California Complete Count Census 2020

What California Complete Count Census 2020 does

The California Complete Count – Census 2020 Office was a California state government entity established by Executive Order B-49-18, signed by Governor Gavin Newsom on April 13, 2018, to ensure an accurate and complete count of California residents in the 2020 federal decennial Census. Operating under the Government Operations Agency and led by Census Director Ditas Katague, the office coordinated a $187.2 million statewide outreach and communication campaign focused on 15 designated hard-to-count populations, including foreign-born residents, renters, individuals without broadband subscriptions, those near the poverty line, children under five, Latinos, African Americans, Native Americans and tribal populations, Asian Americans and Pacific Islanders, immigrants and refugees, farmworkers, LGBTQ+ individuals, people with disabilities, seniors, limited English proficiency households, low broadband areas, people experiencing homelessness, and MENA communities.

The office's core products were interactive web-based mapping tools built on ArcGIS technology, including the California Hard-to-Count Interactive Map and the Self-Response Rate Map, both of which visualized census tract and block group data. The underlying California Hard-to-Count Index incorporated 14 variables correlated with enumeration difficulty. Supporting resources included the Census Partner Toolkit, a Social Media Toolkit, bilingual flyers, and a Google Translate-powered website translation service covering over 100 languages. A Census PDI mobile application was deployed to contracted partners for canvassing outreach.

The entity operated as a single-funder state government program rather than a commercial enterprise. It was funded by an allocated $187.2 million state appropriation, deployed through a distribution network spanning 10 regional offices, 10 Administrative Community-Based Organizations, 13+ Statewide CBOs, all 58 California counties, tribal governments, and higher education sector partners. The office's go-to-market was community-led grassroots outreach complemented by ethnic media campaigns in 14+ languages, reaching more than 13.5 million households. Following completion of the decennial enumeration, the office closed effective June 30, 2021, with no successor operations.

Name

California Complete Count Census 2020

Legal name

California Complete Count Census 2020

Website

https://census.ca.gov

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Short description

The California Complete Count – Census 2020 Office was a state government entity that coordinated a $187.2 million outreach campaign to ensure full participation of California's 15 hard-to-count populations in the 2020 federal decennial Census, operating from 2018 until closure on June 30, 2021.

Ownership category

akta.pro rank

Product category

Government Census Outreach

akta.pro primary industry

National Statistics & Census Administration (BPAIAAAF)

akta.pro secondary industries

Census, Demographic & Community Health Needs Assessment (CHNA) (HLAJAJAH), Vital Records & Civil Registration (Birth/Death/Fetal Death Certificates) (HLAJAJAA)

Keywords

• Census outreach services
• Public engagement campaigns
• Community mobilization programs
• Multilingual communications
• Government program administration

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Government Funding: State of California invested $187.2 million toward the California Complete Count Census 2020 outreach and communication campaign. Funding was allocated for outreach in communities, including distributions to counties, tribal governments, community-based organizations, education, and associated programmatic costs. Media funding supplemented outreach through local ethnic media.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

California Complete Count Census 2020 was a California state government office that coordinated a statewide outreach and communication campaign to ensure full and accurate count of Californians in the 2020 federal decennial census. The office managed a $187.2 million budget across 10 regional divisions, partnering with community-based organizations, county governments, tribal governments, and ethnic media to reach more than 13.5 million households, with special emphasis on 15 designated hard-to-count populations.

Product overview

The California Complete Count – Census 2020 Office operated as a government outreach and communication campaign (now closed as of June 30, 2021) focused on ensuring full participation of all Californians in the 2020 Census. The organization offered a suite of digital tools including interactive mapping applications (the Hard-to-Count Interactive Map and Self-Response Rate Map), resource toolkits for partners, and a multilingual website translation service. These products worked together to help the state reach hard-to-count populations and achieve an accurate census count, with a $187.2 million statewide outreach and communication campaign targeting more than 13.5 million households.

Differentiator

Problem solved

Functional benefit

Products and services

• California Hard-to-Count Interactive Map An interactive web-based map tool that displays California census tracts and block groups shaded by their California Hard-to-Count Index, incorporating 14 variables correlated with areas difficult to enumerate. Used by outreach staff and partners to target resources to highest-need areas.
• California Self-Response Rate Map Interactive ArcGIS-powered map showing self-response rate data provided by the U.S. Census Bureau, with information about census tracts and fact sheet links. Data updated daily to track census participation across California.
• California Hard-to-Count Index A proprietary metric incorporating 14 variables correlated with an area being difficult to enumerate, available at both census tract and block group levels for download. The index shades areas by their difficulty level, enabling targeted outreach to hardest-to-count populations.
• Census PDI Mobile Application A mobile phone application provided to contracted community partners to conduct canvassing and outreach activities in the field. Used by regional staff and partner organizations to track outreach efforts.
• California Census 2020 Outreach and Communication Campaign A statewide grassroots outreach and communication campaign coordinating more than 80 community-based organizations, ethnic media partners, and local government entities to reach 15 hard-to-count populations through culturally appropriate, in-language engagement across California's 10 regional divisions.

Quantifiable outcome

• Reached 13.5 million households across California through statewide outreach campaign
• +1 more outcomes

Segments15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

38 partnerships are on record, tiered core.

• NALEO Educational FundcoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Latino populations for census outreach. Director of Civic Engagement Ely Flores leading efforts.
• Latino Community FoundationcoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Latino populations for census outreach. Policy Director Christian Arana leading efforts.
• California Calls / CA Black Census and Redistricting HubcoreStrategic or Co-development Partner · 13 March 2019Statewide CBO focusing on African American census participation through the MyBlackCounts Campaign.
• California Indian Manpower ConsortiumcoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Native American and Tribal Communities for census outreach. Executive Director Lorenda T. Sanchez leading efforts.
• California Native Vote ProjectcoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Native American and Tribal Communities through the Native People Count California campaign.
• Asian Americans Advancing Justice – Los AngelescoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Asian American and Pacific Islander populations. Demographic Research Project Director June Lim leading efforts.
• Coalition for Humane Immigrant Rights (CHIRLA)coreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting immigrants, refugees, and limited English proficiency households. Census Campaign Manager Esperanza Guevara leading efforts.
• Mixteco/Indigena Community Organizing Project (MICOP)coreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting farmworker communities. Executive Director Arcenio J. Lopez leading efforts.
• California Rural Legal Assistance (CRLA)coreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting farmworker communities for census outreach.
• Equality California InstitutecoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting LGBTQ+ community for census outreach. Program Manager Jeremy Payne leading efforts.
• United Ways of CaliforniacoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting areas with low broadband subscription rates. Census Program Manager Paola Hernandez leading efforts.
• Disability Rights Education & Defense Fund (DREDF)coreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting people with disabilities and seniors. Executive Director Susan Henderson leading efforts.
• Council on American-Islamic Relations – California (CAIR-CA)coreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting Middle Eastern and North African (MENA) communities. Executive Director Basim Elkarra leading efforts.
• First 5 Association of CaliforniacoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting children 0-5 populations for census outreach.
• HomebasecoreStrategic or Co-development Partner · 13 March 2019Statewide CBO targeting people experiencing homelessness. Managing Attorney Jessie Hewins leading efforts.
• California Primary Care AssociationcoreStrategic or Co-development Partner · 13 March 2019Statewide sector partner in health services for census outreach. Associate Director of Policy Elizabeth Oseguera leading efforts.
• PICO CaliforniacoreStrategic or Co-development Partner · 13 March 2019Statewide sector partner in faith-based outreach. Faith Census Hub Manager Andrew Lee leading efforts.
• California Labor FederationcoreStrategic or Co-development Partner · 13 March 2019Statewide sector partner in labor outreach. Campaign Director Susan Sachen leading CalaborCounts campaign.
• Council for a Strong America / ReadyNation CaliforniacoreStrategic or Co-development Partner · 13 March 2019Statewide sector partner in business/corporate outreach. Magali Flores Núñez leading efforts.
• Sacramento Region Community FoundationcoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 1 covering Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba counties. Responsible for targeted outreach to hard-to-count populations within the region.
• United Way of the Wine CountrycoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 2 covering Del Norte, Humboldt, Lake, Mendocino, Napa, Sonoma, Trinity counties.
• United Way of the Bay AreacoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 3 covering Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Solano counties.
• Faith in Action NetworkcoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 4 covering Alpine, Amador, Calaveras, Madera, Mariposa, Merced, Mono, San Joaquin, Stanislaus, Tuolumne counties.
• Ventura County Community FoundationcoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 5 covering Monterey, San Benito, San Luis Obispo, Santa Barbara, Santa Cruz, Ventura counties.
• Sierra Health Foundation: Center for Health Project ManagementcoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 6 covering Fresno, Inyo, Kern, Kings, Tulare counties.
• The Community Foundation (Inland Empire)coreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 7 covering Riverside, San Bernardino counties.
• California Community FoundationcoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 8 covering Los Angeles County.
• Charitable Ventures of Orange CountycoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 9 covering Orange County.
• United Way of San Diego CountycoreStrategic or Co-development Partner · 12 March 2019Administrative Community-Based Organization (ACBO) for Region 10 covering Imperial, San Diego counties.
• U.S. Census BureaucoreStrategic or Co-development PartnerFederal partner responsible for conducting the actual enumeration process nationally. The state Census Office complemented federal efforts through targeted outreach. Partnership specialists assigned to each of the 10 established state regions.
• California Counties (All 58)coreStrategic or Co-development PartnerAll 58 California counties partnered through Local Complete Count Committees (LCCCs) for county-specific census outreach.
• California State University SystemcoreStrategic or Co-development PartnerHigher education sector partner for census outreach to students and campus communities.
• California Community CollegescoreStrategic or Co-development PartnerHigher education sector partner for census outreach through community college system.
• University of California SystemcoreStrategic or Co-development PartnerHigher education sector partner including UC Berkeley, UC Riverside Counts, and other UC campuses.
• RAND CorporationcoreStrategic or Co-development PartnerLed the California Housing and Population Sample Enumeration (CHPSE) effort to help ensure accurate state demographic estimates and measure effectiveness of California's census outreach campaign.
• NUNA Consulting GroupcoreStrategic or Co-development PartnerNative-led consulting firm that conducted Native People Count California Close Out Report and equity-focused paid media campaign.
• Mercury Public AffairscoreStrategic or Co-development PartnerPublic affairs firm that conducted statewide media campaign targeting Hard-to-Count Californians in 14 languages.
• Social Quest, Inc.coreStrategic or Co-development PartnerConducted final measurement report measuring impact of communications campaign on awareness and attitudes toward 2020 Census among California's 15 Hardest-to-Count populations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pennsylvania Complete Count 2020: Pennsylvania's statewide census outreach initiative for the 2020 Census, operating with similar regional partner structures and hard-to-count population targeting.
• Illinois Complete Count Commission: Illinois's state-level census outreach body with a comparable community-based organization network and multi-language outreach mandate targeting hard-to-count populations for the 2020 Census.
• Texas Counts (Texas Census 2020 Initiative): Coalition-backed Texas census outreach effort for the 2020 decennial count; comparable in mission to maximize hard-to-count participation, though structured as a public-private coalition rather than a state executive office.
• New York State Complete Count Census 2020 Commission: State-level complete count commission established for the 2020 Census with parallel mission of maximizing census participation in hard-to-count communities; direct functional peer to the California office in mandate, structure, and funding model.

Others

• TargetSmart: Data and analytics provider for political and civic campaigns with voter file, demographic targeting, and outreach modeling capabilities used in census-adjacent hard-to-count programs.
• Catalist: Progressive civic data and analytics platform that supports voter file and outreach targeting for advocacy and civic engagement campaigns; comparable in the data-driven targeting and audience analytics capabilities underpinning census outreach.
• National Urban League: National civil rights organization that conducted census outreach to African American and other urban hard-to-count populations in 2020; comparable as a trusted-messenger community partner ecosystem layer similar to the ACBO/CBO network.

Broad incumbents

• U.S. Census Bureau: The federal agency responsible for conducting the actual decennial enumeration nationwide; the California Complete Count Office explicitly complemented the Bureau's efforts with region-specific partnership specialists, making it the closest large-scale operational counterpart.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CACompleteCount
• Xx.com/CACompleteCount
• LinkedInlinkedin.com/company/california-census

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about California Complete Count Census 2020