Wikicasa
- Company typePrivate
- Founded2016
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Wikicasa does
Wikicasa S.r.l. is an Italian proptech company headquartered in Milan that operates a real estate listings and information portal serving both consumers and professional intermediaries. The platform hosts more than 800,000 listings, attracts approximately 13 million unique users per year, and connects a base of more than 18,000 registered real estate professionals, primarily sourced through Italy's major franchise networks (Tecnocasa, Tempocasa, RE/MAX, Gabetti, and Tecnorete). Founded between 2014 and 2016 according to different source records, the company has progressively broadened its product surface from a basic listings portal to an integrated real estate workflow platform.
Wikicasa firmographics
Firmographics- Name
- Wikicasa
- Legal name
- Wikicasa S.r.l.
- Website
- https://wikicasa.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wikicasa industry classification
Industry- Product category
- Real Estate Listings & Property Technology (Proptech)
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- HOA/Condo Document & Estoppel Services (BPAJAOAK)
- akta.pro secondary industries
- Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL), Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI), Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)
Keywords
Where Wikicasa is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Wikicasa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium listing services for professionals: Premium publishing services (servizi premium) sold to real estate agencies and agents who pay to promote featured/boosted listings (Top Agency badges, banner placements, premium visibility).
- Free private user listings (freemium funnel): Free listing publication for private sellers/landlords as a self-serve funnel; monetized through upsell to agent-assisted publishing and adjacent professional services.
- Market Report subscription: Customizable and shareable Market Report document for real estate professionals including property valuation, neighborhood information, and supply/demand data, sold via the dedicated market-report.it platform.
- Web Agency / data services: Wikicasa Web Agency (agency.wikicasa.it) and Wikicasa Dati data/analytics offering to real estate professionals, monetizing data and digital services expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Private listing publication - Free |
| Subscription | — | Professional / Agency services (Premium) |
| Freemium | — | Property valuation tool - Free |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Wikicasa product offering
Product offeringCore offering
Wikicasa operates an Italian real estate listing and proptech platform that aggregates 800,000+ verified residential and commercial property listings from 18,000+ real estate professionals and major franchise networks across all 20 Italian regions. The company provides free automated property valuations (IAREE algorithm) and a mobile app with photo-based computer-vision valuation, monetizing through premium listing visibility services, the Market Report subscription for professionals, and B2B data/Web Agency services.
Product overview
Wikicasa operates as a multi-brand proptech platform: the unified Wikicasa real-estate portal (with AI-powered TroverAI search and the RICS-certified IAREE valuation engine, accessible via web and the iOS/Android mobile app that includes the computer-vision "Valuta con foto" feature) sits at the core, surrounded by a portfolio of complementary sub-brands and acquired sites — Commerciali.it and Casaclick (acquired 2019) for commercial and broad listings, Affitto.it for rentals, Market Report for professional analytics, Wikicasa Dati and Quotazioni Immobiliari for market data, Wikicasa Web Agency for B2B agency services, Wikicasa News for editorial, Area Pro for agent tools, and Dokicasa (51% acquired May 2024) which adds AI-driven contract generation and management to the stack.
Differentiator
Problem solved
Functional benefit
Brands
- Commerciali.it: Online portal dedicated to commercial real estate listings, acquired by Wikicasa in 2019.
- Wikicasa Web Agency
- Wikicasa Market Report
- Wikicasa Dati
- Wikicasa News
- Dokicasa
Products and services
- Wikicasa Real Estate Portal The core Italian real estate listings and proptech platform aggregating 800,000+ residential and commercial property listings from 18,000+ professionals and major franchise networks across all 20 Italian regions and San Marino; targeted at both private consumers searching/listing properties and real estate professionals seeking leads and premium visibility.
- Wikicasa Mobile App (iOS/Android) Native iOS and Android application extending the Wikicasa portal to mobile, featuring the proprietary "Valuta con foto" computer-vision valuation, property search, listing management, and Adjust-powered deep linking from the web.
- Wikicasa Property Valuation (IAREE) Proprietary automated property valuation engine (Italian Automated Real Estate Engine) that delivers per-square-meter and total price estimates in 30 seconds from property attributes and comparables, RICS-certified, with 988,128 valuations performed to date.
- Quotazioni Immobiliari (Property Market Quotes) Market-data product providing published reference prices per square meter by zone and property type, powered by the IAREE algorithm and available on the Wikicasa portal for both consumers and professionals.
- Wikicasa Market Report (market-report.it) Customizable and shareable market report document for real estate professionals, including property valuation, neighborhood information and supply/demand data, sold via the dedicated market-report.it platform on a subscription basis.
- Wikicasa Web Agency (agency.wikicasa.it) B2B offering providing web and digital services to real estate agencies, leveraging Wikicasa's technology stack to power agency websites and digital presence.
- Commerciali.it Wikicasa sub-brand for commercial real estate listings (offices, retail, warehouses, hotels, agricultural businesses and other commercial assets), acquired in 2019 and operated as a Wikicasa-branded portal within the group.
- Casaclick Historical Italian real estate portal acquired by Wikicasa in 2019 and folded into the group's network of sites and brands.
- Affitto.it Rental real estate portal in the Wikicasa network, extending the group's coverage to the rentals segment.
- Dokicasa (AI Contract Generation) AI- and machine-learning-driven technical services platform for the real estate sector (over 70 services), with a primary focus on automated contract generation and management for property transactions; 51% owned by Wikicasa since May 2024.
Quantifiable outcome
- 988,128 automated property valuations performed on the platform
- +3 more outcomes
Companies that use Wikicasa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Wikicasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature4 records
Wikicasa partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- DokicasaflagshipWikicasa acquired a 51% majority stake in Dokicasa in early 2024 (announced May 2024). Dokicasa is a Turin-based proptech startup providing technical services for the real estate sector, with over 70 AI and Machine Learning-driven services including contract generation and management. The acquisition is part of Wikicasa's broader plan to develop an integrated ecosystem for real estate professionals and is targeted at supporting €5M revenue by 2024.
- RICS (Royal Institution of Chartered Surveyors)coreWikicasa is a certified RICS Tech Partner; RICS certification is displayed alongside the free IAREE automated property valuation tool to signal reliability of the underlying valuation methodology.
- Commerciali.itcoreWikicasa acquired Commerciali.it in 2019 — a portal dedicated to commercial properties (uffici, negozi, capannoni, alberghi, laboratori). It operates as a Wikicasa-branded sub-domain within the Wikicasa ecosystem.
- CasaclickcoreWikicasa acquired Casaclick in 2019 — a historic Italian real estate portal integrated into the Wikicasa ecosystem.
- Affitto.itminorAffitto.it is featured as a sister/partner site within the Wikicasa 'Siti e marchi' ecosystem, supporting the rentals vertical.
- Tecnocasa (Gruppo)flagshipMajor Italian real estate franchise network with 1,817 agencies publishing 64,531 listings on Wikicasa; the largest single agency network on the platform. Listed as a featured partner on the homepage.
- RE/MAX ItaliaflagshipGlobal real estate franchise network with 256 affiliated agencies publishing 24,047 listings on Wikicasa in Italy. Featured as a homepage partner.
- Tempocasa (Gruppo)flagshipItalian real estate franchise with 695 agencies publishing 26,262 listings on Wikicasa. Featured as a homepage partner.
- Gabetti (Gruppo)flagshipItalian real estate group (Gabetti, Grimaldi, Professionecasa) with 535 agencies publishing 17,413 listings on Wikicasa. Featured as a homepage partner.
- TecnoreteflagshipItalian real estate franchise network with 637 affiliated agencies publishing 16,901 listings on Wikicasa. Featured as a homepage partner.
- ProfessionecasacoreItalian real estate franchise with 205 agencies publishing 6,562 listings on Wikicasa. Featured as a homepage partner.
- Grimaldi ImmobiliarecoreItalian real estate franchise part of Gruppo Gabetti with 139 agencies publishing 3,850 listings on Wikicasa. Featured as a homepage partner.
- VendocasacoreItalian real estate franchise with 86 agencies publishing 3,690 listings on Wikicasa, primarily concentrated in Piemonte. Featured as a homepage partner.
- IAD ItaliacoreInternational digital real estate network with 236 active agents in Italy publishing 3,337 listings on Wikicasa. Featured as a homepage partner.
- Solo AffitticoreItaly's leading rental-specialized real estate franchise with 172 agencies publishing 3,118 listings on Wikicasa; intermediated over 1 million rental contracts historically. Featured as a homepage partner.
- Engel & VölkerscoreGerman-origin premium real estate franchise with 24 Italian agencies publishing 2,177 listings on Wikicasa. Featured as a homepage partner.
- PrimacasacoreItalian real estate franchise operating since 1990, with 52 agencies publishing 1,769 listings on Wikicasa. Featured as a homepage partner.
- Century 21 ItaliacoreGlobal real estate franchise with 16 Italian agencies publishing 1,354 listings on Wikicasa. Featured as a homepage partner.
- Unica ImmobiliarecoreItalian real estate MLS network with 34 agencies publishing 1,108 listings on Wikicasa. Featured as a homepage partner.
- Mediaset / La7 / Discovery Italia / RaicoreItalian national broadcasters airing Wikicasa TV commercials (TV debut in 2022), driving top-of-funnel awareness.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wikicasa competitors and assessment
Company assessmentDirect peers
- Immobiliare.it: Italy's largest real estate listings portal, owned by the AVIV Group (Axel Springer). It is the closest direct competitor to Wikicasa, offering residential and commercial property search with a much larger national traffic base and a similar franchise/agency distribution model.
- Idealista: Spain-based but market-leading in Italy, Idealista is a pan-European property portal with deep Italian coverage. It competes head-to-head with Wikicasa for agency listings, consumer traffic and premium visibility revenue, and represents the most credible direct threat to Wikicasa's franchise network relationships.
- Casa.it: Italian residential real estate portal (backed by KKR). Casa.it is a direct peer to Wikicasa in residential listings, with overlapping agency customer base and a comparable freemium/premium monetization model.
- Borsino Immobiliare: Italian property portal and valuation service. Borsino Immobiliare is a direct peer in the listings-plus-valuation niche, with comparable IAREE-like automated valuation content targeting Italian consumers and professionals.
- Trovacasa: Italian residential real estate listings portal. Trovacasa competes directly with Wikicasa for Italian agency customers and consumer property search traffic at a similar mid-market scale.
Emerging players
- Casafari: Portuguese-origin real estate data and analytics platform active across Southern Europe. Casafari is an emerging proptech peer to Wikicasa's data/Market Report offering, focused on big-data property intelligence for professionals.
- PriceHubble: Switzerland-based property valuation and market analytics platform for banks, agents and investors. PriceHubble is an emerging player comparable to Wikicasa's IAREE valuation engine and Wikicasa Dati data products.
Broad incumbents
- Zillow: U.S. real estate platform and Zestimate automated valuation pioneer. It is comparable to Wikicasa in operating an AI-driven property search and valuation consumer experience, but operates at a much larger scale and in a different geography.
- Subito: Major Italian horizontal classifieds platform owned by Adevinta that includes a sizable real estate vertical. Subito is a broad incumbent that overlaps with Wikicasa in property listings but operates as a generalist marketplace.
- Rightmove: UK's largest property portal. Rightmove is comparable to Wikicasa in business model (agent subscriptions, premium listing visibility) and in combining listings with market data and valuation tools, and serves as a benchmark for what a scaled European portal can monetize.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wikicasa social profiles
Digital presenceWikicasa compliance and trust
Trust signalCompliance1 record
Wikicasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wikicasa leadership team
Management profileNumber of profiles
Profiles1 record
Wikicasa subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wikicasa funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wikicasa M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wikicasa
What does Wikicasa do?
Wikicasa operates an Italian real estate listing and proptech platform that aggregates 800,000+ verified residential and commercial property listings from 18,000+ real estate professionals and major franchise networks across all 20 Italian regions. The company provides free automated property valuations (IAREE algorithm) and a mobile app with photo-based computer-vision valuation, monetizing through premium listing visibility services, the Market Report subscription for professionals, and B2B data/Web Agency services.
Is Wikicasa a public or private company?
Wikicasa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wikicasa founded?
Wikicasa was founded in 2016. It employs 11 to 50 people.
Where is Wikicasa based?
Wikicasa is headquartered in Milan, Italy, in the Europe region.
How does Wikicasa make money?
Four revenue lines are on record. Premium listing services for professionals are the primary driver. The others are free private user listings (freemium funnel), market Report subscription and web Agency / data services.
Who are Wikicasa's main competitors?
Direct peers on record are Immobiliare.it, Idealista, Casa.it, Borsino Immobiliare and Trovacasa. Emerging players are Casafari and PriceHubble. Broad incumbents are Zillow, Subito and Rightmove.
Does Wikicasa have an API?
No public API is recorded for Wikicasa.
What industry is Wikicasa in?
Wikicasa's product category is Real Estate Listings & Property Technology (Proptech). Its primary akta.pro industry code is BPAJAOAK, HOA/Condo Document & Estoppel Services, with a secondary code of BPAJAKAL, Insurance Replacement Cost & Damage/Loss Valuation. Its NAICS code is 531210 and its SIC code is 6531.