CEDA - Community Education Development Association

What CEDA - Community Education Development Association does

CEDA (Community Education Development Association) is a Winnipeg-based non-profit organization founded in 1979 that delivers community-based educational support programs to students in Grades 8-12 living in four inner-city neighbourhoods: Lord Selkirk Park, William Whyte, Dufferin, and North Point Douglas. Its two core programs are Pathways to Education (academic tutoring, mentoring, post-secondary transition support, and the Pathways Bursary financial aid) and the Community Schools program (currently operating at Hugh John Macdonald School / Gordon Bell High School). CEDA also runs ancillary programs including Journey Thru The Rainbow (LGBTQ2S+ support), Rainbow Community Gardens (newcomer family gardens), Student Exchanges with First Nations communities, and a Peer Helper leadership initiative.

CEDA operates without a proprietary technology platform; service delivery is built on physical program spaces (Merchants Corner at 541 Selkirk Avenue, Sergeant Tommy Prince Place, and embedded locations in 6 high schools and multiple Grade 8 partner schools), in-person tutoring and mentoring (Monday-Thursday 3:30-7:00 PM), and partnerships with Winnipeg School Division, University of Manitoba, University of Winnipeg, Ndinawemaaganag Endaawaad, and Ma Mawi Wi Chi Itata Centre. Program design follows the Circle of Courage philosophy and incorporates Indigenous ways of knowing.

The business model is non-profit: all CEDA programs are provided free of charge to students and families, with no tuition or fees. Operating revenue is sourced from core funders United Way and Winnipeg Foundation, supplemented by government programs, corporate sponsors, individual donations (via CanadaHelps), and program-specific grants (notably the national Pathways to Education partnership). Distribution is community-led: enrollment flows through school partnerships, Student Parent Support Workers (SPSWs), community outreach, alumni referrals, and word-of-mouth within tight-knit inner-city neighbourhoods. Marketing is conducted through a website, Facebook, Twitter, Instagram, and LinkedIn, plus community events like the Winter Feast and alumni reunions. CEDA is governed by a board of directors that includes parent representatives, and was led as of April 2025 by Executive Director Vinh Huynh, who replaced a Co-Directorship model led by Tom Simms (Development) and Jordan Bighorn (Operations).

Name

CEDA - Community Education Development Association

Legal name

Community Education Development Association

Website

https://cedawpg.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

CEDA is a Winnipeg-based non-profit founded in 1979 that provides free tutoring, mentoring, post-secondary transition support, and bursaries to Grades 8-12 students in four inner-city neighbourhoods, funded by United Way, Winnipeg Foundation, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Foundation and Corporate Funding: CEDA operates as a non-profit organization funded primarily through core funders including United Way and Winnipeg Foundation. Additional support comes from government programs, corporate sponsors, and individual donations. Programs are provided free of charge to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CEDA delivers free, community-based educational support and youth development programming to students in Grades 8-12 across four Winnipeg inner-city neighborhoods. Its core offerings combine academic tutoring, mentoring, one-on-one Student Parent Support Worker guidance, post-secondary transition assistance, and bursary funding, delivered directly through schools and community spaces.

Product overview

CEDA is a community-based non-profit organization offering a portfolio of educational and community development programs in Winnipeg's inner-city neighbourhoods. The organization operates two core programs: Pathways to Education, providing academic support, tutoring, mentoring, and financial assistance for students in Grades 8-12 to achieve high school graduation and access post-secondary opportunities; and Community Schools, a school-based initiative at Gordon Bell High School offering youth mentorship, food security, cultural exchange, and community development activities. Additional offerings include the Journey Thru The Rainbow LGBTQ2S+ support program, the Peer Helper leadership program, the Pathways Bursary for post-secondary funding, Alumni Resources for graduate support, and various youth skill-building components including bike repair, gardening, and community gardens. Founded in 1979, CEDA's programs are delivered through partnerships with local schools, community organizations, and government funders.

Differentiator

Problem solved

Functional benefit

Brands

• Pathways to Education: CEDA's Pathways to Education program offers academic support, mentoring, tutoring, and post-secondary transition assistance for students in grades 8-12 in Winnipeg's inner-city neighborhoods.
• Community Schools

Products and services

• Pathways to Education Community-based educational support program offering academic tutoring, mentoring, financial assistance, and one-on-one Student Parent Support Worker guidance for students in Grades 8-12, focused on fostering high school graduation and post-secondary opportunities in Winnipeg's inner-city neighbourhoods.
• Community Schools Program School-based community development program at Gordon Bell High School and Hugh John Macdonald School that connects students, families, and community members through youth mentorship, food security, cultural exchange, newcomer family support, and the CEDA Pathways Post-Secondary Transition Project.
• Journey Thru The Rainbow LGBTQ2S+ education and support program that provides a safe space for students and staff to learn about sexual orientation, gender identity, and community building through workshops and facilitation.
• Pathways Bursary Financial support available to help Pathways to Education students with post-secondary education costs, administered as part of the Pathways to Education program.
• Alumni Resources Ongoing support services for CEDA Pathways graduates including post-secondary guidance, employment assistance, financial aid access, and continued connection to resources for career and educational advancement.

Quantifiable outcome

• 33 alumni attended 2018 reunion representing program graduates from 2011-2018
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• University of Manitoba Extended EducationcoreStrategic or Co-development Partner · 1 March 2019Developed pilot program Youth Leadership: Pathways to Post-Secondary & Employment specifically for CEDA students, offering workshops grounded in Indigenous ways of knowing with Indigenous facilitators.
• University of Winnipeg Community Renewal CorporationcoreStrategic or Co-development Partner · 1 January 2018Community steering group member for Merchants Corner redevelopment, co-locating with CEDA at 541 Selkirk Avenue.
• North End Community Renewal CorporationcoreStrategic or Co-development Partner · 1 January 2018Community steering group member for Merchants Corner redevelopment project.
• Manitoba HousingminorStrategic or Co-development Partner · 1 January 2018Partner in Merchants Corner redevelopment project.
• Pathways to Education CanadacoreStrategic or Co-development PartnerNational Pathways to Education program partnered with CEDA to deliver local programming in Winnipeg. CEDA is the local implementing partner providing dynamic programming to students in Lord Selkirk Park, William Whyte, Dufferin, and North Point Douglas neighborhoods. Program offers academic, financial, social, and personalized one-on-one support.
• Winnipeg School DivisioncoreStrategic or Co-development PartnerCEDA partners with Winnipeg School Division schools including Gordon Bell High School and Hugh John Macdonald School for Community Schools programs. Division provides school facilities and administrative support.
• University of ManitobacoreStrategic or Co-development PartnerPartnership for Rainbow Community Gardens initiative providing garden space to newcomer families in Winnipeg, Landmark, and Niverville. Also partnered on Youth Leadership: Pathways to Post-Secondary & Employment program developed by University of Manitoba Extended Education.
• Vincent DesignminorImplementation/ SI/ Consulting PartnerWinnipeg-based design company that created CEDA's new logo and website redesign. Also developed The Vincent Design Scholarship Fund with Indspire for Indigenous Youth pursuing graphic design studies.
• Ndinawemaaganag Endaawaad Inc.coreStrategic or Co-development PartnerPartnership to create new off-campus programs in the North End, aimed at providing smaller class sizes and increased supports for student success.
• Ma Mawi Wi Chi Itata Centre Inc.coreStrategic or Co-development PartnerPartnership with Ndinawemaaganag Endaawaad Inc. to create two new off-campus programs in the North End for enhanced student support.
• SEED Winnipeg Inc.minorStrategic or Co-development PartnerCEDA helped incubate SEED Winnipeg Inc. (Supporting Employment and Economic Development) as part of its community economic development initiatives.
• LITE (Local Investment Towards Employment)minorStrategic or Co-development PartnerCEDA helped launch LITE as part of community economic development efforts, promoting local employment.
• BUILD Inc. (Building Urban Industries for Local Development)minorStrategic or Co-development PartnerCEDA helped incubate BUILD Inc. as part of community economic development initiatives.
• NECRC (North End Community Renewal Corporation)minorStrategic or Co-development PartnerCEDA helped incubate NECRC as part of community renewal and development initiatives.
• IndspireminorStrategic or Co-development PartnerPartnered with Vincent Design to create The Vincent Design Scholarship Fund providing educational funding to Indigenous Youth pursuing post-secondary studies in graphic design.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• United Way Winnipeg: CEDA's core funder and a regional non-profit that funds a portfolio of community programs with overlapping community development goals. Comparable as a peer funder/ecosystem anchor rather than a direct competitor.

Broad incumbents

• Boys & Girls Clubs of Canada: National youth development organization operating community-based education, mentorship, and after-school programming for youth in underserved neighborhoods. Similar target demographic (youth in inner-city communities) and program mix (tutoring, mentorship, leadership), though delivered through clubhouses rather than schools.
• YMCA-YWCA of Winnipeg: Community-based organization delivering youth development, education, and family programming in Winnipeg. Comparable target population (inner-city youth and families) and community development approach, though broader in scope than CEDA's K-12 academic focus.

Direct peers

• Ma Mawi Wi Chi Itata Centre Inc. Winnipeg-based Indigenous community organization partnering with CEDA on off-campus programs in the North End. Directly comparable as a community-based, Indigenous-serving organization with overlapping programs in family support, education, and community development in the same geographic area.
• Frontier College: Canadian non-profit focused on literacy and educational support for children, youth, and adults in underserved communities. Directly comparable mission and target population, with a similar community-based delivery model and reliance on partnerships with schools and community organizations.
• Indspire: National Indigenous-led charity providing educational bursaries, scholarships, and programs for Indigenous youth. Comparable in serving Indigenous students (a key CEDA demographic), providing post-secondary financial support (Pathways Bursary is analogous), and operating through partnerships with educational institutions.
• Pathways to Education Canada: National umbrella organization that CEDA partners with to deliver the Pathways to Education program. Operates the same community-based model in other Canadian cities, providing a directly comparable framework, target population, and program design.

Regional players

• SEED Winnipeg Inc. Community economic development organization incubated by CEDA in Winnipeg's North End. Operates in the same neighborhoods and serves overlapping low-income populations, but on economic development rather than education outcomes directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CEDAWinnipeg
• Facebookfacebook.com/ceda.pathways
• LinkedInlinkedin.com/company/community-education-development-association-ceda
• Instagraminstagram.com/ceda.pathways.wpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CEDA - Community Education Development Association