DesignWell
DesignWell operates the Hospitality Design B2B trade publication serving the global hospitality design industry, delivering editorial coverage, industry events (BDNY), and awards programs (HD Platinum Circle, Gold Key Awards) to interior designers, architects, hotel owners, and operators.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What DesignWell does
DesignWell operates as a B2B trade media property serving the global hospitality interior design industry, identified in the source data as Hospitality Design magazine. The publication covers commercial interior design for hotels, resorts, restaurants, and food and beverage establishments, serving interior designers, architects, hotel owners, restaurant operators, and hospitality developers. It is headquartered at 100 Broadway, 14th Floor, New York, NY, and operates as a wholly owned asset of Emerald X, LLC within the Emerald Media Network. The legal entity is a privately held LLC with no public listing and no disclosed venture, private equity, or founder ownership in the source data.
Core products include a digital magazine hosted at hospitalitydesign.com with editorial sections for news, project showcases, product roundups, podcasts, and people profiles. Adjacent revenue and engagement assets include the annual BDNY (Boutique Design New York) trade fair and conference at the Javits Center, two recurring awards programs (HD Platinum Circle and Boutique Design Gold Key Awards), an ongoing webinar series, and regular email newsletters. Distribution extends across the brand website plus active social profiles on LinkedIn, Facebook, X, Instagram, and YouTube.
The business model follows standard B2B trade media mechanics: advertising sales, sponsored content, event exhibitor and attendee fees, and awards program participation. Customer segmentation is horizontal across hospitality industry professionals rather than verticalized by company size or sub-sector. The publication maintains a global editorial footprint with project coverage spanning North America, Europe, the Middle East, Africa, and Asia, and explicitly claims global audience reach across its distribution channels.
DesignWell firmographics
Firmographics- Name
- DesignWell
- Legal name
- Emerald X, LLC.
- Website
- https://designwell365.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DesignWell operates the Hospitality Design B2B trade publication serving the global hospitality design industry, delivering editorial coverage, industry events (BDNY), and awards programs (HD Platinum Circle, Gold Key Awards) to interior designers, architects, hotel owners, and operators.
- Ownership category
- akta.pro rank
DesignWell industry classification
Industry- Product category
- Trade Media & B2B Publishing
- NAICS
- Interior Design Services (54141), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Design-Led Boutique Hotels (THAGADAA)
Keywords
Where DesignWell is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DesignWell business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
DesignWell product offering
Product offeringCore offering
Hospitality Design is a B2B trade media publication that produces and distributes editorial content covering commercial interior design for the hospitality industry. It offers news, project showcases, product roundups, podcasts, interviews, and educational webinars targeted at interior designers, architects, hotel owners, restaurant operators, and hospitality developers. Companion programs include the BDNY trade fair and conference, the HD Platinum Circle awards, and the Gold Key Awards for boutique hospitality design.
Differentiator
Problem solved
Functional benefit
Brands
- HD Platinum Circle: Annual industry awards program honoring excellence in hospitality design
- Gold Key Awards
Products and services
- Hospitality Design Magazine (digital publication) B2B digital trade publication delivering news, project showcases, product roundups, podcasts, and interviews on commercial interior design for hotels, resorts, restaurants, and food+beverage spaces. Targeted at interior designers, architects, hotel owners, restaurant operators, and hospitality developers.
- HD Platinum Circle Awards Annual awards program recognizing excellence in hospitality interior design. Targeted at designers, hospitality brands, and project teams seeking industry recognition.
- Gold Key Awards Annual awards program recognizing design excellence in boutique hospitality properties. Targeted at boutique hospitality designers, owners, and operators.
- Educational Webinars Educational webinars hosted as a resource for hospitality design professionals on industry topics and trends.
- Industry Email Newsletters Recurring email newsletters delivering hospitality design news, projects, and product updates to professional subscribers.
Companies that use DesignWell
Customer profileSegments1 record
Ideal customer profiles1 record
DesignWell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DesignWell partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
DesignWell competitors and assessment
Company assessmentDirect peers
- Boutique Design: Boutique Design is the most direct peer — also a B2B media brand covering hospitality interior design, owned by Emerald X, and co-hosts the Gold Key Awards program referenced in the Hospitality Design data. Identical audience, content vertical, and parent company.
- Hotel News Now: Hotel News Now (part of CoStar) is a hospitality trade news outlet covering development, design, and operations. Comparable as a B2B information brand serving the same hotel industry audience, though with a more news-oriented format.
- Hotel Designs: Hotel Designs is a UK-based B2B title serving the hospitality interior design market with news, project features, and supplier directories. Directly comparable as a vertical-specific trade publication, with a regional UK/Europe angle.
- Interior Design Magazine: Sandow Design Group's Interior Design magazine is a broader commercial and residential design trade publication that covers hospitality projects alongside other verticals. Comparable as a B2B design trade media title with overlapping advertiser base (design firms, FF&E suppliers).
- Sleeper Magazine: Sleeper is a competing B2B hospitality design publication covering hotels, resorts, and F&B projects globally with a similar editorial mix of project showcases, product news, and industry events. Directly comparable in audience and content scope.
- Hotels Magazine: Hotels Magazine is a long-running B2B hospitality industry publication covering design, operations, and development. Comparable as a trade title serving hotel owners, operators, and developers — overlapping audience but with broader operational coverage.
Broad incumbents
- Dezeen: Dezeen is a leading global design and architecture media outlet covering hospitality projects as part of broader design coverage. Comparable as a design-focused media brand with overlapping coverage of hospitality interior design projects.
- Architectural Record: Architectural Record is a major architecture trade publication covering commercial, institutional, and hospitality projects as part of a broader design portfolio. Comparable as a B2B design trade title with significant overlap in advertiser base (architects, FF&E firms).
- Surface Magazine: Surface is an architecture and design trade publication covering commercial interiors including hospitality. Comparable as a peer design trade title but with broader reach across commercial design sectors beyond hospitality.
Emerging players
- Designboom: Designboom is a digital-first design publication covering architecture, interiors, and product design with a strong international audience. Comparable as a digital trade/consumer design media outlet overlapping in audience, though broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
DesignWell social profiles
Digital presenceDesignWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignWell leadership team
Management profileNumber of profiles
DesignWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignWell
What does DesignWell do?
Hospitality Design is a B2B trade media publication that produces and distributes editorial content covering commercial interior design for the hospitality industry. It offers news, project showcases, product roundups, podcasts, interviews, and educational webinars targeted at interior designers, architects, hotel owners, restaurant operators, and hospitality developers. Companion programs include the BDNY trade fair and conference, the HD Platinum Circle awards, and the Gold Key Awards for boutique hospitality design.
Is DesignWell a public or private company?
DesignWell is a private company. It is classified as corporate owned and is currently operating.
When was DesignWell founded?
DesignWell was founded in -1. It employs 1 to 10 people.
Where is DesignWell based?
DesignWell is headquartered in New York, United States, in the North America region.
Who are DesignWell's main competitors?
Direct peers on record are Boutique Design, Hotel News Now, Hotel Designs, Interior Design Magazine, Sleeper Magazine and Hotels Magazine. Broad incumbents are Dezeen, Architectural Record and Surface Magazine. Designboom is listed as an emerging player.
Does DesignWell have an API?
No public API is recorded for DesignWell.
What industry is DesignWell in?
DesignWell's product category is Trade Media & B2B Publishing. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of THAGADAA, Design-Led Boutique Hotels. Its NAICS code is 54141 and its SIC code is 7330.