Coldwell Banker Vacations

What Coldwell Banker Vacations does

Coldwell Banker Vacations is the Ocean City, Maryland–based operating entity of Vacasa LLC, operating under a co-brand with the Coldwell Banker real estate network. The business manages a portfolio of more than 1,200 vacation rental properties concentrated in a single destination market — a 10-mile barrier island on Maryland's Eastern Shore — comprising roughly 1,012 condos, 91 townhouses, and 67 houses spanning the Downtown/Boardwalk, Midtown, North Ocean City, and West Ocean City submarkets. It also extends into adjacent Delaware destinations such as Bethany Beach.

The core product is a direct-to-consumer vacation rental marketplace (vacasa.com) where guests browse, book, and manage stays through a web platform, the Vacasa Guest App, and a Trip Manager tool. Booking is supported by 24/7 phone-based guest service (+1 800-544-0300) and a standardized operational layer including a 4:00 PM check-in / 10:00 AM check-out protocol and the branded "Vacasa Premium Clean" housekeeping standard. Sample disclosed nightly rates range from $115 to $174 across the active inventory.

The business serves two distinct customer segments. On the demand side, individual and family vacationers book leisure stays — beach vacations, family getaways, group travel, and weekend escapes. On the supply side, the company provides property listing, guest management, cleaning, and maintenance services to a fragmented base of independent homeowners. Revenue mechanics are characteristic of the vacation rental management category: a percentage management fee on booking value plus ancillary fees, with pricing varying by property type and season. No enterprise or commercial anchor accounts are disclosed. The operation is privately held within Vacasa LLC, with 16 local employees and no disclosed funding rounds, M&A activity, or parent-company control statements.

Name

Coldwell Banker Vacations

Legal name

Vacasa LLC

Website

https://cbvacations.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vacasa LLC operates Coldwell Banker Vacations as a vacation rental management business in Ocean City, Maryland, managing 1,200+ condos, townhouses, and houses for individual/family travelers and a fragmented base of property owners via the Vacasa.com marketplace.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental management
• Short-term rentals
• Beach house rentals
• Condo vacation rentals
• Property management services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Core offering

Coldwell Banker Vacations operates a vacation rental management marketplace offering over 1,200 professionally managed rental properties in Ocean City, Maryland, including 1,012 condos, 91 townhouses, and 67 houses. The platform provides direct-to-consumer booking, 24/7 guest service, professional housekeeping under the Vacasa Premium Clean standard, and digital tools such as the Vacasa Guest App and Trip Manager. It also provides full-service property management (listing, guest handling, cleaning, and maintenance) to homeowners in the Ocean City, MD market.

Product overview

Vacasa is a vacation rental management platform offering a unified marketplace where travelers can browse and book properties directly. The platform provides professionally managed vacation rentals with various property types (condos, townhouses, houses) and amenities across destinations including oceanfront, bayside, and inland properties. Services include property management for homeowners, 24/7 guest service, professional cleaning (Vacasa Premium Clean), and digital tools like the Vacasa Guest App and Trip Manager for booking and trip management.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacasa Ocean City Vacation Rentals

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Evolve Vacation Rental: National full-service vacation rental manager that partners with owners rather than leasing homes. Competes head-to-head for owner contracts in beach destinations and offers comparable professional management fees and tech-enabled guest experience.
• Casago: Vacation rental franchise platform that merged with Vacasa. Historically a direct peer in full-service vacation rental property management with comparable franchise model and homeowner services.
• Vacasa: Parent platform and operating system for this Ocean City office. Vacasa is a national full-service vacation rental manager with the same property management, dynamic pricing, and guest-service model across 30+ countries; this office is essentially a regional franchise of Vacasa's model.
• TurnKey Vacation Rentals: National full-service vacation rental manager with the same core value proposition: professional cleaning, 24/7 guest support, and seamless digital check-in. Directly comparable professional management model targeting similar homeowners.

Broad incumbents

• Vrbo: Expedia-owned vacation rental marketplace, traditionally strongest for whole-home US beach destinations like Ocean City. Direct competitor for guest bookings and increasingly pushes professional management programs.
• Airbnb: Global short-term rental marketplace where many Ocean City owners list independently. Competes for the same guest bookings in Ocean City, MD and sets guest expectations on pricing, search, and cancellation terms that professionally managed inventory must match.
• Marriott Homes & Villas: Marriott's professionally managed vacation rental program. Represents the hotel-company push into the same professionally managed STR category that this Ocean City office competes in for premium guests.

Regional players

• Twiddy & Company Vacation Rentals: Long-established regional vacation rental manager in the Outer Banks, NC. Similar local full-service model with property management, housekeeping, and guest services for an East Coast beach destination.
• Bluewater Vacation Rentals: Regional full-service vacation rental manager serving the Outer Banks, NC. Comparable business model serving East Coast beach destinations; not in the same geography but a clear benchmark for regional professional STR operations.

Emerging players

• Sonder: Tech-enabled short-stay accommodation company offering professionally managed apartments and vacation rentals. An emerging alternative in the professionally managed STR category competing for the same guest demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vacasarentals
• YouTubeyoutube.com/channel/UCgZXkw4UVFCChoAmPzXNZbA
• Facebookfacebook.com/vacasa
• LinkedInlinkedin.com/company/coldwell-banker-vacations
• Instagraminstagram.com/vacasa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Vacations