Fullscreen Media
Fullscreen Media is a Dutch online publisher operating five niche lifestyle magazine brands—Manly, Womanly, Geldzaken, Guys and Reisleven—that reach roughly 5 million unique annual readers, selling KPI-guaranteed branded content, display advertising and affiliate placements to enterprise advertisers in the Netherlands.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fullscreen Media does
Fullscreen Media is a privately held Dutch online media publisher founded in late 2021 by Rik de Meulmeester, Bob de Meulmeester and Jim Glansdorp and headquartered at B. Amsterdam (John M. Keynesplein 12–46). The company operates a portfolio of five owned niche online magazines—Manly (modern men), Womanly (women), Guys (young adult men), Geldzaken (personal finance) and Reisleven (travel)—collectively reaching approximately 5 million unique readers and 20 million pageviews per year as of late 2025. Content is in Dutch and exclusively distributed domestically; the publisher self-describes as the fastest-growing media company in the Netherlands.
Fullscreen Media firmographics
Firmographics- Name
- Fullscreen Media
- Legal name
- Fullscreen Media
- Website
- https://fullscreenmedia.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fullscreen Media is a Dutch online publisher operating five niche lifestyle magazine brands—Manly, Womanly, Geldzaken, Guys and Reisleven—that reach roughly 5 million unique annual readers, selling KPI-guaranteed branded content, display advertising and affiliate placements to enterprise advertisers in the Netherlands.
- Ownership category
- akta.pro rank
Fullscreen Media industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Business, Finance & Industry Trade Magazines (MPAJAEAM), Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where Fullscreen Media is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fullscreen Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Branded Content: Fullscreen Media creates custom native branded content (advertorials) for advertisers, placed on their magazine platforms. Content is guaranteed with the Viewpusher technology to achieve agreed KPIs (Quality Views, impressions). Revenue is earned per campaign, with base fees per title plus production costs and per-quality-read fees.
- Display & Banner Advertising: Traditional digital display advertising including banners and complete website takeovers. Revenue is generated through CPM (cost per mille) based placements across all platform titles.
- Affiliate / Commission Revenue: Fullscreen Media promotes third-party products and services on its websites via affiliate links. When users purchase via these links, Fullscreen Media earns a commission. This is disclosed as a key revenue mechanism in their terms and conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Manly - €1,050 branded content base fee + €500 production costs |
| Other | Pay-as-you-go | Womanly - €950 branded content base fee + €500 production costs |
| Other | Pay-as-you-go | Guys - €850 branded content base fee + €500 production costs |
| Other | Pay-as-you-go | Reisleven - €750 branded content base fee + €500 production costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fullscreen Media product offering
Product offeringCore offering
Fullscreen Media publishes a portfolio of five Dutch online lifestyle magazines (Manly, Womanly, Geldzaken, Guys, Reisleven) and monetizes them through branded content campaigns with a guaranteed Quality Views KPI, as well as display bannering and affiliate links. The company combines editorial publishing with proprietary advertising technology (Viewpusher, Infinite Scroll) to deliver measurable, accessible branded content campaigns to brands and agencies.
Product overview
Fullscreen Media is a Dutch online publisher operating a portfolio of lifestyle magazine brands. The portfolio includes Manly (men's lifestyle), Womanly (women's lifestyle), Geldzaken (financial content), Guys (young adult men), and Reisleven (travel content), collectively reaching over 5 million monthly unique readers with 20 million monthly pageviews. The company differentiates through its branded content solutions featuring proprietary infinite scroll technology with guaranteed Quality Views, plus traditional display advertising options. Revenue is generated through advertising, branded content campaigns, and affiliate marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Manly Magazine: Online lifestyle magazine for the modern man covering topics like fashion, tech, sports, health, finance, and career. Reaching 1.9 million unique visitors and 6.4 million pageviews.
- Womanly Magazine
- Geldzaken.nl
- Guys
- Reisleven
Products and services
- Manly Dutch online lifestyle magazine targeted at men, covering topics including gadgets, cars, grooming, and men's interests; part of Fullscreen Media's owned-and-operated publishing portfolio sold to advertisers as branded content and display inventory.
- Womanly Dutch online lifestyle magazine targeted at women, covering lifestyle topics relevant to a female audience; part of Fullscreen Media's owned-and-operated publishing portfolio monetized through branded content and display advertising.
- Geldzaken Dutch online personal finance magazine ('Geldzaken' means 'Money Matters'), covering finance topics for consumers; part of Fullscreen Media's portfolio and sold to advertisers as branded content and display inventory.
- Guys Dutch online lifestyle magazine targeted at a younger male audience, covering lifestyle topics relevant to young adult men; part of Fullscreen Media's owned-and-operated publishing portfolio monetized through advertising.
- Reisleven Dutch online travel magazine ('Reisleven' means 'Travel Life'), covering travel content for consumers; part of Fullscreen Media's portfolio and sold to advertisers as branded content and display inventory.
- Branded Content Campaigns with Quality Views Guarantee Fullscreen Media's primary advertising product: branded content campaigns delivered across its five-magazine portfolio, priced per Quality View (a measurable, guaranteed KPI) and pushed into user viewports via proprietary Viewpusher technology. Sold to Dutch brands and media agencies that want guaranteed, measurable brand exposure rather than opaque impression-based buying.
- Display Bannering & Programmatic Advertising Display advertising and bannering inventory sold across Fullscreen Media's portfolio of Dutch lifestyle magazines, available as programmatic and direct-sold placements on Infinite Scroll-built, WCAG 2.1 AA compliant pages.
Quantifiable outcome
- 30% Quality Read conversion rate from Infinite Scroll (Litebit pilot)
- +4 more outcomes
Companies that use Fullscreen Media
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Fullscreen Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fullscreen Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LitebitcoreLitebit (Dutch cryptocurrency platform) partnered with Fullscreen Media for a branded content campaign on Manly. Fullscreen Media developed 6 branded content articles and used its Infinite Scroll Viewpusher technology. The campaign achieved a 25%+ Quality Read conversion rate, 52K Quality Reads, 432K social reach, 193K page views, and 569K brand impressions.
- VIA NederlandminorFullscreen Media is affiliated with VIA Nederland, as disclosed in their cookie policy. VIA Nederland is the Dutch trade association for digital advertising and marketing.
- IAB Europe Transparency & Consent FrameworkminorFullscreen Media complies with the specifications and policies of the IAB Europe Transparency & Consent Framework, indicating adherence to EU digital advertising standards for consent management.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Fullscreen Media competitors and assessment
Company assessmentDirect peers
- BuzzFeed: Digital-first multi-vertical publisher (BuzzFeed, HuffPost, Tasty) operating advertising and commerce-driven revenue models. Comparable to Fullscreen Media in its portfolio of audience-focused brands and reliance on display, branded content, and affiliate monetization.
- Future plc: UK-based multi-brand digital publisher operating hundreds of niche vertical sites (tech, gaming, lifestyle, finance). Directly comparable to Fullscreen Media in its strategy of running a portfolio of vertical-specific consumer brands monetized via display and affiliate commerce.
- Vox Media: US-based multi-brand digital publisher (The Verge, Vox, SB Nation, New York Magazine) operating proprietary ad-tech and branded-content platforms. Comparable to Fullscreen Media in its multi-vertical niche-brand strategy and technology-enabled branded-content monetization.
- Sanoma: Finnish-headquartered media group with a large Dutch magazine portfolio (e.g., Libelle, Donald Duck, Margriet). Comparable to Fullscreen Media as a multi-brand consumer magazine publisher operating in the Netherlands with both advertising and subscription-driven monetization.
- Refinery29: US-based digital lifestyle publisher targeting women with content on style, beauty, and culture, monetized through branded content and advertising. Closely comparable to Fullscreen Media's Womanly brand and the company's broader lifestyle branded-content model.
- Bonnier Publications: Nordic multi-brand magazine publisher with Dutch operations across lifestyle, family, and home categories. Comparable to Fullscreen Media in operating multiple consumer magazine brands in the Dutch and broader European market.
- Dennis Publishing: UK-based independent publisher of men's lifestyle brands (The Week, Coach, The Week Junior, Kipling). Comparable to Fullscreen Media as an independent multi-brand lifestyle publisher with a strong focus on men's content verticals.
- Vice Media: Digital-first global publisher targeting millennial and Gen Z audiences with lifestyle, culture, and editorial content supported by branded advertising. Comparable to Fullscreen Media in its digital-native lifestyle publishing model and reliance on native branded content as a key revenue stream.
Broad incumbents
- Hearst: Global multi-brand media conglomerate (Cosmopolitan, Esquire, Elle, Runner's World) operating large-scale digital advertising and branded-content businesses. Comparable to Fullscreen Media in its lifestyle-magazine heritage and branded-content monetization, though at substantially greater scale and breadth.
- DPG Media: Belgian-Dutch media conglomerate operating major Dutch news and lifestyle brands (AD, Volkskrant, Nu.nl, Libelle's parent prior to Sanoma deal). A broad incumbent competing for the same Dutch advertising budgets Fullscreen Media targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fullscreen Media social profiles
Digital presenceFullscreen Media compliance and trust
Trust signalCompliance1 record
Fullscreen Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fullscreen Media leadership team
Management profileNumber of profiles
Profiles4 records
Fullscreen Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fullscreen Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fullscreen Media
What does Fullscreen Media do?
Fullscreen Media publishes a portfolio of five Dutch online lifestyle magazines (Manly, Womanly, Geldzaken, Guys, Reisleven) and monetizes them through branded content campaigns with a guaranteed Quality Views KPI, as well as display bannering and affiliate links. The company combines editorial publishing with proprietary advertising technology (Viewpusher, Infinite Scroll) to deliver measurable, accessible branded content campaigns to brands and agencies.
Is Fullscreen Media a public or private company?
Fullscreen Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fullscreen Media founded?
Fullscreen Media was founded in 2021. It employs 1 to 10 people.
Where is Fullscreen Media based?
Fullscreen Media is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Fullscreen Media make money?
Three revenue lines are on record. Branded Content is the primary driver. The others are display & Banner Advertising and affiliate / Commission Revenue.
Who are Fullscreen Media's main competitors?
Direct peers on record are BuzzFeed, Future plc, Vox Media, Sanoma, Refinery29, Bonnier Publications, Dennis Publishing and Vice Media. Broad incumbents are Hearst and DPG Media.
Does Fullscreen Media have an API?
No public API is recorded for Fullscreen Media.
What industry is Fullscreen Media in?
Fullscreen Media's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.