Sanoflore
Sanoflore is a privately held French certified-organic cosmetics brand selling direct-to-consumer anti-imperfections, anti-aging, hydration, and sensitive-skincare lines — backed by 17+ patents and a Vercors botanical garden — to French women across skin-concern segments.
- Company typePrivate
- Founded1972
- HeadquartersGigors-et-lozeron, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sanoflore does
Sanoflore SAS is a privately held French certified-organic cosmetics company founded in 1972 by botanist and aromatherapist Rodolphe Balz in Gigors-et-Lozeron, in the Vercors regional nature park. The company cultivates 350+ aromatic and medicinal plant species on site and operates an experimental farm and agronomic research center that vertically integrate raw-material sourcing for skincare formulation. Its product platform spans ten branded ranges — MAGNIFICA (anti-imperfections, anchored by a patented complex of 9 organic essential oils), MERVEILLEUSE (anti-wrinkle), REINE (global anti-aging), LUMINA (anti-dark spots), ROSA FRESCA (hydration), HYDRA CIANA (sensitive skin), CERA BOTANICA, HYPNOTICA (eye care), SUBLIMA (hair care), and EAUX FLORALES — across face care, body care, deodorants, and hair care, with formulations stated at 95–100% natural-origin ingredients and certified by Cosmebio (co-founded by Balz), COSMOS, and ECOCERT.
The commercial model is direct-to-consumer e-commerce through sanoflore.fr (with free shipping above €49 and a 20%-off newsletter welcome discount) supplemented by a physical retail store locator and pharmacy/parapharmacy distribution in France. Unit-priced SKUs typically range €9–€35 across face and body categories, with bundled duo and routine sets used as a mid-funnel lever at 10–40% discounts and rechargeable deodorants establishing repeat-purchase mechanics. Target customers are French women segmented by skin concern — oily/combination (MAGNIFICA), dry/dehydrated (ROSA FRESCA), sensitive (HYDRA CIANA), and aging (MERVEILLEUSE/REINE) — with execution-validated outcomes reported from in-house consumer tests (e.g., 98% purified skin claim on Aqua Magnifica). Distribution, marketing, and operations are entirely France-domiciled, with no disclosed revenue, headcount, funding history, or M&A activity.
Sanoflore firmographics
Firmographics- Name
- Sanoflore
- Legal name
- Sanoflore SAS
- Website
- https://sanoflore.fr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sanoflore is a privately held French certified-organic cosmetics brand selling direct-to-consumer anti-imperfections, anti-aging, hydration, and sensitive-skincare lines — backed by 17+ patents and a Vercors botanical garden — to French women across skin-concern segments.
- Ownership category
- akta.pro rank
Sanoflore industry classification
Industry- Product category
- Organic Cosmetics & Botanical Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
- akta.pro secondary industry
- Natural & Clean Fragrance (CRABADAG)
Keywords
Where Sanoflore is headquartered
LocationHeadquarters
- HQ city
- Gigors-et-lozeron
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Sanoflore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: B2C direct sales of certified organic cosmetics through e-commerce platform and retail stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Face care products (creams, serums, masks) |
| Unit Pricing | Pay-as-you-go | Body care products (deodorants, body sprays) |
| Unit Pricing | Pay-as-you-go | Gift sets and routines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sanoflore product offering
Product offeringCore offering
Sanoflore is a French certified organic cosmetics brand that designs, manufactures and sells botanical skincare, body care, and hair care products directly to consumers through its e-commerce platform and physical retail stores. Its portfolio spans ten specialized lines (MAGNIFICA, MERVEILLEUSE, REINE, LUMINA, ROSA FRESCA, HYDRA CIANA, CERA BOTANICA, HYPNOTICA, SUBLIMA, EAUX FLORALES) addressing anti-imperfections, anti-aging, hydration, soothing, brightening, eye care, hair care and floral water needs. Products carry Cosmebio, COSMOS and ECOCERT organic certifications and feature 95-100% natural origin ingredients.
Product overview
Sanoflore is a French organic cosmetics brand (1ers Soins de Dermatologie Botanique) offering a comprehensive portfolio of certified bio skincare and body care products. Their offering is organized into multiple specialized product lines: MAGNIFICA (anti-imperfections for oily/acne-prone skin with patented 9-essential-oil complex), MERVEILLEUSE (anti-wrinkle and firmness), REINE (anti-aging global), LUMINA (brightening and anti-dark spots), ROSA FRESCA (hydration for normal to dry skin), HYDRA CIANA (soothing for sensitive skin), CERA BOTANICA, HYPNOTICA (eye care), SUBLIMA (hair care), and EAUX FLORALES (floral waters). The portfolio includes face care (creams, serums, masks, cleansers, eye care), body care (body washes, body sprays, deodorants), and hair care products. All products are certified organic by COSMOS/ECOCERT and feature high concentrations of natural origin ingredients (typically 95-100%).
Differentiator
Problem solved
Functional benefit
Products and services
- MAGNIFICA skincare line Anti-imperfections skincare line for oily and acne-prone skin featuring a patented complex of 9 organic essential oils. Includes cleansers, serums, creams and body sprays.
- MERVEILLEUSE skincare line Anti-wrinkle and firmness skincare line targeting signs of aging with regenerative and anti-aging benefits.
- REINE anti-aging line Anti-aging global skincare line for comprehensive age correction, addressing lack of radiance and global aging signs.
- LUMINA brightening line Brightening and anti-dark spot line that corrects and illuminates complexion, reducing the appearance of spots.
- ROSA FRESCA hydration line Hydration line for normal to dry skin, providing intense hydration with rose floral water and hyaluronic acid.
- HYDRA CIANA soothing line Hydration and soothing line for sensitive and reactive skin, formulated with bluebell water from Vercors.
- CERA BOTANICA skincare line Skincare line within the product portfolio.
- HYPNOTICA eye care line Eye care line targeting dark circles, puffiness and wrinkles around the eyes with bluebell-based formulas.
- SUBLIMA hair care line Hair care line that repairs and strengthens hair from bulb to tips, including shampoos, masks and scalp serums.
- EAUX FLORALES floral waters Range of certified organic floral waters for various skincare needs.
- Duo Brumes Corps Anti-imperfections Pack of 2 body sprays targeting imperfections on back, chest, shoulders and buttocks. Contains patented MAGNIFICA complex, peppermint, PHA and Zinc PCA.
- Recharge Aqua MAGNIFICA Anti-imperfections Purifying lotion for normal, combination and acne-prone skin with 99% natural origin ingredients. Features patented MAGNIFICA complex and salicylic acid.
- Mousse MAGNIFICA Anti-imperfections Gentle foaming cleanser for combination to oily and acne-prone skin. Cleanses, purifies and mattifies complexion.
- Masque SOS Apaisant HYDRA CIANA Instantly hydrating and soothing face mask for hypersensitive and reactive skin. Contains bluebell water, hyaluronic acid and aloe vera.
- Baume Hydratation Intense ROSA FRESCA 3-in-1 balm (day cream, night cream, mask) for dehydrated skin. Contains rose floral water, hyaluronic acid and shea butter.
- Duo Double Cleansing Aciana Botanica Double cleansing routine for sensitive skin combining cleansing jelly and gentle foam, both with 99% natural ingredients and bluebell floral water.
- Déodorant & Recharge Citrus Roll-On 24h Rechargeable glass deodorant with 24h effectiveness in 99% natural origin formula, certified bio. Contains catnip essential oil and aloe vera.
- Déodorant Flora Roll-On 48h Rechargeable glass deodorant with 48h effectiveness in 100% natural origin formula, certified bio. Contains catnip essential oil and aloe vera.
Quantifiable outcome
- 98% of users report purified skin after using Aqua Magnifica
- +3 more outcomes
Companies that use Sanoflore
Customer profileSegments4 records
Ideal customer profiles4 records
Sanoflore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sanoflore partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights4 records
Sanoflore competitors and assessment
Company assessmentDirect peers
- Melvita: French certified-organic beauty and skincare brand (founded 1982) selling face, body and hair care with strong natural ingredient positioning — direct comparable in product category, certification posture, and French market focus.
- Weleda: Swiss/Dutch certified-natural cosmetics brand with deep expertise in botanical skincare, anthroposophic medicine alignment, and Natrue/BDIH certifications — directly comparable on natural-organic positioning and category breadth.
- Dr. Hauschka: German natural skincare brand with certified natural cosmetics (Natrue), rhythmic skincare philosophy, and a strong botanical formulation heritage — closely comparable in category and natural positioning.
- Nuxe: French dermo-cosmetic brand combining natural-origin ingredients with perceived efficacy (e.g., Huile Prodigieuse) and strong French pharmacy/parapharmacy presence — comparable on French market, natural-leaning positioning, and product breadth.
- Cattier Paris: French certified-organic beauty brand with Cosmebio-certified skincare and body care lines — direct comparable on French market, organic certification, and product architecture.
- Aroma-Zone: French natural beauty and aromatherapy player with large essential oils / botanical ingredients portfolio and growing finished product line; comparable on French market, natural positioning, and essential oil expertise.
- Klorane (Pierre Fabre): French botanical beauty brand within Pierre Fabre group, focused on plant-based hair and body care from a defined ingredient terroir — comparable on botanical expertise, French origin, and natural-positioned product mix.
Broad incumbents
- L'Occitane en Provence: Global French natural beauty group with broad portfolio (skincare, body care, fragrances) and worldwide retail footprint; overlaps with Sanoflore on botanical/natural positioning but at vastly larger scale and broader category coverage.
- Avène (Pierre Fabre): French dermo-cosmetic brand with strong thermal-spring-water dermatological heritage and broad global pharmacy distribution — comparable on French skincare authority, though broader (clinical) positioning than Sanoflore's pure organic stance.
- La Roche-Posay (L'Oréal): Global dermo-cosmetic leader owned by L'Oréal with strong dermatological credibility and pharmacy channel presence; overlaps with Sanoflore in French skincare authority but at vastly larger scale and clinical positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanoflore social profiles
Digital presenceSanoflore compliance and trust
Trust signalCompliance3 records
Sanoflore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanoflore leadership team
Management profileNumber of profiles
Profiles2 records
Sanoflore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanoflore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanoflore
What does Sanoflore do?
Sanoflore is a French certified organic cosmetics brand that designs, manufactures and sells botanical skincare, body care, and hair care products directly to consumers through its e-commerce platform and physical retail stores. Its portfolio spans ten specialized lines (MAGNIFICA, MERVEILLEUSE, REINE, LUMINA, ROSA FRESCA, HYDRA CIANA, CERA BOTANICA, HYPNOTICA, SUBLIMA, EAUX FLORALES) addressing anti-imperfections, anti-aging, hydration, soothing, brightening, eye care, hair care and floral water needs. Products carry Cosmebio, COSMOS and ECOCERT organic certifications and feature 95-100% natural origin ingredients.
Is Sanoflore a public or private company?
Sanoflore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanoflore founded?
Sanoflore was founded in 1972. It employs 1 to 10 people.
Where is Sanoflore based?
Sanoflore is headquartered in Gigors-et-lozeron, France, in the Europe region.
How does Sanoflore make money?
One revenue line is on record: direct Product Sales.
Who are Sanoflore's main competitors?
Direct peers on record are Melvita, Weleda, Dr. Hauschka, Nuxe, Cattier Paris, Aroma-Zone and Klorane (Pierre Fabre). Broad incumbents are L'Occitane en Provence, Avène (Pierre Fabre) and La Roche-Posay (L'Oréal).
Does Sanoflore have an API?
No public API is recorded for Sanoflore.
What industry is Sanoflore in?
Sanoflore's product category is Organic Cosmetics & Botanical Skincare. Its primary akta.pro industry code is CRAHAEAF, Natural Personal Care & Clean Beauty Retail (within Health Food Stores), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.