Central Models Digital
Central Models is a Lisbon-based, family-owned modeling and talent agency founded in 1989. It represents Portuguese models, influencers, actors, and commercial talent and places them with fashion houses, beauty brands, advertisers, and media clients across Portugal.
- Company typePrivate
- Founded1989
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Central Models Digital does
Central Models Digital, commercially known as Central Models, is a Lisbon-based modeling and talent agency founded in 1989 by Mi Romano and Tó Romano and operated today under family directors António Romano and Emília Romano. The firm represents Portuguese-resident models, influencers, actors, and commercial talent and connects them with work across fashion editorials, brand campaigns, advertising, film, television, and theater. Its operating structure is organized into dedicated divisions covering Fashion Modeling, Commercial, Digital/Influencer Marketing, and Special Models/Talents, supported by in-house digital marketing and accounting functions and a roster of about 17 known staff.
Central Models Digital firmographics
Firmographics- Name
- Central Models Digital
- Legal name
- Central Models
- Website
- https://centralmodels.pt
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Central Models is a Lisbon-based, family-owned modeling and talent agency founded in 1989. It represents Portuguese models, influencers, actors, and commercial talent and places them with fashion houses, beauty brands, advertisers, and media clients across Portugal.
- Ownership category
- akta.pro rank
Central Models Digital industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Central Models Digital is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Central Models Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Model Representation Services: Commission-based revenue from representing and placing models with clients in the fashion, image, and advertising industries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Central Models Digital product offering
Product offeringCore offering
Central Models is a Portuguese modeling and talent agency that discovers, develops, and represents models, influencers, actors, and commercial talent for careers in Image, Fashion, and Advertising. The agency operates through dedicated divisions including male and female fashion models, new faces, influencer management across lifestyle categories, commercial advertising talent, and actor representation, connecting Portuguese talent with opportunities in national and international markets via experienced in-house bookers.
Product overview
Central Models Digital operates as a comprehensive modeling and talent agency offering a unified platform for model and influencer representation. The portfolio includes core divisions for male and female fashion models, new faces (emerging talent), influencer management across multiple lifestyle categories, commercial advertising talent, and actor representation. The agency also maintains a Special division for premium talent and provides press advisory services. Founded in 1989, the agency connects Portuguese models with opportunities in image, fashion, and advertising markets, supporting career development through dedicated booking teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Model Management Services
Companies that use Central Models Digital
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Central Models Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Central Models Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KérastasecorePartnership with Kérastase for special edition of Saber Viver magazine featuring Catarina Maia as cover star. Kérastase is a premium hair care brand for which Catarina Maia serves as ambassador. The collaboration includes editorial content celebrating the brand's importance in her hair care routine and image construction.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Central Models Digital competitors and assessment
Company assessmentBroad incumbents
- IMG Models: One of the world's largest model management companies representing international talent including Portuguese models such as Sara Sampaio; represents the global benchmark against which Central Models' international reach is measured.
- Women Management: Established international modeling agency with offices across Europe and beyond; competes for the same fashion, advertising, and editorial bookings as Central Models at a global scale.
- FORD Models: Long-established international modeling agency; represents a similar core service of talent representation for fashion and advertising, with significantly broader global reach than Central Models.
- DNA Model Management: International model agency with strong European presence; represents models for editorial, runway, and advertising work and competes with Central Models for talent migrating toward global representation.
- Next Management: Global modeling agency with offices in major fashion capitals; provides competition to Central Models in placing models with international fashion houses and advertising clients.
- Elite Model Look: Global modeling agency with presence across Europe including model search and representation in Portugal; competes for the same fashion-model talent pool and brand relationships as Central Models at greater scale.
Emerging players
- The Clio Awards Talent: Digital and influencer-focused talent management platforms that compete with Central Models' influencer division by offering direct brand-creator matching technology, particularly relevant as influencer marketing becomes a larger share of agency revenue.
Direct peers
- L'Agence: Portuguese talent and modeling agency also representing models and creative talent for fashion and advertising clients in the Portuguese market, making it a direct domestic competitor to Central Models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Central Models Digital social profiles
Digital presenceCentral Models Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Models Digital leadership team
Management profileNumber of profiles
Profiles17 records
Central Models Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Models Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Models Digital
What does Central Models Digital do?
Central Models is a Portuguese modeling and talent agency that discovers, develops, and represents models, influencers, actors, and commercial talent for careers in Image, Fashion, and Advertising. The agency operates through dedicated divisions including male and female fashion models, new faces, influencer management across lifestyle categories, commercial advertising talent, and actor representation, connecting Portuguese talent with opportunities in national and international markets via experienced in-house bookers.
Is Central Models Digital a public or private company?
Central Models Digital is a private company. It is classified as family owned and is currently operating.
When was Central Models Digital founded?
Central Models Digital was founded in 1989. It employs 101 to 250 people.
Where is Central Models Digital based?
Central Models Digital is headquartered in Lisbon, Portugal, in the Europe region.
How does Central Models Digital make money?
One revenue line is on record: model Representation Services.
Who are Central Models Digital's main competitors?
Broad incumbents on record are IMG Models, Women Management, FORD Models, DNA Model Management, Next Management and Elite Model Look. The Clio Awards Talent is listed as an emerging player. L'Agence is listed as a direct peer.
Does Central Models Digital have an API?
No public API is recorded for Central Models Digital.
What industry is Central Models Digital in?
Central Models Digital's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 711410 and its SIC code is 7311.