Lilacs

What Lilacs does

Lilacs, operating under the legal entity MITHRA RESEARCH LTD, is a UK-incorporated mobile platform for AI character creation, roleplay, and conversational storytelling. The product is positioned for consumers seeking unfiltered AI interactions within legal limits — explicitly 18+ with opt-in NSFW functionality — and for creators who want to monetize AI characters through a revenue-share model inspired by Wattpad and WebNovel writer compensation. The platform supports 15+ genres including Romance, Fantasy, Horror, Isekai, and Dystopian, and includes community features such as in-app friend messaging, character sharing, and creator badges.

The underlying architecture relies on third-party AI response generation providers for character dialogue rather than proprietary models, layering Lilacs-specific product features on top: persistent conversational memory across sessions, creator-configurable lorebooks, trust and mood meters, and deep event/control systems that let creators shape narrative flow. Distribution is mobile-first via iOS TestFlight (currently active) and Google Play (planned for 2026), with Apple Sign In as the onboarding mechanism and EU-hosted infrastructure for data residency.

The business model is freemium with two revenue streams: a planned Lilacs+ monthly subscription offering unlimited messages and higher-quality models (managed via Apple App Store billing), and a creator revenue share where creators earn from chats their characters receive. The company is pre-launch and pre-revenue, operating with 1–10 employees on volunteer or equity-only compensation, has raised $13,155 to date, and has accumulated 2,200+ waitlist signups for early access.

Name

Lilacs

Legal name

MITHRA RESEARCH LTD

Website

https://lilacs.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Lilacs is a pre-launch UK-based mobile platform for creating, chatting with, and monetizing AI characters, with creator revenue sharing, real-memory persistence, and opt-in 18+ unfiltered content. It targets adult consumers seeking AI-driven roleplay and storytellers who want to earn from character chats.

Ownership category

akta.pro rank

Product category

AI Character Chat Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

akta.pro secondary industries

Gaming Community, Chat & LFG Platforms (BPAMAKAK), Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)

Keywords

• AI character platform
• Conversational roleplay
• AI companion app
• Creator monetization
• Chatbot marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Lilacs+ Subscription: Premium subscription tier offering unlimited messages, higher-quality AI models, and additional features. Auto-renews via Apple App Store with 24-hour cancellation window.
2. Creator Revenue Share: Creators earn revenue from every chat their AI characters receive. Revenue model inspired by Wattpad and WebNovel writer compensation structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lilacs is a mobile-first AI platform that enables users to create AI characters (Bots), interact with them via persistent conversational roleplay featuring real memory, and earn revenue through a creator monetization model. The platform supports multi-genre storytelling, in-app friend messaging, character sharing, and community features such as badges, with optional NSFW functionality gated to users aged 18+.

Product overview

Lilacs AI is a unified AI-powered conversational and roleplay platform featuring the Lilacs AI Platform as its core product. Users create AI characters (Bots) using the built-in Bot Creator Tools and can earn revenue through the Lilacs+ premium subscription. The platform supports text-based chat interactions with AI characters featuring real memory, in-app messaging between friends, character sharing, and community features like badges. The service operates with a freemium model: generous daily message limits on the free tier, unlimited messaging on Lilacs+ subscriptions. Mobile apps for iOS (TestFlight beta) and Android are planned for public launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Lilacs AI Platform An AI-powered conversational and roleplay platform enabling users to create AI characters (Bots) with real memory, interact through chat, message friends, and share characters with the community. Targeted at adults 18+ seeking entertainment and creative storytelling.
• Lilacs+ Premium subscription tier offering unlimited messages per day, access to higher-quality AI models, and additional features beyond the free tier's daily message limits.
• Bot Creator Tools Creator-facing toolset enabling users to build AI characters in minutes using lorebooks, trust and mood meters, and deep event control, with revenue share payouts for original characters modeled on Wattpad and WebNovel writer compensation.

Quantifiable outcome

• 2200+ early signups demonstrate strong initial demand for creator-monetized AI character platform

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Polybuzz: Multi-character AI chat platform offering roleplay across many personas and genres. Comparable to Lilacs on the multi-genre, character-broad positioning and freemium access model.
• Replika: Long-standing AI companion app with persistent relationship memory and a freemium subscription (Replika Pro). Closest analog to Lilacs's 'real memory' differentiator and mobile-first companion positioning, though aimed at single-companion rather than multi-character use.
• Character.AI: Leading AI character chat platform where users create and converse with persona-driven bots. Directly comparable to Lilacs on core product (AI character chat), target audience (creative/roleplay users), and mobile-first delivery, though Character.AI is more heavily moderated and lacks a native creator revenue-share.
• Janitor AI: NSFW-friendly AI character chat platform with a bot marketplace and creator tools. Closest direct competitor to Lilacs's unfiltered, NSFW-enabled positioning and creator-monetization narrative; competing on the same wedge of adult roleplay users.
• Crushon.AI: NSFW AI character platform with free-tier messaging and premium subscriptions. Direct competitor on the same unfiltered, adult-roleplay wedge and mobile-accessible chat experience Lilacs targets.
• SpicyChat: Unfiltered AI roleplay/character chat platform popular with adult users and creators. Comparable on NSFW positioning, character marketplace, and creator monetization mechanics that Lilacs is building toward.

Emerging players

• Botify AI: Multi-character AI chat platform with messaging and character discovery. Comparable to Lilacs on community/social chat features and multi-bot experience, with overlap in target users.
• Candy.AI: AI companion app focused on romantic/NSFW chat with character customization. Overlaps with Lilacs on adult companion use case and mobile subscription model, though more single-companion oriented.

Broad incumbents

• Wattpad: Large-scale storytelling platform with paid writer programs (Wattpad Stars, Paid Stories) that Lilacs explicitly references for its creator monetization model. Comparable as the canonical example of the writer-revenue-share economy Lilacs is porting to AI characters.
• Webnovel: Major online novel platform with established author royalty and incentive programs. Referenced by Lilacs alongside Wattpad as the model for its creator revenue share, making it a relevant comparator on monetization mechanics and multi-genre content depth.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilacs