Instituto Cerrados

Name

Instituto Cerrados

Legal name

Ics – Instituto Cerrados e Sociedade

Website

https://cerrados.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Plant Propagation & Nursery CEA Equipment (Germination Rooms, Tissue Culture Support) (AFAAAHAJ)

Keywords

• Cerrado conservation services
• Private protected area creation
• Fire and deforestation monitoring
• Traditional community mapping
• Ecological restoration services

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monthly recurring donations via credit card debit, processed as voluntary contributions from individuals who subscribe to support the organization. Donors can cancel at any time via email instructions.
2. Corporate Sponsorships: Financial support from companies including Coca-Cola Brasil, Coca-Cola FEMSA, Coca-Cola system, and partnerships with companies like União Química. Includes both project-specific funding and general operational support.
3. Project Grants: Funding from institutional donors including FUNBIO (Floresta Viva initiative), BNDES, Petrobras, Pact Global UN, GEF, and Good Growth Partnership for specific conservation and restoration projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Instituto Cerrados is a civil society organization (non-profit) that delivers conservation services for Brazil's Cerrado biome. Its work centers on creating Private Natural Heritage Reserves (RPPNs) on private lands, satellite-based fire and deforestation monitoring and alerting (Suindara system), mapping and supporting traditional communities (Povos do Cerrado via the Tô no Mapa platform), watershed restoration and water security projects (Cacimba, Elo das Águas), and knowledge-sharing events (Elos do Cerrado). The organization's mission is to protect 1 million hectares of Cerrado by 2050 through these conservation programs funded by donations, corporate sponsorships, and institutional grants.

Product overview

Instituto Cerrados operates as a civil society organization focused on conservation of the Cerrado biome, structured around five interconnected programs: Suindara (monitoring system for fire and deforestation alerts using satellite data), Povos do Cerrado (mapping and strengthening traditional communities using the Tô no Mapa platform), Programa Cacimba (water security through nature-based restoration solutions), Programa Jurema (creation of private protected areas/RPPNs), and Elos do Cerrado (knowledge sharing and dialogue). Key projects include Elo das Águas (restoration of watersheds) and the APCAC initiative (water conservation priority areas mapping). The organization also supports fire brigades and provides monitoring across millions of hectares. These programs work synergistically to achieve the goal of protecting 1 million hectares of Cerrado by 2050.

Differentiator

Problem solved

Functional benefit

Products and services

• Suindara Fire and Deforestation Alert System

Quantifiable outcome

• Reduce unplanned burned area by average 30% across 10 million hectares
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Pacto Global da ONU (Coalizão pela Resiliência Hídrica)coreStrategic or Co-development Partner · 1 January 2024Partnership with UN Global Compact's Water Resilience Coalition to restore at least 1,000 hectares and strengthen the restoration production chain in the Paraná Basin.
• Ministério do Meio Ambiente e Mudança do Clima (MMA)coreStrategic or Co-development Partner · 1 January 2024MMA coordinated the APCAC initiative establishing priority areas for water conservation in the Cerrado via ministerial ordinance after 2 years of collaborative work.
• Agência Nacional de Águas e Saneamento Básico (ANA)minorStrategic or Co-development Partner · 1 January 2024ANA contributed to the APCAC initiative for identifying priority areas for water conservation in the Cerrado.
• IBAMAminorOthers · 1 January 2024IBAMA contributed to the APCAC initiative for identifying priority areas for water conservation in the Cerrado.
• ICMBiominorOthers · 1 January 2024ICMBio contributed to the APCAC initiative and is the governing body for RPPN approval processes.
• Iniciativa Tamo de OlhocoreStrategic or Co-development Partner · 1 January 2024Tamo de Olho is a collaborative initiative (Instituto Cerrados, WWF-Brasil, IPAM, ISPN, Rede Cerrado) to identify deforestation cases in MATOPIBA and support legal action against illegalities.
• Embaixada da FrançaminorStrategic or Co-development Partner · 1 January 2020French Embassy partnered in the first Elos do Cerrado event and second phase of the Serra dos Pirineus project.
• Instituto Brasília Ambiental (IBRAM)coreStrategic or Co-development Partner4-year cooperation agreement to support RPPN creation in Distrito Federal, with Instituto Cerrados providing georeferencing, documentation support, and process coordination with IBRAM.
• WWF-BrasilcoreStrategic or Co-development PartnerWWF-Brasil supports the Povos do Cerrado program and the Tamo de Olho initiative for identifying deforestation cases affecting traditional territories.
• Instituto de Pesquisa Ambiental da Amazônia (IPAM)coreStrategic or Co-development PartnerIPAM is a partner in the Tô no Mapa platform development and the Tamo de Olho initiative for identifying deforestation in MATOPIBA region.
• Instituto Sociedade População e Natureza (ISPN)coreStrategic or Co-development PartnerISPN is a co-developer of the Tô no Mapa platform and partner in the Tamo de Olho initiative and Povos do Cerrado program.
• Rede CerradocoreStrategic or Co-development PartnerRede Cerrado is a partner in the Tô no Mapa platform, Tamo de Olho initiative, and Elos do Cerrado event series.
• Global WitnessminorStrategic or Co-development PartnerGlobal Witness supports the Povos do Cerrado program for traditional community visibility and protection.
• Fundação Pró-Natureza (FUNATURA)minorStrategic or Co-development PartnerFUNATURA is a partner in the Serra dos Pirineus Mosaic proposal with 10 national and local institutions.
• Big Box SupermercadosminorGTM or Marketing PartnerPartnership allowing customers to donate to Instituto Cerrados at checkout, supporting RPPN creation, community mapping, fire monitoring, and knowledge production.
• Associação do Córrego Barriguda e Cabeceira do Rio das Almas (ACBCR)minorStrategic or Co-development PartnerLocal association partnered in the Serra dos Pirineus Protection Mosaic project for RPPN creation and management.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Fundo Brasileiro para a Biodiversidade (FUNBIO): FUNBIO is both a major grant provider to Instituto Cerrados (Floresta Viva initiative) and a peer in the Brazilian biodiversity financing ecosystem. It administers large multilateral funds for conservation projects and serves as a quasi-incumbent in Cerrado and Atlantic Forest protection funding.

Direct peers

• Instituto Sociedade, População e Natureza (ISPN): ISPN is a co-developer of the Tô no Mapa platform and partner in the Povos do Cerrado program. It is a comparable Cerrado-focused civil society organization working on traditional community mapping, sustainable production, and biodiversity conservation.
• SOS Mata Atlântica: SOS Mata Atlântica is a leading Brazilian civil society organization focused on Atlantic Forest protection with similar funding models (individual donations, corporate partnerships, project grants). While focused on a different biome, its operating model — donor mobilization, monitoring technology, protected-area advocacy — is closely comparable to Instituto Cerrados.
• Instituto de Pesquisa Ambiental da Amazônia (IPAM): IPAM is a co-developer of the Tô no Mapa platform and a strategic partner on the Tamo de Olho initiative alongside Instituto Cerrados. Both organizations focus on Amazon/Cerrado biome conservation, satellite monitoring, and policy influence — making IPAM a directly comparable peer with overlapping programs.
• Instituto Internacional de Educação do Brasil (IEB): IEB is a strategic and financial partner on the Elos do Cerrado event and Private Reserves project. It works on Cerrado conservation policy, sustainable production chains, and protected-area governance — directly overlapping with Instituto Cerrados' Jurema and Elos do Cerrado programs.
• Rede Cerrado: Rede Cerrado is a partner network co-developing Tô no Mapa and Elos do Cerrado alongside Instituto Cerrados. As a network of 40+ Cerrado-focused civil society organizations, it serves both as a coordinating ally and a partial competitor for grassroots community engagement and small-grant funding.
• Nature and Culture International (NCI) Brazil: NCI is a financial partner of Instituto Cerrados on the Serra dos Pireneus Protection Mosaic project. It is a directly comparable international NGO operating in the Cerrado with similar RPPN creation, indigenous community support, and biodiversity conservation programs funded by international donors.

Broad incumbents

• The Nature Conservancy (TNC) Brazil: TNC Brazil is a major international conservation NGO operating across multiple biomes with significant corporate and multilateral funding partnerships. It competes with Instituto Cerrados for ESG-linked corporate sponsorships and large multilateral grants (GEF, BNDES).
• WWF-Brasil: WWF-Brasil is a major international conservation organization that partners with Instituto Cerrados on the Povos do Cerrado and Tamo de Olho initiatives. It operates across multiple biomes and competes for the same corporate ESG and institutional donor pool that funds Instituto Cerrados.
• Conservation International (CI) Brasil: Conservation International Brasil is an international NGO active in Cerrado and Amazon conservation with corporate sustainability and critical ecosystem partnership fund (CEPF) ties. It draws on the same pool of bilateral/multilateral funders and competes for Brazilian corporate ESG partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@institutocerrados
• Facebookfacebook.com/institutocerrados
• LinkedInlinkedin.com/company/institutocerrados
• Instagraminstagram.com/institutocerrados

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Cerrados