CENTRAL DE REPUESTOS HONDUREÑA (CENTRHO)

What CENTRAL DE REPUESTOS HONDUREÑA (CENTRHO) does

CENTRAL DE REPUESTOS HONDUREÑA, S.A. de R.L. (CENTRHO) is a privately held, 100% Honduran-capital industrial distributor founded in 1978 and headquartered in Comayaguela. The company operates as a multi-brand distributor rather than a manufacturer, representing more than 25 international brands across three product lines: replacement parts (bearings, filters, hoses, belts, seals, power-transmission components, fasteners), equipment (vehicle lifts, tire changers, wheel balancers, lubrication systems, hydraulic jacks, compressors, car wash and paint equipment), and accessories/supplies (lubricants, hand tools, chemicals, tire-shop consumables). Branded suppliers include GATES, WIX Filters, NTN, NSK, NKE, SNR, CHEVRON, VALVOLINE, BENDPAK, JOHN BEAN, CORGHI, SPANESI, LAVOR, and SNAP-ON.

The company sells primarily through a sales-led go-to-market: a field sales force covering 17 of 18 Honduran departments, six physical branches (Tegucigalpa, San Pedro Sula, Choluteca, La Ceiba, Santa Rosa de Copán, Juticalpa), an owned delivery fleet, and an online store at centrho.hn. It claims the largest in-country inventory variety, with over 2,500 bearing/pillow-block models and 3,000+ belt models in stock, and supports the product offering with installation, preventive and corrective maintenance, technical training, and 24-hour emergency service.

Revenue is generated through one-time transactional sales of hardware and consumables across automotive, industrial, agroindustrial, service-center, and government-fleet customer segments, with pricing handled via direct sales inquiries and quotes rather than published lists. No revenue figures, employee compensation data, or financial performance metrics are publicly disclosed; the company reports a 21-person workforce supporting national operations.

Name

CENTRAL DE REPUESTOS HONDUREÑA (CENTRHO)

Legal name

Central de Repuestos Hondureña, S.A. de R.L.

Website

https://centrho.hn

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTRHO is a 46-year-old Honduran distributor of automotive, industrial, and agroindustrial parts and equipment, representing 25+ premium international brands including GATES, WIX, NTN, NSK, and CHEVRON. The company serves workshops, fleets, and service centers across six national branches and a field sales force.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive parts distribution
• Industrial parts supply
• Workshop equipment sales
• Heavy equipment parts
• Automotive aftermarket

Headquarters

HQ city

Tegucigalpa

HQ country

Honduras

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Components Sales: Sale of automotive, industrial, and agroindustrial parts including bearings, belts, filters, hoses, seals, fasteners, and transmission components. Revenue is generated through one-time transactional sales across multiple product categories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Central de Repuestos Hondureña (CENTRHO) is a Honduran distributor of automotive, industrial, and agroindustrial replacement parts, equipment, and accessories across 25+ leading international brands (including GATES, NTN, WIX Filters, NSK, VALVOLINE, CHEVRON, BENDPAK, JOHN BEAN, CORGHI, and SNAP-ON). The company operates 6 physical branches nationwide and provides installation, preventive/corrective maintenance, training, and 24-hour emergency services to commercial and industrial customers throughout Honduras.

Product overview

CENTRHO is a Honduran auto parts and equipment distributor operating as a multi-brand portfolio rather than a unified software platform. The company offers three interconnected product lines: (1) REPUESTOS (Replacement Parts) including bearings, filters, hoses, belts, seals, clamps, power transmission components, couplings, pipe fittings, fasteners, conveyor rollers, tanker products, and gaskets distributed across 25+ international brands; (2) EQUIPOS (Equipment) including vehicle lifts, lubrication systems, hydraulic jacks, tire changers, wheel balancers, wheel aligners, air compressors, car wash equipment, and automotive paint equipment distributed under brands like BENDPAK, JOHN BEAN, CORGHI, LAVOR, and SPANESI; and (3) ACCESORIOS E INSUMOS (Accessories and Supplies) including lubricants, hand tools, automotive/industrial chemicals, and tire shop supplies distributed under VALVOLINE, SNAP-ON, and REMA TIP-TOP brands. Services include installation, preventive/corrective maintenance, technical training, and 24-hour emergency support. The company serves automotive, industrial, agroindustrial, and construction sectors through 6 national branches with an online catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodamientos y Chumaceras (Bearings and Pillow Blocks) Distributor line of bearings and pillow blocks for automotive, industrial, and machinery applications, sold under multiple international brands. Over 2,500 models in stock, the largest such inventory in Honduras.
• Filtros (Filters) Distributor line of filters for automotive, industrial, agricultural, and construction equipment applications, including air, fuel, and automatic transmission filters, distributed under the WIX Filters brand.
• Mangueras (Hoses) Distributor line of hydraulic, automotive molded, air, irrigation, food-grade, petroleum derivative, chemical, acid, suction, vacuum, asphalt, and thermoplastic hoses distributed under GATES, KURIYAMA, ALAFLEX, and FLEXUST brands.
• Bandas (Belts) Distributor line of belts for automotive, industrial, equipment, and machinery applications distributed under the GATES brand; over 3,000 models in stock.
• Sellos y Retenedores (Seals and Retainers) Distributor line of high-precision seals and retainers for automotive, hydraulic, pump, and motor applications distributed under NATIONAL OIL SEALS and WLK brands.
• Abrazaderas (Clamps) Distributor line of standard and general-purpose metal clamps for wiring, piping, electrical, automotive, naval, petrochemical, and construction applications.
• Transmisión de Potencia (Power Transmission Components) Distributor line of power transmission components including jaw, friction, curved jaw, S-flex, motion control couplings, gears, grids, discs, torsion, and variable speed shaft blocks.
• Acoples (Couplings) Distributor line of quick connect and disconnect couplings for handling fluids and gases, especially air and hydraulic oil, distributed under PT COUPLING and JASON INDUSTRIAL brands.
• Tornillería (Fasteners) Distributor line of nuts, washers, studs, hardware, anchors, and fastening elements for motors and machinery applications.
• Rodillos para Bandas Transportadoras (Conveyor Belt Rollers) Distributor line of conveyor belt rollers distributed under the AMERICAN ROLLER brand for industrial, mining, agroindustrial, and cargo loading/unloading applications.
• Elevadores (Vehicle and Motorcycle Lifts) Distributor line of 2-post and 4-post vehicle and motorcycle lifts distributed under BENDPAK, BRIGHT, and JOHN BEAN brands for workshop and service center use.
• Equipos de Lubricación y Engrase (Lubrication Equipment) Distributor line of lubrication and greasing equipment (burnt oil collection pumps, grease and oil counters, electronic management systems, guns, filters, dispensers, hose reels, greasers, and rotary pumps) distributed under SAMOA and PLEWS brands.
• Gatos Hidráulicos y Equipos de Taller (Hydraulic Jacks and Workshop Equipment) Distributor line of presses, jacks (up to 100 tons), alligator jacks (up to 15 tons), body straightening equipment, spanders, barrel holders, industrial pistons, cranes, pit jacks, pullers, pallet jacks, battery chargers, pressure washers, impact wrenches, vacuums, tube benders, and hoists for workshop use.
• Desarmadora de Llantas (Tire Changers) Distributor line of tire changers for light vehicles, heavy vehicles, and motorcycles distributed under JOHN BEAN, BRIGHT, TIP-TOP, and AVS brands.
• Balanceadora de Llantas (Wheel Balancers) Distributor line of wheel balancers for light vehicles, heavy vehicles, and motorcycles distributed under BRIGHT, JOHN BEAN, and CORGHI brands.
• Alineadora de Llantas (Wheel Aligner) Distributor line of professional wheel alignment equipment for vehicles.
• Compresor de Aire (Air Compressor) Distributor line of air compressors for workshop use, including a 270-liter, 7.5 HP model.
• Equipo de Lavado de Autos (Car Wash Equipment) Distributor line of car wash equipment and accessories distributed under LAVOR and AQUARAMA brands for service center and car wash operators.
• Equipo de Pintura Automotriz (Automotive Paint Equipment) Distributor line of automotive paint equipment, instruments, and accessories distributed under SPANESI and MICHELIN brands.
• Lubricantes (Lubricants) Distributor line of lubricants for automotive, heavy equipment, and machinery applications distributed under VALVOLINE, LUKOIL, and CHEVRON brands.
• Herramientas (Tools) Distributor line of hand tools distributed under Williams, Century, Snap-On, and Chicago Pneumatic brands for workshop use.
• Químicos (Chemicals) Distributor line of automotive and industrial chemicals (silicones, adhesives, fixatives, removers, grinding paste, protectors, penetrants, solvents, industrial markers, and cutting/grinding fluids) distributed under PERMATEC and MOC brands.
• Insumos para Llanteras (Tire Shop Supplies) Distributor line of tire shop supplies (patches, adhesives, and tools) distributed under the REMA TIP-TOP brand.
• Tienda en Línea (Online Store) Online shopping platform at centrho.hn/online/ allowing customers to browse and purchase products from the company's parts, equipment, and accessories catalogs digitally.
• Servicios de Instalación y Mantenimiento (Installation and Maintenance Services) Guaranteed equipment installation, corrective and preventive maintenance, technical training and practical workshops on equipment handling, and 24-hour emergency services delivered across 17 of 18 departments in Honduras.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• BENDPAKcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes BENDPAK brand lifts (2 and 4-post vehicle lifts and motorcycle lifts) as a distributor/reseller in the Honduran market.
• BRIGHTcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes BRIGHT brand equipment including tire changers and wheel balancers for the Honduran market.
• JOHN BEANcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes JOHN BEAN brand automotive equipment including tire changers and wheel balancers in Honduras.
• GATEScoreChannel Partner/ Reseller/ DistributorCENTRHO is a distributor of GATES brand belts and hoses for automotive and industrial applications in the Honduran market.
• WIX FilterscoreChannel Partner/ Reseller/ DistributorCENTRHO distributes WIX Filters brand filters for automotive, industrial, agricultural, and construction equipment applications.
• NTNcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes NTN brand bearings and pillow blocks in Honduras.
• NKEcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes NKE brand bearings as part of its inventory in Honduras.
• SNRcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes SNR brand bearings in Honduras.
• NSKcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes NSK brand bearings in Honduras.
• SNAP-ONcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes SNAP-ON brand tools in Honduras for workshop equipment.
• MICHELINcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes MICHELIN brand automotive paint equipment in Honduras.
• KURIYAMAminorChannel Partner/ Reseller/ DistributorCENTRHO distributes KURIYAMA brand hoses in Honduras for hydraulic, industrial, and other applications.
• CIVACONminorChannel Partner/ Reseller/ DistributorCENTRHO distributes CIVACON brand products for tank trucks (valves, manholes, manifold, couplings, electronic sensors) in Honduras.
• REMA TIP-TOPminorChannel Partner/ Reseller/ DistributorCENTRHO distributes REMA TIP-TOP brand tire repair products and accessories for tire shops in Honduras.
• SAMOAcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes SAMOA brand lubrication and greasing equipment in Honduras.
• CORGHIcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes CORGHI brand wheel balancers in Honduras.
• NATIONAL OIL SEALSminorChannel Partner/ Reseller/ DistributorCENTRHO distributes NATIONAL OIL SEALS brand seals and retainers in Honduras.
• AMERICAN ROLLERminorChannel Partner/ Reseller/ DistributorCENTRHO distributes AMERICAN ROLLER brand conveyor belt rollers in Honduras for industrial, mining, and agroindustrial applications.
• SPANESIcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes SPANESI brand automotive painting equipment in Honduras.
• LAVORminorChannel Partner/ Reseller/ DistributorCENTRHO distributes LAVOR brand car wash equipment in Honduras.
• AQUARAMAminorChannel Partner/ Reseller/ DistributorCENTRHO distributes AQUARAMA brand car wash equipment in Honduras.
• VALVOLINEcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes VALVOLINE brand lubricants in Honduras for automotive, heavy equipment, and machinery applications.
• LUKOILcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes LUKOIL brand lubricants in Honduras.
• CHEVRONcoreChannel Partner/ Reseller/ DistributorCENTRHO distributes CHEVRON brand lubricants in Honduras for automotive, heavy equipment, and machinery applications.
• PLEWSminorChannel Partner/ Reseller/ DistributorCENTRHO distributes PLEWS brand lubrication equipment in Honduras.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Würth: Global multi-brand industrial distribution group combining fasteners, tools, workshop supplies and consumables under its own sales force and branch network. Comparable to CENTRHO in its one-stop-shop model, multi-brand distribution, and field sales coverage of professional workshops.
• Truper: Latin American manufacturer and multi-brand distributor of hand tools, industrial supplies, and construction equipment with its own branch and dealer network. Closest Latin American analog to CENTRHO's combination of proprietary brand distribution plus third-party industrial supplies.
• Fastenal: U.S. industrial supply distributor with a branch-and-vending model selling fasteners, tools, safety and MRO consumables to industrial customers. Comparable in its branch-based, multi-brand distribution approach and emphasis on recurring B2B supply relationships.
• Motion Industries: U.S.-based industrial MRO distributor owned by Genuine Parts Company with a heavy portfolio in bearings, power transmission, belts, hoses, seals, and lubricants — a near-identical product mix to CENTRHO's parts catalog, distributed to industrial and automotive customers.
• MSC Industrial: U.S. industrial MRO distributor focused on metalworking, bearings, power transmission, tools and maintenance supplies for industrial customers. Highly comparable assortment, B2B distribution model, and reliance on depth of inventory.

Broad incumbents

• AutoZone: U.S. auto parts retailer and distributor operating a high-density store network focused on replacement parts, filters, batteries, and accessories for vehicles. Comparable end-customer categories (filters, belts, hoses, batteries) and omni-channel distribution approach.
• Snap-on Incorporated: Global tool, diagnostic, and workshop equipment manufacturer whose Snap-on brand is one of CENTRHO's distributed lines. Overlap on tools, diagnostics, and workshop equipment sold to professional automotive service customers.
• Grainger: Large U.S. industrial MRO distributor offering bearings, power transmission, fluid handling, tools, and maintenance supplies to commercial and industrial customers. Comparable to CENTRHO in core categories and B2B customer profile, though at much greater scale and digital maturity.
• Genuine Parts Company (NAPA): U.S. parent of the NAPA auto parts network and owner of Motion Industries. Directly relevant as a multi-brand automotive and industrial parts distributor serving vehicle repair and industrial MRO customers through a high-density branch and field-sales model.

Regional players

• Grupo IUSA: Mexican industrial and electrical products group with distribution across Latin America of electrical supplies, industrial components and tools. Relevant as a regional multi-brand industrial distributor operating in a neighboring Latin American market with a similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/central-de-respuestos-hondure%C3%B1a-centrho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTRAL DE REPUESTOS HONDUREÑA (CENTRHO)