CC Amstel

What CC Amstel does

CC Amstel is a performing arts venue and cultural center located in Amsterdam's De Pijp neighborhood, positioning itself as 'podiumland van zuid' (stage land of south Amsterdam). Founded in 2018 and operating under the Dutch ANBI (Algemeen Nut Beogende Instelling) public-benefit designation, the organization functions as both presenter and producer of live performances across theater, circus, dance, music theater, children's theater, and queer programming. The venue hosts approximately 25+ different productions per season and serves a deliberately diverse audience spanning general arts patrons, families with children, the LGBTQ+ community, refugees and newcomers, and corporate/private event renters. The address — Dora Tamanaplein 1 — is described as a slightly hidden location behind the Pestana hotel, with accessibility features including elevator access and wheelchair seating.

The company's core offering is its physical venue infrastructure and curatorial programming, supplemented by an owned online ticketing platform at tickets.ccamstel.nl supporting credit card, PIN, and Podiumcadeaukaart transactions. The in-house production arm Clubhuis Producties creates original work including 'Dutch Stories' and 'Code Geel.' Adjacent services include a café operating on performance evenings, art exhibitions in venue spaces, venue rental for private events and corporate functions, and the Podiumpas membership program for frequent attendees. No proprietary technology systems beyond the ticketing e-commerce platform are identified.

Revenue derives from three transactional streams — ticket sales (€4.75–€20.50 per ticket with CJP, Stadspas, Student, 65+, and OBA pass discounts), venue rental (professional services), and café operations — supplemented by multi-source public funding from Gemeente Amsterdam Stadsdeel Zuid, Amsterdam Fonds voor de Kunst, Fonds Podium Kunsten, Fonds voor Cultuurparticipatie, VSB fonds, and Stichting DOEN. Go-to-market relies on the company website and email newsletter as primary channels, with organic social media support. The organization pursues strategic co-production partnerships with major Dutch cultural institutions including Theater Rotterdam, Het Nationale Ballet, ICK Dans Amsterdam, Korzo, Podium Mozaïek, TENT, Via Rudolphi Producties, and TOBAL, positioning CC Amstel within the broader Dutch performing arts ecosystem.

Name

CC Amstel

Legal name

CC Amstel

Website

https://ccamstel.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CC Amstel is an Amsterdam-based performing arts venue and cultural center in De Pijp, hosting theater, circus, dance, music, and children's programming across 25+ productions per season. It serves diverse community segments and operates venue rental, café, and in-house production activities.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Performing arts venue
• Theater programming
• Cultural center management
• Venue rental services
• Arts production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to performances across theater, circus, dance, music, and family programming. Tickets sold online via proprietary ticketing platform and at box office during performances.
2. Venue Rental: Venue rental for private events, corporate functions, parties, and congresses as mentioned in the 'Verhuur' (rental) section.
3. Café Operations: Café operates on performance evenings serving drinks and snacks before shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CC Amstel is a performing arts venue and cultural center in Amsterdam's De Pijp neighborhood that hosts theater, circus, dance, music theater, youth and queer-focused performances from external artists and companies. It also produces its own original work through the Clubhuis Producties label, operates an evening café on show days, rents its venue for private events and corporate functions, hosts art exhibitions, and sells tickets through its own online ticketing platform.

Product overview

CC Amstel is a cultural venue (theater/culturehuis) located in Amsterdam's De Pijp neighborhood, operating as a 'podiumland van zuid' (stage land of south Amsterdam). The venue offers a diverse program of theater performances, circus, dance, music theater, youth theater, and queer-focused productions. Its core offerings include: hosting productions from external artists and companies, producing original work through its Clubhuis Producties arm, operating a café on performance evenings, providing venue rental for private events, offering a Podiumpas membership program, and selling tickets through its own online ticketing platform. The venue also hosts art exhibitions and educational/community programs.

Differentiator

Problem solved

Functional benefit

Brands

• Clubhuis Producties: A production label/program under CC Amstel that produces performances including Dutch Stories, Code Geel, and other projects.

Products and services

• Theater voorstellingen (Performances) Curated program of theater, circus, dance, music theater, youth theater, and queer-focused performances presented at the CC Amstel venue, with tickets sold online and at the box office.
• Clubhuis Producties In-house production arm of CC Amstel that produces original theater work, including projects such as Dutch Stories and Code Geel.
• Café On-site café at the venue serving drinks and snacks to audience members before and during performance evenings.
• Exposities (Exhibitions) Rotating art exhibitions hosted in CC Amstel's venue spaces, featuring various artists such as Rob Godfried and Fissy.
• Podiumpas Subscription/pass program for regular theater-goers offering benefits for performances at CC Amstel.
• Zaalverhuur / Eventlocatie (Venue Rental) Venue rental service for private events, parties, corporate functions, and congresses, leveraging CC Amstel's accessibility-equipped spaces and café service.

Quantifiable outcome

• Approximately 25+ different productions hosted per season
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Gemeente Amsterdam Stadsdeel ZuidcoreOthersMunicipal government of Amsterdam's southern district providing financial support and backing for CC Amstel's operations.
• Amsterdam Fonds voor de Kunst (AFK)coreOthersAmsterdam Fund for the Arts providing funding support for cultural programming and productions.
• Fonds Podium KunstencoreOthersPerforming Arts Fund providing national funding for podiumkunsten (stage arts) sector.
• Fonds voor CultuurparticipatieminorOthersFund for Cultural Participation supporting community engagement in arts and culture.
• VSB fondsminorOthersDutch social fund providing cultural and social funding.
• Stichting DOENminorOthersDOEN Foundation supporting innovative projects in culture, environment, and social issues.
• Openbare Bibliotheek Amsterdam (OBA)minorGTM or Marketing PartnerPartner venue for joint programming, particularly for the RAN INC. Legacy Lecture event.
• ANBIminorOthersANBI (Algemeen Nut Beogende Instelling) status - Dutch public benefit organization designation.
• Podium MozaïekcoreStrategic or Co-development PartnerCo-production partner for HALF of HOME dance production. Jointly producing the show exploring themes of home and belonging.
• Theater RotterdamcoreStrategic or Co-development PartnerCo-production partner for FUTURE VOICES series, enabling presentation of emerging dance and performance makers.
• Het Nationale BalletcoreStrategic or Co-development PartnerPartner for FUTURE VOICES series supporting emerging dance makers.
• ICK Dans AmsterdamcoreStrategic or Co-development PartnerPartner for FUTURE VOICES series supporting emerging dance and performance artists.
• KorzocoreStrategic or Co-development PartnerPartner for FUTURE VOICES series and venue support for dance programming.
• TENTcoreStrategic or Co-development PartnerPartner venue for 'This is not a circus' festival showcasing new circus forms. CC Amstel hosts festival programming.
• Via Rudolphi ProductiescoreStrategic or Co-development PartnerCo-production partner for De Surpriseshow, a theater production about growing up in an asylum seekers center.
• TOBALcoreStrategic or Co-development PartnerCo-production partner for De Surpriseshow, focused on inclusive and accessible theater.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• De Balie: Amsterdam cultural center hosting performing arts, debates, and cultural programming in a single venue. Comparable as a mid-size Amsterdam venue with diverse programming and ancillary café/rental streams.
• Perdu: Amsterdam venue for experimental performing arts and literature. Comparable as a small Amsterdam venue with subsidy-backed programming and an experimental/inclusive artistic identity.
• Korzo: The Hague-based producing house and venue focused on contemporary dance, music theater, and emerging makers. Comparable in scale and in its mix of presenting and co-producing activity.
• Podium Mozaïek: Amsterdam-based small theater with a comparable size and mission of presenting diverse, inclusive programming. Operates as both a venue and co-producer, mirroring CC Amstel's hybrid model.
• Theater Bellevue: Amsterdam small theater presenting a broad multi-genre program including dance, theater, and family shows. Closely comparable venue size, programming mix, and target audience.

Broad incumbents

• Koninklijk Theater Carré: Historic Amsterdam theater hosting large-scale theater, music, and circus productions. Competes for the same Amsterdam leisure-theater audience and corporate/private-event rental demand.
• Theater Rotterdam: Major Dutch producing theater with multiple venues. Comparable on producing activity and Dutch-language programming; also an active co-production partner of CC Amstel.
• Stadsschouwburg Amsterdam: Amsterdam's flagship municipal theater with much larger capacity and resources. Operates in the same Amsterdam performing-arts market and competes for the same audiences, sponsors, and productions.
• Internationaal Theater Amsterdam (ITA): Largest producing/repertoire theater in the Netherlands. Overlaps with CC Amstel on Dutch-language theater and dance audiences and on Amsterdam-based programming calendars.

Emerging players

• Amsterdam Fringe Festival: Festival platform showcasing emerging Dutch performing-arts makers. CC Amstel hosts Fringe programming, making the festival both a programming partner and a partial substitute for CC Amstel's emerging-maker slot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cc-amstel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CC Amstel