KK Cedevita Olimpija

What KK Cedevita Olimpija does

KK Cedevita Olimpija is a professional basketball club headquartered at Arena Stožice in Ljubljana, Slovenia, formed in 2019 through the cross-border merger of Union Olimpija (Ljubljana) and Cedevita (Zagreb). The club fields a senior team that competes simultaneously in three competitions: the Slovenian national championship under the Košarkarska zveza Slovenije, the regional AdmiralBet ABA Liga, and the pan-European BKT EuroCup, with a 20+ player roster drawn from Slovenia, the wider Balkans, the United States, Canada, France, and Turkey. The organization operates a structured youth system (KŠ Cedevita Olimpija, KK Cedevita Junior in Zagreb, and Zmajčkov košarkarski kamp) and runs community initiatives including the EuroLeague One Team program and Zmajev nasmeh, recognized with EuroLeague social responsibility awards in 2023/24 and 2024/25.

The club's commercial operations span four revenue streams: (1) ticketing — individual match tickets via the Eventim platform and a tiered season-ticket program with VIP/DELUXE, Premium, youth, and children's categories priced from €83.50 to €3,000; (2) corporate sponsorships anchored by title sponsor Cedevita (Atlantic Grupa) and a core sponsor portfolio including Petrol, Triglav, NLB, Turkish Airlines, and adidas; (3) merchandise and apparel through the official online shop (go.stadionshop.com/CedevitaOlimpija); and (4) hospitality, VIP experiences, and the Poslovni klub corporate membership program. Distribution is concentrated at Arena Stožice and online; marketing is multi-channel across an owned website, Facebook, Instagram, Twitter/X (in Slovenian and English), YouTube (Cedevita Olimpija TV), and email. The club is structured as a member-based sports association (košarkarski klub) under Slovenian law, with no parent company and no external investment disclosed.

Name

KK Cedevita Olimpija

Legal name

KOŠARKARSKI KLUB CEDEVITA OLIMPIJA

Website

https://cedevita.olimpija.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

KK Cedevita Olimpija is a Slovenian professional basketball club based in Ljubljana, formed in 2019 by merging Union Olimpija and Cedevita. It competes in the Slovenian league, AdmiralBet ABA Liga, and BKT EuroCup, generating revenue from ticketing, corporate sponsorships, merchandise, and VIP hospitality at Arena Stožice.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Sports entertainment services
• Team merchandise sales
• Basketball youth academy
• Corporate sports sponsorship

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from individual match tickets sold through Eventim platform and season ticket packages for home games at Arena Stožice in Slovenian Prvenstvo, AdmiralBet Liga ABA, and BKT EuroCup competitions.
2. Sponsorship and Corporate Partnerships: Revenue from main sponsor Cedevita and multiple corporate partners including Petrol, Triglav, NLB, Renault, Telekom Slovenije, Mestna občina Ljubljana, BTC City, Spar, Turkish Airlines, adidas, and numerous minor sponsors and business club members.
3. Merchandise Sales: Revenue from official merchandise including jerseys, apparel, and accessories sold through the club's online shop and retail store.
4. One Team Social Responsibility Program: Community engagement program partnered with Special Olympics, Turkish Airlines EuroLeague, and local organizations including Mladinski dom Malči Beličeve. Participation in this program may generate sponsorship value and community goodwill.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KK Cedevita Olimpija is a professional basketball club based in Ljubljana, Slovenia, fielding a senior team that competes in the Slovenian national championship, the AdmiralBet ABA League (regional Adriatic competition), and the BKT EuroCup (pan-European competition), with all home games played at Arena Stožice. The club sells individual match tickets and season tickets, offers VIP hospitality, runs an official merchandise shop, operates a youth basketball academy (KŠ Cedevita Olimpija), and runs a summer basketball camp and fan engagement programs.

Product overview

KK Cedevita Olimpija is a professional basketball club organized as a sports association (Košarkarski klub Cedevita Olimpija Ljubljana). The club operates as a unified entity offering competitive basketball through its senior team, youth development through the Cedevita Olimpija Basketball School (KŠ), basketball camps, and fan engagement through fantasy leagues and supporter clubs. Revenue streams include ticket sales (individual and seasonal), VIP hospitality, merchandise, and sponsorship. The club competes across three main competitions: the AdmiralBet ABA League, BKT EuroCup (European competition), and Slovenian national league and cup.

Differentiator

Problem solved

Functional benefit

Brands

• Zmajček Oli: Official club mascot - a young dragon mascot introduced in 2018 representing the club's values of power, courage, greatness, and love for basketball and life.
• 6.Zmaj
• Zmajeva družina (Dragon Family)

Products and services

• Sezonske vstopnice (Season Tickets)
• Posamične vstopnice (Individual Match Tickets)
• VIP gostoljubje (VIP Hospitality)
• Trgovina Cedevita Olimpija (Club Shop)
• KŠ Cedevita Olimpija (Youth Basketball Academy)
• Zmajčkov košarkarski kamp (Young Dragons Basketball Camp)
• Cedevita Olimpija Fantasy Liga
• 6.Zmaj (6.Dragon Fan Club)

Quantifiable outcome

• Gold award from EuroLeague Basketball for One Team social responsibility program (2023/24 season)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Cedevita (Atlantic Grupa)flagshipStrategic or Co-development Partner · 1 January 2019Main title sponsor since the 2019 merger of Union Olimpija Ljubljana and Cedevita Zagreb. Atlantic Grupa's Cedevita brand serves as the primary sponsor, giving the club its name. The partnership stems from the original cross-border merger creating the combined club.
• PetrolcoreGTM or Marketing PartnerMajor Slovenian energy company and sponsor visible in match broadcasts and team communications. Provides financial support and marketing visibility through club competitions.
• TriglavcoreGTM or Marketing PartnerSlovenian insurance company and sponsor partnership providing financial support and brand association with successful sports organization.
• NLB (Nova Ljubljanska banka)coreGTM or Marketing PartnerMajor Slovenian financial institution sponsoring the club and also providing banking services. Partner in One Team program providing small gifts to youth participants.
• adidascoreGTM or Marketing PartnerOfficial equipment supplier providing team uniforms, apparel, and footwear. Club uses adidas Basketball products, with players wearing adidas Crazy Energy basketball shoes for 2026 season.
• Turkish AirlinescoreGTM or Marketing PartnerMain sponsor of EuroLeague's One Team social responsibility program. Airline brand visible in connection with European basketball competitions.
• Special OlympicscoreStrategic or Co-development PartnerNon-profit organization partnering with EuroLeague through One Team program. Cedevita Olimpija works with Mladinski dom Malči Beličeve under this partnership framework.
• Arena StožicecoreStrategic or Co-development PartnerHome arena and venue for all Cedevita Olimpija home games. Largest sports hall in Slovenia with approximately 13,000 seating capacity for basketball.
• EventimcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for individual and season ticket sales through eventim.si website and platform.
• Mladinski dom Malči BeličevecoreStrategic or Co-development PartnerYouth home organization partnered with Cedevita Olimpija for One Team social responsibility program. Works with children ages 7-13 with learning difficulties who are at risk of social exclusion.
• Košarkarska zveza Slovenije (KZS)coreStrategic or Co-development PartnerSlovenian Basketball Federation governing all domestic competitions including Slovenian Prvenstvo and national team activities.
• ABA LigacoreStrategic or Co-development PartnerRegional Adriatic Basketball League (AdmiralBet Liga ABA) competition member. Club competes in this regional league alongside teams from Serbia, Croatia, Montenegro, Bosnia and Herzegovina, Slovenia, and North Macedonia.
• EuroCup BasketballcoreStrategic or Co-development PartnerEuropean second-tier competition (BKT EuroCup) organizer. Club participates in this pan-European competition, hosting home games at Arena Stožice.
• KK Cedevita JuniorcoreStrategic or Co-development PartnerAffiliated youth club based in Zagreb, Croatia, forming part of the broader Cedevita organization youth development system.
• IKEAminorGTM or Marketing PartnerPartner in One Team program providing small gifts for participating youth from Mladinski dom Malči Beličeve.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KK Cedevita Junior: Affiliated youth basketball club based in Zagreb, Croatia, operating under the broader Cedevita organization. Directly comparable as a sibling entity sharing brand, talent pipeline, and organizational structure with KK Cedevita Olimpija.
• KK Budućnost VOLI Podgorica: Montenegrin basketball club competing in the AdmiralBet Liga ABA and historically in EuroCup/EuroLeague competitions. Comparable regional rival in the same league with similar mid-tier European profile and national-league-plus-European competition structure.
• KK Zadar: Croatian basketball club and ABA Liga competitor with deep regional heritage. Comparable Adriatic basketball club competing in the same regional league and similar domestic championship structure, with comparable scale and sponsorship-driven economics.
• KK Cibona Zagreb: Historic Croatian basketball club and ABA Liga competitor based in Zagreb. Comparable regional basketball peer sharing Croatian market roots with the Cedevita side of the merged club and similar mid-tier European competition profile.
• KK Partizan Mozzart Bet Belgrade: Serbian basketball powerhouse and ABA Liga rival that competes in both domestic and European competitions. Comparable as an Adriatic basketball club with similar fan-driven, multi-competition commercial model, though at a larger scale.
• Paris Basketball: French basketball club that recently ascended from EuroCup to EuroLeague competition. Comparable as a European basketball operator with a similar mid-tier trajectory, modern commercial model, and reliance on premium sponsorship inventory.
• KK Mega Basket Belgrade: Serbian basketball club and ABA Liga rival renowned for its youth development academy that has produced numerous NBA players. Comparable as a regional multi-competition basketball club with a particularly strong academy-driven operating model, similar in scale to Cedevita Olimpija.
• KK Krka Novo Mesto: Slovenian basketball club and primary domestic rival in the Slovenian Prvenstvo and ABA Liga. Comparable as a fellow Slovenian basketball operator competing in the same domestic championship and regional league, with similar market-size constraints.
• KK Crvena Zvezda Meridianbet Belgrade: Serbian basketball club and ABA Liga rival competing in Turkish Airlines EuroLeague. Comparable multi-competition Adriatic basketball club with similar sponsorship-driven commercial structure and large fan base.

Broad incumbents

• AS Monaco Basket: French basketball club competing in Turkish Airlines EuroLeague and winner of the 2021 EuroCup under Cedevita Olimpija's current head coach Zvezdan Mitrović. Comparable as a higher-tier European basketball operator and provides direct context on Mitrović's prior competitive ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/KKCedOL
• YouTubeyoutube.com/channel/UCWc_p8RVTFTvRM7dLAlAfTw
• Facebookfacebook.com/kkcedevitaolimpija
• Instagraminstagram.com/kkcedevitaolimpija
• LinkedInlinkedin.com/company/kk-cedevita-olimpija

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KK Cedevita Olimpija