Ceduna Foreshore Hotel Motel

What Ceduna Foreshore Hotel Motel does

Ceduna Foreshore Hotel Motel is a community-owned hospitality venue operating since 1908 from a foreshore site at 32 O'Loughlin Terrace overlooking Murat Bay in Ceduna, South Australia. The business runs an integrated hospitality model combining accommodation (Standard, Deluxe, Executive, Spa Suite, and newly renovated Superior Suites), a seven-day waterfront bistro, a 20-screen sports bar with gaming machines, TAB, Keno, and Pub Lotto, an award-winning Cellarbrations-branded bottle shop with drive-through, and a functions venue catering weddings, corporate events, and conferences up to 150 guests.

The venue earns revenue across five streams: accommodation, bistro dining, sports bar/gaming, bottle shop retail, and function hire. Pricing is pay-as-you-go across all streams, with room rates disclosed in guest reviews at $160-$185 per night for executive rooms and continental breakfast bundled into most tariffs. Distribution is primarily direct — website bookings via the Book Direct Online engine, walk-in and drive-in guests, and local patrons — supplemented by partnerships with Rex Airlines, Stateliner, SeaSA Ferry, and rental car operators, plus a referral arrangement with the adjacent Ceduna Foreshore Caravan Park for overflow demand.

The customer base is split between transcontinental road travelers (Nullarbor crossing), Eyre Peninsula tourists, regional function and event clients, and the local Ceduna community. The business operates 18 employees and has no proprietary technology stack beyond standard hospitality booking and franchise retail platforms; there are no disclosed AI/ML capabilities, no funding rounds, and no parent company. Strategic emphasis is on maintaining its position as the primary full-service hospitality stopover in far west South Australia through facility upgrades (recent Superior Suite renovation) and multi-modal transport partnerships.

Name

Ceduna Foreshore Hotel Motel

Legal name

Ceduna Foreshore Hotel Motel

Website

https://cedunahotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceduna Foreshore Hotel Motel is a community-owned, 1908-established hospitality venue in Ceduna, South Australia, offering accommodation, waterfront bistro, sports bar with gaming, an award-winning bottle shop, and functions for up to 150 guests, serving Nullarbor travelers, Eyre Peninsula tourists, and the local community.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Hotel accommodation services
• Hospitality venue operations
• Waterfront bistro dining
• Bottleshop retail sales
• Functions and events venue

Headquarters

HQ city

Ceduna

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Hotel/motel rooms including Executive King, Executive Twin, Deluxe Rooms, Standard Rooms, Spa Suite, and Superior Suites. Rooms include various amenities and views of Murat Bay. Continental breakfast is included with room tariffs.
2. Food & Beverage - Bistro: Waterfront dining serving breakfast, lunch, and dinner 7 days per week. Offers coffee service from 6:30am daily, with indoor and outdoor seating overlooking Murat Bay.
3. Sports Bar: Multi-screen sports viewing venue with gaming machines, TAB, Keno, Pub Lotto, beer on tap, and live entertainment. Serves meals for lunch and dinner.
4. Bottle Shop: Award-winning Clock Tower Bottle Shop operating as a Cellarbrations retailer. Sells wines, beers, and beverages with drive-through facility.
5. Functions & Events: Venue hire for weddings (up to 150 guests), corporate events, conferences, and private celebrations. Offers tailored packages with catering, accommodation, and event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ceduna Foreshore Hotel Motel is a community-owned hospitality venue operating an integrated portfolio of hotel accommodation, waterfront bistro dining, sports bar with gaming, an award-winning Cellarbrations-affiliated bottle shop, and function/event hosting (weddings, conferences, and corporate events up to 150 guests). It serves as the primary stopover for travelers on the Nullarbor crossing route and as a community hub for Ceduna and the Eyre Peninsula.

Product overview

Ceduna Foreshore Hotel Motel is a community-owned hospitality venue offering a portfolio of services: accommodation (executive rooms, spa suites, deluxe rooms, and standard rooms), waterfront bistro dining with local seafood and coffee, sports bar with sports betting and entertainment, an award-winning bottleshop, and event functions including weddings and conferences. The hotel operates as an integrated hospitality destination overlooking Murat Bay on the Eyre Peninsula, with facilities for travelers crossing the Nullarbor.

Differentiator

Problem solved

Functional benefit

Brands

• Clock Tower Bottle Shop: Award winning bottle shop located in Ceduna's main street, part of Cellarbrations network. Winner of Australian Hotels Association (SA) Award for Best Retail Outlet (Country) and Cellarbration SA Retailer of the Year.

Products and services

• Accommodation Hotel and motel accommodation ranging from Standard Rooms and Deluxe Rooms to Executive Rooms, Spa Suite, and newly renovated Superior Suites. Includes daily housekeeping, complimentary Wi-Fi, tea/coffee facilities, ocean views, balconies, and accessible options with step-free entry. Continental breakfast is included with room tariffs. Targeted at travelers crossing the Nullarbor, Eyre Peninsula tourists, and regional visitors.
• Bistro Dining Waterfront restaurant serving breakfast, lunch, and dinner 7 days a week, including freshly brewed coffee from 6.30am daily. Offers a multicultural menu featuring local seafood, a children's menu for ages 12 and under, indoor and outdoor seating overlooking Murat Bay. Targeted at hotel guests, travelers, and local community.
• Sports Bar Sports viewing venue featuring 20 plasma screens broadcasting Fox Sports, gaming machines, TAB betting, Pub Keno, Pub Lotto, beer on tap, pool competitions, trivia nights, and live music. Serves meals for lunch and dinner with views of Murat Bay. Targeted at locals, travelers, and gaming patrons.
• Clock Tower Bottle Shop Cellarbrations-affiliated retail bottle shop offering wines (including local and interstate selections), beers, and cold beverages with a drive-through facility. Operates using the Cellarbrations pricing platform with weekly and monthly specials and accepts Cellarbrations Gift Cards. Targeted at local residents and visitors.
• Functions and Events Venue Venue hire for weddings (up to 150 guests), corporate functions, conferences, team planning days, Christmas parties, and themed events. Includes tailored catering packages, accommodation bundling, event coordination, and a dedicated wedding specialist. Targeted at couples, corporate event planners, and regional organizations.
• Wedding Services Specialist wedding coordination including dedicated wedding planner, catering for up to 150 guests, accommodation packages for wedding guests, and honeymoon suites. Targeted at couples planning weddings in the Ceduna and Eyre Peninsula region.

Quantifiable outcome

• Continental breakfast included with room tariff
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Book Direct OnlinecoreChannel Partner/ Reseller/ DistributorOnline booking platform partner providing booking engine integration on the hotel website with direct booking functionality for guests.
• CellarbrationscoreChannel Partner/ Reseller/ DistributorNational bottle shop franchise operating the award-winning Clock Tower Bottle Shop. Provides pricing platform, weekly and monthly specials, and Cellarbrations Gift Cards.
• Ceduna Foreshore Caravan ParkminorStrategic or Co-development PartnerRecommended partner property when Ceduna Foreshore Hotel accommodation is unavailable, providing alternative lodging options for travelers.
• SeaSA FerryminorGTM or Marketing PartnerSea ferry service from Wallaroo to Lucky Bay enabling travelers to reduce driving time and explore the Eyre Peninsula coastline en route to Ceduna.
• Stateliner Coach ServiceminorChannel Partner/ Reseller/ DistributorRegional coach connections providing transport links from Adelaide and major peninsula centers to Ceduna with connections to rail network.
• Rex AirlinesminorChannel Partner/ Reseller/ DistributorDirect flights from Adelaide to Ceduna Airport (3km from hotel) with courtesy bus transport to and from the hotel provided.
• Car Rental Partners (Budget, Avis, CedRent)minorGTM or Marketing PartnerRental car services arranged at Ceduna Airport for arriving air travelers continuing their journey.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coober Pedy Hotel & Motel: Iconic outback SA stopover combining accommodation, dining, gaming and bar; comparable remote-route stopover hospitality model and tourist traveller customer base.
• Ceduna Foreshore Caravan Park: Adjacent foreshore accommodation operator in Ceduna and an explicit overflow/referral partner; competes for the same road-trip traveller demand with a different lodging format (cabins/van sites).
• Nullarbor Roadhouse / Nullarbor Travellers Rest: Roadhouse/motel on the Nullarbor Plain itself; competes for the same east-west drive tourism demand and shares the multi-service (accommodation, meals, fuel-adjacent F&B) operating model.
• Great Western Hotel (Ceduna): Another pub-style hotel/motel in Ceduna offering accommodation, bar and dining; competes head-to-head with the Foreshore Hotel for the same small-town visitor and local patron pool.
• Streaky Bay Hotel Motel: Regional Eyre Peninsula hotel/motel operating accommodation, dining, bar and bottle shop in a similarly remote coastal town; comparable target customer (Nullarbor/Eyre Peninsula road-trippers) and multi-stream hospitality model.
• Port Augusta Hotels (e.g. Hotel Augusta, Majestic Oasis): Regional South Australian hotels on a major cross-state route serving travelers between Adelaide and the north/west; comparable regional stopover function, multi-stream F&B and gaming model.

Others

• Australian Hotels Association (SA) member venues: Industry body for SA licensed hotels, the venue through which the Foreshore Hotel received its Best Retail Outlet (Country) award; comparable regional hotel members share the multi-stream accommodation, F&B and gaming model.
• Cellarbrations (national franchise network): Franchisor behind the Clock Tower Bottle Shop's award-winning retail operation; provides pricing, specials and gift card infrastructure that materially shapes one of the venue's highest-margin streams.

Broad incumbents

• Accor (ibis Styles / ibis Budget regional SA): Global hotel group with economy/midscale brands distributed across regional Australia; broad competitor for traveller accommodation nights but not specialist in remote-route hospitality with attached pub/gaming venues.
• Best Western Australia (regional members): National mid-scale brand with regional SA properties; competes for the same drive-tourist and corporate traveller cohort but with chain distribution and standardised product, versus the Foreshore Hotel's community-owned character.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ceduna-foreshore-hotel-motel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceduna Foreshore Hotel Motel