Avant Coeur Gymnastics

What Avant Coeur Gymnastics does

Avant Coeur Gymnastics is a privately-held, single-market gymnastics and athletics operator headquartered in Coeur d'Alene, Idaho. The company operates two physical gym campuses on N Sunshine Street — North Campus at 6360 N Sunshine Street and West Campus at 6275 N Sunshine Street — delivering instructional, developmental, and competitive gymnastics, cheer, tumbling, and trampoline programming to customers from age 6 months through 18 years old, plus select adult classes. Customer segments include preschool children (Cubs program), school-age instructional gymnasts (boys and girls across beginner to advanced tiers), competitive team athletes, families booking birthday parties and open-play sessions, adult drop-in participants (Adult Gymnastics 16+, Aerial Awareness, Pilates), and Wellness Center clients seeking sports physicals and CPR/First Aid certification from an on-site nurse practitioner.

The underlying technology stack is commodity and service-business oriented rather than proprietary. The marketing site runs on Squarespace; registration, scheduling, billing, and parent account management are delegated to FullOut Software; Wellness Center appointments run on Jane App; and job applications and private-lesson intake use Google Forms. There is no native mobile app, no disclosed API, and no documented AI/ML component. The platform architecture suggests a small operator outsourcing all software layers to vertical SaaS providers rather than building internally.

Commercially, Avant Coeur derives revenue from four streams: recurring monthly class tuition priced $79-$99 per student per month (auto-billed by the 20th of the prior month via e-check or credit card); usage-based drop-in fees for adult, family, and toddler open-gym sessions ($10-$20 per visit); one-time birthday party and event packages ($300-$350); and professional services revenue from wellness offerings and Pilates. Go-to-market is direct-to-consumer in a single Idaho geography, with online enrollment, an email newsletter, SMS reminders, and community/word-of-mouth referrals as the primary marketing channels. Reported headcount is 7 employees, consistent with a small local-business footprint.

Name

Avant Coeur Gymnastics

Legal name

Avant Coeur Gymnastics

Website

https://cdagym.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Avant Coeur Gymnastics is a privately held, two-campus gymnastics and athletics operator in Coeur d'Alene, Idaho, serving children (6 months to 18 years) and adults with instructional classes, cheer/tumbling/trampoline, birthday parties, and an on-site nurse-practitioner wellness center.

Ownership category

akta.pro rank

Headquarters

HQ city

Coeur d'Alene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Class Tuition: Recurring monthly tuition charges for enrollment in preschool, instructional, boys and girls gymnastics, and cheer programs. Auto-charged via e-check or credit card by the 20th of the previous month.
2. Drop-in Classes: One-time per-visit fees for adult gymnastics, aerial awareness, family fun time, and toddler time sessions.
3. Birthday Parties and Events: Package pricing for birthday parties (starting at $300 for 15 kids, $350 for up to 25 children), Super Saturdays, camps, and private lessons.
4. Wellness Services: Revenue from Nurse Practitioner services including CPR/First Aid training, sports physicals, and wellness classes. Pilates classes for adults 16+.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Avant Coeur Gymnastics is a two-campus gymnastics and wellness facility in Coeur d'Alene, Idaho, providing age-tiered gymnastics instruction from preschool (6 months) through competitive team levels, alongside cheer, tumbling, and trampoline classes. The facility complements its athletic programming with an on-site Wellness Center staffed by a Nurse Practitioner, offering sports physicals, CPR/First Aid training, and adult Pilates classes. Revenue is generated through monthly recurring tuition subscriptions, drop-in class fees, birthday party packages, camps, private lessons, and wellness service appointments.

Product overview

Avant Coeur Gymnastics is a multi-location gymnastics and athletics facility in Coeur d'Alene, ID, operating two campuses (North and West). Its core offering is a structured gymnastics and athletics program spanning preschool, instructional, developmental, and competitive team tracks, supplemented by cheer, tumbling, and trampoline classes. The portfolio includes age-targeted products: the Cubs Preschool Program (6 months to 5 years), Girls Instructional Gymnastics (ages 5.5+), Boys Instructional Gymnastics (ages 6+), and Cheer/Tumbling & Trampoline (ages 5-18+). Drop-in and adult classes (Adult Gymnastics 16+, Pilates, Aerial Awareness) serve older demographics. Revenue-generating add-ons include Birthday Parties, Super Saturdays, Camps & Clinics, and Private Lessons. A Wellness Center operated by a nurse practitioner provides CPR/First Aid training, sports physicals, and Pilates instruction as a complementary health services layer. The facility uses FullOut Software for registration and scheduling, Jane App for wellness appointments, and Google Forms for applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Gymnastics (Cubs Program) Age-appropriate gymnastics classes for children 6 months to 5 years, including Baby Bears (6-12 months), One Cub (1 year), Two Cubs (2 years), Three Cubs (3 years), Four/Five Cubs (4-5 years), and Toddler Time open gym sessions, focused on motor skill development, listening, and socialization.
• Girls Instructional Gymnastics Progressive girls gymnastics instruction for ages 5.5+ across skill levels: Spinners (beginners, 6-13 years), Fliers (intermediate, 6-14 years), Twisters (advanced, 8-14 years), Tweens (10-13 years), and Teens (13+ years), teaching fundamental gymnastics skills in a positive, safe environment.
• Boys Instructional Gymnastics Boys gymnastics instruction for ages 6+ learning fundamental gymnastics on men's apparatus, available in standard Boys Gymnastics and Boys Gymnastics Advanced levels with 50-minute classes.
• Cheer, Tumbling & Trampoline Cheerleading and tumbling instruction including Cheer Level 1 and Level 2, tumbling classes (ages 12-18), sideline cheer for local sports teams, and trampoline classes for ages 5-18+.
• Drop-In Classes One-time drop-in classes including Adult Gymnastics (16+, 90 minutes), Aerial Awareness (12+), Family Fun Time (1-12 years), and Toddler Time (1-6 years), offered at member and non-member rates.
• Birthday Parties Birthday party packages at Avant Coeur's facility with 1.5 hours total (45 minutes gym play plus 45 minutes celebration), starting at $300 for up to 15 kids and $350 for up to 25 children.
• Super Saturdays Monthly drop-off event for children ages 4-12 held Saturday evenings from 6 pm to 9 pm, providing parents with kids-free time.
• Camps & Clinics Seasonal and specialty camps and clinics offering intensive gymnastics, cheer, tumbling, and trampoline training for various age groups.
• Private Lessons One-on-one training sessions with ACG coaches for personalized skill development, booked via private lesson inquiry form.
• Wellness Center Services On-site wellness services including First Aid + CPR Training certification, Sports Physicals (school, camp, and sports physicals for all ages), and Pilates classes for ages 16+, staffed by Nurse Practitioner Amy Thompson and wellness team members.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• My Gym: Children's fitness and gymnastics franchise with structured classes for infants through early teens. Closely aligned with ACG's age-tiered class structure, subscription billing, and birthday party offerings.
• Gold Medal Gymnastics: Multi-location gymnastics instruction chain offering recreational and competitive programs. Comparable to ACG's girls/boys instructional tracks, cheer, tumbling, and competitive team programs.
• Club Pilates: Franchised Pilates studio offering group reformer classes with subscription billing. Directly comparable to ACG's adult Pilates offering within its Wellness Center.
• The Little Gym: International franchise offering gymnastics, sports, and motor-skill classes for children ages 4 months to 12 years. Directly comparable to ACG's preschool and school-age gymnastics curriculum and parent-enrollment model.

Regional players

• British Swim School: Franchised youth swim instruction with similar subscription/recurring model and parent portal enrollment. Comparable business model and recurring tuition structure, though focused on aquatics rather than gymnastics.

Broad incumbents

• i9 Sports: National youth sports league and instruction franchise. Overlaps with ACG on youth cheer/tumbling, trampoline, and recreational athletics instruction delivered through local programs.

Emerging players

• KidStrong: Youth athletic development franchise focused on character, confidence, and physical skills for ages walking to 11 years. Closely mirrors ACG's character-first philosophy and parent-child class model.
• Tumbling Tigers / TNT Kids Fitness: Mobile and franchise gymnastics/fitness programs for preschoolers and early elementary children. Comparable early-childhood tumbling and parent-participation class format to ACG's Cubs Program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avant-coeur-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avant Coeur Gymnastics