CENTURY 21 GROUPE HORECA

What CENTURY 21 GROUPE HORECA does

CENTURY 21 GROUPE HORECA is a Paris-based commercial real estate brokerage focused on the transaction of CHR (Cafés, Hôtels, Restaurants) businesses across France. The firm operates a human-advisor-driven intermediation model under the Century 21 franchise banner, with a team of approximately 40-51 sector-specialist advisors handling both SMB owner-operator sales and court-mandated business transfers. Its core deliverable is buyer-seller matchmaking for operating hospitality and food-service assets, supported by proprietary valuation tools (Estimation Confiance and Avis de Valeur) and an inventory platform that has scaled beyond 1,000 active listings.

The firm's revenue model is commission-based, monetizing each successful business transfer at a percentage of transaction value, with additional episodic revenue from court-appointed liquidation mandates. The 2025-2026 period saw the firm materially extend its mandate base beyond pure CHR into distressed retail dispositions — winning the IKKS liquidation (92 stores), the Bouchara liquidation (29 stores), and additional retail mandates (NAF NAF, Casa, Jennyfer). This vertical extension is paired with a celebrity-chef endorsement and content program designed to source inbound seller mandates, and with France-wide distribution through the Century 21 affiliate network.

The competitive position rests on three reinforcing pillars: the Century 21 brand and franchise reach; a dense bench of CHR-experienced advisors who can credibly value operating businesses; and a curated inventory of 1,000+ listings that creates liquidity for buyer-side demand. Limitations include lumpiness tied to the discretionary timing of court appointments, dependence on the Century 21 brand license, and absence of disclosed technology, AI, or data-driven differentiation relative to generalist brokerage competitors.

Name

CENTURY 21 GROUPE HORECA

Legal name

CENTURY 21 GROUPE HORECA

Website

https://century21-horeca.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Paris-based commercial real estate brokerage specializing in CHR (Cafés, Hôtels, Restaurants) business transfers across France, operating under the Century 21 franchise with a 40-51 person specialist team, 1,000+ active listings, and an expanding court-mandated liquidation mandate pipeline.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage (CHR Sector)

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Commercial real estate brokerage
• Hospitality business transactions
• CHR sector advisory
• Business valuation services
• Judicial liquidation sales

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Real Estate Transaction Commissions: The company earns commissions on the sale of commercial businesses (fonds de commerce) in the CHR sector. Services include business valuation, promotion, transaction support, and judicial liquidation commercialization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CENTURY 21 GROUPE HORECA operates a specialized brokerage for the buying and selling of commercial businesses (fonds de commerce) in the French CHR (Cafés, Hôtels, Restaurants) sector, covering restaurants, brasseries, pizzerias, bakeries, bars, tobacco shops, hotels, and commercial spaces. The firm provides end-to-end transaction support including a proprietary valuation service (Estimation Confiance / Avis de Valeur Professionnel), promotion of listings, and full deed-signature support, and additionally serves as court-appointed commercializer for businesses in judicial liquidation.

Product overview

CENTURY 21 GROUPE HORECA operates as a specialized commercial real estate brokerage platform for the French hospitality sector (CHR - Cafés, Hôtels, Restaurants). The core offering consists of a searchable database of business-for-sale listings across multiple categories: restaurants, brasseries, pizzerias, bars, tobacco shops (tabacs), hotels, bakeries, and commercial spaces. The company also provides official liquidation sales services for brands undergoing judicial proceedings (such as Bouchara with 29 locations and IKKS with 92 locations). A supplementary service is the Estimation Confiance business valuation tool. The platform functions as a listing marketplace connecting sellers of commercial businesses with prospective buyers, supported by a team of 40 sector experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Business Brokerage — Restaurants & Brasseries Buy- and sell-side brokerage for restaurant and brasserie commercial businesses (fonds de commerce) across Paris, Île-de-France, and France, including fine-dining, traditional, and bistro establishments. End-to-end support covers valuation, promotion, candidate qualification, banking file preparation, license IV transfer, and deed signature.
• Commercial Business Brokerage — Hotels Buy- and sell-side brokerage for hotel commercial businesses, ranging from 2-star budget hotels to 3-star establishments, boutique hotels, and hotel-restaurants across France. Includes valuation, promotion, and full transaction support.
• Commercial Business Brokerage — Bars & Tabacs Buy- and sell-side brokerage for bars (including license IV bars, cocktail bars, and FDJ/PMU tobacco bars) and tobacco shops (tabacs combined with press, FDJ lottery, and PMU services). Full transaction support with sector-specific expertise.
• Commercial Business Brokerage — Pizzerias & Boulangeries Buy- and sell-side brokerage for pizzerias (including Italian restaurants with wood-fired ovens and extraction systems) and bakeries/patisseries (including on-site laboratories and production facilities).
• Commercial Business Brokerage — Local Commercial Spaces Buy- and sell-side brokerage for commercial real estate spaces and retail premises suitable for various CHR and adjacent activities across Paris and Île-de-France.
• Estimation Confiance — Professional Business Valuation Free professional valuation service for CHR business owners using the proprietary Avis de Valeur Professionnel method, which evaluates the business as a working tool by analyzing EBE (Gross Operating Profit), customer flow, and development potential. Provided without commitment to generate leads for the brokerage service.
• Judicial Liquidation Commercialization (Procédures Collectives) Official court-appointed commercialization of businesses in judicial liquidation, handling the sale of establishments from bankrupt and distressed brands on behalf of Commerce Courts and justice administrators. Recent mandates include IKKS (92 locations) and Bouchara (29 locations).

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Century 21 NetworkcoreStrategic or Co-development PartnerAs a specialized brand within the Century 21 franchise network, the company leverages the Century 21 brand recognition and infrastructure while maintaining sector-specific focus on CHR transactions. Benefits include access to national promotional tools and the Century 21 Entreprise et Commerce network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MeilleursAgents: French real-estate data and valuation platform. Adjacent rather than directly competing: it leads on residential pricing intelligence but signals the type of data-driven competitor that could pressure traditional CHR brokerage commissions.

Broad incumbents

• JLL Hotels & Hospitality Group: International real estate advisor with a dedicated hospitality investment-sales practice in France and Europe. Directly comparable on hotel and large-CHR transactions, but serves larger institutional sellers/buyers.
• Christie & Co: International specialist broker in hotels, restaurants and pubs. Highly comparable sector focus (hospitality operating businesses), but with broader geographic reach and larger deal sizes than a France-only CHR boutique.
• Cushman & Wakefield France: Global commercial real estate firm active in retail and hospitality brokerage in France. Comparable on commercial and hospitality advisory mandates; broader portfolio than a CHR-only specialist.
• BNP Paribas Real Estate Transaction: Large commercial real estate brokerage arm of a major French bank. Overlaps in commercial-property and business transfer mandates, but operates as a generalist across asset classes rather than a CHR specialist.
• HVS: Global hospitality-focused consulting and valuation firm active in France. Comparable on hotel and CHR valuation methodology, though primarily advisory/valuation rather than transactional brokerage.
• CBRE France: Global commercial real estate services firm with a strong French presence in investment sales, hospitality and lease advisory. Competes for upper-end CHR and hotel mandates but as part of a much broader portfolio.

Direct peers

• Century 21 Entreprise et Commerce: Sister franchise within the Century 21 network covering commercial businesses more broadly. Closest comparable: same brand platform, brokerage model and target SME buyer/seller, but less specialised in CHR.
• Cabinet Bleynie: Long-standing French specialist broker in CHR (cafés, hôtels, restaurants) fonds de commerce transactions. Directly comparable by sector focus, geographic market (France) and transaction-fee model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/century21horeca
• LinkedInlinkedin.com/company/century-21-horeca-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 GROUPE HORECA