Centre-Ville en Mouvement

What Centre-Ville en Mouvement does

Centre-Ville en Mouvement (legal name: Association Centre-Ville en Mouvement, SIREN 484 008 115) is a French non-profit association (Association loi 1901) founded in 2005 and headquartered in Nanterre, France. The organization operates the "Réseau des Centres-Villes Durables et de l'Innovation," a network connecting over 200 French municipalities, metropolises, and "Petites Villes de Demain" towns committed to city center revitalization. Its core constituency comprises local elected officials, city center and commerce managers, merchant associations, and national territorial agencies, with the association functioning as a convener between these stakeholders and as a policy advocate toward French and European institutions. The association does not operate proprietary technology; its principal outputs are research publications, event convening, professional training, and policy advocacy.

The association's product portfolio centers on the annual Baromètre du Centre-Ville et des Commerces (11 editions, 2016-2026, conducted with Institut CSA and Clear Channel), four national observatories covering commerce and craftsmanship, mobility and energy, environment and urban life, and city center management, a weekly newsletter (L'Hebdo du Réseau des Centres-Villes), and technical reference materials (Fiches Techniques). Event products include the annual Assises Nationales du Centre-Ville, regional encounters (Rencontres Régionales), Assises Métropolitaines du Centre-Ville, États Généraux du Management de Centre-Ville et du Commerce, and La Nuit du Centre-Ville et des commerces. Service products include the Coachings Petites Villes de Demain delivered with ANCT and a Formation Management de Centre-Ville training program. The association is led by Directeur Général Pierre Creuzet (founder), President Philippe Laurent (Mayor of Sceaux), and Director of Operations Albane Réal.

The business model is membership-based, with annual subscriptions from cities and institutions as the core revenue stream, supplemented by event revenue (registrations, sponsorships), co-funded research partnerships (notably Clear Channel's co-funding of the Baromètre), and government-funded coaching services through the ANCT-linked Petites Villes de Demain program. Revenue is not publicly disclosed. Distribution is direct-to-government via professional networks, events, and field engagement rather than commercial channels. Strategic partners include ANCT, Clear Channel France, Institut CSA, the Action Cœur de Ville program, CCI France, CMA France, Banque des Territoires (Caisse des Dépôts), Starbucks France, and EU institutions, with 2026 marking the launch of the European Observatory of City Centres in Strasbourg.

Name

Centre-Ville en Mouvement

Legal name

Association Centre-Ville en Mouvement

Website

https://centre-ville.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre-Ville en Mouvement is a French non-profit association operating the Réseau des Centres-Villes Durables et de l'Innovation, connecting over 200 municipalities through city center revitalization research (annual Baromètre, four national observatories), events, training, and policy advocacy.

Ownership category

akta.pro rank

Product category

Urban Revitalization Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Urban revitalization services
• City center management
• Municipal network association
• Commercial attractivity research
• Urban planning consulting

Headquarters

HQ city

Nanterre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Centre-Ville en Mouvement operates as a membership-based association, with cities, metropolises, and organizations joining its 'Réseau des Centres-Villes Durables et de l'Innovation' network. Annual membership fees from municipalities and institutions constitute core revenue.
2. Events and professional services: The association generates revenue through organizing professional events, training programs, and providing expertise to member cities on city center management, commerce revitalization, and urban planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Centre-Ville en Mouvement is a French non-profit association that operates a national network of municipalities and runs research, training, events, and advocacy programs dedicated to city center revitalization. Its core offerings include the annual Baromètre du Centre-Ville et des Commerces survey, four National Observatories (commerce, mobility, environment, city center management), city center manager training, and major national/regional conferences for elected officials and practitioners.

Product overview

Centre-Ville en Mouvement is an association of elected officials and parliamentarians dedicated to the renewal of French city centers. The organization operates a network-based model offering research publications (Baromètre du Centre-Ville et des Commerces), four national observatories covering commerce, mobility, environment, and city center management, professional training programs for center managers, and organizes major annual events including the Assises Nationales du Centre-Ville and regional gatherings. Additional services include technical knowledge resources (Fiches Techniques), a weekly newsletter (L'Hebdo), coaching for 'Petites Villes de Demain' municipalities, and specialized events like La Nuit du Centre-Ville.

Differentiator

Problem solved

Functional benefit

Products and services

• Baromètre du Centre-Ville et des Commerces Annual survey-based barometer measuring French citizens' attachment to city centers and their expectations for commerce and urban vitality, conducted in partnership with Institut CSA and Clear Channel. Targeted at municipalities, public agencies, and media.
• Observatoire National du Commerce et de l'Artisanat National observatory monitoring and analyzing commerce and artisanal trade trends in French city centers, for municipalities and public policy stakeholders.
• Observatoire National de la Mobilité et de l'Énergie National observatory tracking mobility patterns and energy consumption in urban centers, supporting municipal policy and urban planning.
• Observatoire National de l'Environnement et de la Vie Urbaine National observatory monitoring environmental quality and urban living conditions in city centers, for municipal and policy stakeholders.
• Observatoire de la Gestion de Centre-Ville Observatory dedicated to city center management practices, governance models, and operational strategies, for municipalities and city center management professionals.
• Les Assises Nationales du Centre-Ville Annual national conference bringing together elected officials, city center managers, merchants, and government officials to discuss city center revitalization strategies.
• Les Rencontres Régionales Regional gatherings bringing together network members to share experiences and discuss local city center revitalization initiatives.
• Coachings Petites Villes de Demain Coaching program supporting 'Petites Villes de Demain' municipalities in developing their city center revitalization strategies, in partnership with ANCT (Agence Nationale de la Cohésion des Territoires).
• Formation Management de Centre-Ville Training program for city center managers, providing professional development for commerce and urban management roles.
• Adhésion au Réseau des Centres-Villes Durables et de l'Innovation Annual membership into the national network of cities and metropolises committed to city center revitalization, providing access to events, Baromètre data, working groups, coaching programs, and the peer community of member cities.

Quantifiable outcome

• 61% of French citizens express continued attachment to their city centers (7th Baromètre 2022)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Clear Channel FrancecoreStrategic or Co-development Partner · 1 January 2016Long-standing partnership for the annual Baromètre du Centre-Ville et des Commerces. Clear Channel co-funds and co-brands the research survey conducted with CSA Institute. This partnership has produced 11 consecutive annual editions of the Baromètre since 2016, making it the reference survey on French city center consumer behavior.
• Starbucks FranceminorGTM or Marketing Partner · 1 January 2015Partnership established June 2015 with Starbucks as a retail brand partner supporting city center revitalization. Starbucks opened stores in city centers including Bordeaux as part of the partnership.
• ANCT (Agence Nationale de la Cohésion des Territoires)coreStrategic or Co-development PartnerPartnership with the French National Agency for Territorial Cohesion supporting the 'Petites Villes de Demain' program. The association provides coaching services to towns in the program and collaborates on national policy for city center revitalization. Joint activities include coaching programs and co-branded events.
• Institut CSAcoreStrategic or Co-development PartnerResearch partner conducting the annual Baromètre survey on French citizens' attitudes toward city centers and commerce. CSA Institute provides methodological expertise and poll results, with 11 editions conducted to date.
• Action Cœur de Ville ProgramcoreStrategic or Co-development PartnerClose collaboration with the national Action Cœur de Ville program coordinated by ANCT. The association participates in program seminars, provides research data (Baromètre includes Action Cœur de Ville oversample), and advocates for cities in the program. Program Director Rollon Mouchel-Blaisot regularly participates in association events.
• CCI France (Chambres de Commerce et d'Industrie)minorStrategic or Co-development PartnerCollaboration with national chamber of commerce network on commerce studies, merchant support, and city center management professionalization. Chambers participate in association events and contribute to working groups on commerce revitalization.
• CMA France (Chambres des Métiers et de l'Artisanat)minorStrategic or Co-development PartnerPartnership with national chamber of trades and crafts for artisan commerce support in city centers. Joint activities include merchant training and support programs.
• Banque des Territoires (Caisse des Dépôts)minorStrategic or Co-development PartnerCollaboration with the public investment bank on financing for city center projects and participation in Banque des Territoires events for mayors. Bank co-organizes encounters with member cities on Action Cœur de Ville financing.
• European Union institutionsminorStrategic or Co-development PartnerAssociation presented its proposals to EU institutions in Brussels for European-level city center support. Also participates in European cross-border projects with Mediterranean port cities (Ajaccio, Antibes, Genoa, Alghero, Portoferraio) on urban commerce competitiveness.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Main Street Center (Main Street America): Main Street America operates a member network of US cities and towns implementing the Main Street Approach to downtown commercial district revitalization. It is a direct functional peer to Centre-Ville en Mouvement: similar member-based city network, technical assistance programs, training for local managers, and an annual transformation-focused conference.
• International Downtown Association (IDA): IDA is the global professional association for urban place management and downtown revitalization, offering member networks, research, and advocacy comparable to Centre-Ville en Mouvement but at a worldwide scope. It is the closest functional peer: same category (downtown/city center association), same member-based revenue model, and same core activities of events, benchmarking research, and policy advocacy.
• Fédération des Villes de France: Fédération des Villes de France (formerly Fédération des Villes Moyennes) is the French association representing mid-sized municipalities and advocating for their interests vis-à-vis national government. Direct peer because it serves overlapping municipal members (small/mid-sized French cities), engages in parallel national policy advocacy, and offers networking and congress events for mayors and city center practitioners.

Regional players

• British BIDs (e.g., Heart of London Business Alliance, New West End Company): UK Business Improvement Districts are member-funded organizations that manage and promote defined commercial areas, funded through mandatory levies on local businesses. Regional peer because they perform analogous place-management functions (events, animation, security, marketing) for city center stakeholders but operate under UK legislative frameworks with mandatory levy financing rather than voluntary municipal membership.

Broad incumbents

• CCI France (Chambres de Commerce et d'Industrie): CCI France is the national network of Chambers of Commerce and Industry supporting French businesses including city center merchants. It is a broad incumbent peer because it overlaps in serving French commerce stakeholders, conducts merchant support programs, and participates in CVM working groups, but its scope spans the entire French economy rather than specializing in city center management.
• ANCT (Agence Nationale de la Cohésion des Territoires): ANCT is the French national agency that administers the Action Coeur de Ville and Petites Villes de Demain programs and coordinates territorial cohesion policy. It is both a strategic partner of CVM and a broader incumbent in the same space, operating as a public-sector counterpart that funds city center programs and convenes municipalities at national scale.
• Association des Maires de France (AMF): AMF is the broad national association representing virtually all French mayors and municipal governments on legislative and policy matters. Broad incumbent peer because it serves the same customer base (French municipalities) and engages in parallel advocacy, but operates across all municipal policy domains rather than specializing in city center management and commerce revitalization like CVM.

Emerging players

• Fédération du Commerce et de l'Artisanat (FCA France): FCA France (formerly Confédération du Commerce de Proximité et de l'Artisanat) is a French federation advocating for small commerce and artisans across all territories. Emerging player peer because it overlaps with CVM's advocacy for city center commerce vitality and shares some member audiences (merchants, professional chambers), but its focus is on commerce policy broadly rather than city center management specifically.
• Conseil des Commerce de France (CNCC): Conseil National des Centres Commerciaux is the French federation of shopping center operators and managers. Emerging player peer with adjacent relevance to CVM's city center work because it represents the competing commercial format (enclosed shopping centers on city peripheries) that CVM's policy advocacy (commercial preemption rights, sequential tests) is designed to counter.

Others

• Institut pour la Ville en Mouvement / Vedecom: Vedecom and its Institut pour la Ville en Mouvement conduct research and convening on urban mobility, energy, and city center vitality in France. Others peer because it is an adjacent research organization in overlapping thematic territory (urban commerce, mobility, energy) but focuses on R&D rather than the member-based municipal advocacy and training that CVM operates.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centre-ville-en-mouvement

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre-Ville en Mouvement