What Qualiprime Comercio De Alimentos does

Qualiprime Comercio De Alimentos, operating under the trade name QualiPrime Distribuidora (also styled Quali Prime and Qualiprime), is a São Paulo-based B2B wholesale food distributor founded in 2010. The company supplies fresh produce, fruits, vegetables, herbs, seasonings, and specialty food items — including a dedicated Japanese product range — to foodservice operators such as restaurants, hotels, and catering businesses, as well as to small and medium food businesses across the São Paulo metropolitan area. Operations are run from a single warehouse in the Vila Leopoldina district of São Paulo with a six-person team, and customers place orders through the company website (ceasasp.com.br), telephone, WhatsApp, or email.

The product catalog is organized into five categories: fresh vegetables and greens (Verduras e Legumes), fresh fruits (Frutas), seasonings and herbs (Temperos), Japanese specialty products (Produtos Japones), and additional items such as açaí, capers, palmito, and sun-dried tomatoes (Outros). The company does not disclose any proprietary technology; the operating model is described as a traditional wholesale distribution business with no AI/ML, software platform, or automation layer beyond a static catalog website. No APIs, integrations, patents, trademarks, certifications, or third-party partnerships are disclosed.

The revenue model is straightforward wholesale distribution on a transaction basis, with a minimum order threshold of R$300.00 and complimentary freight, and orders placed by 10 a.m. delivered the following business day across the São Paulo metropolitan area. Marketing is limited to a product-catalog website, a Facebook page (Qualiprime Hortifruti), and direct customer contact. No funding rounds, institutional investors, parent or subsidiary structure, leadership changes, awards, or expansion activity outside São Paulo are disclosed, and the company remains privately held.

Name

Qualiprime Comercio De Alimentos

Legal name

QualiPrime Distribuidora

Website

https://ceasasp.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

QualiPrime Distribuidora is a São Paulo-based B2B wholesale food distributor founded in 2010, supplying fresh produce, fruits, herbs, seasonings, and Japanese specialty products to foodservice operators and small-to-medium food businesses across the São Paulo metropolitan area via next-day delivery on a R$300 minimum order.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

akta.pro secondary industry

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

Keywords

• Fresh produce distribution
• Wholesale food supply
• Foodservice distribution
• Fresh fruits vegetables
• Japanese specialty foods

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Wholesale Distribution: Revenue generated from the sale of fresh fruits, vegetables, Japanese specialty products, and other food items to B2B customers. Minimum order R$300.00 with no freight charges. Transaction-based sales model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Qualiprime is a wholesale food distributor that supplies fresh produce, vegetables, fruits, seasonings, Japanese specialty products, and other specialty items to B2B customers including restaurants, hotels, catering companies, and small-to-medium food businesses. The company operates a direct warehouse-to-customer delivery model in the São Paulo metropolitan area, with a minimum order of R$300.00, complimentary freight, and next-day delivery for orders placed by 10am.

Product overview

Qualiprime is a food distribution company specializing in fresh produce and specialty food products. Their portfolio consists of five main product categories: fresh vegetables and greens (Verduras e Legumes), fresh fruits (Frutas), seasonings and herbs (Temperos), Japanese food products (Produtos Japoneses), and specialty items (Outros). They operate with a minimum order of R$300.00 with free delivery, offering next-day delivery for orders placed before 10 AM, serving the São Paulo region including Vila Leopoldina.

Differentiator

Problem solved

Functional benefit

Products and services

• Verduras e Legumes (Vegetables and Greens) Fresh vegetables and greens including lettuces (Americana, Crespa, Crespa Roxa, Frizze, Lisa Extra, Mimosa, Romana), tomatoes (Carmem, Cereja, Débora, Italiano), carrots, squash varieties (Abóbora Kabotian, Moranga, Seca), potatoes, zucchini, broccoli, spinach, asparagus, endive, fava beans, and other vegetables. Sold to foodservice operators and food businesses in the São Paulo metropolitan area.
• Frutas (Fruits) Fresh fruits including tropical varieties (mango, papaya, passion fruit, pineapple, atemóia, carambola, cashew), citrus (orange, tangerine, lime, lemon), bananas, apples, grapes, strawberries, pears, figs, guava, kinkan, lychee, coconut, melon, and watermelon. Sold to foodservice operators and food businesses in the São Paulo metropolitan area.
• Temperos (Seasonings and Herbs) Fresh and dried herbs and spices including rosemary, garlic (white, peeled, leek, purple, minced), onion, chives, cilantro, fennel, ginger, mint, bay leaf, basil, oregano, peppers (Cambuci, Dedo de Moça, Malagueta), parsley, sage, and thyme. Sold to foodservice operators and food businesses in the São Paulo metropolitan area.
• Produtos Japoneses (Japanese Food Products) Japanese food products including tofu, shimeji mushrooms, shitake mushrooms, shoyu (soy sauce), kare (curry), shoga (ginger), kani (crab), and tikuwa (fish cake). Sold to foodservice operators, particularly Japanese restaurants and Asian cuisine establishments, in the São Paulo metropolitan area.
• Outros Produtos (Other Specialty Products) Additional specialty items including açaí, capers, mushrooms (fresh, in buckets, Paris varieties), frozen fruits, quail eggs, palmito, and sun-dried tomatoes. Sold to foodservice operators and food businesses in the São Paulo metropolitan area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Martins: Largest Brazilian broadline food distributor serving B2B customers including restaurants and small foodservice operators. Competes with Qualiprime for the same São Paulo foodservice accounts but offers nationwide logistics, broader assortment, and higher minimum orders.
• Tenda Atacado: Cash-and-carry B2B wholesaler carrying produce, groceries, and foodservice supplies. Targets similar small foodservice customers in São Paulo with a self-service pickup model, contrasting with Qualiprime's next-day delivery focus.
• Assaí Atacadista: Major Brazilian cash-and-carry chain with extensive São Paulo footprint serving B2B and small foodservice buyers. Competes with Qualiprime on price-sensitive groceries and produce, though via pickup rather than delivery.
• Stock Center: Established Brazilian food distributor with strong São Paulo and Southeast presence serving B2B foodservice customers. Broader product range and larger scale than Qualiprime, with overlapping customer profiles in restaurants and small food businesses.

Emerging players

• Verde Campo: Brazilian fresh produce brand offering washed-and-packaged salads, vegetables, and specialty greens. Comparable to Qualiprime on fresh produce focus but differentiates via value-added processing and stronger retail brand presence.

Direct peers

• Natural da Terra (formerly Hortifruti): One of Brazil's largest fresh produce retailers/wholesalers, headquartered in São Paulo with deep penetration across the metro area. Directly comparable to Qualiprime in product mix (fruits, vegetables, specialty items) and São Paulo foodservice customer base, though at significantly larger scale.

Regional players

• Frango Americano: Foodservice distributor in Minas Gerais serving restaurants and small B2B customers with a delivery-based wholesale model. Comparable to Qualiprime in B2B distribution mechanics and foodservice focus, but geographically distant and stronger in frozen proteins.
• Friolar: Food distributor based in Paraná operating a similar B2B foodservice distribution model with broadline grocery offerings. Comparable to Qualiprime's distribution + delivery approach but focused on the South region rather than São Paulo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/qualiprime-comercio-de-alimentos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualiprime Comercio De Alimentos