Centifolia

What Centifolia does

Centifolia is a French organic cosmetics brand founded in 1983 and headquartered in Nueil-les-Aubiers, where it operates a vertically integrated, eco-designed manufacturing facility. The company develops and produces skincare, haircare, body care, baby and children's products, and DIY cosmetic ingredients based on plant-derived active ingredients, guided by a "Symbiose" philosophy that pairs botanical science with cutaneous biology to target specific skin and hair concerns. Its manufacturing site is powered by 100% renewable energy and the company emphasizes eco-responsible packaging, including a refillable deodorant format that reduces plastic use by 64%.

The product portfolio is organized into curated face, body, and haircare routines — including Douceur et hydratation, Lys Active®, Éclat de Rose®, Fraicheur de thé, Nectar Doré, Mon Essentiel, Neutre, and haircare routines such as Jolies Boucles, Bouclier couleur, and Volume absolu. Notable technical features include prebiotic-enriched deodorant formulations designed to preserve skin microbiota balance and a 5-in-1 deodorant formula with clinically tested 48-hour effectiveness free from aluminum salts, alcohol, essential oils, and bicarbonate. Centifolia holds registered trademarks for its Éclat de Rose® and Lys Active® ranges and won the COSMEBIO Trophy 2017-2018 for its matifying regulator fluid with green tea.

The business operates a primarily B2C go-to-market combining direct e-commerce (centifoliabio.fr), an on-site factory store, and third-party retail distribution through organic shops (magasins bio) and parapharmacies across metropolitan France. Pricing is unit-based — representative SKUs include serums from €13.95 and rechargeable deodorant sticks from €11.90 — with free shipping above €49 within France. Retention is supported by a tiered loyalty program ("Mon jardin Centifolia"), hair and skin diagnostic questionnaires, and a substantial content library across the brand's blog and social channels (Facebook, YouTube, Pinterest, Instagram). Centifolia is a brand within the Laboratoire Science et Nature group and operates as a privately held, family-owned business with no external institutional investment disclosed.

Name

Centifolia

Legal name

CENTIFOLIA BIO PAR NATURE Company

Website

https://centifoliabio.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Centifolia is a French organic cosmetics brand founded in 1983, manufacturing plant-based skincare, haircare, body care, and DIY ingredients at an eco-designed facility in Nueil-les-Aubiers, France, distributed via its own e-commerce, factory store, and national organic retail network.

Ownership category

akta.pro rank

Product category

Organic Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Organic cosmetics
• Natural skincare
• Botanical haircare
• DIY cosmetic ingredients
• Organic baby care

Headquarters

HQ city

Nueil-les-Aubiers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company operates its own e-commerce website (centifoliabio.fr) selling directly to consumers. This is the primary direct-to-consumer revenue channel, offering the full product range including skincare, haircare, body care, baby products, and DIY cosmetic ingredients.
2. Retail / Wholesale Distribution: Products are sold through physical retail channels including organic/biO shops (magasins bio) and parapharmacies. This represents a B2B wholesale revenue stream where Centifolia supplies its product range to third-party retailers across France.
3. On-site Store Sales: The company operates its own physical store at its factory location in Nueil-les-Aubiers, open to the public for direct purchases. This allows visitors who tour the facility to purchase products directly on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Centifolia is a French organic cosmetics brand founded in 1983 that develops, formulates, and manufactures skincare, haircare, body care, baby care, men's grooming, and DIY cosmetic base ingredients in its own eco-designed factory in Nueil-les-Aubiers. The brand sells directly to consumers via its own e-commerce website and an on-site factory store, and distributes through organic shops and parapharmacies across France, emphasizing plant-based actives, organic certification, and eco-refill packaging.

Product overview

Centifolia is a French organic cosmetics brand (Laboratoire Centifolia) founded in 1983, offering a comprehensive portfolio of skincare, haircare, body care, baby/children's products, and DIY cosmetic ingredients. The products are organized into two main categories: face and body routines (including Douceur et hydratation, Éclat de Rose®, Fraicheur de thé, Nectar Doré, Neutre, Lys Active®, Mon Essentiel) and haircare routines (including Infinie douceur, Nutrition expert, Soin réparateur, Sublime brillance, Volume absolu, Action purifiante/apaisante, Lumière intense, Bouclier couleur, Jolies Boucles). Recent innovations include a new line of rechargeable stick deodorants and the Baume miracle réparateur. The brand emphasizes natural ingredients, eco-design packaging, and offers DIY ingredients for home cosmetic preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Baume miracle réparateur Multi-purpose repairing balm targeting daily skin discomforts including localized dryness, temporary irritations, dry and rough areas, chapped lips, and damaged hands. Features a floral scent. Sold to individual consumers via the Centifolia e-commerce site.
• Déodorants stick rechargeables 48h (Agrumes, Fleur de coton, Sans parfum) Rechargeable stick deodorant line available in three variants (citrus, cotton flower, unscented) with 48-hour effectiveness and a 5-in-1 formula (soothing, protecting, anti-odor, anti-white and yellow marks). Free from aluminum salts, alcohol, essential oils, and bicarbonate; the unscented variant is enriched with prebiotics for sensitive/reactive skin. Eco-refill format reduces plastic use by 64%.
• Sérum apaisant neutre anti-rougeurs Neutral soothing face serum that rebalances, soothes redness, and protects the skin. Part of the Neutre (Neutral) routine line for sensitive and reactive skin.
• Gelée volume après-shampoing Volume conditioner gel providing volume and lightness from the root. Part of the Volume absolu haircare routine for fine and limp hair.
• Soin activateur de boucles anti-frisottis Biphasic professional-effectiveness curl activator that revives curls and fights frizz. Part of the Jolies Boucles curly hair routine.
• Baume corps SOS pour toute la famille Ultra-rich SOS body balm for the whole family that nourishes and repairs. Part of the Douceur et hydratation (Gentleness and hydration) routine.
• Gel d'aloé vera BIO Organic aloe vera gel for face and body care, sold in eco-designed packaging.
• Glycérine végétale bio Organic vegetable glycerin sold as a DIY base ingredient for homemade cosmetic preparation.
• Gamme Lys Active® Anti-aging and anti-spot skincare routine featuring registered trademark Lys Active®, combining day and night care with lily extract for skin renewal and luminosity. Sold as a distinct product line.
• Gamme Éclat de Rose® Face and body skincare routine centered on registered trademark Éclat de Rose® rose extracts for radiance and hydration. Sold as a distinct product line.
• Coffrets et idées cadeaux Pre-curated gift boxes for face/body care, haircare, men, and baby, offered as standalone gift sets for various occasions.
• E-Carte cadeau Electronic gift card redeemable on the Centifolia e-commerce website.

Quantifiable outcome

• 48-hour proven effectiveness for the rechargeable deodorant range
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Yves Rocher: Major French botanical-based beauty group with broad skincare, body care and haircare portfolio. Comparable French heritage and plant-based positioning, but operates at much larger scale with extensive retail footprint.
• Klorane: French plant-based haircare brand (Pierre Fabre group) covering shampoo, care and styling for all hair types. Directly comparable haircare portfolio structure including routines for curly, colored and damaged hair.
• L'Occitane en Provence: Large French natural beauty group with broad portfolio including organic skincare (Sanoflore, Melvita). Comparable product categories and French heritage, but operates at significantly greater scale across global markets.

Direct peers

• Aroma-Zone: Major French player in DIY cosmetic ingredients, base ingredients and natural beauty, with strong educational content and DTC e-commerce. Directly overlaps with Centifolia's DIY ingredient range and natural beauty customer base.
• Melvita: French pioneer organic beauty brand founded in 1983 (same year as Centifolia), selling certified organic skincare, haircare and body care through DTC, retail and parapharmacies. Directly comparable in positioning, geography, and channel mix.
• Cattier: French organic cosmetics and personal care brand with broad skincare, baby, body and DIY ranges sold primarily in bio shops and parapharmacies. Closely comparable in size, French market focus and organic positioning.
• Lavera: German natural and organic cosmetics brand offering skincare, haircare and body care across European retail. Comparable in certified-natural formulation philosophy and broad category coverage.
• Sanoflore: French certified-organic skincare brand (now under L'Occitane group) selling through parapharmacies, organic shops and DTC. Highly comparable product categories (face, body, hair) and identical retail channel strategy.
• Weleda: Globally established natural cosmetics brand with Natrue-certified skincare, baby care and body care. Comparable in natural ingredient philosophy and broad product portfolio spanning baby to adult.
• Dr. Hauschka: German natural skincare brand with rhythmic, holistic formulation approach, sold through natural product retailers and DTC. Comparable in premium natural positioning and ritual-based brand storytelling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVRrV5HnloDydPkJ_BM8uQ
• Facebookfacebook.com/centifolia.bio
• Pinterestpinterest.fr/centifolia_france
• LinkedInlinkedin.com/company/centifoliabio

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centifolia