Australian Centre for Business Growth
The Australian Centre for Business Growth is a university-affiliated business education provider that delivers a five-tier program portfolio (Seminar, Assessment Clinic, Growth Ramp, Growth Modules, Execute & Grow) to CEOs and Managing Directors of Australian SMEs with 5-199 employees, facilitated by 15 practitioner Growth Experts across 16 cities.
- Company typePrivate
- Founded2014
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Australian Centre for Business Growth does
The Australian Centre for Business Growth (AUCBG) is a university-affiliated business education provider established in June 2014 by the University of South Australia and now operating as part of Adelaide University. It delivers a structured portfolio of five programs - Business Growth Seminar, Assessment Clinic, Growth Ramp, Growth Modules, and Execute & Grow - targeted at business owners, CEOs, and Managing Directors of Australian SMEs with 5-199 employees. Programs are facilitated by 15 Growth Experts, all current or former business owners, CEOs, or Managing Directors with firsthand experience scaling companies, and are built around a proprietary Knowledge Framework for Growth covering six elements (Products and Services, Marketing and Sales, Dealing with Externalities, Building the Organisation, Financing Growth, and Managing Yourself as a Leader) plus the 12 Growth Stoppers diagnostic framework.
The Centre operates a hybrid delivery model spanning face-to-face sessions in 16 Australian cities and regional locations, Zoom-enabled video cohorts, and a self-paced virtual option via the Growth Portal Learning Management System. Pricing is tiered from $2,900 (Seminar) to $40,500 (Growth Modules for CEO plus two executives), with substantial subsidies negotiated through partnerships with ANZ Banking Group (Foundation Partner), the South Australian, Northern Territory, and Western Australian governments, the South Australian Space Industry Centre, City of Port Adelaide Enfield, and The Circle First Nations Entrepreneur Hub. Customer-facing assets include a longitudinal outcomes database, an in-house podcast (Growth Trust), a webinar series, and a documented case-study portfolio covering 249 Modules graduates and 1,273+ Clinic attendees since inception.
Australian Centre for Business Growth firmographics
Firmographics- Name
- Australian Centre for Business Growth
- Legal name
- Australian Centre for Business Growth (Adelaide University)
- Website
- https://centreforbusinessgrowth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Australian Centre for Business Growth is a university-affiliated business education provider that delivers a five-tier program portfolio (Seminar, Assessment Clinic, Growth Ramp, Growth Modules, Execute & Grow) to CEOs and Managing Directors of Australian SMEs with 5-199 employees, facilitated by 15 practitioner Growth Experts across 16 cities.
- Ownership category
- akta.pro rank
Australian Centre for Business Growth industry classification
Industry- Product category
- Executive Education & Business Growth Coaching
- NAICS
- Administrative Management and General Management Consulting Services (541611), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industries
- Corporate & Leadership Development (BPACANAA), Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH), Innovation Leadership & Leading Growth (EDABAAAO), Corporate Development & Portfolio Optimization (BPAHADAK)
Keywords
Where Australian Centre for Business Growth is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Australian Centre for Business Growth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Program Fees: Revenue generated from fees charged to business owners, CEOs and Managing Directors for attending business growth programs including Assessment Clinic ($5,000), Growth Ramp ($13,500), Growth Modules ($40,500 for CEO + 2 executives), Business Growth Seminar ($2,900), and Execute & Grow ($20,000 for CEO + 2 executives).
- Subsidized Program Delivery: Programs partially or fully subsidized by government and corporate funding partners (ANZ, SA Government, NT Government, WA Government), with the Centre receiving funding to deliver programs to eligible companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Business Growth Seminar - one-day introductory program |
| One time/ perpetual license | Pay-as-you-go | Assessment Clinic - one-day comprehensive clinic |
| Subscription | Multi-year contract | Growth Ramp - six-month program for 5-11 employee companies |
| Subscription | Multi-year contract | Growth Modules - intensive 9-month team program |
| Subscription | Multi-year contract | Execute & Grow - advanced 2-module program for alumni |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Australian Centre for Business Growth product offering
Product offeringCore offering
The Australian Centre for Business Growth delivers structured business growth programs (Assessment Clinic, Business Growth Seminar, Growth Ramp, Growth Modules, Execute & Grow) to SME business owners, CEOs and Managing Directors across Australia. Programs are facilitated by Growth Experts (former CEOs/MDs) and apply a proprietary Knowledge Framework for Growth covering six elements: Products and Services, Marketing and Sales, Dealing with Externalities, Building the Organisation, Financing Growth, and Managing Yourself as a Leader.
Product overview
The Australian Centre for Business Growth offers a portfolio of five business growth programs designed to teach SME leaders critical knowledge, skills, and values for growth. The progression begins with the Assessment Clinic (one-day diagnostic) or Business Growth Seminar (one-day overview), advancing to Growth Ramp (6-month intensive for 5-11 employee companies) or Growth Modules (three-module intensive for CEO plus executive teams). Execute & Grow serves as the most advanced tier for Growth Modules alumni. All programs are delivered by Growth Experts—former business owners, CEOs, and Managing Directors—and incorporate the Centre's Knowledge Framework for Growth covering six elements: Products and Services, Marketing and Sales, Dealing with Externalities, Building the Organisation, Financing Growth, and Managing Yourself as a Leader.
Differentiator
Problem solved
Functional benefit
Products and services
- Assessment Clinic A comprehensive one-day clinic for business owners, CEOs, and Managing Directors ready to grow their companies, available in face-to-face, Zoom-enabled, or self-paced virtual formats with 4-6 participants per cohort. Participants develop a Company Growth Action Plan and Leadership Development Plan.
- Business Growth Seminar A one-day seminar providing business owners, CEOs, and MDs with tools and insights needed to accelerate company growth, delivered face-to-face with 7-20 participants.
- Growth Ramp A targeted 6-month program for business owners, CEOs, and MDs of companies with 5-11 employees, consisting of six monthly one-day sessions via Zoom or in-person, complemented by six one-hour coaching calls.
- Growth Modules An advanced program consisting of three intensive three-day modules delivered over 9 months. The business owner is joined by executive team members to develop shared knowledge and skills around building an organisation that can sustain growth, culminating in a one-year operational plan and three-year strategic plan.
- Execute & Grow An advanced two-module program designed for Growth Modules alumni who want to continue growing with guidance from Growth Experts and peer groups, including two two-day modules held six months apart with coaching sessions and ongoing LMS access.
Quantifiable outcome
- 16% average annual revenue increase for participating companies (FY23)
- +3 more outcomes
Companies that use Australian Centre for Business Growth
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Australian Centre for Business Growth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Australian Centre for Business Growth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered foundation and core.
- Adelaide UniversityfoundationThe Australian Centre for Business Growth is part of Adelaide University. Established in June 2014 by antecedent institution the University of South Australia. Programs developed and delivered under university governance.
- ACTIO GroupcoreTerritory-based advisory firm serving as local front door for NT companies keen to participate in award-winning business growth programs.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Australian Centre for Business Growth competitors and assessment
Company assessmentDirect peers
- Gazelles / Scaling Up (Verne Harnish): Provider of the Scaling Up methodology, workshops, and coaching for growth-stage SMEs, focused on Rockefeller Habits, strategic planning, and execution. Closely aligned with AUCBG's growth-stage SME curriculum and facilitator-led delivery model.
- Entrepreneurs' Organization (EO): Global peer network for founders and CEOs of businesses typically exceeding $1M in revenue, offering peer learning groups, learning events, and accelerator programs. Directly comparable in serving SME executive development and growth-stage companies.
- YPO (Young Presidents' Organization): Premier global leadership community for chief executives, providing peer learning forums, executive education, and growth-stage programming. Comparable to AUCBG in serving senior leaders of growth companies seeking structured peer-based growth and leadership development.
- Vistage Worldwide: Global peer advisory organization that organizes CEO and executive peer groups with monthly facilitated sessions, coaching, and speaker events. Highly comparable to AUCBG's SME executive growth and peer-learning model, though operating globally and at much larger scale.
Broad incumbents
- Harvard Business School Executive Education: Premier global executive education provider with broad portfolio covering leadership, strategy, and growth. Comparable at the executive education category level — though significantly larger and more generalist than AUCBG's SME focus.
- MIT Sloan Executive Education: Global executive education provider offering leadership and growth programs for senior executives. Comparable as a much larger, brand-dominant incumbent in executive education with overlapping themes (strategy, innovation, leadership) but focused on premium open-enrolment rather than SME-tailored peer programs.
- Bain & Company: Global management consulting firm advising business leaders on strategy, operations, and growth. Overlaps with AUCBG's strategy and growth advisory content but operates at enterprise scale via paid consulting engagements rather than cohort-based education.
Emerging players
- EO Melbourne Accelerator / Purposeful: Australia-based executive peer advisory and coaching providers that overlap with AUCBG's audience of Australian SME CEOs seeking structured growth support, though with smaller footprint and less formal research-backed curriculum.
Regional players
- Glenmore Group: Australian peer advisory and executive education provider serving SME CEOs and Managing Directors. Regionally comparable to AUCBG in Australia, with similar peer-group facilitation but a different methodology and brand.
Others
- Adelaide Business School (Adelaide University): Internal parent-adjacent business school within Adelaide University. Comparable as a fellow university-based provider of management and leadership education programs, though targeting degree and short-course students rather than SME executive growth programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Australian Centre for Business Growth social profiles
Digital presenceAustralian Centre for Business Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Centre for Business Growth leadership team
Management profileNumber of profiles
Profiles15 records
Australian Centre for Business Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Centre for Business Growth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Centre for Business Growth
What does Australian Centre for Business Growth do?
The Australian Centre for Business Growth delivers structured business growth programs (Assessment Clinic, Business Growth Seminar, Growth Ramp, Growth Modules, Execute & Grow) to SME business owners, CEOs and Managing Directors across Australia. Programs are facilitated by Growth Experts (former CEOs/MDs) and apply a proprietary Knowledge Framework for Growth covering six elements: Products and Services, Marketing and Sales, Dealing with Externalities, Building the Organisation, Financing Growth, and Managing Yourself as a Leader.
Is Australian Centre for Business Growth a public or private company?
Australian Centre for Business Growth is a private company. It is classified as state government owned and is currently operating.
When was Australian Centre for Business Growth founded?
Australian Centre for Business Growth was founded in 2014. It employs 11 to 50 people.
Where is Australian Centre for Business Growth based?
Australian Centre for Business Growth is headquartered in Adelaide, Australia, in the Oceania region.
How does Australian Centre for Business Growth make money?
Two revenue lines are on record. Program Fees are the primary driver. The others are subsidized Program Delivery.
Who are Australian Centre for Business Growth's main competitors?
Direct peers on record are Gazelles / Scaling Up (Verne Harnish), Entrepreneurs' Organization (EO), YPO (Young Presidents' Organization) and Vistage Worldwide. Broad incumbents are Harvard Business School Executive Education, MIT Sloan Executive Education and Bain & Company. EO Melbourne Accelerator / Purposeful is listed as an emerging player. Glenmore Group is listed as a regional player. Adelaide Business School (Adelaide University) is listed as an others.
Does Australian Centre for Business Growth have an API?
No public API is recorded for Australian Centre for Business Growth.
What industry is Australian Centre for Business Growth in?
Australian Centre for Business Growth's product category is Executive Education & Business Growth Coaching. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of BPACANAA, Corporate & Leadership Development. Its NAICS code is 541611 and its SIC code is 8742.