction professional leagues (ABA Liga/KLS for KSS, NBB for CBB), and operate youth development pipelines feeding international competition.
• Confederación Argentina de Básquetbol (CABB): CABB is the Argentine national basketball federation and the most direct regional peer to CBB given geographic proximity, shared South American basketball ecosystem, FIBA Americas affiliation, and similar challenges competing against football for commercial attention.

Regional players

• Confederação Brasileira de Futebol (CBF): CBF is the Brazilian football federation and the dominant domestic sports federation in Brazil. It is relevant as a same-country, same-governance-structure counterpart that competes with CBB for sponsor mindshare, government funding via the Olympic program, and fan attention within the Brazilian sports market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CazeTV
• LinkedInlinkedin.com/company/confedera%C3%A7%C3%A3o-brasileira-basketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confederação Brasileira Basketball