What CBN does

CBN (Companhia Brasileira de Radiodifusão) is a Brazilian radio news network operating under the Sistema Globo de Rádio division of Editora Globo S/A, part of the larger Globo media conglomerate. Founded in the early 1990s and headquartered in São Paulo, CBN produces continuous news, political and economic analysis, sports coverage, cultural programming, and investigative journalism, delivered via live AM/FM radio broadcasting across São Paulo, Rio de Janeiro, Belo Horizonte, and Brasília, alongside a comprehensive digital platform at cbn.globo.com.

The company's product architecture is a platform-plus-modules structure: the core offering is flagship live news programming such as Jornal da CBN, augmented by a library of 50+ commentator-led podcasts, regionally dedicated programs (CBN São Paulo, CBN Rio, CBN BH, CBN Brasília), vertical sub-brands (CBN Agro, CBN Economia, CBN Energia, CBN Mobilidade), event-driven special coverage (Copa do Mundo, COP30), and a premium content tier (CBN+). A "Conteúdo de Marca" portfolio of sponsored podcasts with corporate partners diversifies distribution and revenue.

CBN operates a primarily free, ad-supported business model distributed through broadcast radio and self-serve digital channels (website, podcast platforms, mobile). It targets two primary consumer segments: general Brazilian news consumers across major metropolitan areas, and business/finance professionals seeking expert economic and political commentary. Revenue is generated through advertising and a growing branded-content production offering, though specific pricing and financial terms are not publicly disclosed; the platform is structurally dependent on the Globo conglomerate for distribution, audience access, and parent-level commercial relationships.

Name

CBN

Legal name

Editora Globo S/A

Website

https://cbn.globoradio.globo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CBN is a Brazilian radio news network and digital audio platform, owned by Editora Globo, delivering live broadcasts, podcasts, and written news to Brazilian consumers across major metropolitan areas with a roster of 50+ named commentators.

Ownership category

akta.pro rank

Product category

News Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

National Broadcast News Networks (MPABAAAB)

Keywords

• Radio broadcasting
• Podcast publishing
• Digital news
• News commentary
• Audio journalism

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

CBN is a Brazilian radio news network that broadcasts live news, political analysis, economic reporting, sports coverage, and cultural programming via AM/FM radio across São Paulo, Rio de Janeiro, Belo Horizonte, and Brasília. Its core offering is supplemented by an on-demand podcast library of 50+ commentator programs and a full editorial website at cbn.globo.com covering politics, economy, world affairs, sports, culture, technology, health, and the environment. The platform is free-to-access and supported by advertising and sponsored brand-content partnerships.

Product overview

CBN (Central Brasileira de Notícias) is a Brazilian radio news network operated by Sistema Globo de Rádio, offering a platform-plus-modules architecture. The core offering is live radio news broadcasts through programs like Jornal da CBN, supplemented by on-demand podcasts, regional programs (CBN São Paulo, CBN Rio, CBN BH, CBN Brasília), special thematic coverage (Copa do Mundo, COP30, CBN Energia, CBN Mobilidade), premium CBN+ content, and branded content partnerships. The portfolio provides news, analysis, sports, economy, culture, and world coverage across radio and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• CBN Podcast: Podcast platform featuring various shows including news, politics, economy, sports, culture, and specialized topics
• CBN Brasil
• CBN São Paulo
• CBN Rio
• CBN BH
• CBN Brasília
• CBN Agro
• CBN Economia
• Estúdio CBN
• Jornal da CBN

Products and services

• CBN Radio Network (Central Brasileira de Notícias) Brazilian 24/7 radio news network providing live news coverage, political analysis, economic reporting, sports updates, and cultural programming via AM/FM broadcasts across São Paulo, Rio de Janeiro, Belo Horizonte, and Brasília, with each listener also able to access equivalent content via the cbn.globo.com website and podcast feeds.
• Podcasts CBN On-demand audio library of 50+ commentator shows and specialty podcasts covering politics, economics, sports, culture, technology, and lifestyle, available for streaming and download on cbn.globo.com and major podcast platforms.
• Jornal da CBN Flagship news program of CBN radio, delivering comprehensive daily coverage of politics, economy, sports, and world affairs to Brazilian listeners.
• Regional News Programs (CBN São Paulo, CBN Rio, CBN BH, CBN Brasília) Regional news sub-brands delivering localized coverage for the major Brazilian metropolitan areas of São Paulo, Rio de Janeiro, Belo Horizonte, and Brasília, fed into the broader CBN schedule.
• Conteúdo de Marca (Brand Content) Sponsored podcast content and branded programming produced in partnership with advertisers (e.g., BV, 99App, Prudential, EY, Sicoob, FAESP SENAR) for audience engagement on the CBN platform.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC Radio: Large international public broadcaster combining national radio news, expert commentary, and extensive podcasting (BBC Sounds). Comparable operating model combining broadcast radio with on-demand digital audio.
• NPR: US-based non-profit radio news network with affiliate broadcast model, premium podcast portfolio, and digital-first evolution. Comparable as a national news-audio brand investing in podcasts and digital distribution.
• iHeartMedia: Largest US radio broadcaster with a parallel digital audio and podcast strategy (iHeartPodcasts). Comparable as a broadcast-radio incumbent transitioning to digital audio monetization.
• Radio France: French public broadcaster with multiple national radio stations, news verticals, and a strong podcast catch-up service. Comparable diversified national radio and digital-audio platform structure.

Direct peers

• BandNews FM: Brazilian all-news radio network owned by Grupo Bandeirantes, operating the same all-news format, multiple city stations, and digital streaming. Closest direct competitor to CBN in Brazilian news radio.
• Jovem Pan News: Brazilian national radio news network with a comparable 24/7 news, politics, and economy format and similar multi-city broadcasting footprint. Direct competitor for Brazilian news-radio audiences and advertisers.
• Bloomberg Radio: Business and financial news radio network with continuous markets coverage. Comparable to CBN's economic programming (CBN Economia, Mirian Leitão) and corporate financial audience.

Regional players

• Rádio Gaúcha: Major Brazilian news and sports radio brand operated by Grupo RBS in southern Brazil. Comparable in format and news credibility, but focused on the Rio Grande do Sul market rather than competing directly in CBN's core cities.

Others

• Estúdio Fluminense / Agência Brasil: Brazilian public-sector news producer providing national news and radio content. Adjacent peer in the Brazilian news ecosystem, competing for policy and political news audiences rather than for advertising share.
• Spotify: Global audio streaming platform and dominant podcast distribution channel. Not a direct competitor, but the principal distribution and monetization channel for podcast versions of CBN's commentator content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cbn-s%C3%A3o-paulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBN