Casa de Cultura do Parque

Name

Casa de Cultura do Parque

Legal name

Casa de Cultura do Parque

Website

https://ccparque.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Center and Arts Education

NAICS

Museums (712110), Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYHSACALAJ

Venue & Facility Reservations (Private Rooms, Event Spaces)

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

Keywords

• Contemporary art exhibitions
• Cultural center programming
• Event venue rental
• Arts education programs
• Socio-educational cultural services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Space Rental: The Casa rents its multiple spaces (Sala Jacarandá, Sala Jatobá, Sala Sapucaia, Galeria do Parque, Sala Jequitibá/Mirante do Parque) for corporate and social events as a primary revenue mechanism to sustain cultural programming.
2. Cultural Incentive Laws (Lei Rouanet / Lei de Incentivo à Cultura): Programming is partially funded through Brazil's cultural incentive tax laws, where companies and individuals redirect a portion of taxes to support cultural projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casa de Cultura do Parque operates a 1,500 m² physical cultural center in São Paulo offering free contemporary art exhibitions, music performances, debates, courses, workshops, and educational programs to the general public. It also rents five indoor and outdoor event spaces (Sala Jacarandá, Sala Jatobá, Sala Sapucaia, Sala Jequitibá/Mirante, Galeria do Parque) for corporate and social events as a fee-based revenue mechanism, and distributes digital content through its website and social media.

Product overview

Casa de Cultura do Parque is a cultural center offering pluralistic cultural and educational programming in São Paulo. The institution operates multiple exhibition spaces (Galeria do Parque, Gabinete, Projeto 280x1020) displaying contemporary art through curated cycles, alongside educational programs (Prosa do Vestibular, NA SALA, Oficinas Educativas, No Quintal), digital content platforms (Na Varanda online program), discussion programs (Na Roda conversations, Dando Bandeira installations), and rentable event spaces (Sala Jacarandá, Sala Jatobá, Sala Sapucaia, Sala Jequitibá/Mirante do Parque). The center is linked to Instituto de Cultura Contemporânea (ICCo), an OSCIP nonprofit organization.

Differentiator

Problem solved

Functional benefit

Brands

• ICCo (Instituto de Cultura Contemporânea): Institutional partner OSCIP that manages the cultural projects and the Casa de Cultura do Parque
• No Quintal
• Prosa do Vestibular
• Na Roda
• Na Varanda
• Na Sala
• Dando Bandeira
• Mirante da Casa

Products and services

• Sala Jacarandá (Event Space Rental) Versatile event space with covered balcony and 280 m² garden/deck, accommodating up to 100 people with acoustic treatment, available for corporate and social event rentals.
• Sala Jatobá (Event Space Rental) Multifunctional room of 100 m² integrating with a 200 m² Paineira Garden and Pablo Reinoso's artwork, suitable for up to 100 people, available for corporate and social event rentals.
• Sala Sapucaia (Event Space Rental) Small meeting room with garden views and 40 m² internal veranda, 50 m² total, available for private event rentals.
• Sala Jequitibá / Mirante do Parque (Event Space Rental) Restaurant space of 154 m² with 44 m² viewpoint overlooking Parque Villa-Lobos, expandable capacity from 35 to 100 people, available for private event rentals including meals and receptions.
• Galeria do Parque (Event Space Rental) 130 m² gallery exhibition space available for private event rentals, also used for temporary contemporary art exhibitions as part of the institution's Ciclo Expositivo programs.
• Prosa do Vestibular (Educational Program)

Quantifiable outcome

• Free admission for all public programming removes economic barriers to cultural access
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Lei de Incentivo à Cultura / Lei RouanetcoreOthers · 1 January 2010Brazil's cultural tax incentive law (Lei Rouanet) is used as a key instrument to fund and maintain cultural activities at the Casa de Cultura do Parque, enabling corporate sponsors to redirect a portion of taxes to support programming.
• Instituto de Cultura Contemporânea (ICCo)coreStrategic or Co-development PartnerICCo (Instituto de Cultura Contemporânea) is an OSCIP (Organização da Sociedade Civil de Interesse Público) and the institutional partner of the Casa de Cultura do Parque. Founded by Regina Pinho de Almeida, ICCo shares the same mission of expanding the understanding and appreciation of art and knowledge. ICCo has been conducting cultural projects since 2010 and from 2019 hosts its activities at the Casa. All resources invested in ICCo are directed to maintaining cultural projects.
• Regina Pinho de AlmeidacoreOthersFounder, executive director, and colecionadora (collector). Regina Pinho de Almeida founded both ICCo and the Casa de Cultura do Parque. Her private art collection forms the basis of the institution's exhibition cycles (I, II, III Ciclo Expositivo).
• Secretaria Municipal de Educação de São Paulo (SME)coreStrategic or Co-development PartnerPartnership with the São Paulo Municipal Secretariat of Education for the NA SALA professional development course for public school educators, expanding visual and cultural repertoires through contemporary art education.
• Secretaria de Cultura, Economia e Indústria Criativas do Estado de São PaulocoreStrategic or Co-development PartnerState-level government cultural partner providing institutional support for the Prosa do Vestibular program and other cultural initiatives.
• Banco BVminorOthersCorporate sponsor through Lei Rouanet (cultural incentive law) for programs including No Quintal and other educational and cultural activities.
• Banco ItaúminorOthersCorporate sponsor through Lei Rouanet for cultural programming including No Quintal, educational workshops, and exhibition cycles.
• LaranjinhaminorOthersSponsor through Lei Rouanet for cultural programming.
• Casal GarciaminorOthersSupporting sponsor for exhibition cycles and programs including the III Ciclo Expositivo opening.
• InterfoodminorOthersSupporting sponsor for cultural programs and exhibition cycles.
• Catraca LivreminorOthersMedia partner providing communication support for cultural programming.
• Instituto MandarinaminorOthersSupporting institute for the 'Mulheres: futuros possíveis, futuros sonhados' event focused on gender equity.
• Instituto Somos UmminorOthersSupporting institute for the 'Mulheres: futuros possíveis, futuros sonhados' gender equity event.
• Instituto FozminorStrategic or Co-development PartnerPartner organization for the 'Mulheres: futuros possíveis, futuros sonhados' gender equity event at the Casa de Cultura do Parque.
• BARU ConsultoriaminorStrategic or Co-development PartnerConsulting partner for the 'Mulheres: futuros possíveis, futuros sonhados' gender equity event, contributing to the organization and facilitation of discussions.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• SESC (Serviço Social do Comércio): Nationwide network of cultural, recreational, and educational centers operated by Brazil's commerce sector. Comparable as a major provider of free cultural programming, workshops, and exhibitions in São Paulo (SESC Pompeia, Avenida Paulista), though broader in scope and massively larger in scale.

Direct peers

• MAM-SP (Museu de Arte Moderna de São Paulo): São Paulo museum of modern art with temporary exhibitions, educational programs, and a sculpture garden in Ibirapuera Park. Comparable in park-adjacent location, contemporary art focus, and educational programming, though longer-established and internationally recognized.
• Fundação Bienal de São Paulo: Institution behind the São Paulo Art Biennial, the world's longest-running contemporary art biennial, with educational programs and public programming. Comparable as a São Paulo-based nonprofit cultural institution focused on contemporary art and public access, though operates on a cyclical exhibition model.
• Pinacoteca de São Paulo: State-run São Paulo art museum with free admission, temporary exhibitions, and educational programming. Shares Casa's free-access cultural-education model and exhibition cycle approach, though operates as a state institution with larger public funding.
• Centro Cultural São Paulo: Municipal cultural center offering free exhibitions, courses, workshops, music, and literature programming. Closest direct analog in terms of free-access, multi-format socio-educational cultural programming model, though at much larger scale and run by the city.
• Itaú Cultural: Private bank-funded Brazilian cultural institution that curates contemporary art exhibitions, educational programs, and digital content with free public access. Comparable in leveraging corporate/private funding to underwrite free programming, with longer operating history and national reach.
• Fundação Iberê Camargo: Porto Alegre-based Brazilian cultural foundation running exhibitions, educational programs, and digital content from a purpose-built architectural venue. Comparable in operating a non-profit cultural foundation with private collection-driven programming and free public access, though located in southern Brazil rather than São Paulo.
• MASP - Museu de Arte de São Paulo: Iconic São Paulo art museum offering free general admission and curated exhibitions, with educational programs and a strong brand. Comparable in mission to democratize access to contemporary art, though at vastly larger scale and with deeper historical collections.
• Centro Cultural Banco do Brasil (CCBB): Bank-sponsored cultural center running free exhibitions, performances, and educational programs across Brazilian cities. Shares the corporate-funded free cultural programming model and the cross-format (visual arts, music, debate) approach.
• Instituto Tomie Ohtake: São Paulo cultural institution with contemporary art exhibitions, architecture, and design programming, offering free public access. Comparable in curating rotating contemporary art exhibitions and educational programming in a purpose-built venue, with a similar nonprofit foundation structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casa-de-cultura-do-parque

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa de Cultura do Parque