Cementerio Jardin

What Cementerio Jardin does

Cementerio Jardín de Alcalá de Henares, S.A. is a mixed public-private cemetery and funeral services provider founded in 1992, operating from a single 298,745 m² integrated facility in Alcalá de Henares, Madrid. The company delivers three core services — a 24-hour funeral parlour (tanatorio) with seven private viewing rooms, a crematorium, and a cemetery that sells burial plots via public deed (the only one in the Madrid region to do so). It is wholly owned within the Grupo ENALTA corporate structure and operates as a 'Joint Service Company' with capital participation from the Ayuntamiento de Alcalá de Henares, giving it a regulated public service concession role.

The company's product portfolio includes differentiated offerings such as the 'Forest of Life' (Bosque de la Vida) eco-burial concept where graves are represented by trees, customized 'Tributes to Life' ceremonies with live music, an urn/Lares product line for ash preservation, a floristry service, and a Family Assistance program for bereavement support. A bilingual (Spanish/English) website, a Transparency Portal, and a virtual condolence offerings system support customer engagement. The business operates as a direct-to-consumer service provider with no intermediaries, marketing primarily through its website and 24-hour telephone line to families and individuals in the Alcalá de Henares catchment and the broader Madrid region.

Revenue is generated from one-time plot sales (deed-based, perpetual ownership), 24-hour funeral parlour services, cremation services, urn and memorial product sales, and tribute ceremony fees. Pricing is published via downloadable PDF tariffs. The company shows no external funding, no disclosed revenue figures, and employs approximately 15 staff, consistent with a small, locally-concentrated concession-based service operation.

Name

Cementerio Jardin

Legal name

CEMENTERIO JARDÍN DE ALCALÁ DE HENARES, S.A.

Website

https://cementeriojardinalcaladehenares.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Cementerio Jardín is a mixed public-private cemetery and funeral services provider operating a 24-hour funeral parlour, crematorium, and cemetery in Alcalá de Henares, Madrid, serving families and individuals through direct burial, cremation, and personalized memorial services.

Ownership category

akta.pro rank

Product category

Cemetery and Funeral Services

NAICS

Cemeteries and Crematories (81222), Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Management Services (8741)

akta.pro primary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

akta.pro secondary industry

Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Cemetery services
• Funeral parlour
• Cremation services
• Burial services
• Memorial services

Headquarters

HQ city

Alcalá de Henares

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Funeral Services: Comprehensive funeral services including viewing rooms, ceremony organization, and family assistance provided at the funeral parlour facility.
2. Cemetery Plot Sales: Sale of burial plots and cemetery units. Managed as a Joint Service Company for deaths with use of cemetery (construction, development and sale of all types of units). Unique in Madrid region as they sell property via public deed.
3. Cremation Services: Crematorium services with 24-hour availability, including selection of funeral urns and ash preservation articles.
4. Urn and Memorial Products: Sale of individual and family urns (Lares), eco-friendly urns for nature integration, and durable urns for long-term preservation. Also includes floral arrangements and funeral wreaths.
5. Tribute Ceremonies: Customized tribute to life ceremonies in ceremony hall or cemetery, with live music selections, professional master of ceremonies, and personalized readings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cementerio Jardin is a cemetery and funeral services company in Alcalá de Henares, Madrid, that sells integrated end-of-life services directly to bereaved families. Its offering includes a funeral parlour (tanatorio) with seven viewing rooms, cemetery burial plots, a crematorium, the Bosque de la Vida memorial park, urns, floristry, personalised tributes, and family bereavement assistance. The company operates 24 hours a day with a virtual condolence system and bilingual customer support.

Product overview

Cementerio Jardin is a funeral services provider operating as a mixed public-private company (CEMENTERIO JARDÍN DE ALCALÁ DE HENARES, S.A.) in Alcalá de Henares, Madrid. The company's integrated service portfolio centers on three core offerings: a Funeral Parlour (Tanatorio) with seven viewing rooms for ceremonies, cemetery burial services across 298,745 m² of land, and a crematorium with 24-hour service. These are complemented by value-added services including The Forest of Life (eco-friendly tree burial), Tributes to Life (personalized ceremonies), Lares/Urns (ash preservation products), Floristry (funeral flowers), and Family Assistance (emotional support). The company positions itself as a national reference cemetery focused on sustainability, personalization, and innovation in funeral services.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Parlour (Tanatorio) with Seven Viewing Rooms 24-hour funeral parlour in Alcalá de Henares with seven individually bookable viewing rooms where bereaved families can hold visitations, farewells, and personalised ceremonies before burial or cremation.
• Cemetery Burial Plots Perpetual burial plots in the Cementerio Jardin grounds in Alcalá de Henares, sold with the unusual legal form of property transfer by public deed, giving families permanent ownership and legal certainty.
• Crematorium Service Cremation service carried out at the company's on-site crematorium in Alcalá de Henares, available to families choosing cremation instead of (or in addition to) burial.
• Bosque de la Vida (Forest of Life) Eco-friendly memorial park concept within Cementerio Jardin, marketed as a sustainable and natural memorialisation alternative tied to a tree-and-forest setting for families seeking greener end-of-life options.
• Tributes to Life (Homenajes a la Vida) Personalised tribute services and ceremonies (Homenajes a la Vida) offered to families wishing to celebrate and remember the deceased with a customised ceremony beyond standard visitation.
• Lares / Urns (Lares / Urnas) Sale of burial niches (Lares) and cremation urns (Urnas) to families arranging remains, sold as part of the company's integrated end-of-life offering.
• Floristry (Floristería) Funeral floristry services and product sales (wreaths, bouquets, arrangements) supplied for visitations, ceremonies, and graveside tributes.
• Family Assistance (Asistencia a Familias) Bereavement support and family-assistance service for relatives of the deceased, including a virtual condolence platform, administrative guidance, and around-the-clock personal support.

Quantifiable outcome

• 298,745 m² total land area with significant expansion capacity (246,645 m² available)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Grupo ENALTAcoreOthersCementerio Jardin is part of the Grupo ENALTA (Group of Companies). Personal data may be shared with entities of the ENALTA Group for internal administrative purposes and as described in contracts with customers.
• Ayuntamiento de Alcalá de HenarescoreOthersCementerio Jardin is a mixed company (empresa mixta) with public and private capital, integrated by the municipal government of Alcalá de Henares. The company operates as a Joint Service Company and maintains a Transparency Portal demonstrating commitment to public accountability and good governance.
• FlorAfricaminorChannel Partner/ Reseller/ DistributorThird-party floral service provider referenced for flower compositions, funeral wreaths, centerpieces, and individual flowers offered through the company's floristry service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funnydos: Spanish funeral services chain operating multiple tanatorios. Comparable as a direct competitor offering funeral parlour services to Spanish families, though does not focus on integrated cemetery ownership.
• Grupo ASV (Servisa): Spanish funeral services group operating tanatorios, cementerios and crematorios across multiple regions. Comparable as an integrated funeral services provider with similar service mix and direct competition in the Madrid-area death-care market.
• Mémora: Spain's largest private funeral services group operating cemeteries, funeral homes and crematoria nationwide. Directly comparable as the dominant integrated death-care operator in Spain competing for the same families and offering the same core services (burial, cremation, funeral parlour, floristry).
• Grupo Parcesa: Spanish operator of cemeteries and crematoria including the large Parque Cementerio de Madrid. Directly comparable integrated cemetery and cremation operator serving the Madrid region with similar product offering.
• Altair Servicios Funerarios: Madrid-area funeral services company operating tanatorios and crematoriums. Comparable as a regional competitor offering the same core funeral parlour and cremation services to Madrid-region families.

Broad incumbents

• Eulen Servicios Funerarios: Spanish multi-service group (cleaning, security, social services) that also operates funeral services. Comparable as a broad incumbent offering funeral services as part of a wider portfolio of social and personal services.
• SCI (Service Corporation International): North American funeral services conglomerate and parent of Mémora globally. Comparable as the largest integrated death-care operator worldwide with overlapping product portfolio and as ultimate parent of Cementerio Jardin's main Spanish competitor.

Regional players

• Cementerio de La Almudena (Madrid): Large historic municipal cemetery in Madrid serving the capital. Comparable as a Madrid-region cemetery competitor though primarily serves city of Madrid residents and operates under municipal rather than mixed ownership.
• Servicios Funerarios de Madrid (municipal): Municipal funeral services operator run by Madrid city council, providing subsidized funeral services. Comparable as a competitor in the broader Madrid death-care market though primarily serves city of Madrid residents rather than Alcalá de Henares catchment.
• Pompas Fúnebres de Barcelona: Catalonia-based municipal funeral services provider. Comparable as a regional death-care operator with similar public-service heritage and integrated service offering, though serves Barcelona rather than Madrid catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cementerio-jardin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cementerio Jardin