Yelmo Cines
Yelmo Cines is a Spanish cinema chain operating 50 complexes with 500 screens across 22+ provinces, serving consumers with standard, premium (Macro XE, 4D E-Motion, Luxury), family (Sala Junior), and cultural (+Que Cine) formats under parent Cinépolis.
- Company typePrivate
- Founded2015
- HeadquartersPozuelo De Alarcón, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Yelmo Cines does
Yelmo Cines (legal entity YELMO FILMS S.L.U.) is a Spanish cinema exhibition chain operating 50 cinema complexes with approximately 500 screens across 22+ Spanish provinces, headquartered in Madrid (Pozuelo de Alarcón). Founded in 1981, the company employs roughly 1,100 people and is a wholly-owned subsidiary of Cinépolis, the Mexican global cinema operator. Yelmo offers a multi-format portfolio spanning standard exhibition, premium large-format (Macro XE with 150+ m2 screens, 4K projection, and 13,000W immersive sound), 4D E-Motion with synchronized motion seats and environmental effects, Luxury and Premium auditoriums, and specialty formats including Sala Junior (family cinema with play areas for children 0-13) and +Que Cine (cultural programming featuring MET Opera broadcasts, ballet, anime, and documentaries).
The business model is primarily transactional: ticket sales across standard, 3D, 4D, Premium, Luxury, and Macro XE formats form the core revenue stream, supplemented by in-cinema food and beverage concessions (popcorn, nachos, drinks, hot dogs) and corporate/school event bookings. The MovieYELMO loyalty program (free enrollment) drives customer retention through points accumulation, exclusive member pricing, birthday benefits, and Wednesday menu specials, with the Yelmo ID digital account platform supporting ticketing, promotions, and membership management via website and the Cine Yelmo mobile app on iOS and Android. Food and beverage delivery has been extended off-premises through partnerships with Glovo and Uber Eats.
Yelmo markets through a multi-channel mix spanning social media (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn), email newsletters, the website, and the cultural events calendar. Institutional support is significant: the company has received EU NextGenerationEU funding under Spain's Plan de Recuperación, Transformación y Resiliencia, partners with the Instituto de Cinematografía y de Las Artes Visuales for senior access programs, and receives backing from multiple Spanish regional governments (Comunidad de Madrid, Generalitat de Catalunya, Junta de Andalucía, Generalitat Valenciana, Gobierno de Canarias, Gobierno Vasco).
Yelmo Cines firmographics
Firmographics- Name
- Yelmo Cines
- Legal name
- YELMO FILMS S.L.U.
- Website
- https://yelmocines.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yelmo Cines is a Spanish cinema chain operating 50 complexes with 500 screens across 22+ provinces, serving consumers with standard, premium (Macro XE, 4D E-Motion, Luxury), family (Sala Junior), and cultural (+Que Cine) formats under parent Cinépolis.
- Ownership category
- akta.pro rank
Yelmo Cines industry classification
Industry- Product category
- Cinema Exhibition Services
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industries
- Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Cinema Concessions & On-site F&B Operations (MPADAKAN)
Keywords
Where Yelmo Cines is headquartered
LocationHeadquarters
- HQ city
- Pozuelo De Alarcón
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Yelmo Cines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Cinema Ticket Sales: Primary revenue stream from ticket sales across standard, 3D, 4D, Premium, Luxury, and Macro XE formats. Variable pricing based on format, time, and day of week.
- Food and Beverage Concessions: In-cinema dining including popcorn, nachos, drinks, hot dogs, and specialty items. Also available via delivery through Glovo and Uber Eats.
- MovieYELMO Membership: Free loyalty program with points accumulation, exclusive member pricing, birthday benefits, and Wednesday special menu offers
- Private Events and Corporate Bookings: Birthday party packages, corporate events, and private screenings for groups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Senior Tuesday Discount - €2 entrance for viewers 65+ |
| Subscription | Monthly | Birthday Benefits for MovieYELMO Members - Free popcorn and small drink with birthday month entry |
| Subscription | Weekly | MovieYELMO Wednesday Special Menu - €6.90 for small popcorn and small drink |
| Unit Pricing | Pay-as-you-go | Nachos Galaxy - €9.90 individual or €5 with any menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Yelmo Cines product offering
Product offeringCore offering
Yelmo Cines operates 50 cinema complexes with approximately 500 screens across 22+ Spanish provinces, exhibiting films across multiple formats including standard, 3D, 4D E-Motion (immersive motion-seats), Premium, Luxury, and the proprietary Macro XE large-format experience. The offering is complemented by on-site food and beverage concessions, the Sala Junior family auditorium concept, the +Que Cine cultural programming line, and the MovieYELMO free loyalty program.
Product overview
Yelmo Cines is a Spanish cinema chain operating 50 theaters with approximately 500 screens across Spain. The company offers a multi-tiered product portfolio anchored by its core Cine Yelmo traditional cinema experience, supplemented by premium formats including Macro XE (large-format with 4K projection and 13,000W immersive sound), 4D E-Motion (motion seats with sensory effects), Yelmo Luxury/Premium (upscale viewing), and Sala Junior (child-friendly cinema). The portfolio also includes +Que Cine cultural content (opera, ballet, concerts), the MovieYELMO loyalty program, Yelmo ID account system, and mobile applications for ticketing and food ordering. The company integrates with third-party delivery platforms Glovo and Uber Eats for snack delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- Yelmo Luxury: Premium cinema experience with enhanced seating and service at select locations such as Palafox Luxury.
- Yelmo Premium
- Macro XE
- 4D E-Motion
- Sala Junior
- +Que Cine
- Garantía Cine Yelmo
- MovieYELMO
- Yelmo ID
Products and services
- Cine Yelmo Core cinema exhibition service operated by Yelmo Cines across 50 complexes and approximately 500 screens in 22+ Spanish provinces, offering films in standard and 3D formats with associated food and beverage concessions.
- Macro XE Premium large-format auditorium concept with enhanced projection and high-power sound, offered as a differentiated screening tier within Yelmo Cines complexes.
- 4D E-Motion Immersive 4D cinema experience with motion seats and in-auditorium sensory effects, available at selected Yelmo Cines locations.
- Sala Junior Family-focused auditorium concept designed for parents and children, offering child-appropriate screenings and amenities at participating Yelmo Cines complexes.
- Yelmo Premium Premium auditorium tier offering upgraded seating comfort and superior viewing experience relative to standard screens, available across various Yelmo Cines locations.
- Yelmo Luxury Luxury auditorium experience featuring premium seating and enhanced food and beverage service, hosted at select Yelmo Cines locations including Palafox Luxury and Plaza Norte 2 Luxury.
- MovieYELMO Free loyalty program that gives members access to discounts, exclusive promotions, advance ticketing, and the Yelmo ID account used across web and mobile channels.
- Private Events and Corporate Bookings Group and corporate auditorium booking service for private screenings, corporate events, and group outings at Yelmo Cines auditoriums.
Companies that use Yelmo Cines
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Yelmo Cines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Yelmo Cines partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- GlovominorFood and beverage delivery partnership enabling customers to order popcorn, nachos, drinks, and other concession items through the Glovo app for home delivery
- Uber EatsminorFood and beverage delivery partnership enabling customers to order concession items through the Uber Eats platform for delivery
- Cinépolis (Parent Company)coreCinépolis operates Yelmo Cines in Spain. Shared technologies include Macro XE (Cinépolis Macro XE) large format screens and Sala Junior family cinema concepts. Cinépolis is a major global cinema operator.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Yelmo Cines competitors and assessment
Company assessmentDirect peers
- Cinesa: Largest direct competitor to Yelmo in Spain, operating a similar multiplex and premium-format model (including its own luxury/premium concepts) in Madrid, Barcelona and other major Spanish cities. Owned by Odeon/Cineworld, making it the closest head-to-head rival for Yelmo's 500-screen footprint.
- Ocine: Spanish regional cinema chain operating multiple sites across Spain with standard and premium screens. Smaller than Yelmo but a direct peer in the Spanish exhibition market competing for the same local audiences.
- UCI Cinemas: Operates multiplex cinemas in Spain (and Italy) with premium-format screens (IMAX, 4DX). Overlaps with Yelmo's premium-format strategy and competes in the same major Spanish metros.
- Kinepolis: Belgian-headquartered cinema operator with multiple sites in Spain operating premium large-format, luxury seating and laser projection. Directly comparable to Yelmo's Macro XE and Premium/Luxury positioning and competes for the same Spanish urban multiplex customer.
- Renoir Cinemas: Spanish art-house and independent cinema chain specializing in VOSE (original subtitled version) and auteur programming. Comparable to Yelmo's +Que Cine cultural content niche rather than its mainstream multiplex business.
Broad incumbents
- Cinépolis: Parent company of Yelmo Cines and one of the world's largest cinema operators with presence across Mexico, the US, India and Latin America. Yelmo is the group's Spanish operating subsidiary and shares its Macro XE and 4D E-Motion technology platforms.
- Odeon Cinemas: Major European cinema chain and part of the Cineworld Group that owns Cinesa (Yelmo's main Spanish competitor). Operates overlapping multiplex and premium formats across Europe, comparable in scale and business model to Yelmo.
Others
- Glovo: On-demand delivery platform partner of Yelmo for snack/concession delivery. Functions as a distribution channel enabling Yelmo to monetize F&B inventory beyond cinema walls rather than as a direct competitor.
Regional players
- Artesiete: Regional Spanish cinema operator with sites concentrated in Galicia and northern Spain. Operates standard multiplex formats serving similar consumer segments to Yelmo but in a more limited geography.
- MK2 Cinémas: Independent French cinema chain combining arthouse programming with curated premium venues. Comparable to Yelmo's blend of mainstream + +Que Cine cultural programming, although geographically focused on France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yelmo Cines social profiles
Digital presenceYelmo Cines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yelmo Cines leadership team
Management profileNumber of profiles
Yelmo Cines subsidiaries and ownership
Company hierarchySubsidiaries3 records
Yelmo Cines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yelmo Cines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yelmo Cines
What does Yelmo Cines do?
Yelmo Cines operates 50 cinema complexes with approximately 500 screens across 22+ Spanish provinces, exhibiting films across multiple formats including standard, 3D, 4D E-Motion (immersive motion-seats), Premium, Luxury, and the proprietary Macro XE large-format experience. The offering is complemented by on-site food and beverage concessions, the Sala Junior family auditorium concept, the +Que Cine cultural programming line, and the MovieYELMO free loyalty program.
Is Yelmo Cines a public or private company?
Yelmo Cines is a private company. It is classified as corporate owned and is currently operating.
When was Yelmo Cines founded?
Yelmo Cines was founded in 2015. It employs 1,001 to 5,000 people.
Where is Yelmo Cines based?
Yelmo Cines is headquartered in Pozuelo De Alarcón, Spain, in the Europe region.
How does Yelmo Cines make money?
Four revenue lines are on record. Cinema Ticket Sales are the primary driver. The others are food and Beverage Concessions, movieYELMO Membership and private Events and Corporate Bookings.
Who are Yelmo Cines's main competitors?
Direct peers on record are Cinesa, Ocine, UCI Cinemas, Kinepolis and Renoir Cinemas. Broad incumbents are Cinépolis and Odeon Cinemas. Glovo is listed as an others. Regional players are Artesiete and MK2 Cinémas.
Does Yelmo Cines have an API?
No public API is recorded for Yelmo Cines.
What industry is Yelmo Cines in?
Yelmo Cines's product category is Cinema Exhibition Services. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAG, Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera). Its NAICS code is 512131 and its SIC code is 7830.