Cemitério e Crematório Parque da Colina

What Cemitério e Crematório Parque da Colina does

Cemitério e Crematório Parque da Colina operates two cemetery and crematorium sites in Brazil — one in Belo Horizonte (founded 1970, operating the city's first private necropolis and first crematorium, opened 2012) and one in Niterói (founded 1973). The company sells burial plots (jazigos), cremation services, and a range of memorial products through both one-time purchases and subscription funeral plans, with plans starting at R$44.90/month.

Parque da Colina is a subsidiary of Grupo Zelo (Companhia Brasileira de Planos Funerários S/A), which describes itself as the largest funeral plan provider in Brazil. Through this affiliation, Parque da Colina is plugged into a national funeral-plan distribution channel, and plan holders gain access to the Du Club, a partner-benefit network with 4,000+ affiliated pharmacies, optics, and medical services. Sub-brands such as Flora (cremation) and Clube das Flores are positioned as complementary products within this ecosystem.

The business model combines (a) one-time plot sales and cremation fees from families at the point of need, (b) recurring revenue from monthly funeral-plan subscriptions, and (c) ecosystem revenue/retention from Du Club partners. Customer engagement has expanded to digital channels including WhatsApp-based attendance and online wake (velório online) services. The company does not disclose revenue, headcount beyond a small listed team, or formal management, and there is no public information on funding, M&A, or AI/technology investment.

Name

Cemitério e Crematório Parque da Colina

Legal name

Cemitério e Crematório Parque da Colina

Website

https://cemiterioparquedacolina.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Cemitério e Crematório Parque da Colina operates two cemetery and crematorium sites in Belo Horizonte and Niterói, selling burial plots, cremation services, and funeral plans to Brazilian families as a subsidiary of Grupo Zelo.

Ownership category

akta.pro rank

Product category

Cemetery and Funeral Services

NAICS

Cemeteries and Crematories (81222), Funeral Homes and Funeral Services (812210)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Cemetery services
• Cremation services
• Funeral plans
• Burial plots
• Memorial services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Cemetery Plot Sales (Jazigos): Sale of family burial plots and crypts within the necropolis. Provides permanent reserved spaces for families.
2. Cremation Services: Sustainability-oriented cremation services available to both plot owners and external customers. Uses modern technological equipment.
3. Funeral Plans (Plano Funerário): Funeral pre-plan services through Grupo Zelo with monthly payments starting from R$44.90. Includes ornamentation, flower crowns, body preparation, coffins, transfer services, wake fees, cemetery fees, and burial or cremation options.
4. Funerary Services: Coverage includes ornamentation, flower crowns, preparation of deceased, various urn models (coffins), transfer, wake fees, cemetery fees, burial or cremation options. Also exclusive discounts and life benefits.
5. Floristry (Flora): Flower shop within the necropolis selling arrangements, flowers, flower crowns, vases, and other high-quality products for tributes. Available for remote purchase.
6. Grave Markers (Lápides): Custom fabrication of granite grave markers with high-quality stone, clear inscription, and high durability.
7. Café com Zelo Space: Buffet service with homemade products and snacks served to customers and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cemitério e Crematório Parque da Colina operates as a cemetery and crematorium providing interment, cremation, and related memorial services to individuals and families. The company operates two physical locations — one in Belo Horizonte (established 1970) and one in Niterói (established 1973) — and runs Belo Horizonte's first crematorium, operational since 2012. It also sells auxiliary offerings such as funeral plans, floristry (Flora), grave markers (lápides), and a memorial café (Café com Zelo) under the umbrella of its parent Grupo Zelo.

Differentiator

Problem solved

Functional benefit

Brands

• Flora: Florist service offering exclusive arrangements, flowers, wreaths, vases and other high-quality products for honoring deceased loved ones
• Clube das Flores

Products and services

• Cemetery Plots (Jazigos)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Grupo ZelocoreStrategic or Co-development PartnerParque da Colina operates as a unit of Grupo Zelo, Brazil's largest funeral plan provider. Grupo Zelo provides the parent brand, national distribution network, funeral plan products, and over 4,000 partner benefits through the Du club.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carriage Services: U.S. provider of funeral and cemetery services with pre-need funding; comparable in bundling cemetery operations, cremation, and merchandising around families' end-of-life needs.
• Foundation Partners Group: U.S. private funeral homes and cemeteries platform with a national footprint; relevant peer for understanding multi-site cemetery consolidation and pre-need economics.
• Grupo Zelo: The direct parent and largest funeral plan provider in Brazil, distributing national funeral plans and operating its own cemetery/crematorium network that Parque da Colina is part of.
• Service Corporation International (SCI): Largest funeral services and cemetery operator in North America; comparable in combining cemetery real estate, cremation, and pre-need funeral plans across many locations, and a global benchmark for the Parque da Colina model's industrial scale.
• Dignity PLC: UK-listed funeral services group combining funeral homes, crematoria, and pre-arranged funeral plans; relevant comparable given its mix of recurring plan revenue and owned cremation infrastructure.
• Park Lawn Corporation: Canadian owner and operator of cemeteries, crematoria, and funeral homes; similar asset-heavy cemetery/cremation model with growing pre-need segment.

Emerging players

• Neptune Society / Trident Society: Pure-play cremation-focused providers in North America; comparable as a focused cremation brand that has grown alongside the cremation trend, relevant to Parque da Colina's Belo Horizonte crematorium strategy.

Direct peers

• StoneMor Partners: U.S. operator focused specifically on owning and operating cemeteries and crematoria with pre-need sales, directly comparable to Parque da Colina's cemetery-plot plus cremation plus pre-need plan mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cemit%C3%A9rio-e-cremat%C3%B3rio-parque-da-colina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemitério e Crematório Parque da Colina