Centraide Québec et Chaudière-Appalaches

What Centraide Québec et Chaudière-Appalaches does

Centraide Québec et Chaudière-Appalaches is a regional charitable foundation founded in 1945 and headquartered in Québec City, Canada, operating within the broader Centraide (United Way) movement. Its mission is to mobilize donors, community organizations, volunteers, and economic partners to reduce poverty, social exclusion, and inequality across the Capitale-Nationale and Chaudière-Appalaches regions, an area spanning sub-regions including Charlevoix, Portneuf, Beauce, Lévis, Bellechasse, Montmagny, and the Appalaches. The organization invests in approximately 225 community organizations across four strategic action pillars: ensuring essential needs (food security, housing), building inclusive communities, supporting youth success, and breaking social isolation.

The foundation operates an annual fundraising campaign as its core product, with giving channels that include enterprise workplace campaigns (450-460+ corporate partners across tiers ranging from $20,000 Ambassadeurs to $1M+ Visionnaires), individual personal donations via the clicdoncentraide.com portal, planned and legacy gifts (Cercle des générations, stock transfers, bequests, insurance gifts), in-memoriam donations, and a social-enterprise merchandise line (Tissu social, manufactured locally by Arseno). Complementary information products include the La voix sociale newsletter, the On cause social podcast hosted by PDG Isabelle Genest, the published book Du plomb dans les ailes, and the Académie Centraide annual conference. Approximately 70 permanent staff support the operation, while more than 5,000 volunteers (including the 70+ member CARO committee that independently evaluates funding applications) and an 800+ member Cercle des dons majeurs drive engagement.

Revenue mechanics are donation-based rather than commercial, with the 2025 campaign raising CAD 23,731,244 and CAD 21,129,296 (12% YoY growth) reinvested into community organizations. The organization also administers pass-through government programs such as the FRSC (CAD 4,147,944 to 66 organizations) and DATAide digital transformation funding. Customer segments comprise individual donors (~50,000 annually), enterprise workplace partners (450+ across financial services, insurance, government, education, retail, manufacturing, and technology), high-net-worth major donors (Cercle des dons majeurs, Cercle 1945, Cercle des générations), and the 225 funded community organizations that constitute both the service delivery layer and a key stakeholder base. Headquartered at 550 chemin Sainte-Foy, Québec, the foundation celebrated its 80th anniversary in 2025 and is led by PDG Isabelle Genest.

Name

Centraide Québec et Chaudière-Appalaches

Legal name

Centraide Québec et Chaudière-Appalaches

Website

https://centraide-quebec.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Centraide Québec et Chaudière-Appalaches is a regional charitable foundation, founded in 1945 and headquartered in Québec City, that invests in 225 community organizations across the Capitale-Nationale and Chaudière-Appalaches regions through annual workplace and individual fundraising campaigns, planned giving, and government-administered social programs.

Ownership category

akta.pro rank

Product category

Community Philanthropy and Social Investment

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Community fundraising
• Charitable donations
• Social investment
• Workplace giving campaigns
• Community foundation services

Headquarters

HQ city

Québec, Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Personal donations (annual campaign): Individual donors contribute one-time or recurring gifts via the clicdoncentraide.com online portal. Options include monthly pre-authorized debits, one-time credit card or bank withdrawal, and in-memoriam gifts. Nearly 50,000 donors contribute annually.
2. Workplace campaign donations: Enterprises and organizations run internal fundraising campaigns. Employees donate via payroll deduction or one-time gift; employers may add a corporate gift. Over 450 enterprises participate. This is a primary revenue driver.
3. Planned / legacy gifts: Structured giving instruments including bequests (don testamentaire), charitable remainder trusts, insurance policy gifts, stock transfers, and donor-advised funds. The Cercle des générations recognizes donors who include Centraide in their estate plans.
4. Cercle des dons majeurs / Cercle 1945: High-net-worth donors contributing $5,000+ annually (Cercle des dons majeurs), $2,500–$4,999 (Leader Or), $10,000+ (Cercle 1945), or $50,000+ (honorary Cercle 1945 members). The combined circle comprises 800+ individuals and is a major revenue stream.
5. Tissu social merchandise: A social enterprise merchandise line (clothing/apparel) manufactured by partner Arseno. 100% of profits are remitted to the network of community organizations. Revenue is secondary and indirect — flowing back to the community sector.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Centraide Québec et Chaudière-Appalaches is a regional charitable foundation that runs an annual fundraising campaign aggregating individual, workplace, planned, and in-memoriam donations, then redistributes the funds as social investments to 225 community organizations addressing poverty, social isolation, youth, and food/housing insecurity across the Québec and Chaudière-Appalaches territory. The organization complements fundraising with a social-cause merchandise line (Tissu social), a 211 community referral service, and the DATAide digital transformation support program for funded nonprofits.

Product overview

Centraide Québec et Chaudière-Appalaches is a public foundation operating as a single unified philanthropic and social development organization. Its core product is the annual fundraising campaign (Campagne de levée de fonds), which channels donations to 225 community organizations through four action pillars: ensuring essentials, building inclusive communities, supporting youth success, and breaking social isolation. The campaign is delivered through multiple complementary giving channels — workplace campaigns (Campagnes en milieu de travail), personal donations (Dons personnels), planned giving (Dons planifiés), and in-memoriam donations (Dons in memoriam) — supported by business volunteering committees (Bénévolat d'affaires/CARO) and the Tissu social merchandise sub-brand. Complementary informational products include the La voix sociale newsletter, the On cause social podcast, the Du plomb dans les ailes book, and the Investissements sociaux program (including the DATAide digital transformation fund). The 211 referral service extends community support reach. Together these form a cohesive ecosystem of solidarity giving, volunteer mobilization, and community investment.

Differentiator

Problem solved

Functional benefit

Brands

• On cause social: Podcast series addressing social issues, hosted by PDG Isabelle Genest, featuring discussions on poverty, exclusion, and social inequalities with various experts and community members.

Products and services

• Annual Fundraising Campaign (Campagne de levée de fonds)
• Workplace Giving Campaigns (Campagnes en milieu de travail)
• Personal Donations (Dons personnels)
• Planned Giving Program (Dons planifiés)
• In-Memoriam Donations (Dons in memoriam)
• Tissu social Merchandise Collection
• Social Investments Program (Investissements sociaux)
• DATAide Digital Transformation Program
• Service 211 Community Referral

Quantifiable outcome

• 1 in 5 residents of Québec and Chaudière-Appalaches receive support from Centraide-funded organizations (200,000 people)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

41 partnerships are on record, tiered core, major and minor.

• Banque Nationale du CanadacoreGTM or Marketing PartnerGrande partenaire (Visionnaires tier — $1M+ combined campaign). Runs annual workplace giving campaign. Also featured as partner logo on the website. Part of the 460+ enterprise partner ecosystem.
• BenevacoreGTM or Marketing PartnerGrande partenaire (Visionnaires tier — $1M+ combined campaign). Major supporter. Also presents the 'Exception' Coup de cœur award and is the presenting sponsor of Défi Entreprises (official cause partner 2025–2027).
• Mouvement DesjardinscoreGTM or Marketing PartnerGrande partenaire (Visionnaires tier — $1M+ combined campaign). Runs major annual workplace campaign. Presents the 'Relève' Coup de cœur award. Financial cooperative with deep community roots.
• iA Groupe financiercoreGTM or Marketing PartnerGrande partenaire (Visionnaires tier — $1M+ combined campaign). Presents the 'Stratégie innovatrice' award. Hosts Leaders Committee volunteers (Marie-Florence Chandonnet, Charles Gervais, Émilie Hunkin).
• Université LavalcoreGTM or Marketing PartnerGrande partenaire (Bâtisseurs tier — $500K–$1M). Rectrice Sophie D'Amours is a major advocate and recipient of the Dirigeante engagée Coup de cœur award. Academic partner for the Management Training for Community Organizations program (FSA ULaval partnership).
• Hydro-QuébeccoreGTM or Marketing PartnerGrande partenaire (Bâtisseurs tier — $500K–$1M). Kim Fortin (Hydro-Québec) received the Bénévole dévouée Coup de cœur award.
• Ville de QuébeccoreGTM or Marketing PartnerGrande partenaire (Bâtisseurs tier — $500K–$1M). The Ville de Québec campaign committee received the 'Relève' Coup de cœur award. Vincent Vu named Directeur de campagne de l'année.
• CreaformcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). 3D measurement technology company. Quote from PDG Fanny Truchon praising workplace campaign impact on team cohesion. An active advocate in the enterprise partner network.
• CGIcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Global IT and business consulting services firm. Part of the 460+ enterprise workplace campaign ecosystem.
• CoveocoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). AI-powered search and relevance platform company. Active in the enterprise partner network.
• BMO Groupe financiercoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Received an honorable mention in the Assurances et services financiers Distinction category.
• EYcoreGTM or Marketing PartnerGrande partenaire (Innovateurs tier — $50K–$100K). Professional services firm (assurance, tax, transactions, consulting). Active in the enterprise partner network.
• PwC (PricewaterhouseCoopers)coreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Professional services and consulting firm.
• RBC (Royal Bank of Canada)coreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Part of the enterprise partner network.
• Norton Rose FulbrightcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Received an honorable mention in the Cabinets juridiques Distinction award category.
• RobotiqcoreGTM or Marketing PartnerGrande partenaire (Innovateurs tier — $50K–$100K). Received a Prix Distinctions in the Technologies et services-conseil category.
• EXFOcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Received an honorable mention in the Technologies et services-conseil Distinction award.
• MallettecoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Accounting and advisory firm in the enterprise partner network.
• LeviocoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). IT consulting firm in the enterprise partner network.
• Québec InternationalcoreGTM or Marketing PartnerGrande partenaire (Ambassadeurs tier — $20K–$50K). Regional economic development organization. Received an honorable mention in the Technologies et services-conseil Distinction award.
• La Caisse (Caisse de dépôt et placement du Québec)coreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Major institutional investor and partner in the enterprise network.
• GFT CanadacoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Received the 'Héros au quotidien' Coup de cœur award. André Gagné received the Bénévole dévoué — Comité innovation et développement award.
• METROcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Major grocery retailer with workplace campaign operations.
• SaputocoreGTM or Marketing PartnerGrande partenaire (Ambassadeurs tier). Food and beverage company with workplace campaign presence.
• Mirage (Planchers Mirage)coreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Flooring manufacturer. Hosted the Tournoi de golf des partenaires, recognized with the 'Initiative collective' Coup de cœur award.
• PreviancoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier — $100K–$500K). Engineering and consulting firm in the enterprise network.
• Norda StelocoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Engineering consulting firm. Received a Prix Distinctions in the Ingénierie, immobilier et construction category.
• Alcoa – Aluminerie de DeschambaultcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Aluminum smelter operating in Chaudière-Appalaches. Corporate social responsibility partner.
• CHU de Québec-Université LavalcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Major hospital network and university health center in the enterprise partner network.
• CIUSSS de la Capitale-NationalecoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Integrated health and social services center. Major institutional partner in workplace campaigns.
• Promutuel AssurancecoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Mutual insurance company in the enterprise partner network.
• Groupe CanamcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Steel construction company active in workplace campaigns.
• Intact AssurancecoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Insurance company in the enterprise partner network.
• InnovMetric LogicielscoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). PolyWorks software company. Active in the enterprise partner network.
• Fondation SSQcoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Insurance foundation active in the enterprise partner network.
• Ville de LéviscoreGTM or Marketing PartnerGrande partenaire (Mobilisateurs tier). Vincent Vu named Directeur de campagne de l'année.
• ArsenocoreStrategic or Co-development PartnerManufacturing partner for the Tissu social clothing line. Designs and manufactures 100% locally in Quebec. Arseno contributes its expertise to the social cause, enabling 100% of merchandise profits to flow to the community organization network. This is a co-branded social enterprise product.
• LégermajorStrategic or Co-development PartnerResearch partner conducting the financial anxiety index (Indice d'anxiété financière) in collaboration with Centraide. The 6th edition of this study found that nearly half of Quebecers experience significant financial anxiety. Léger brings polling expertise; Centraide provides social mission alignment.
• Nation WendatminorStrategic or Co-development PartnerPartnership announced April 2026 to establish a program of activities fostering social bonds and sense of belonging for Wendat elders. Emerging from a listening and dialogue process between the two organizations.
• Faculté des sciences de l'administration de l'Université LavalcoreStrategic or Co-development PartnerAcademic partner providing a Management Training program for community organization leaders. Centraide co-develops and promotes the curriculum, which is delivered by FSA ULaval faculty to managers of funded community organizations.
• WKDN 91.9 (radio station)minorGTM or Marketing PartnerCollaborating radio partner for the Défi Entreprises presented by Beneva. Provides media exposure and event promotion for the challenge, which runs through 2027.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Community Foundations of Canada: National umbrella for 191+ community foundations across Canada. Co-administrator of the FRSC fund alongside Centraide; operates a comparable pooled-giving and community-organization funding model at national scale.
• United Way Worldwide: Global umbrella for the United Way movement of which Centraide is the Canadian francophone equivalent. Operates the same workplace-campaign and community-investment model across North America at very large scale.
• Croix-Rouge canadienne (Canadian Red Cross): National humanitarian organization operating donation, volunteer, and disaster-response infrastructure across Canada. Comparable in reliance on individual donors, government partnerships, and a large volunteer base, though with a different primary mission.

Regional players

• Centraide Mauricie: Regional Centraide chapter serving the Mauricie region with the same annual workplace-campaign and community-organization funding model. Part of the broader Centraide Quebec network and directly comparable in operating playbook.
• Centraide Estrie: Regional Centraide chapter serving Estrie with an identical fundraising-and-allocation model. Comparable in scale, revenue mix, and reliance on enterprise workplace campaigns and individual donors.
• Centraide Outaouais: Regional Centraide chapter serving the Outaouais region using the same workplace-campaign and community-investment model. Operates the same Solidarity Fund and 211 referral service infrastructure under the Centraide Quebec federation.
• Centraide Saguenay-Lac-Saint-Jean: Regional Centraide chapter serving the Saguenay-Lac-Saint-Jean region. Operates the same workplace-campaign and 211 infrastructure under the Centraide Quebec federation.

Others

• Moisson Québec: Quebec food bank and Centraide-funded community organization. Operates as one of the 225 community organizations within Centraide's ecosystem; provides a useful comparable for downstream community-organization scale and operations.
• Fondation Lucie et André Chagnon: Major Quebec philanthropic foundation focused on youth, education, and poverty. Current strategic partner of Centraide (co-pilot of Projet Réussite jeunesse), and a compelling comparable for capital deployment in the Quebec community sector.

Direct peers

• Centraide du Grand Montréal: Largest Centraide/United Way chapter in Quebec, operating the same federated-giving and workplace-campaign model in the Greater Montreal region. Most directly comparable peer in terms of mission, donor base structure, and partnership model, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@centraidequebec
• LinkedInlinkedin.com/company/centraide-qu-bec-et-chaudi-re-appalaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centraide Québec et Chaudière-Appalaches