What CBR Clinics does

CBR Clinics Ltd is a privately held, founder-led physiotherapy group operating from Central London since 2010. The company runs three physical clinics — Waterloo (opened 2010), Canary Wharf (opened 2017) and Elephant & Castle at the LSBU Active Sports Centre (opened 2024) — supplemented by a mobile service in Chessington, Surrey. Its core offering is chartered-physiotherapy-led treatment of musculoskeletal, sports-injury, post-operative, vestibular, women's-health and paediatric conditions, delivered by a multidisciplinary team in which every physiotherapist carries at least five years' clinical experience. The treatment portfolio combines conventional physiotherapy with adjunct modalities including Extracorporeal Shockwave Therapy (ESWT), Clinical Pilates, the EMMETT Technique, acupuncture and dry needling, sports massage, running/gait analysis, osteopathy, hypnotherapy and the Body Mastery strength-and-conditioning programme.

The technology stack is service-led rather than software-led: clinical differentiation rests on hands-on modalities and senior clinical staff rather than proprietary software, with one minor AI touchpoint (an out-of-hours chatbot called 'Rosie') for administrative inquiries. The customer-facing digital surface includes a self-serve online booking system, the CB Wellness App, and a content engine built around local SEO, social channels, the Wellness Shift Podcast, and a regular newsletter.

Revenue is generated through four streams: (1) pay-as-you-go physiotherapy and treatment sessions, with direct billing for Bupa and AXA clients and self-pay reimbursement for other insurers; (2) the tiered Wellness Programme subscription (Essential £43.90/month, Elevated £82.90/month, Ascended £297-£571/month, with 4-12 month minimum commitments); (3) B2B Business Health Insurance packages sold to employers from £85/month, subsidising 40% of employee treatment costs; and (4) a standalone £6.99/month CB Wellness App subscription. The company reports more than 5,000 cumulative clients served, 300-400+ five-star Google reviews, 9/10 satisfaction rates, and claims that self-pay patients recover approximately three times faster than insurance-funded clients.

Name

CBR Clinics

Legal name

CBR Clinics Ltd

Website

https://cbrclinics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CBR Clinics is a London-based physiotherapy group operating three clinics (Waterloo, Canary Wharf, Elephant & Castle) plus a mobile Surrey service, delivering musculoskeletal, sports-injury and rehabilitation treatment to individual patients, athletes and corporate clients through pay-per-session fees, tiered Wellness Programme memberships and B2B employer health packages.

Ownership category

akta.pro rank

Product category

Physiotherapy and Musculoskeletal Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Home Health Physical Therapy & Mobile PT (HSADAIAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Musculoskeletal rehabilitation
• Sports injury treatment
• Clinical pilates
• Shockwave therapy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy and Treatment Sessions: One-time session fees for individual treatments including physiotherapy, sports massage, shockwave therapy, acupuncture, and other therapeutic services. Initial consultations are 45 minutes with follow-up sessions typically 30 minutes. Clients pay per session or through insurance claims.
2. Wellness Programme Memberships: Monthly and annual subscription memberships providing regular physio or massage sessions, discounts on additional treatments, partner perks, and access to the CB Wellness app. Three tiers: Essential (£43.90/month), Elevated (£82.90/month), and Ascended (£297-571/month for Body Mastery & Clinical Pilates).
3. Business Health Insurance Packages: B2B employer packages where companies pay monthly fees (£85+) to subsidize employee physiotherapy treatments at 60% of usual prices. Revenue derived from employer subscriptions.
4. Health Insurance Billing: Direct billing for Bupa and AXA insurance clients. All other insurance clients pay upfront and claim reimbursement. Revenue from session fees covered by insurance providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CBR Clinics is a central London physiotherapy group that delivers multidisciplinary musculoskeletal rehabilitation and wellness services through three physical clinics (Waterloo, Canary Wharf, Elephant & Castle) and a mobile Surrey service. Core offerings include physiotherapy, sports massage, Extracorporeal Shockwave Therapy, Clinical Pilates, Body Mastery strength and conditioning, acupuncture and dry needling, vestibular rehabilitation, women's health physiotherapy, and pre/post-operative rehabilitation, delivered by chartered physiotherapists with a minimum of five years of experience. The clinic also operates a subscription Wellness Programme with Essential, Elevated, and Ascended tiers, alongside a corporate employer health insurance package and the CB Wellness digital app.

Product overview

CBR Clinics is a private physiotherapy group operating three central London clinics (Waterloo, Canary Wharf, Elephant & Castle) since 2010, offering a comprehensive neuromusculoskeletal rehabilitation service. The core offering centres on Physiotherapy combined with a multidisciplinary portfolio including Clinical Pilates, Body Mastery (strength and conditioning), Sports Massage, Shockwave Therapy, and complementary treatments (Hypnotherapy, Mindfulness Meditation). Services are structured as tiered memberships (Essential, Elevated, Ascended Wellness) supplemented by a digital CB Wellness app. Treatment specialisations span sports injuries, post-operative rehabilitation, women's health, vestibular conditions, and paediatric care.

Differentiator

Problem solved

Functional benefit

Brands

• CB Wellness: Mobile app providing full-body workouts, Pilates, and online content for wellness programme members.
• Body Mastery
• Wellness Programme

Products and services

• Physiotherapy Treatment of injuries and issues involving the neuromusculoskeletal system using physical methods such as massage, heat treatment, exercise, and modern techniques including shockwave therapy and medical acupuncture. Available across all three London clinics (Waterloo, Canary Wharf, Elephant & Castle) and provided by chartered physiotherapists with at least five years of experience.
• Shockwave Therapy Extracorporeal Shockwave Therapy (ESWT), a non-invasive treatment for musculoskeletal disorders that uses mechanical pressure pulses to stimulate metabolism, enhance blood circulation, and accelerate healing. Reboots the body's inflammatory process in chronic conditions where inflammation has stagnated, offered as an alternative to surgery.
• Sports Massage Treatment designed to correct problems in soft tissue caused by repetitive and demanding physical activity, using techniques including Proprioceptive Neuromuscular Facilitation Stretching, Myofascial Release, and Trigger Point Therapy. Used for relief of stress and tension that builds up in soft tissue during exercise.
• Running Assessment Running clinic including Gait Analysis to assess how clients walk and run, detect biomechanical faults, and provide corrective programmes to improve running style and prevent injuries. Targeted at runners and athletes.
• Pre & Post-Operative Rehabilitation Structured rehabilitation programmes designed to prepare patients physically for surgery and rehabilitate them afterwards following surgeries on hip, knee, shoulder, wrist, hand, neck, foot, ankle, and spine.
• Clinical Pilates Physiotherapist-led personalised one-to-one Mat Pilates sessions focusing on improving posture, core stability, and functional movement patterns for injury recovery and chronic condition management.
• Body Mastery Physiotherapist-led Strength and Conditioning programme designed to support movement, recovery, and athletic performance. Operated as part of the Wellness Programme and tied to the LSBU Active Sports Centre gym facility at Elephant & Castle.
• Osteopathy Manual therapy service focusing on the musculoskeletal system using hands-on techniques to relieve pain and improve function.
• Acupuncture & Dry Needling Needle-based therapy techniques used as part of physiotherapy treatment to address pain, inflammation, and soft tissue conditions, integrated with broader physiotherapy protocols.
• Women's Health Physiotherapy Specialised physiotherapy services for pregnancy-related conditions and postnatal care, addressing physical, hormonal, and emotional changes. Covers pregnancy discomfort, postnatal recovery, pelvic floor issues, and hormone-related musculoskeletal changes.
• Vestibular Dysfunction Rehabilitation Treatment for dizziness and vertigo including Vestibular Rehabilitation Therapy, Epley Manoeuvre for BPPV recovery, and assessment for inner ear disorders.
• Hypnotherapy Therapeutic technique using guided relaxation, concentration, and focused attention to achieve heightened awareness for addressing stress, pain management, habit breaking, phobias, and sleep improvement.
• Wellness Programme Membership programme offering regular monthly physio or massage sessions, discounts on additional treatments, partner perks, and access to the CB Wellness app. Three subscription tiers: Essential (£43.90/month), Elevated (£82.90/month), and Ascended (£297–£571/month for Body Mastery and Clinical Pilates). Minimum commitments of 4 months for Essential/Elevated and 12 months for Ascended.
• Business Health Insurance Package B2B employer subscription package priced from £85/month, providing subsidised physiotherapy for employees at 60% of usual price (40% employer subsidy). Covers acupuncture, massage, physiotherapy, and other treatments as an alternative or supplement to traditional private health insurance.
• CB Wellness App Mobile application providing access to varied full-body workouts, Pilates sessions, and online wellness content. Available standalone at £6.99/month or included with Wellness Programme membership to support at-home exercise and ongoing engagement between in-clinic sessions.
• Mindfulness Meditation Free daily mindfulness meditation sessions hosted live via Zoom, including Morning Commute Calm and Midday Mindfulness programmes, guided by clinical hypnotherapist Marcelle Foster. Designed to support stress reduction and complement clinical treatment.

Quantifiable outcome

• Patients pay for their own appointments get better 3x faster with fewer sessions (typically 5 vs. 10-20 for insurance clients)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Studio-X GymminorOthersLocal gym partner in the Wellness Programme offering £10 credit towards classes for programme members. Part of the partner perks network for CBR Clinics wellness members.
• CB Wellness AppcoreTechnology or IntegrationProprietary wellness app providing members and non-members access to full-body workouts, Pilates sessions, and online content. Complements the Wellness Programme with digital engagement and at-home exercise guidance.
• LSBU Active Sports CentrecoreStrategic or Co-development PartnerPartnership with London South Bank University Active Sports Centre for Elephant & Castle clinic facility. Provides access to fully equipped gym including resistance machines, free weights, balance tracks, plyometric tools, and Olympic lifting stations for functional rehabilitation and performance training.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ten Health & Fitness: London physiotherapy, Pilates, and personal training studios offering clinical rehab, Body Control Pilates, and wellness memberships — comparable premium positioning and integrated physio/Pilates offering.
• Octopus Clinic: London physiotherapy clinic specialising in MSK injuries, sports rehab, and postural issues — directly comparable clinical focus and target customer to CBR Clinics.
• Complete Physio: London-based specialist MSK physiotherapy clinics providing sports injury, post-operative rehab, and shockwave therapy — overlapping service portfolio and clinical positioning with CBR Clinics.
• Bodyset: UK physiotherapy and MSK clinic group with London presence offering physiotherapy, sports rehab, and wellness memberships — directly comparable service model and customer segments to CBR.
• Sano Physiotherapy: London MSK and sports physiotherapy clinic offering one-to-one rehab, sports massage, and Pilates — closely comparable service mix and central London catchment to CBR Clinics.
• Six Physio: London-based chain of chartered physiotherapy and sports injury clinics offering MSK physio, sports massage, and Pilates — directly comparable multi-clinic London positioning and service mix to CBR Clinics.
• Pure Sports Medicine: Multi-disciplinary London sports medicine and physiotherapy clinics with similar central London locations, sports injury focus, and integrated rehab/performance services overlapping CBR's offering.
• Marylebone Physiotherapy: Central London MSK physiotherapy clinic with senior clinicians, manual therapy, and sports rehab focus — comparable single-city London positioning and clinical talent emphasis.

Broad incumbents

• Ascenti: One of the UK's largest physiotherapy providers with national footprint and NHS partnerships; broader scale and capital base make it a large incumbent competing for the same MSK patient pool as CBR.
• Nuffield Health: Large UK health and wellness operator with hospitals, gyms, and physiotherapy services including London clinics; competes for employer wellness contracts and individual physio patients at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbrclinics
• YouTubeyoutube.com/channel/UC2OB_cq5Vp01fMUuyCcw-OA
• Facebookfacebook.com/cbrclinics
• LinkedInlinkedin.com/company/cbr-clinics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBR Clinics