CEDATOS - CENTRO DE ESTUDIOS Y DATOS

What CEDATOS - CENTRO DE ESTUDIOS Y DATOS does

CEDATOS – Centro de Estudios y Datos is an Ecuadorian public opinion and market research firm founded in 1974 and headquartered in Quito. It operates two flagship continuous monthly information systems — OMNIBUS OPINION (public/political opinion since 1974) and OMNIBUS MERCADOS (market research since 1974) — alongside specialized services including exit polls, quick vote counting, mystery shopping (Cliente Fantasma), focus groups, and the ELECTOR LAB electoral-behavior modeling platform. Recent additions under the Digital and Innova Data sub-brands extend its offer into social-network big-data analysis, web advertising evaluation, and corporate reputation studies. Methodologies are traditional: face-to-face household interviews, tracking polls, exit polls, and omnibus surveys, with reported margins of error typically ±2–3.4% at 95% confidence and a documented 99.74% accuracy in the 2011 tracking poll versus official CNE results.

The firm serves three core customer segments: government agencies, electoral bodies, political parties and candidates (primary); media organizations that syndicate CEDATOS polling (primary, including Ecuavisa, El Comercio, El Universo, La Hora, Teleamazonas, Ecuador 221); and private-sector/corporate clients seeking brand studies, segmentation, and consumer behavior work (non-primary). Distribution relies on direct client engagement for custom projects and on extensive earned-media exposure, including regular executive appearances on programs such as "Vera A Su Manera," plus ongoing bulletins published through cedatos.com and social channels.

CEDATOS is the Ecuadorian affiliate of WIN/Gallup International Association, enabling participation in cross-country studies such as the Gallup International 60-country outlook survey and LAPOP/AmericasBarometer, and holds ESOMAR and CIMAP memberships. The company is privately held, founder-led by President Executive Dr. A. Polibio Córdova C. and Vice President Nancy Córdova, with approximately 16 employees and no disclosed funding rounds, acquisitions, or institutional ownership. Revenue is project-based and not publicly disclosed.

Name

CEDATOS - CENTRO DE ESTUDIOS Y DATOS

Legal name

CEDATOS - Centro de Estudios y Datos

Website

https://cedatos.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

CEDATOS is an Ecuadorian public opinion and market research firm founded in 1974 in Quito, operating continuous OMNIBUS OPINION and OMNIBUS MERCADOS monthly systems alongside electoral modeling, digital research, and mystery shopping services for government, media, and corporate clients, as the Ecuadorian affiliate of WIN/Gallup International.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels4 records

Core offering

CEDATOS is an Ecuadorian public opinion and market research firm that conducts national surveys, electoral polling, and consumer studies. It operates two continuous monthly omnibus systems—OMNIBUS OPINION (since 1974) for political and social research, and OMNIBUS MERCADOS for commercial market studies—alongside specialized services such as exit polls, quick vote counting, mystery shopping, focus groups, and digital research for clients in government, media, and the private sector.

Product overview

CEDATOS operates as a comprehensive market research and public opinion firm offering two primary continuous systems: OMNIBUS OPINION (since 1974) for political and social research, and OMNIBUS MERCADOS for commercial market studies. The portfolio includes ELECTOR LAB for electoral modeling, digital analytics services, focus group facilities, mystery shopping, exit polls, and quick vote counting. The company is affiliated with international organizations including Gallup International, LAPOP, ESOMAR, and CIMAS.

Differentiator

Problem solved

Functional benefit

Brands

• OMNIBUS OPINION: Sistema de información mensual continua desde 1974 covering public opinion and citizen perspectives
• OMNIBUS MERCADOS
• ELECTOR LAB
• Innova Data

Quantifiable outcome

• 99.74% accuracy in 2011 tracking poll vs CNE official results
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• WIN/Gallup International AssociationcoreStrategic or Co-development PartnerCEDATOS is the Ecuadorian affiliate of WIN/Gallup International Association, one of the world's leading international polling organizations. This affiliation provides access to standardized methodologies, global research standards, and participation in international surveys including the Gallup World Poll conducted across 160+ countries.
• Gallup InternationalcoreStrategic or Co-development PartnerAffiliated with Gallup International, providing international credibility and methodology standards for Ecuadorian polling operations.
• LAPOP (Latin American Public Opinion Project)coreStrategic or Co-development PartnerCEDATOS conducts the LAPOP/AmericasBarometer survey in Ecuador, one of the most authoritative studies of democratic public opinion in the Americas.
• ESOMARminorStrategic or Co-development PartnerProfessional association membership providing access to market research industry standards and best practices.
• CIMAP (Centro de Investigación Marketing Aplicado y Opinion Publica)minorStrategic or Co-development PartnerRegional partnership for Latin American market research and public opinion initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Latinobarómetro: Latin American public opinion research corporation producing the region's most-cited cross-country survey. CEDATOS contributes to this network as a national partner, and they are comparable as producers of comparable political and social polling infrastructure.

Broad incumbents

• Ipsos: Global market research and public opinion firm with established operations across Latin America, including Ecuador. Overlaps directly with CEDATOS in political polling, brand tracking, and consumer research, but operates at much broader scale and across many countries.
• Gallup: Global analytics and advisory firm best known for the Gallup World Poll and US political tracking. CEDATOS is the Ecuadorian affiliate of Gallup's international network, making Gallup both a methodological partner and the closest conceptual peer in political polling globally.
• NielsenIQ: Global consumer research and market measurement firm providing syndicated and custom studies. Competes with CEDATOS in corporate market research, consumer behavior, and brand studies, though at significantly larger scale and without a political-polling focus.
• Kantar: Worldwide market research and insights group with strong Latin American footprint. Comparable to CEDATOS in brand tracking, consumer segmentation, and ad effectiveness work, though its portfolio is broader and technology-led rather than election-focused.

Direct peers

• Consulta Mitofsky: Mexico's leading political polling and public opinion firm, founded by the late Roy Campos. Highly comparable to CEDATOS as a nationally dominant, media-embedded polling specialist in a single Latin American country.
• Ipsos Ecuador: Local Ecuadorian operation of Ipsos, directly competing with CEDATOS in Ecuadorian political polling, omnibus studies, and corporate market research. The single most direct head-to-head competitor in CEDATOS's home market.

Regional players

• Datanalisis: Venezuelan polling and market research firm with strong political opinion work. Comparable in methodology and political focus to CEDATOS, but operates primarily in Venezuela rather than Ecuador.
• Perfiles de Opinión: Latin American political and electoral polling consultancy operating across multiple countries in the region. Comparable to CEDATOS in its election-focused service offering and Latin American clientele.
• Datum Internacional: Leading Peruvian market research and public opinion firm with operations across Latin America. Comparable to CEDATOS as a regional peer combining political polling with corporate market research, but serves a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cedatos
• YouTubeyoutube.com/user/cedatos
• Facebookfacebook.com/cedatos
• LinkedInlinkedin.com/company/cedatos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEDATOS - CENTRO DE ESTUDIOS Y DATOS