What CBRE Romania does

CBRE Romania is the Romanian operating subsidiary of CBRE Group Inc. (NYSE: CBRE), the world's largest commercial real estate services and investment firm. Established locally with 15 offices across the country and a regional headquarters in Bucharest at One Tower, the firm delivers integrated commercial real estate services spanning the full property lifecycle — investment and valuation advisory, transaction and leasing, design and build, project and programme management, workplace solutions, property management, supply chain advisory, and change management consulting. It serves real estate investors, corporate occupiers, property owners, retailers, industrial and logistics firms, hospitality operators, data center companies, and public sector institutions, with stated local scale of 160+ specialists, 1.12 million square meters of property managed in Romania, and 950 million EUR of capital under project management.

The firm's service delivery rests on a layer of proprietary technology platforms maintained by the parent group: CBRE Panorama (web-based location intelligence with GIS overlays and interactive visualization), CBRE 360 Data (business intelligence and analytics combining client portfolio data with market intelligence), CBRE Global LaborView and LaborPlan (labor market and risk analytics), CBRE CostLab and the Economic and Fiscal Impact Model (financial strategy and fiscal impact modeling), CBRE Helpdesk (cloud-based bilingual ticketing with 90+ validated suppliers and 8,500+ tickets resolved), CBRE Global Pulse (asset management), CBRE Host Digital (connected workspace), CBRE Kahua (project management), CBRE Estimator, CBRE Office Ready, CBRE Capital Planner, and CBRE Plans/Plans Pro (2D/3D visualization). The Romanian operation directly serves clients through these platforms and additionally channels data from 500+ global researchers producing Romania-specific publications (Bucharest Office Figures, Romania Future of Work, Romania Infrastructure Development).

CBRE Romania generates revenue through professional services fees across multiple streams — Advisory Services, Property Management, Project & Programme Management, Workplace Solutions, and Real Estate Investments — billed via bespoke enterprise proposals rather than published pricing. Go-to-market combines direct enterprise sales with dedicated relationship managers for Fortune-grade clients, a 15-office local distribution network across major Romanian cities, and content-led engagement through market research, The Weekly Take podcast, and Our Take Newsletter. As a wholly-owned subsidiary of the publicly traded parent, the entity inherits the group's ESG credentials (CDP A- in 2025, Barron's #3 Most Sustainable Companies in 2024, Dow Jones Sustainability World Index member) and brand recognition (Fortune Most Admired Real Estate Company for 15 consecutive years, Lipsey top global CRE brand for 24 consecutive years).

Name

CBRE Romania

Legal name

CBRE Limited

Website

https://cbre.ro

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

CBRE Romania is the Romanian subsidiary of CBRE Group Inc., delivering integrated commercial real estate services across 15 local offices. It serves investors, corporate occupiers, property owners, and public sector clients with property management, investment advisory, project management, workplace solutions, and proprietary technology platforms.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Nonresidential Property Managers (531312), Activities Related to Real Estate (5313), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate services
• Property management services
• Investment advisory
• Workplace solutions
• Real estate valuation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services: Consulting services including investment advisory, property management, valuation, and transaction services for buyers, sellers, tenants and investors across commercial real estate.
2. Property Management: Property management services managing over 1.12 million square meters in Romania and 270 million square feet globally across 19,000+ properties.
3. Project & Programme Management: Project and programme management for real estate development, covering 950M EUR in managed capital and 1.5+ million square meters of managed projects in Romania with 11+ years of local market experience.
4. Workplace Solutions: End-to-end workplace solutions including design, delivery and management services. Has delivered 229+ million sqm of workplaces globally and developed 250+ headquarter strategies.
5. Real Estate Investments: Investment management services with approximately 90 billion USD in assets under management following 2011 ING acquisition. Manages real estate investment portfolios for institutional investors.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CBRE Romania provides integrated commercial real estate services spanning the full property lifecycle for investors, property owners, occupiers, and retailers. Core service offerings include property management (managing over 1.12 million square meters in Romania), investment, finance and valuation advisory, workplace solutions (design, delivery, and management), project and programme management (covering 950M EUR in managed capital), transaction services and office leasing, design services, supply chain advisory, retail analytics, occupancy management using CAFM/IWMS technology, and change management consulting. These services are enabled by proprietary platforms such as CBRE Panorama (location intelligence), CBRE 360 Data (analytics), and CBRE Helpdesk (property ticketing).

Product overview

CBRE Romania is a commercial real estate services firm offering integrated, data-led services supporting overall business strategy. The portfolio includes both proprietary technology platforms and professional services. Technology products include CBRE Panorama (location intelligence platform), CBRE 360 Data (business intelligence and analytics), CBRE Global LaborView (labor market intelligence), CBRE Helpdesk (cloud-based property ticketing), CBRE Host Digital (connected workspace), CBRE Kahua (project management), CBRE Estimator (cost estimation), CBRE Office Ready (office development), and CBRE Plans/Plans Pro (2D/3D visualization tools). Supporting these platforms are professional services including property management (managing 1.12M+ sqm in Romania), investment/valuation advisory, workplace solutions, project and programme management, design services, transaction services, supply chain advisory, retail analytics, occupancy management, and change management consulting. The proprietary technology platforms work in conjunction with professional services to deliver data-driven commercial real estate solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Turner & Townsend: Premier provider of project, programme and cost management services
• CBRE Panorama
• CBRE 360 Data
• CBRE Global LaborView
• CBRE Global Pulse
• CBRE Helpdesk
• CBRE Host Digital
• CBRE Kahua
• CBRE Estimator
• CBRE Office Ready
• CBRE Plans
• CBRE Plans Pro
• CBRE Capital Planner
• CBRE Spacer
• CBRE LaborPlan
• CBRE CostLab

Products and services

• Property Management Services Tailored property management solutions for all asset classes covering the full property lifecycle, including commercialization, facilities management, ESG integration, and utilities management, managing over 1.12 million square meters in Romania.
• Investment, Finance & Valuation Advisory services for investing in, financing, and valuing commercial real estate, including market analysis, portfolio optimization, investment strategy, and valuation delivered across all property types.
• Workplace Solutions User-centered design, delivery, and management services driving business strategy, inspiring human performance, and increasing employee engagement for corporate occupiers.
• Project & Programme Management Specialized project and programme management services for occupiers and investors handling single, complex, or mixed-use real estate development projects.
• Design Services Integrated design services including architecture, interior design, engineering, construction management, and design-build with the latest digital technology commissioning.
• Transaction Services Portfolio transaction management and tenant representation services incorporating global team expertise for maximum value in commercial real estate leasing transactions.
• Supply Chain Advisory Supply chain strategy adjustment and optimization for retail and industrial sectors, providing efficient end-to-end services from strategy formulation to real estate asset delivery.
• Retail Analytics Custom retail analytics and modeling that strengthens retail location decisions using data science to support retailers' location strategy and site selection.
• Occupancy Management Data-driven occupancy management leveraging proven processes and cutting-edge CAFM/IWMS technology including Serraview, Archibus, SiQ, and Tririga for portfolio optimization.
• Change Management Multidisciplinary change management consulting supporting organizational transformation for culture, business, new headquarters, office modernization, and hybrid work model changes.
• Location Intelligence GIS-based location intelligence going beyond mapping sites and surroundings by creating dynamic visuals with overlays of market data on consumers, competition, and traffic for strategic site selection decisions.
• ESG & Sustainability Solutions ESG and sustainability advisory services covering climate transition strategy, emissions tracking, sustainability reporting, and decarbonization across managed properties; achieved CDP Climate Change A- score in 2025 and reduced absolute GHG emissions by 18% since 2019.

Quantifiable outcome

• Managed over 1.12 million square meters in Romania and 270 million square feet globally
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Turner & TownsendcoreStrategic or Co-development PartnerCBRE holds majority stake in Turner & Townsend, a first-tier provider of project management, programme management and cost consultancy. The partnership enables delivery of high-impact real estate, infrastructure, energy and natural resources projects. In 2025, CBRE combined its Project Management business with Turner & Townsend to create a new Project Management segment.
• IndustriousminorStrategic or Co-development PartnerCBRE holds a 40% stake in Industrious, a premium flexible workspace solutions provider since 2021. In 2025, CBRE fully acquired Industrious National Management Company LLC and created a new business segment: Building Operations & Experience (BOE).
• Validated Supplier NetworkcoreOthersHelpdesk platform connects property owners with a network of 90+ validated suppliers for facilities management and maintenance services in Romania.

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Savills: Global real estate services firm with advisory, investment, and property management capabilities, active in Central and Eastern Europe — competing directly with CBRE Romania for institutional investor and occupier mandates.
• Avison Young: Principal-led global CRE services firm offering transaction, investment, and project management services — competing with CBRE Romania particularly in enterprise occupier and capital markets mandates across European markets.
• Colliers International: Global professional services and investment management company focused on commercial real estate, with strong operations in Romania providing advisory, capital markets, and property management services — a direct competitor across CBRE Romania's core service offerings.
• Newmark Group: Global commercial real estate advisory and services firm offering leasing, capital markets, valuation, and property management — a direct competitor to CBRE Romania in enterprise CRE services with growing European footprint.
• Knight Frank: International CRE consultancy offering commercial and residential property services including investment, valuation, and property management with operations across CEE including Romania — directly comparable to CBRE Romania in enterprise advisory and capital markets mandates.
• Cushman & Wakefield: Top-tier global CRE services competitor offering brokerage, property management, valuation, and project management services to enterprise clients — directly comparable to CBRE Romania's full-service commercial real estate platform with active presence in Bucharest and CEE.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering investment advisory, property management, valuation, and workplace solutions — directly comparable to CBRE Romania across virtually all service lines and customer segments, including active operations in Romania.

Broad incumbents

• Deloitte Real Estate Advisory: Big Four advisory firm with significant real estate consulting practice serving enterprise and institutional clients — competing with CBRE Romania for high-end strategic advisory, portfolio optimization, and consulting engagements.
• CBRE Group Inc. The global parent company of CBRE Romania and the broader CBRE franchise; included as a peer reference for understanding the wider group's scale, platform, and competitive positioning in the global CRE services market.

Others

• DTZ Cushman & Wakefield (now Cushman & Wakefield): Historical industry consolidation reference point; DTZ was acquired by Cushman & Wakefield, illustrating the consolidation trajectory in CRE services that affects CBRE Romania's competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cbre-romania

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBRE Romania