CENTURY 21 Simpson & Associates

What CENTURY 21 Simpson & Associates does

CENTURY 21 Simpson & Associates is a privately held, independently owned real estate brokerage operating as a CENTURY 21 franchisee from Frankfort and Lexington, Kentucky. Founded in 1985 as Simpson & Associates Realtors and rebranded under the CENTURY 21 banner in 1992, the firm employs 14 people and serves residential buyers, sellers, and real estate investors across 38 counties in Central and Southern Kentucky through the Bluegrass REALTORS MLS. The brokerage is led by Brent Simpson (Broker) and has earned the CENTURY 21 Quality Service Award every year since 1993, accumulating 1,673 verified client reviews with a 4.9-star rating on the RealSatisfied platform.

The company offers a unified suite of services: full-service residential buying and selling representation, investment property guidance, commercial property search, free home value consultations (CMA), and a real estate career development program for aspiring agents. Its underlying technology stack consists of CENTURY 21's branded franchise platform, MLS integration through Bluegrass REALTORS, an online property search portal, Calendly-integrated consultation scheduling, and standard digital marketing tools — no proprietary technology stack is disclosed. The business model is purely transaction-based: the firm earns percentage commissions on closed sale transactions for both listing and buyer-representation sides, with rates negotiable per Kentucky law. Customer acquisition blends traditional agent-led relationships with direct-to-consumer digital channels including an SEO-optimized blog, city lifestyle guides, Facebook (English and Spanish), Instagram, YouTube, and online scheduling for consultations.

Name

CENTURY 21 Simpson & Associates

Legal name

Simpson & Associates Realtors, Inc.

Website

https://century21simpson.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTURY 21 Simpson & Associates is a privately held CENTURY 21 franchise brokerage headquartered in Frankfort, Kentucky, with a secondary office in Lexington, serving residential buyers, sellers, and investors across 38 Central Kentucky counties via licensed agent representation and MLS-driven property search.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission - Seller Services: Traditional real estate commission model where the company represents home sellers, charging a percentage of the final sale price upon successful transaction closing. Commissions are negotiable per Kentucky law. Includes free home value consultations and marketing strategies.
2. Real Estate Commission - Buyer Representation: Buyer agent representation services where the company helps clients find and purchase homes, earning commission upon successful closing. Services include market expertise, showing coordination, and offer negotiation support.
3. Investment Property Services: Specialized services for real estate investors including property analysis, market updates, and investment guidance in the Central Kentucky market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CENTURY 21 Simpson & Associates is a residential real estate brokerage operating as a franchisee of the CENTURY 21 brand. The firm provides real estate representation services to home buyers, home sellers, and investors, with a small team of approximately 14 agents serving its local market.

Product overview

CENTURY 21 Simpson & Associates is a traditional real estate brokerage offering a unified suite of residential and commercial real estate services for home buyers, sellers, and investors across Central Kentucky. The core offerings consist of buying and selling services, investment property guidance, and commercial property search, supported by an online property search portal, free home value consultations, and educational content through their blog and FAQs. The company also provides a real estate career development program for aspiring agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation
• Seller Representation
• Property Listings

Quantifiable outcome

• Homes in Central Kentucky typically sell within 25 to 50 days
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CENTURY 21 Real Estate (Franchisor)coreChannel Partner/ Reseller/ Distributor · 1 January 1992The company joined the CENTURY 21 franchise system in 1992, operating under the internationally recognized real estate brand. The franchise provides brand recognition, technology platforms, marketing resources, and operational support in exchange for franchise fees and adherence to brand standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning global residential franchise. While focused on higher price points, its affiliates in Kentucky compete for the same agent talent and premium listings that could otherwise flow to full-service brokerages like CENTURY 21 Simpson & Associates.
• eXp Realty: eXp Realty is a cloud-based national brokerage with a low-overhead agent attraction model. It recruits traditional franchise agents with higher commission splits and represents a competitive threat to franchise-affiliated brokerages at the agent recruitment layer.
• RE/MAX: RE/MAX is a global residential real estate franchise network with deep Kentucky presence through multiple regional franchisees. It competes directly with CENTURY 21 franchises for agent recruitment, brand recognition, and seller/buyer listings in the same Central Kentucky markets.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential franchise affiliated with the Better Homes and Gardens media brand. It competes with CENTURY 21 for agent affiliations and regional market share in mid-sized metro areas.
• Keller Williams Realty: Keller Williams is one of the largest real estate franchises globally with a strong Kentucky agent base. Its agent-centric model, training platforms, and technology stack compete with CENTURY 21 for productive agents and market share in mid-sized metro markets.
• Coldwell Banker: Coldwell Banker is a long-established national residential real estate franchise with affiliated brokerages serving Kentucky. It offers similar full-service buyer/seller representation and competes for the same agent talent and listings as CENTURY 21 Simpson & Associates.
• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage operating across the Mid-Atlantic and Midwest, including parts of Kentucky. It competes in similar suburban and secondary metro markets with full-service residential representation comparable to CENTURY 21 Simpson & Associates.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise leveraging the Berkshire Hathaway brand. It competes for premium agent affiliations and serves overlapping residential buyer/seller segments in regional Kentucky markets.
• Compass: Compass is a tech-forward national residential brokerage that has expanded into secondary markets. Its proprietary technology platform and agent productivity tools represent the kind of capability investment that traditional franchises must compete against for both agent recruitment and consumer mind share.

Emerging players

• Redfin: Redfin is a technology-enabled residential brokerage using a lower-commission model combined with its own buyer/seller agents. It represents the discount/disintermediation threat to traditional full-service brokerages like CENTURY 21 Simpson & Associates by offering an alternative fee structure.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@century21simpsonassociates
• Facebookfacebook.com/Century21Simpson.Frankfort
• LinkedInlinkedin.com/company/century21simpson
• Instagraminstagram.com/century21simpson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Simpson & Associates