Social Quest

What Social Quest does

SocialQuest Inc is a Los Angeles-based B2B market research and strategic consulting firm founded over 20 years ago, specializing in multicultural consumer insights and psychology-based research methodologies. The firm serves two distinct client segments: a "Social Market" of government agencies and non-profit organizations (e.g., the CDC Foundation, California Department of Public Health, California Complete Count Office, First 5 LA, National Community COVID Coalition) seeking culturally attuned research to inform public health, census, and community programs, and a "Corporate Sector" of businesses seeking actionable strategic planning and consumer decision-making research grounded in behavioral psychology.

The company's core offering is a set of proprietary research methodologies that enable recruitment of hard-to-reach audiences across diverse ethnicities and engagement on personal or sensitive topics such as vaccine hesitancy, birth disparities, and census participation. Service categories include audience insights, creative and message testing, market assessment, multicultural marketing research, brand exploration, communication and brand audits, market segmentation, brand positioning, consumer behavior studies, and media effectiveness research. These are delivered as customized professional services engagements rather than packaged software products, with no disclosed technology platform, API, or app.

SocialQuest operates a sales-led, direct-engagement go-to-market model, acquiring clients through relationship-based business development. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors, and is led by founder and CEO Monica Torres. Notable recognition includes the 2021 PRSA-LA Prism Award, received as part of a multi-company RSE team for California's COVID-19 vaccination and mask-wearing communications campaign.

Name

Social Quest

Legal name

SocialQuest Inc

Website

https://socialquestinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SocialQuest Inc is a Los Angeles-based multicultural market research and strategic consulting firm serving government agencies, non-profits, and corporate clients through proprietary psychology-based research methodologies targeting hard-to-reach diverse populations.

Ownership category

akta.pro rank

Product category

Market Research & Strategic Consulting

NAICS

Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Multicultural market research
• Strategic consulting services
• Consumer behavior research
• Diverse audience insights
• Culturally congruent campaigns

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Market Research and Strategic Consulting: Professional services revenue generated through custom research engagements, strategic planning projects, and consulting services for government and corporate clients seeking multicultural market insights

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SocialQuest is a market research and strategic planning firm that delivers multicultural consumer insights and actionable strategic planning services. Using proprietary psychology-based research methodologies, the firm harvests data from hard-to-reach diverse audiences to inform client decision-making in areas such as audience insights, creative and message testing, market segmentation, brand positioning, consumer behavior studies, and media effectiveness research.

Product overview

SocialQuest is a market research and strategic planning firm that offers professional services rather than a software product. The company provides multicultural market research and strategic insights to two primary client bases: the Social Market (government agencies, nonprofits, and social sector organizations) and the Corporate Sector (business clients). Their service offerings include audience insights, creative and message testing, market assessment, multicultural marketing research, brand exploration, communication and brand audits, market segmentation, brand positioning, consumer behavior studies, and media effectiveness research. These services are delivered through proprietary research methodologies that harvest data to support client decision-making, rather than through named software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Insights Research service that delivers insights into hard-to-reach and diverse audiences for government agencies, non-profits, and corporate clients to inform program and campaign decisions.
• Creative and Message Testing Research service that tests creative concepts and messaging with diverse audiences to evaluate effectiveness and cultural resonance.
• Market Assessment Research service that assesses market conditions and opportunities for clients seeking to understand multicultural and diverse consumer segments.
• Multicultural Marketing Research Specialized research service focused on multicultural audiences and communities, leveraging proprietary psychology-based methodologies to inform client marketing and communications strategies.
• Brand Exploration Research service that explores brand perceptions, opportunities, and positioning among diverse consumer audiences.
• Communication and Brand Audits Audit service that evaluates existing communications and brand efforts for effectiveness with target multicultural audiences.
• Market Segmentation Research service that segments multicultural and diverse markets into actionable audience groups for client strategy and targeting.
• Brand Positioning Research-backed service that helps clients develop brand positioning strategies grounded in multicultural consumer insights.
• Consumer Behavior Studies Research service that studies non-linear consumer decision-making and behavior patterns among diverse audiences to identify product and service opportunities.
• Media Effectiveness Research Research service that evaluates the effectiveness of media campaigns and channels with multicultural audiences.
• Strategic Planning Consulting Consulting service that translates research findings into actionable strategic plans for government, non-profit, and corporate clients in multicultural markets.

Quantifiable outcome

• California achieved lowest Coronavirus case rate in 2021 of any state following the vaccination campaign that utilized SocialQuest's research insights
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RSE TeamcoreStrategic or Co-development Partner · 1 January 2021SocialQuest was part of the multi-company RSE team selected for the 2021 annual Prism Award by PRSA-LA. The team executed California's most complex communications campaign to increase vaccination rates and mask wearing in diverse communities, resulting in California having the lowest Coronavirus case rate in 2021 of any state.

Scale indicators1 record

Recent moves4 records

Direct peers

• Horowitz Research: Horowitz Research is a full-service market research firm specializing in multicultural, Hispanic, Black, Asian, and other diverse consumer insights, directly mirroring SocialQuest's multicultural research focus and target client base of media companies, brands, and agencies.
• Collage Group: Collage Group provides cultural intelligence and consumer research focused on Black, Hispanic, Asian, and LGBTQ+ Americans. It is directly comparable to SocialQuest in methodology and client base (brands seeking multicultural consumer insights).
• ThinkNow: ThinkNow is a multicultural market research technology and insights company that measures Hispanic, Asian, Black, and LGBTQ+ consumer behavior. Its focus on hard-to-reach multicultural audiences and research methodology closely parallels SocialQuest's offering.
• Geoscape: Geoscape provides multicultural market intelligence and demographic data products, particularly for Hispanic and other diverse U.S. consumer markets. It is comparable to SocialQuest's multicultural market insights focus, though with more emphasis on demographic data.
• Fors Marsh Group: Fors Marsh Group is a research and consultancy firm serving federal agencies on health, defense, and civic missions. It is comparable to SocialQuest's government public-health and census work, particularly in qualitative research and behavior-change campaigns.
• Kelton Global: Kelton Global is a research and insights consultancy that conducts custom consumer and cultural research for brands. It overlaps with SocialQuest's corporate-sector work in custom qualitative research and culturally attuned consumer insights.

Broad incumbents

• Nielsen: Nielsen is a global measurement and data analytics firm offering syndicated multicultural consumer insights alongside its broader audience measurement portfolio. It competes with SocialQuest on multicultural insights but at vastly greater scale and as part of a much wider offering.
• Ipsos: Ipsos is a global market research firm with dedicated multicultural, public affairs, and healthcare research practices. It serves many of the same government and corporate clients as SocialQuest but as one segment within a much larger research portfolio.
• Kantar: Kantar is a global research, data, and insights company with strong multicultural consumer research capabilities. It overlaps with SocialQuest's corporate-sector work but operates at a much larger scale and with proprietary syndicated datasets.

Emerging players

• Engage Marketing: Engage Marketing is a multicultural digital marketing and research agency serving Hispanic and other diverse audiences. It is comparable to SocialQuest in multicultural audience expertise, though with a stronger digital-execution orientation rather than primary research focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Quest