What Cines Renoir does

Cines Renoir is a privately held Spanish cinema chain operating four physical locations—three in Madrid (Cines Princesa, Renoir Plaza de España, Renoir Retiro) and one in Barcelona (Renoir Floridablanca)—under the legal entity GESTION INTEGRAL MULTISALAS, S.L. (CIF B81468019). The chain positions itself differently from mainstream multiplexes by focusing on original-version (subtitled) films, art-house and curated programming (notably the Wilder Cinema classic series), 40th-anniversary Spanish film retrospectives, and a long-running cultural blog (La Gran Ilusión, dating to 2012). The operation is unusually lean: firmographic data lists only 8 employees supporting the entire multi-site cinema business, with technology limited to digital projection, standard box-office management, and a basic website (no mobile app, no public API, no proprietary platform). Online ticket sales are routed through a third-party platform, pillalas.com.

The business generates revenue through three streams: per-transaction ticket sales (€7.50–€9.80 standard, €2–€7 for seniors/students on designated days), annual Club Renoir subscriptions (€15 Individual / €25 Shared card), and cinema room rentals for private, corporate, and educational events via the Sala de Alquiler and Aula Renoir programs. Customer segments include film enthusiasts, seniors, students/young adults, and educational institutions. Marketing is conducted through the corporate website, a weekly email newsletter, the La Gran Ilusión editorial blog (611+ pages), and Facebook/X/Instagram accounts.

The company diversifies non-ticket income through multiple Spanish and EU public funding relationships, including the ICAA, Comunidad de Madrid, Generalitat de Catalunya/ICEC, Ayuntamiento de Madrid, Ayuntamiento de Barcelona, and the Next Generation EU Recovery Plan. It also holds Europa Cinemas network membership for European cinema exhibition support. Brand identity includes registered marks for Club Renoir, La Gran Ilusión, and the CINES RENOIR trade name. GDPR/LOPDGDD data-protection compliance is documented with an external DPO.

Name

Cines Renoir

Legal name

GESTION INTEGRAL MULTISALAS, S.L.

Website

https://cinesrenoir.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cines Renoir is a Spanish art-house cinema chain operating four theaters in Madrid and Barcelona, specializing in original-version and curated film programming, supported by a 10,000+ member loyalty program and educational initiatives.

Ownership category

akta.pro rank

Product category

Cinema Exhibition

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Programming, Booking & Repertory Exhibition Services (MPADAKAL)

Keywords

• Art-house cinema chain
• Film exhibition services
• Cinema membership program
• Independent film screenings
• Cinema room rental

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Ticket sales: Revenue from selling movie tickets at box offices and online through pillalas.com partnership
2. Club Renoir membership: Annual subscription membership offering discounted tickets, free invitations, pre-screenings, and exclusive events. Individual card at 15 euros and Shared card at 25 euros.
3. Room rental: Rental of cinema facilities for private events, corporate screenings, and educational screenings through Aula Renoir

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cines Renoir operates a four-screen chain of art-house cinemas across Madrid and Barcelona, screening independent, original-version, and classic films to general consumers and culture-focused audiences. Revenue is generated through on-site and online ticket sales, an annual Club Renoir loyalty membership with discounted pricing and exclusive events, private cinema room rentals, and educational screenings for schools under the Aula Renoir program.

Differentiator

Problem solved

Functional benefit

Brands

• Club Renoir: Loyalty program offering members discounts on tickets, free invitations, birthday perks, and exclusive pre-screenings. Individual card at €15 with 2 invitations, Shared card at €25 with 4 invitations.
• Aula Renoir
• La Gran Ilusion
• Wilder Cinema

Products and services

• Cines Renoir Cinemas Art-house cinema chain operating four theater locations in Madrid (Cines Princesa, Renoir Plaza de España, Renoir Retiro) and Barcelona (Renoir Floridablanca), screening independent, original-version, and classic films.
• Club Renoir Membership Annual paid loyalty program offering discounted tickets on weekday sessions, free invitations (2 on Individual, 4 on Shared), birthday perks, exclusive pre-screenings, and member-only events for individual cinema-goers.
• Aula Renoir — Educational Screenings Educational cinema screenings delivered to schools and learning groups, curated for classroom use and integrated with curricular film content under the "Pases para Colegios" offering.
• Sala de Alquiler — Private Cinema Room Rental Rental of cinema auditoriums and facilities to corporate and private clients for private screenings, corporate presentations, celebrations, and special-event programming.
• Wilder Cinema — Classic Film Series Special curated programming series screening classic and curated art-house films at Cines Renoir locations as branded repertory screenings.
• Cine Sénior — Senior Programming Dedicated senior-citizen film programming with discounted mid-week ticket pricing and credential-verified entry, aimed at elderly moviegoers in Madrid and Barcelona.

Quantifiable outcome

• Over 10,000 Club Renoir members

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PillalascoreChannel Partner/ Reseller/ DistributorPillalas.com is the online ticket sales platform for Cines Renoir. Tickets purchased online through Pillalas are priced lower than box office prices.
• Europa CinemasminorStrategic or Co-development PartnerEuropa Cinemas network membership providing support for European cinema exhibition
• Instituto de la Cinematografía y de las Artes Audiovisuales (ICAA)minorOthersSpanish government cultural institution providing funding and support for cinema
• Comunidad de MadridminorOthersRegional government providing cultural funding support
• Ayuntamiento de MadridminorOthersMadrid city government providing cultural funding and support
• Generalitat de Catalunya / Departament de CulturaminorOthersCatalan regional government cultural institution providing funding support for Barcelona locations
• Institut Català de les Empreses Culturals (ICEC)minorOthersCatalan cultural enterprise institute providing cultural funding and support
• Ayuntamiento de BarcelonaminorOthersBarcelona city government providing cultural funding support
• Next Generation EU / Plan de Recuperación, Transformación y ResilienciaminorOthersEuropean Union recovery funding program supporting cultural sector transformation
• Educational Institutions (Aula Renoir)minorStrategic or Co-development PartnerAula Renoir program collaborates with educational entities to provide school-friendly film screenings and educational content

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Ocine: Spanish cinema chain with locations across multiple regions. Competes for cinema attendance in Spanish markets with broader mainstream positioning, providing a benchmark for chain-level operations versus Cines Renoir's curated niche.
• MK2: Paris-based art-house cinema chain with a strong cultural programming focus, original version screenings, and curated events. Closest international peer to Cines Renoir by niche positioning, programming expertise, and member-driven audience engagement.
• Curzon: UK art-house cinema chain with strong cultural programming, original language films, and curated events. Highly comparable to Cines Renoir in niche positioning, programming depth, and member-driven audience engagement model.
• Yelmo Cines: Largest cinema chain in Spain operating dozens of multiplex locations nationwide. Direct competitor for cinema attendance in Spanish cities including Madrid and Barcelona, though mainstream-focused where Cines Renoir is art-house.
• Cine Doré (Filmoteca Española): Art-house cinema operated by Spain's national film archive in Madrid. Competes directly with Cines Renoir for the cultural cinema audience in the capital with a focus on classic, repertory, and restored programming.
• Cinesa: Major Spanish cinema chain with an extensive location footprint across Spain. Direct competitor in the Madrid and Barcelona markets, operating mainstream film programming alongside premium formats at larger scale.
• Cinemes Texas: Independent art-house cinema in Barcelona operating with curated programming and cultural focus. Direct local competitor to Cines Renoir's Floridablanca location for the niche film-going audience in the same city.

Emerging players

• Filmin: Spanish and Portuguese online film platform focused on art-house, independent, and classic cinema. A related alternative channel for the same audience Cines Renoir serves physically, more complementary than directly substitutive at the brand level.

Broad incumbents

• UGC: Leading French cinema chain with locations across France and broader Europe. A larger-scale operator combining mainstream and art-house programming, contrasting with Cines Renoir's purely curated niche strategy.
• Pathé: Major European cinema chain with extensive operations across France, the Netherlands, and Switzerland. Provides a benchmark for scaled cinema exhibition operations, though with a broader mainstream portfolio rather than Cines Renoir's curated art-house niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cinesrenoir
• Facebookfacebook.com/cinesrenoir
• Instagraminstagram.com/cinesrenoir
• LinkedInlinkedin.com/company/cines-renoir

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cines Renoir