What Ceolin Automoveis does

Ceolin Automoveis (trading as Ceolin Fiat) is a single-location, family-owned authorized Fiat dealership headquartered at Av. Pres. Getúlio Vargas, 1346 in Teixeira de Freitas, Bahia, Brazil. Founded in 1982 as part of the broader Ceolin family business group (originating with patriarch Atílio Ceolin), the company has operated from its own facility since September 30, 1988, and is currently run by Maria Edinea Ceolin Dadalto and José Dadalto. With 13 employees and a CNPJ of 13.024.542/0001-46, the dealership holds approximately 50% market share of vehicle sales in its region and has been the regional sales volume leader for 15 consecutive years.

The business offers a full Fiat vehicle lifecycle portfolio: new 0km vehicles (Pulse, Fastback, Strada and other models), certified pre-owned (Seminovos), after-sales services (mechanical, bodywork, alignment/balancing), genuine Fiat parts and accessories, vehicle subscription (Fiat por Assinatura starting at R$2,239/month), and a financing simulator that routes proposals to Stellantis Financiamentos. Specialized sales programs target four distinct segments — rural producers (Produtor Rural, with seasonal Plano Fazendeiro financing from R$99/month), taxi drivers (Taxista), CNPJ/micro-entrepreneurs, and people with disabilities (PCD, with tax exemption benefits). The Fiat Connect Me connected-vehicle service is also promoted as a value-add. Go-to-market combines physical showroom sales, dedicated WhatsApp business lines by department, the ceolinfiat.com.br website (built on the AutoForce dealer platform), and organic social media.

The revenue model spans one-time new and used vehicle sales (the primary engine), recurring after-sales labor and parts revenue, subscription-based recurring revenue from Fiat por Assinatura, and transaction-fee income from financing intermediation and rural producer plans. Pricing varies by model and program; subscription tiers range from R$2,239 (Strada) to R$3,299 (Fastback) per month all-inclusive. Distribution is single-channel physical retail plus WhatsApp-driven direct sales; no enterprise fleet contracts, no public revenue disclosure, and no external investment are documented.

Name

Ceolin Automoveis

Legal name

Ceolin Automoveis

Website

https://ceolinfiat.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceolin Automoveis (Ceolin Fiat) is a family-owned, single-location authorized Fiat dealership in Teixeira de Freitas, Bahia, Brazil, selling new and used Fiat vehicles, after-sales service, parts, accessories, subscription, and financing to individual consumers plus rural, taxi, micro-entrepreneur, and PCD segments.

Ownership category

akta.pro rank

Product category

Automotive Retail (Fiat Dealership)

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• New vehicle sales
• Used vehicle sales
• Automotive after-sales services
• Vehicle financing
• Vehicle subscription

Headquarters

HQ city

Teixeira de Freitas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Fiat 0km vehicles including models such as Pulse, Fastback, Strada, and other Fiat models. Revenue generated from direct vehicle sales to end consumers.
2. Used/Seminovo Vehicle Sales: Sale of pre-owned vehicles to customers seeking more affordable options or first-time car buyers.
3. After-Sales Services: Mechanical services, body shop (funilaria), alignment/balancing, periodic maintenance, and general vehicle servicing. Revenue from labor and service charges.
4. Genuine Parts and Accessories: Sale of genuine Fiat accessories and replacement parts for vehicle maintenance and customization. Accessories include 1-year warranty and preserve original vehicle warranty.
5. Vehicle Subscription (Fiat por Assinatura): Subscription-based vehicle usage model offering 0km vehicles with included IPVA, documentation, 24h assistance, insurance, unlimited drivers, and periodic maintenance. Monthly subscription payments.
6. Financing Intermediation: Correspondent banking services forwarding financing proposals to Stellantis Financiamentos. Commission revenue from facilitating vehicle financing for customers.
7. Rural Producer Financing (Plano Fazendeiro): Specialized seasonal financing plans for rural producers aligned with harvest calendars. Revenue from financing facilitation with competitive interest rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ceolin Automoveis (Ceolin Fiat) operates as an authorized Fiat dealership in Teixeira de Freitas, Bahia, selling new 0km Fiat vehicles and pre-owned (Seminovo) cars, distributing genuine Fiat parts and accessories, and providing after-sales services including mechanical maintenance, bodywork (funilaria), and alignment/balancing. It also offers vehicle acquisition through Fiat por Assinatura (a subscription program bundling IPVA, documentation, insurance, 24h assistance, unlimited drivers and periodic maintenance) and acts as a correspondent forwarding vehicle financing proposals to Stellantis Financiamentos, with tailored plans such as Plano Fazendeiro for rural producers and the PCD program.

Product overview

Ceolin Fiat is a Fiat automobile dealership operating as part of the Atílio Ceolin business group in Teixeira de Freitas, Bahia, Brazil. The company offers a comprehensive portfolio centered on Fiat vehicles: it sells new vehicles (Veículos Novos) and pre-owned vehicles (Seminovos) alongside a full suite of after-sales services (Serviços) including mechanical maintenance, bodywork, and wheel alignment. The dealership provides multiple vehicle acquisition formats—direct purchase, traditional financing via Stellantis Financiamentos through its online simulator, the specialized Plano Fazendeiro for rural producers aligned to harvest calendars, and Fiat por Assinatura subscription with bundled insurance and maintenance. Specialized programs target PCD (people with disabilities) buyers and direct sales segments including rural producers, taxi drivers, and microentrepreneurs. Genuine Fiat parts (Peças) and accessories (Acessórios) are available, and the Fiat Connect Me connected vehicle service is promoted. The company holds nearly 50% market share and has led regional vehicle sales for 15 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• New Fiat Vehicles (Veículos Novos) Sale of new 0km Fiat vehicles including models such as Pulse, Fastback and Strada, with various trim levels and customization options, for individual consumers and small business buyers in the Teixeira de Freitas region of Bahia.
• Pre-owned Vehicles (Seminovos) Sale of certified pre-owned Fiat vehicles with quality inspection and financing options, aimed at customers seeking more affordable Fiat vehicles or first-time car buyers in the region.
• After-sales Services (Serviços de Pós-venda) Comprehensive after-sales services including mechanical maintenance, bodywork (funilaria), wheel alignment and balancing, with genuine Fiat parts and trained technicians, for owners of Fiat vehicles in the region.
• Genuine Fiat Parts (Peças Genuínas Fiat) Genuine Fiat replacement parts for vehicle maintenance and repairs, available for purchase at the dealership parts counter, supporting both Ceolin service work and external Fiat owners.
• Genuine Fiat Accessories (Acessórios Genuínos Fiat) Catalog of genuine Fiat accessories designed to enhance vehicle aesthetics, comfort and functionality, sold with 1-year warranty and without affecting the original vehicle warranty, for Fiat owners seeking customization at the dealership.
• Fiat por Assinatura (Fiat by Subscription) Vehicle subscription service for 0km Fiat cars (Pulse from R$2,988/month, Fastback from R$3,299/month, Strada from R$2,239/month) with all-inclusive coverage of IPVA, documentation, 24h assistance, complete insurance, unlimited drivers and periodic maintenance, for consumers seeking flexible access to a new Fiat without ownership.

Quantifiable outcome

• 15 consecutive years as regional sales volume leader
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• Webmotors: Brazil's largest online automotive marketplace for new and used vehicles. Adjacent ecosystem participant competing for consumer attention in vehicle discovery and purchase decision-making.

Broad incumbents

• Stellantis: Parent company of Fiat and the manufacturer that supplies Ceolin's vehicles and operates Stellantis Financiamentos. Broad incumbent that shapes the dealer relationship, product access, and financing pipeline.

Direct peers

• Movida: Brazilian car rental and subscription company offering subscription-based vehicle access. Comparable to Ceolin for the subscription offering and overall vehicle retail/mobility business model.
• Grupo Saga: Brazilian multi-brand automotive dealership group with operations across multiple states. Comparable as a Brazilian auto retail operator pursuing a multi-brand, multi-location strategy that Ceolin explicitly aims to follow.
• Localiza: Brazil's largest car rental company with car subscription services (Localiza Meoo). Directly comparable to Ceolin for the Fiat por Assinatura subscription business model and overall vehicle retail/mobility activity.

Emerging players

• InstaCarro: Brazilian digital used-car platform with instant buying and financing. Comparable as an emerging used-vehicle sales channel competing with traditional dealerships like Ceolin's Seminovo business.
• KAVAK: Mexico-origin used-car platform expanding across Latin America including Brazil. Emerging competitor in the certified pre-owned vehicle space that could pressure Ceolin's Seminovo sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ceolin-automoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceolin Automoveis