Select Roofing
Select Roofing, trading as Central Roofing Supplies, is a Tasmanian building-materials distributor supplying roofing, fencing, walling, patios, and garden sheds to tradespeople and DIY homeowners from its Mornington location via the Stratco dealer network.
- Company typePrivate
- Founded-
- HeadquartersMornington, Tasmania, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Select Roofing does
Select Roofing operates as Central Roofing Supplies, the trading name of The Flashing Shop Pty Ltd (ABN 35 097 607 817), a private building-materials distributor headquartered at 33 Mornington Road, Mornington, Tasmania 7018, Australia. The company supplies roofing, guttering, flashings, fascia, skylights, fencing (Good Neighbour and Slat systems), walling, architectural solutions, Outback Patios and outdoor blinds, plus the Stratco Handi-Mate range of garden sheds, to two primary customer segments: tradespeople (roofers, builders, contractors) served via commercial credit accounts, and DIY homeowners served via direct sales. It distributes the full BlueScope COLORBOND® steel range (22 classic and 6 Matt colours) and operates as part of the Stratco (Australia) Pty Limited dealer network alongside related entities including Rainvale and SLECO.
Underlying operations centre on traditional building-materials supply and distribution rather than proprietary technology. The Mornington site functions as a physical pickup-and-delivery hub (pickup Mon–Fri 7am–4pm, sales Mon–Fri 7:30am–4:30pm), supplemented by the Stratco Direct e-commerce platform for account customers. No public API, SDK, or developer-facing integration exists. Pricing is quote-based and not publicly disclosed, with three distinct monetisation mechanics: one-time retail/wholesale building-materials sales, recurring net-terms commercial credit accounts underwritten by Credential, and transaction-fee revenue from humm90 Buy Now Pay Later financing (60 months interest-free, A$99 annual fee).
The go-to-market is sales-led with channel-partner reinforcement. Direct sales target trades and DIY through the Mornington location and delivery service; channel partnerships include BlueScope Steel for COLORBOND distribution, Stratco for product and platform access, humm Cards for finance, Credential for credit assessment, and architect relationships for architectural product solutions. Marketing relies on a Google Business Profile (4.4/5 across 34 reviews), Facebook, Instagram, and LinkedIn. Geographic reach is limited to Tasmania via the single Mornington location, with no current evidence of multi-branch expansion outside the state.
Select Roofing firmographics
Firmographics- Name
- Select Roofing
- Legal name
- The Flashing Shop Pty Ltd
- Website
- https://centralroofingsupplies.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Roofing, trading as Central Roofing Supplies, is a Tasmanian building-materials distributor supplying roofing, fencing, walling, patios, and garden sheds to tradespeople and DIY homeowners from its Mornington location via the Stratco dealer network.
- Ownership category
- akta.pro rank
Select Roofing industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Building Material and Supplies Dealers (4441), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)
Keywords
Where Select Roofing is headquartered
LocationHeadquarters
- HQ city
- Mornington, Tasmania
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Select Roofing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Building Materials Sales: Retail and wholesale sales of roofing materials, fencing, walling, outdoor living products, and garden sheds to contractors and homeowners.
- Finance Services: Provides financing options through humm90 partnership, offering Buy Now Pay Later with 60 Months Interest Free for customers requiring payment plans on larger purchases.
- Trade Credit Accounts: Commercial credit accounts for trade customers allowing net payment terms for approved business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all customers |
| Subscription | Monthly | Commercial Credit Account for trade customers |
| Transaction based/ take rate | Monthly | Humm Finance 60 Months Interest Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Select Roofing product offering
Product offeringCore offering
Select Roofing (trading as Central Roofing Supplies) is a Tasmanian retailer and distributor of roofing and building materials, selling roofing supplies (polycarbonate roofing, Hiland Tray, guttering, flashings, fascia, skylights, structural and specialty items), fencing, walling, outdoor living products (Outback Patios, Outdoor Blinds), and garden sheds. It serves both trade professionals (roofers, builders, contractors) via trade credit accounts and DIY homeowners via retail counter, delivery, and humm90 Buy Now Pay Later financing.
Product overview
Central Roofing Supplies is a Tasmanian roofing supplies retailer offering a comprehensive range of building materials through a single unified product portfolio. The core offering centers on roofing supplies (Polycarbonate Roofing, Hiland Tray, guttering, flashings, fascia, skylights, structural, and specialty items), complemented by fencing products (Good Neighbour Fencing, Slat Fencing), walling/cladding, architectural solutions, outdoor living products (Outback Patios, Outdoor Blinds), and garden sheds (Stratco DIY Handi-Mate range). The company also provides COLORBOND steel products in 22 classic and 6 Matt finish colours, and offers Humm Finance for payment flexibility with 60 months interest free options. Products serve both trade professionals and DIY customers across Tasmania.
Differentiator
Problem solved
Functional benefit
Brands
- Outback Patios: Outdoor living product line featuring patio roofs with integrated lighting options.
- Good Neighbour Fencing
- Handi-Mate Sheds
Companies that use Select Roofing
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Select Roofing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Roofing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- BlueScope Steel Limited (COLORBOND®)coreCentral Roofing Supplies is a distributor of COLORBOND® steel products from BlueScope Steel Limited. They offer the full COLORBOND® range including 22 classic core colours and 6 premium Matt finish colours for roofing and walling applications.
- StratcocoreCentral Roofing Supplies operates as part of the Stratco corporate network. They sell Stratco products including the Handi-Mate Shed range and use Stratco Direct e-commerce platform. Stratco (Australia) Pty Ltd ABN 40 007 550 754 is identified as a related entity in their terms and conditions.
- Various Trusted Brand SuppliersmajorThe company partners with Australia's most trusted brands for high-quality, reliable products and materials. They work closely with trusted suppliers to provide durable and dependable solutions for roofing and building projects.
- humm Cards Pty Ltd (humm90)majorPartnership with humm Cards Pty Ltd to offer humm90 finance services. Customers can apply for Buy Now Pay Later with 60 Months Interest Free financing on purchases over $25,000 annual income requirement.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Select Roofing competitors and assessment
Company assessmentBroad incumbents
- Reece Group: ASX-listed Australian distributor of plumbing, bathroom, and broader building products via a national branch network. Comparable as a building-materials distributor serving trade customers with credit accounts and delivery, though weighted toward plumbing rather than roofing.
- Stratco: National Australian manufacturer and retailer of steel building products, patios, fencing, sheds, and roofing. Central Roofing Supplies operates as an affiliated dealer within Stratco's network, sharing product lines (Handi-Mate, Outback Patios) and access to the Stratco Direct e-commerce platform.
- Bunnings Warehouse: Australia's largest home improvement and building supplies retailer with multiple Tasmanian locations. Competes with Central Roofing Supplies across roofing, fencing, guttering, and garden shed categories for both DIY and trade customers.
- Lysaght (BlueScope): BlueScope Steel's steel building products brand, offering roofing, walling, fencing, and structural components. Comparable as the upstream supplier whose products (including COLORBOND®) Central Roofing Supplies distributes downstream.
- Harvey Norman: ASX-listed Australian and international retailer with a Tasmania franchise presence and a building/outdoor living category. Comparable as a broad retail incumbent that overlaps with Central Roofing Supplies' DIY and outdoor living offerings.
Others
- Colorbond (BlueScope Steel): Upstream supplier and product brand owner of the COLORBOND® steel roofing and walling range that is Central Roofing Supplies' core offering. Relevant as a partner/supplier rather than a direct competitor.
Direct peers
- Roofing Industries: Australian manufacturer of metal roofing, cladding, and rainwater products with national distribution. Comparable as a roofing materials supplier serving similar trade and builder customers across Australia.
- Metroll: Australian manufacturer and supplier of metal roofing, walling, and structural steel products with a national branch footprint. Directly comparable as a roofing-materials distributor serving contractors and builders with COLORBOND®-grade products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Select Roofing social profiles
Digital presenceSelect Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Roofing leadership team
Management profileNumber of profiles
Select Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Roofing
What does Select Roofing do?
Select Roofing (trading as Central Roofing Supplies) is a Tasmanian retailer and distributor of roofing and building materials, selling roofing supplies (polycarbonate roofing, Hiland Tray, guttering, flashings, fascia, skylights, structural and specialty items), fencing, walling, outdoor living products (Outback Patios, Outdoor Blinds), and garden sheds. It serves both trade professionals (roofers, builders, contractors) via trade credit accounts and DIY homeowners via retail counter, delivery, and humm90 Buy Now Pay Later financing.
Is Select Roofing a public or private company?
Select Roofing is a private company. It is currently operating.
When was Select Roofing founded?
Select Roofing was founded in -1. It employs 11 to 50 people.
Where is Select Roofing based?
Select Roofing is headquartered in Mornington, Tasmania, Australia, in the Oceania region.
How does Select Roofing make money?
Three revenue lines are on record. Building Materials Sales are the primary driver. The others are finance Services and trade Credit Accounts.
Who are Select Roofing's main competitors?
Broad incumbents on record are Reece Group, Stratco, Bunnings Warehouse, Lysaght (BlueScope) and Harvey Norman. Colorbond (BlueScope Steel) is listed as an others. Direct peers are Roofing Industries and Metroll.
Does Select Roofing have an API?
No public API is recorded for Select Roofing.
What industry is Select Roofing in?
Select Roofing's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAC, Roofing Materials Retail (Shingles, Underlayment, Flashing). Its NAICS code is 4441 and its SIC code is 5211.