Maison Celinni

What Maison Celinni does

Maison Celinni is a family-owned diamond and fine jewelry house founded in 1967 by David Sussman, a sixth-generation diamond dealer and the youngest member of the Antwerpsche Diamantkring. The company designs, manufactures, and retails diamond and gemstone jewelry—primarily engagement rings, wedding bands, earrings, necklaces, bracelets, and high jewelry—crafted in 18K gold and platinum 950/1000. It operates through a hybrid distribution model combining 12+ physical showrooms across France (Paris, Nice, Lyon, Lille, Bordeaux, and others), Switzerland (Lausanne, Zurich), Belgium (Antwerp), and Morocco (Casablanca, Marrakech, Fes), alongside a full e-commerce platform that offers access to 100,000+ certified diamonds viewable in 360° via a proprietary real-time inventory system connecting Paris, Antwerp, Bombay, and Hong Kong.

The business model is direct-to-consumer, with pricing positioned 72-88% below Place Vendôme luxury houses through a direct-from-dealer model that bypasses traditional intermediaries. Revenue derives from one-time jewelry sales across multiple price tiers (entry-level €100-500, mid-range €500-1,500, premium €1,500+, and bespoke creations), supplemented by custom design services through the in-house Atelier Sur-Mesure. Customers include couples marking engagement and marriage, families purchasing birthstone or christening gifts, and affluent diamond investors. Customer support is multi-channel (phone, chat, email, WhatsApp, in-store appointments), and the company offers 10x interest-free payments, 30-day satisfaction guarantees, and lifetime warranties on jewelry.

Core technology centers on an in-house gemmology laboratory with detection equipment for stone treatment analysis, a real-time diamond inventory platform spanning four global diamond hubs, and 3D online viewing capabilities. The company holds GIA, HRD, and IGI diamond certifications, complies with the Kimberley Process for conflict-free sourcing, and maintains media presence in Elle, M6, JDN, France 2, Grazia, and TF1. It is privately held with no disclosed external investment and operates with a lean 26-employee structure relative to its showroom footprint.

Name

Maison Celinni

Legal name

Maison Celinni

Website

https://celinni.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Celinni is a family-owned French diamond and fine jewelry house, founded in 1967, selling engagement rings, wedding bands, and gemstone jewelry through 12+ showrooms in France, Switzerland, Belgium, and Morocco, plus e-commerce, at prices 72-88% below Place Vendôme.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Custom Bridal & Engagement Design (CRAKAHAB), Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

Keywords

• Diamond jewelry retail
• Fine jewelry manufacturing
• Engagement rings
• Bespoke jewelry design
• Precious gemstone jewelry

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: One-time sales of diamond and gemstone jewelry including engagement rings, wedding bands, solitaire diamonds, earrings, necklaces, pendants, and bracelets. Products are manufactured in-house in France using traditional French jewelry-making techniques. Custom bespoke jewelry creation service.
2. Custom/Bespoke Jewelry Manufacturing: Custom jewelry creation service where customers design their own pieces, including custom engagement rings, jewelry transformation, and engraving services. Each diamond can be mounted in their workshops on the jewelry of the customer's choice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Celinni manufactures and retails fine diamond and precious gemstone jewelry, including engagement rings, wedding bands, solitaires, earrings, necklaces, pendants, bracelets, and high jewelry pieces crafted in 18K gold and platinum 950/1000. The company sells through 12+ physical showrooms across France, Switzerland, Belgium, and Morocco, complemented by a comprehensive e-commerce platform offering 3D diamond viewing and access to over 100,000 certified natural diamonds. Custom bespoke jewelry design and engraving services are provided through in-house French workshops (Les Ateliers Celinni).

Product overview

Maison Celinni is a family-owned diamond house and jewelry brand operating since 1967, now in its 6th generation. The company offers a comprehensive portfolio of fine jewelry products centered around natural diamonds and precious gemstones. The core offering includes engagement rings (bagues de fiançailles), wedding bands (alliances), diamond solitaires, bracelets with diamond rivers, earrings in diamonds and colored stones, and necklaces/pendants. Jewelry is crafted in 18K gold (yellow, white, rose) and platinum 950/1000. The brand operates through signature collections (Ma Vie, Elle, Mon Amour, Mon Trésor, Celinni 1968, Promesse) and a birthstone collection (Collection Naissance). Celinni distinguishes itself with a custom jewelry atelier (Atelier Sur-Mesure), a diamond search service with over 100,000 certified diamonds viewable in 360°, and high jewelry (haute joaillerie) pieces. The company maintains physical showrooms in France (Paris, Nice, Lyon, Lille, Bordeaux, Montpellier, Marseille, Aix-en-Provence, Arcachon, Anglet, Toulouse) and internationally (Lausanne, Casablanca, Marrakech, Fes, Anvers, Zurich), combined with an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Celinni 1968: A signature collection named after the company's founding year, featuring classic diamond jewelry designs.
• Collection Ma Vie
• Collection Elle
• Collection Mon Amour
• Collection Mon Trésor
• Collection Promesse
• Collection Naissance
• Les Ateliers Celinni

Products and services

• Bagues de Fiançailles (Engagement Rings) Engagement rings available in classic, vintage, and custom designs, featuring natural diamonds and precious gemstones (sapphire, ruby, emerald) set in 18K gold or platinum. Designed for engaged couples seeking certified diamond engagement rings.
• Solitaires Diamant (Diamond Solitaires) Diamond solitaire engagement rings featuring various cuts (round, oval, cushion, marquise, princess, emerald, radiant, heart) set in 18K gold or platinum, with certified natural diamonds from GIA, HRD, or IGI laboratories. Designed for couples seeking single-stone diamond engagement rings.
• Alliances Diamants (Diamond Wedding Bands) Wedding bands including full diamond bands (tour complet), half bands (demi-alliances), and classic wedding rings in 18K gold or platinum 950/1000. Designed for engaged couples and newlyweds.
• Bracelets et Rivières de Diamants (Diamond Bracelets) Diamond tennis bracelets and diamond rivers featuring natural diamonds set in 18K gold or platinum, designed for women.
• Boucles d'Oreilles en Diamant (Diamond Earrings) Diamond earrings available in various styles including pendant, stud, and hoop designs, featuring natural diamonds set in 18K gold or platinum.
• Boucles d'Oreilles en Pierres Précieuses (Precious Gemstone Earrings) Precious gemstone earrings featuring sapphire, ruby, emerald, amethyst, aquamarine, topaz, tanzanite, rose tourmaline, garnet, citrine, peridot, and tsavorite set in 18K gold or platinum.
• Pendentifs et Colliers en Diamant (Diamond Pendants and Necklaces) Diamond necklaces and pendants featuring natural diamonds set in 18K gold or platinum, including diamond rivers and pendant designs.
• Pendentifs et Colliers en Pierres Précieuses (Precious Gemstone Pendants and Necklaces) Precious gemstone necklaces and pendants featuring sapphire, ruby, emerald, and other colored gemstones set in 18K gold or platinum.
• Bagues Haute Joaillerie (High Jewelry Rings) High jewelry rings featuring exceptional natural diamonds and precious gemstones in exclusive, luxury designs set in 18K gold or platinum.
• Pierres Précieuses et Gemmes (Loose Precious Gemstones) Loose precious gemstones including sapphire, ruby, emerald, and other colored stones available for custom jewelry creation.
• Diamants Calibrés pour Pavage (Calibrated Diamonds for Pavé Setting) Calibrated diamonds for pavé setting, available in various sizes for use in custom and production jewelry.
• Atelier Sur-Mesure (Custom Bespoke Jewelry Service) Custom jewelry design service allowing customers to create bespoke engagement rings, wedding bands, and other jewelry pieces in collaboration with Celinni's jewelers through in-house French workshops.
• Recherche de Diamants Certifiés (Certified Diamond Search Service) Diamond search service allowing customers to choose from over 100,000 certified natural diamonds from international diamond exchanges (Paris, Antwerp, Bombay, Hong Kong), viewable in 360°.

Quantifiable outcome

• Prices 72-88% lower than Place Vendôme jewelry houses
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Antwerpsche DiamantkringcoreOthersOfficial diamond dealer license holder (Licence N°00002090). The youngest member of this prestigious diamond exchange was David Sussman, founder and leader of Maison Celinni. This membership provides direct access to Antwerp diamond trading exchange.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: DTC fine jewelry brand offering transparent pricing and direct-to-consumer fine jewelry. Comparable to Celinni on direct-to-consumer pricing philosophy and e-commerce-led growth, though positioned more in fashion fine jewelry than bridal.
• Brilliant Earth: Online fine jewelry retailer with vertically integrated sourcing and a strong focus on ethical/conflict-free diamonds. Comparable to Celinni on direct-to-consumer diamond sales, certification standards, and omnichannel retail with showrooms.
• James Allen: Online diamond retailer (now part of Signet Jewelers) known for 360-degree diamond visualization and broad certified-diamond inventory. Closely comparable to Celinni's 3D viewing technology and bridals focus.
• Messika: French luxury jewelry house focused on contemporary diamond jewelry with its own boutiques and wholesale distribution. Comparable to Celinni as a French fine-jewelry player with strong bridal positioning and showrooms in Paris Place Vendôme-adjacent locations.
• Blue Nile: U.S.-born online diamond and fine jewelry retailer offering certified diamonds and engagement rings direct to consumers. Highly comparable to Celinni's direct-from-dealer pricing model and 3D online diamond viewing experience.

Broad incumbents

• Pandora: Global jewelry brand with extensive physical retail and a broad price range. Comparable to Celinni as a multi-country retail jewelry operator serving accessibly-priced fine jewelry demand.
• Cartier: Global luxury jewelry and watch brand with a strong bridal and engagement ring franchise. Comparable given Celinni's competitive positioning against traditional Place Vendôme luxury houses.
• Tiffany & Co. Iconic global fine jewelry brand (part of LVMH) with deep bridal/engagement ring heritage. Directly comparable on bridal and solitaire offering; Celinni explicitly positions against this tier of luxury pricing.
• Boucheron: Historic Place Vendôme luxury jewelry house offering high jewelry, bridal pieces, and watches. Directly comparable to Celinni via the Place Vendôme pricing benchmark mentioned in Celinni's value proposition.

Emerging players

• Vrai & Oro: DTC fine jewelry brand focused on sustainable and transparent diamond sourcing. Comparable to Celinni on direct-to-consumer jewelry and certification/sourcing narrative, though smaller scale and primarily U.S./online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMk-XuKMWcobDWlLl7hMBBA
• Facebookfacebook.com/celinniofficiel
• Instagraminstagram.com/celinni_paris
• LinkedInlinkedin.com/company/celinni

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Celinni