Cemac

What Cemac does

Cemac is a privately held commercial interiors and industrial fit-out company headquartered at 22 Harwood Street, Hamilton, Waikato, New Zealand, founded in 1991 and operating with 12 employees. The company serves businesses across the Waikato, Bay of Plenty, and broader New Zealand markets with two integrated service lines: commercial office fitouts (furniture supply, ergonomic seating, workspace planning, and interior design) and industrial racking solutions (pallet racking systems, warehouse shelving, and AS4084.2.2023-compliant safety inspections). Its core technology and product portfolio is anchored by a 30+ year partnership with Dexion, a global leader in steel storage solutions and the inventor of selective pallet racking, giving Cemac OEM access to pallet racking, shelving, vertical carousels, small parts storage, and racking protection accessories (Smart Guard Upright Protector, Floor Bolted Column Guard, Drive-In Upright Protector, Rack End Protector). The commercial product range includes the Ovation height-adjustable desk with a Bluetooth-connected wellness app for posture reminders, the Classic Electric Office Desk with dual motor height adjustment and programmable memory settings, and a sustainable furniture specification that draws on GreenGuard Gold, GECA Level A, and AFRDI Green Tick Level A certified products.

Cemac operates a sales-led, project-based business model with quote-based pricing, no public price list, and multi-year contracts. Go-to-market combines a Hamilton showroom, field sales engagement, and collaboration with architects and designers including Edwards White Architects, Designwell, Red Architecture, and PLN Group for biophilic design expertise. Revenue blends professional services (commercial fitouts, industrial installation, racking inspections using a green/amber/red damage risk classification methodology) with hardware sales of Dexion-branded products. The named client base spans Waikato Chamber of Commerce, Company-X, Convex Packaging, Lodge Real Estate, Power Farming, Puretec, CKL Engineers, IT Partners, KPMG, Tui Medical, and Hansa Products, with documented project outcomes including 1,312 pallet positions at 9 meters height installed in 8 days for Puretec and 556 pallet positions for Convex Packaging.

Cemac's competitive position rests on local Waikato brand reputation since 1991, Green SiteWise Accreditation for health and safety, GECA/AFRDI/GreenGuard sustainability credentials (with GECA signatory status to the UN Global Compact), and Dexion-approved racking inspector authority. Distribution is direct, without intermediaries, serving the Waikato region primarily with national reach claimed through a network of local businesses. The business is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Cemac

Legal name

Cemac

Website

https://cemac.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Cemac is a Hamilton, New Zealand-based commercial interiors and industrial fit-out company founded in 1991, serving Waikato and Bay of Plenty businesses with office furniture fitouts, Dexion pallet racking systems, and AS4084.2.2023-compliant racking inspections.

Ownership category

akta.pro rank

Product category

Commercial Interior Fitout Services

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520)

akta.pro primary industry

Industrial & Cleanroom Fit-Out (Factories, Warehouses, Controlled Environments) (IMAFANAF)

Keywords

• Commercial office fitouts
• Industrial pallet racking
• Warehouse storage solutions
• Workspace interior design
• Racking inspection services

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Office Fit-Out Services: Supply and installation of commercial office furniture, ergonomic seating, desking systems, and complete office fit-out solutions for businesses across Hamilton and Waikato. Includes workspace planning, interior design, furniture procurement, and installation.
2. Industrial Racking Solutions: Design, supply, and installation of Dexion pallet racking systems, warehouse shelving, and industrial storage solutions. Revenue generated from both product sales and installation services for warehouses and industrial facilities.
3. Racking Inspections & Safety Audits: Annual and periodic pallet racking inspections compliant with AS4084.2.2023 and WorkSafe NZ guidelines, including detailed written reports and maintenance planning for warehouses.
4. Office Furniture Product Sales: Direct sales of commercial furniture products including desks, chairs, breakout furniture, meeting room furniture, acoustic solutions, and storage solutions through their product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Cemac supplies and installs commercial office furniture and interior fitout solutions (desks, seating, breakout, meeting, focus, reception, storage, and healthcare furniture) for businesses across the Waikato and Bay of Plenty regions. It also designs, supplies, and installs Dexion industrial pallet racking, shelving, and warehouse storage systems, and provides AS4084-compliant racking inspections and safety audits. Project delivery covers spatial planning, interior design, procurement, installation, and ongoing inspection services.

Product overview

Cemac is a commercial and industrial interiors company offering a comprehensive portfolio of office furniture and industrial storage solutions. The product portfolio includes: commercial office furniture across categories (workspace/desks, breakout & collaboration, meeting & conference, focus spaces, reception, storage, healthcare); industrial Dexion-branded products (pallet racking, shelving, small parts storage, vertical carousels, and racking protectors); and complementary services including pallet racking inspections, soft wiring installation, and full office/industrial fitout services. The company partners with Dexion as a regional distributor and installation specialist for industrial warehouse solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Fitout Services Complete office furniture fitouts and workspace solutions including spatial planning, interior design, furniture procurement, and installation for Hamilton and Waikato commercial clients.
• Industrial Racking Installation Design, supply, and installation of industrial pallet racking, warehouse shelving, and storage systems including Dexion selective, double-deep, and drive-in configurations for Hamilton and Waikato warehouses and industrial facilities.
• Pallet Racking Inspections Comprehensive racking inspection and safety audit service compliant with AS4084.2.2023 and WorkSafe NZ guidelines, including written reports with green/amber/red damage risk classification and maintenance planning for warehouses across Hamilton and Waikato.
• Commercial Furniture Range of commercial office furniture covering desks, seating, breakout and collaboration pieces, meeting and conference furniture, acoustic focus pods, reception furniture, office storage, and healthcare furniture for Hamilton and Waikato businesses.
• Ovation Height-Adjustable Desk Premium height-adjustable desk system with distinctive oval leg profile, available in fixed and electric height-adjustment variants with integrated cable management; the electric version connects to a Bluetooth Wellness app for posture reminders and usage tracking.
• Classic Electric Office Desk Premium electric office desk with dual motor system delivering smooth height adjustment from 620mm to 1270mm, featuring programmable memory settings and collision protection technology.
• Dexion Pallet Racking Industrial Dexion pallet racking systems for warehouses, including selective racking, double-deep racking, and drive-in configurations, supplied and installed by Cemac as a Dexion partner.
• Dexion Shelving Industrial Dexion shelving solutions for warehouses, distribution centres, and storage facilities, supplied and installed by Cemac.
• Dexion Pallet Racking Protectors Dexion safety accessories including Smart Guard Upright Protectors, Floor Bolted Column Guards, Drive-In Upright Protectors, and Rack End Protectors designed to shield pallet racking from forklift impact damage.
• Dexion Small Parts Storage Dexion storage solutions for small parts and components in industrial and warehouse settings, supplied and installed by Cemac.
• Dexion Vertical Carousels Vertical carousel storage systems for efficient parts retrieval and inventory management in warehouses and industrial facilities, supplied by Cemac as a Dexion partner.
• Soft Wiring and Workspace Power Plug-and-play softwiring system using an interconnecting modular backbone for versatile and tool-less installation between ceiling, workstation, and floor in commercial office fitouts.

Quantifiable outcome

• Puretec warehouse achieved 1312 pallet spaces across 114 Dexion Speedlock Selective Racking shelves at 9 meters height, installed in 8 days.
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DexioncoreTechnology or IntegrationCemac partners with Dexion, a global leader in steel storage solutions and New Zealand's most trusted warehouse solutions provider. As an extension of Dexion for over 30 years, Cemac supplies OEM-designed pallet racking and warehouse systems backed by decades of local and international expertise. Dexion is the global inventor of selective pallet racking. Cemac is a Dexion-approved inspector for racking inspections.
• Edwards White ArchitectscoreStrategic or Co-development PartnerCollaborative partnership on commercial office fitout projects. Cemac worked with Edwards White Architects on the Company-X office fitout project in Union Square, Hamilton, where the architects designed the space and Cemac provided furniture solutions.
• DesignwellcoreStrategic or Co-development PartnerStrategic design partnership on office fitout projects. Designwell collaborated with Cemac on the Lodge Real Estate Hamilton office fitout, providing design concepts and Sketchup drawings that guided Cemac's furniture selection.
• Red ArchitectureminorStrategic or Co-development PartnerArchitecture firm that designed the Hills Village commercial building in Hamilton East where Cemac furnished IT Partners' office space. The building features 1500 sqm of premium office space.
• PLN (PLN Group)minorStrategic or Co-development PartnerPartnership with PLN Group for biophilic design expertise. PLN provides insights on incorporating natural elements into workspace design, including biophilic design principles, acoustic management, and nature-inspired patterns that reduce stress and enhance productivity.
• Waikato Chamber of CommerceminorOthersActive member of the Waikato Chamber of Commerce, connecting with other local businesses and participating in community events including the annual Golf Day hosted in conjunction with Naylor Love.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knoll: Knoll (now part of MillerKnoll) is a global designer and manufacturer of office furniture, textiles, and architectural interiors. It is comparable to Cemac at the product specification level for high-end commercial fitouts, though Knoll is a manufacturer serving the premium segment globally.
• Dexion (Australia & New Zealand): Dexion is Cemac's long-standing OEM partner and the global inventor of selective pallet racking, with direct distribution and installation capability across Australasia. It is comparable as the upstream brand whose products Cemac resells and whose inspection authority Cemac extends, but it operates as a manufacturer rather than regional fit-out specialist.
• Unispace: Unispace is a global workplace strategy, design, and construction firm delivering office fitouts end-to-end. It is comparable to Cemac's commercial interiors segment as both compete for corporate office fitout mandates, but Unispace operates globally with significantly larger project teams and design capability.
• Haworth: Haworth is a global office furniture manufacturer with an integrated workspace solutions offering including architectural interiors. It is comparable to Cemac as an office furniture ecosystem player, though at a much larger scale and with owned manufacturing rather than local reseller/installer model.
• Zenith Interiors: Zenith Interiors is an Australasian commercial furniture and workspace solutions provider with manufacturer partnerships across task seating, workstations, and acoustic solutions. It is comparable to Cemac as a commercial interiors specialist serving enterprise and government clients, though at a significantly larger scale and broader geographic reach.
• Steelcase: Steelcase is the world's largest office furniture manufacturer, offering desks, seating, and architectural products through a global dealer network. It is comparable to Cemac at the product level (similar furniture categories supplied to NZ corporates) but operates as a manufacturer with hundreds of global dealers rather than as a regional fit-out specialist.
• Jungheinrich: Jungheinrich is a German intralogistics company providing forklifts, racking systems, and warehouse automation. It is comparable to Cemac's industrial racking and warehouse storage business in customer profile and product overlap, though Jungheinrich operates as a global manufacturer rather than a regional fit-out and inspection specialist.

Emerging players

• Kardex: Kardex specializes in automated storage and retrieval systems including vertical lift modules and carousels for industrial parts storage. It is comparable to Cemac's vertical carousels and small parts storage product line for warehouse customers, though Kardex focuses on automated/robotic solutions rather than traditional pallet racking.

Direct peers

• OfficeMax New Zealand: OfficeMax is a major New Zealand office furniture retailer and workspace solutions provider. It is directly comparable to Cemac's commercial interiors business in terms of customer base (NZ SMBs and corporates) and product offering (desks, seating, storage, fit-out services), though it operates at a larger national scale.
• SSI Schäfer: SSI Schäfer is a global provider of modular storage, racking, and intralogistics solutions for warehouses and industrial facilities. It is directly comparable to Cemac's industrial racking business in product range (selective, drive-in, shelving, vertical carousels) and customer type, though at vastly greater international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CemacCommercialInteriors
• Facebookfacebook.com/profile.php?id=100084793271244
• LinkedInlinkedin.com/company/cemac-commercial-interiors-hamilton
• Instagraminstagram.com/cemac.hamilton

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemac