Surelock Security
Surelock Security Co. Safes is a Scottsdale, Arizona-based private manufacturer of safes and secure storage hardware, including its Combat, Cascade, Lieutenant, and Boss safes, Renegade Cases, and Mobile Vault. The company sells direct-to-consumer through its own website and the Omni Outdoor Living marketplace.
- Company typePrivate
- Founded-
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Surelock Security firmographics
Firmographics- Name
- Surelock Security
- Legal name
- Surelock Security Co. Safes
- Website
- https://surelock-security.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surelock Security Co. Safes is a Scottsdale, Arizona-based private manufacturer of safes and secure storage hardware, including its Combat, Cascade, Lieutenant, and Boss safes, Renegade Cases, and Mobile Vault. The company sells direct-to-consumer through its own website and the Omni Outdoor Living marketplace.
- Ownership category
- akta.pro rank
Surelock Security industry classification
Industry- Product category
- Firearm Safes and Secure Storage
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)
- akta.pro secondary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
Keywords
Where Surelock Security is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Surelock Security business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Physical Security Products: Surelock Security generates revenue through the sale of physical security products including safes (Combat, Cascade, Lieutenant, Boss models), Renegade Cases for firearms, and mobile vaults. These are one-time hardware purchases sold directly to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Surelock Security product offering
Product offeringCore offering
Surelock Security designs, manufactures, and sells physical security products including gun safes (Combat, Cascade, Lieutenant, and Boss models), custom-moldable Renegade Cases for firearms transport, and lightweight Mobile Vaults for valuables and documents. The company sells directly to consumers through its own e-commerce website and through the Omni Outdoor Living marketplace, targeting gun owners, hunters, and consumers seeking secure storage for firearms, jewelry, and important documents.
Differentiator
Problem solved
Functional benefit
Brands
- Renegade Cases: Firearm carrying cases mentioned in customer testimonial as part of product lineup
Products and services
- Combat Safe A secure safe designed for storing rifles, pistols, and ammunition with solid build quality and 180-degree door opening for easy access. Targeted at gun owners seeking durable home storage for firearms and ammo.
- Cascade Safe A secure storage solution for firearms and valuables featuring rugged hardware construction. Targeted at gun owners and consumers needing secure home storage.
- Lieutenant Safe A secure safe with rugged hardware designed to accommodate rifles, pistols, and ammunition storage. Targeted at gun owners seeking organized firearm storage.
- Boss Safe A secure safe with rugged hardware offering ample storage for rifles, pistols, and all ammunition. Targeted at gun owners needing high-capacity firearm storage.
- Renegade Cases Custom-moldable cases for firearms that prevent bouncing and scope damage during transport, designed to fit specific guns or equipment via cut-to-fit foam inserts. Targeted at hunters and firearm owners needing portable firearm protection.
- Mobile Vault A lightweight, compact vault for secure storage of valuable jewelry, firearms, and important documents such as birth certificates, passports, or social security cards. Targeted at consumers needing portable, accessible security for valuables.
Companies that use Surelock Security
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Surelock Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surelock Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omni Outdoor LivingminorOmni Outdoor Living serves as a marketplace distribution channel for Surelock Security products. The partnership allows Surelock Security to reach customers through the Omni Outdoor Living platform, which caters to outdoor enthusiasts and hunters seeking secure storage solutions for firearms and equipment.
Surelock Security competitors and assessment
Company assessmentBroad incumbents
- AMSEC (American Security Products): Established US safe manufacturer offering gun, home, and commercial safes. Comparable to Surelock in product category and residential gun-owner segment, but with broader commercial/security coverage and dealer networks.
- SentrySafe: Large incumbent in fire/water-resistant document and valuables safes, also serving the firearms-storage market. Comparable to Surelock's Mobile Vault and document-protection use case, with much broader retail footprint.
Direct peers
- Liberty Safe: One of the largest US manufacturers of gun safes, with a broad residential safe lineup. Directly comparable to Surelock's Combat, Cascade, Lieutenant, and Boss safes in target customer (gun owners), product category, and DTC/channel distribution.
- Browning Safes: Browning-branded gun safes marketed to hunters and sport shooters. Comparable to Surelock in firearms-owner target segment, multi-model lineup, and outdoor/hunting-channel distribution.
- SnapSafe: Maker of modular gun safes, vault rooms, and lock boxes, sold primarily via sporting goods and DTC channels. Directly competes with Surelock's home firearm-storage use cases and similar buyer profile.
- Fort Knox Safe: Premium gun-safe manufacturer focused on high-security residential storage for firearms and valuables. Closely overlaps Surelock's safe line in form factor, customer profile, and emphasis on build quality.
- Stack-On (by GunVault): Offers a wide range of gun safes, security cabinets, and firearm storage products at mainstream price points. Comparable to Surelock on product breadth, multi-channel distribution, and target market.
Emerging players
- Vaultek: Specialty maker of biometric and smart pistol safes targeting the modern gun owner with mobile-app and rechargeable-locking technology. Overlaps with Surelock on firearm-storage category but differentiates on smart features.
- Hornady Security: Firearm-accessories brand offering Rapid Safe entry-level lock boxes and full-size safes. Comparable to Surelock in hunting/sportsman customer base and accessory-led brand architecture.
- Pelican (Cases): Protective-case manufacturer with rugged, customizable foam inserts for firearms, cameras, and equipment. Directly comparable to Surelock's Renegade Cases on custom-molded transport protection, though broader in use cases.
Market position
Customer concentration
Surelock Security social profiles
Digital presenceSurelock Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surelock Security leadership team
Management profileNumber of profiles
Surelock Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surelock Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surelock Security
What does Surelock Security do?
Surelock Security designs, manufactures, and sells physical security products including gun safes (Combat, Cascade, Lieutenant, and Boss models), custom-moldable Renegade Cases for firearms transport, and lightweight Mobile Vaults for valuables and documents. The company sells directly to consumers through its own e-commerce website and through the Omni Outdoor Living marketplace, targeting gun owners, hunters, and consumers seeking secure storage for firearms, jewelry, and important documents.
Is Surelock Security a public or private company?
Surelock Security is a private company. It is classified as unknown and is currently operating.
When was Surelock Security founded?
Surelock Security was founded in -1. It employs 11 to 50 people.
Where is Surelock Security based?
Surelock Security is headquartered in Scottsdale, United States, in the North America region.
How does Surelock Security make money?
One revenue line is on record: physical Security Products.
Who are Surelock Security's main competitors?
Broad incumbents on record are AMSEC (American Security Products) and SentrySafe. Direct peers are Liberty Safe, Browning Safes, SnapSafe, Fort Knox Safe and Stack-On (by GunVault). Emerging players are Vaultek, Hornady Security and Pelican (Cases).
Does Surelock Security have an API?
No public API is recorded for Surelock Security.
What industry is Surelock Security in?
Surelock Security's product category is Firearm Safes and Secure Storage. Its primary akta.pro industry code is CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks), with a secondary code of CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras). Its NAICS code is 332994.