CENTRAL-PNEUS
CENTRAL-PNEUS (centralepneus.be) is a pan-European online tire retailer serving consumers and automotive professionals in 25 countries with 200+ brands, 10M+ tires in stock, and a 45,000-station mounting network.
- Company typePrivate
- Founded2010
- HeadquartersAndorra la Vella, Andorra
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CENTRAL-PNEUS does
CENTRAL-PNEUS operates centralepneus.be, one of Europe's largest online tire retailers, run by AD TYRES INTERNATIONAL SLU (legally domiciled in Andorra and registered on 30/05/2016). The platform was launched in 2010 and serves customers in 25 European countries through country-specific localized storefronts. Its catalog spans six vehicle categories — passenger car, motorcycle, quad, truck, agricultural, and industrial/material-handling tires — plus steel and aluminum rims, complete wheel packages, snow chains, and an automotive accessories shop (oils, TPMS sensors, balancing weights, batteries, tools). Underlying the storefront is a heavily customized e-commerce platform (described as ~20M lines of code) supporting multi-faceted tire search by dimension, vehicle make/model, or brand; real-time competitive price monitoring; and integration with a network of 590+ mounting stations in Belgium and 45,000 across Europe for professional installation.
The business is a hybrid B2C/B2B e-commerce operation. Direct-to-consumer flows dominate: customers search, compare, and purchase tires for home delivery or in-station mounting, supported by Trustpilot-validated social proof (4.84/5 across 65,854 reviews). A separate B2B channel serves 10,000+ automotive professionals annually — garages, dealerships, tire specialists, and fleet operators — with wholesale pricing and bulk ordering. Revenue is overwhelmingly transactional (one-time tire and rim sales), with a small recurring component from an opt-in puncture-protection warranty (Garantie Pneus Plus at €3.50 per tire per month). Disclosed FY2024 revenue was €522 million, sourced from sales of more than 10M tires in stock across 200+ brands and 80,000+ references, sold into 25 European countries with the support of an SEO-driven marketing engine, paid acquisition on Google and Bing, and an affiliate/influencer program.
CENTRAL-PNEUS firmographics
Firmographics- Name
- CENTRAL-PNEUS
- Legal name
- AD TYRES INTERNATIONAL SLU
- Website
- https://centralepneus.be
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CENTRAL-PNEUS (centralepneus.be) is a pan-European online tire retailer serving consumers and automotive professionals in 25 countries with 200+ brands, 10M+ tires in stock, and a 45,000-station mounting network.
- Ownership category
- akta.pro rank
CENTRAL-PNEUS industry classification
Industry- Product category
- Online Tire Retail
- NAICS
- Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where CENTRAL-PNEUS is headquartered
LocationHeadquarters
- HQ city
- Andorra la Vella
- HQ country
- Andorra
- HQ region
- Europe
Offices2 records
Markets served
CENTRAL-PNEUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Tire Sales: Core revenue from selling new and retreaded tires across multiple categories: passenger car, SUV/4x4, motorcycle, quad, truck, and agricultural vehicles. Revenue is transaction-based with prices ranging from budget to premium brands.
- Rim/Wheel Sales: Steel and aluminum rims sold alongside tires, including complete wheel packages (rim + tire)
- Accessories & Ancillary Products: Snow chains, motor oils, balancing weights, TPMS sensors, and other automotive accessories
- Tire Warranty Program: Optional puncture protection warranty at €3.50 per tire per month, providing free replacement for punctured tires within 1 year
- B2B Professional Services: Dedicated accounts for automotive professionals including garages, dealerships, and tire specialists with access to wholesale pricing and bulk ordering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per tire |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| Subscription | Monthly | Puncture Protection Warranty |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CENTRAL-PNEUS product offering
Product offeringCore offering
CENTRAL-PNEUS operates an online tire and automotive parts retail platform selling new tires across vehicle categories (passenger car, motorcycle, quad, truck, agricultural, industrial), aluminum and steel wheels, snow chains, and related accessories sourced from 200+ manufacturers. Customers can purchase tires for home delivery across 25 European countries or have them fitted at one of 5,000+ partner mounting stations located throughout Europe. The platform is operated by AD TYRES INTERNATIONAL SLU, a private company incorporated in Andorra.
Product overview
CENTRAL-PNEUS operates a multi-category e-commerce platform for automotive tires and related products. The core offering centers on tires across six vehicle categories: passenger car, motorcycle, quad, truck, agricultural, and industrial/material handling. The platform also sells rims (aluminum and steel), snow chains, and automotive accessories (oils, TPMS, tools). A complementary puncture warranty program (Garantie Pneus Plus) and professional mounting services through 590+ partner stations in Belgium (45,000+ across Europe) complete the service ecosystem. The company positions itself as a discount tire retailer with over 200 brands, 25,000 tire profiles, and 80,000 references in inventory.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free delivery for car tires from 2nd tire; free motorcycle tire delivery from 1st tire
- +3 more outcomes
Companies that use CENTRAL-PNEUS
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
CENTRAL-PNEUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
CENTRAL-PNEUS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- 590+ Mounting Stations in BelgiumcorePartner garage and auto center network in Belgium that receives tire deliveries directly and performs professional mounting services. Customers can select stations during checkout for convenient installation.
- 45,000 Mounting Stations Across EuropecorePan-European network of partner garages and auto centers providing tire mounting services. Ensures customers throughout Europe have access to professional installation.
- 200+ Tire Manufacturers & WholesalerscoreSupplier network across 16 countries providing tire inventory for the platform. Enables access to 200+ brands and 80,000+ tire references.
- OVH GmbHcoreServer infrastructure provider hosting the e-commerce platform on dedicated servers in Cologne, Germany (Christophstraße 19, 50670 Köln).
- GoDaddycoreSSL certificate provider ensuring secure encrypted connections for customer transactions on the e-commerce platform.
- TrustpilotcoreThird-party customer review platform where Centralepneus.be maintains a 4.84/5 rating from 65,854 reviews, providing authentic customer feedback for prospective buyers.
- Google (Analytics & Ads)supportingWeb analytics (Google Analytics) and advertising services (Google AdSense) for traffic measurement and customer acquisition.
- Microsoft/BingsupportingAdvertising services through Microsoft/Bing for customer acquisition and campaign tracking via Bing's advertising platform.
- HotjarsupportingUser behavior analytics and heatmap tools for website optimization and customer experience improvement.
- ZendesksupportingCustomer service and live chat platform (LiveChat) enabling real-time customer support during shopping and post-purchase inquiries.
- Affiliate & Influencer PartnerssupportingBloggers, automotive content creators, and influencers participating in monetization program with cash back offers and performance-based commissions.
Scale indicators13 records
Recent moves6 records
Expansion highlights2 records
CENTRAL-PNEUS competitors and assessment
Company assessmentDirect peers
- Delticom AG: German-listed parent of multiple European tire e-commerce brands (123pneus, reifen.com, etc.); operates the same multi-country, multi-brand online tire retail model with extensive mounting partner networks across Europe.
- Reifen.com: German online tire retailer (Delticom brand) selling passenger, commercial and motorcycle tires across the DACH region with partner mounting — directly comparable category coverage and geographic focus to CENTRAL-PNEUS.
- Allopneus: Leading French online tire retailer selling passenger, SUV, and commercial tires direct to consumers with home delivery and partner mounting stations — the closest geographic and operational competitor to CENTRAL-PNEUS in the French-speaking market.
- Blackcircles.com: UK online tire retailer (now Michelin-owned) selling tires with delivery-to-fitter partner network — directly comparable e-commerce plus partner-installation business model in another European market.
- 1001pneus / Tyreleader: French-based pan-European online tire retailer offering multi-brand passenger and specialty tires with home delivery and partner mounting; highly comparable multi-country DTC model.
- Pneus-Online: French online tire retailer focused on discount passenger and commercial tires with delivery and partner fitting — directly comparable model and customer base to CENTRAL-PNEUS in the French market.
Broad incumbents
- Tire Rack: US-leading online tire retailer with massive inventory, distributor model, and consumer delivery; while US-only, it represents the most established template for the same asset-light multi-brand online tire retail model CENTRAL-PNEUS operates.
- Michelin: World-leading tire manufacturer with growing direct-to-consumer online channels (e.g., Blackcircles acquisition); represents both a critical supplier and a structural disintermediation risk for CENTRAL-PNEUS.
- Euromaster: European tire service and retail network (Michelin-owned) operating physical centers across multiple countries; an incumbent that competes both online and via service network with overlapping customer base.
- Point S: European independent tire dealer franchise network with thousands of centers across 30+ countries; overlaps with CENTRAL-PNEUS as both a potential mounting partner and a competitive retailer of the same brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CENTRAL-PNEUS social profiles
Digital presenceCENTRAL-PNEUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTRAL-PNEUS leadership team
Management profileNumber of profiles
Profiles1 record
CENTRAL-PNEUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTRAL-PNEUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTRAL-PNEUS
What does CENTRAL-PNEUS do?
CENTRAL-PNEUS operates an online tire and automotive parts retail platform selling new tires across vehicle categories (passenger car, motorcycle, quad, truck, agricultural, industrial), aluminum and steel wheels, snow chains, and related accessories sourced from 200+ manufacturers. Customers can purchase tires for home delivery across 25 European countries or have them fitted at one of 5,000+ partner mounting stations located throughout Europe. The platform is operated by AD TYRES INTERNATIONAL SLU, a private company incorporated in Andorra.
Is CENTRAL-PNEUS a public or private company?
CENTRAL-PNEUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CENTRAL-PNEUS founded?
CENTRAL-PNEUS was founded in 2010. It employs 1 to 10 people.
Where is CENTRAL-PNEUS based?
CENTRAL-PNEUS is headquartered in Andorra la Vella, Andorra, in the Europe region.
How does CENTRAL-PNEUS make money?
Five revenue lines are on record. Tire Sales are the primary driver. The others are rim/Wheel Sales, accessories & Ancillary Products, tire Warranty Program and B2B Professional Services.
Who are CENTRAL-PNEUS's main competitors?
Direct peers on record are Delticom AG, Reifen.com, Allopneus, Blackcircles.com, 1001pneus / Tyreleader and Pneus-Online. Broad incumbents are Tire Rack, Michelin, Euromaster and Point S.
Does CENTRAL-PNEUS have an API?
No public API is recorded for CENTRAL-PNEUS.
What industry is CENTRAL-PNEUS in?
CENTRAL-PNEUS's product category is Online Tire Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 44134 and its SIC code is 5013.