Cerritos Center for the Performing Arts

What Cerritos Center for the Performing Arts does

Cerritos Center for the Performing Arts is a municipally owned performing arts venue operated by the City of Cerritos, California, located at 18000 Park Plaza Drive. It functions as a single 1,800-seat live entertainment facility serving the greater Los Angeles metropolitan area, hosting ticketed concerts, comedy shows, Broadway productions, and special events on a published multi-season calendar (with programming visible for 2025-2026 and 2026-2027). The venue also rents its spaces for filming, corporate meetings and banquets, and weddings, and maintains community engagement programs including Arts Education and Arts Ambassador initiatives. The organization is staffed by approximately 26 employees.

The business operates through four principal revenue streams: ticket sales distributed primarily via Ticketmaster with secondary sales through an on-site Box Office; venue rentals for third-party events (filming, meetings, banquets, weddings); corporate sponsorships from automotive, technology, audio equipment, and entertainment partners; and contributed income through an endowment fund and annual giving program. Ticketing is event-driven, with revenue dependent on artist draw, seasonal demand, and venue utilization. Customer acquisition relies on organic social media (Facebook, Instagram, YouTube, X/Twitter), email newsletters, a Bandsintown listing, and Ticketmaster's marketplace reach.

From a technology and operations standpoint, the venue does not operate proprietary technology systems; ticketing infrastructure is outsourced to Ticketmaster, sound reinforcement relies on professional equipment from DiGiCo and d&b audiotechnik (which also appear as sponsors), and the venue's web presence is a standard municipal CMS. The operating model is fundamentally a physical-venue experience business with no AI/ML, software platform, or data-product components. The competitive context is regional: the venue competes for touring-act bookings and rental clients against larger downtown Los Angeles venues, with its positioning built on suburban accessibility, municipal backing, and diversified programming across genres and price points.

Name

Cerritos Center for the Performing Arts

Legal name

Cerritos Center for the Performing Arts

Website

https://cerritoscenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerritos Center for the Performing Arts is a municipally owned, 1,800-seat live entertainment venue in Cerritos, California, serving the greater Los Angeles area with concerts, Broadway shows, comedy, and event rentals for corporate, wedding, and film clients.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Live performing arts
• Concert venue operations
• Venue rental services
• Arts education programs
• Corporate event hosting

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for live performances and events held at the venue, sold primarily through Ticketmaster and the venue's Box Office.
2. Venue Rentals: The venue is available for rental for various events including meetings, banquets, weddings, and filming, generating rental income from third-party event organizers.
3. Corporate Sponsorships: Corporate partners sponsor the venue and its programming, providing financial support in exchange for branding visibility and promotional benefits.
4. Donations and Endowment: The venue accepts charitable donations to its endowment fund and encourages patron support through its 'Get Involved' giving programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Cerritos Center for the Performing Arts is a 1,800-seat municipal performing arts venue that hosts ticketed live performances including concerts, comedy shows, Broadway productions, and tribute acts managed primarily through Ticketmaster. The facility is also available for rental to third parties for private events such as corporate meetings, banquets, weddings, and filming productions.

Product overview

Cerritos Center for the Performing Arts is a performing arts venue that operates as a single unified facility offering live performance events and venue rental services. The core offering consists of ticketed performances managed through Ticketmaster, while ancillary services include venue rentals for filming, meetings, banquets, and weddings. Additional programs support the venue through arts education, annual giving, corporate sponsorships, and endowment donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Events

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for the venue. Ticketmaster handles online ticket sales for all performances and events, providing the digital distribution infrastructure for consumer ticket purchases.
• Alfred Reyes Jr. (Sponsor)minorGTM or Marketing PartnerIndividual sponsor providing financial or promotional support to the venue in exchange for brand visibility.
• Audiowest (Sponsor)minorGTM or Marketing PartnerAutomotive-related sponsor supporting the venue with branding presence on the website and promotional materials.
• Cerritos Auto Square (Sponsor)minorGTM or Marketing PartnerAutomotive dealership sponsor with branding presence on the venue's website and marketing materials.
• George and Bev Ray (Sponsors)minorGTM or Marketing PartnerIndividual sponsors providing financial or promotional support to the venue in exchange for brand visibility.
• Golden Star Technologies (Sponsor)minorGTM or Marketing PartnerTechnology-related sponsor with branding presence on the venue's website and marketing materials.
• Pegleg Entertainment (Sponsor)minorGTM or Marketing PartnerEntertainment industry sponsor supporting the venue with promotional support and industry connections.
• City of CerritoscoreOthersThe venue is owned and operated by the City of Cerritos as a public performing arts facility, providing municipal resources and administrative support.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pantages Theatre: 2,700-seat Hollywood theater primarily hosting Broadway touring productions. Directly comparable as an LA-area theater competing for the same Broadway tour bookings and patron demographic.
• Walt Disney Concert Hall: Home of the LA Philharmonic, hosting symphony, classical, and contemporary concerts in a Frank Gehry-designed hall. Comparable as a high-profile LA-area concert venue with similar ticketing and patron-service operations.
• The Music Center (Los Angeles): Downtown LA's primary performing arts campus hosting Dorothy Chandler Pavilion, Mark Taper Forum, and Ahmanson Theatre. Operates as a civic performing arts complex serving the same LA metro region, competing for touring Broadway and concert bookings.
• Microsoft Theater (Peacock Theater): 7,100-seat theater at L.A. Live hosting concerts, awards shows, and theatrical productions. Directly comparable as an LA-metro indoor venue competing for the same concert and Broadway routing decisions.
• Segerstrom Center for the Arts: Multi-venue performing arts center in Costa Mesa, CA, presenting Broadway tours, concerts, dance, and family programming. Directly comparable as a Southern California civic-affiliated performing arts venue with similar programming mix and audience model.
• The Soraya (Younes and Soraya Nazarian Center): 1,700-seat performing arts venue at Cal State Northridge presenting music, dance, and theater. Closely comparable mid-size SoCal presenting house with similar programming breadth and academic/community positioning.
• Dolby Theatre: 3,400-seat Hollywood theater hosting Broadway tours, concerts, and special events (home of the Oscars). Comparable LA-area mid-to-large theater competing for premium entertainment bookings.
• Greek Theatre (Los Angeles): 5,900-seat outdoor amphitheater in Griffith Park operated under a city-affiliated concession. Comparable as an LA-metro concert venue competing for the same summer touring circuit and patron base.

Broad incumbents

• Crypto.com Arena: 20,000-seat downtown LA arena hosting concerts, basketball, and major events. Comparable as the largest-scale LA-metro concert competitor, often the first routing choice for stadium-tier tours.
• Kia Forum (Inglewood): 17,500-seat arena in Inglewood operated by AEG. Comparable as a much larger LA-metro concert venue competing for the same top-tier touring acts, typically winning routing on higher-draw tours.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cerritoscenter
• YouTubeyoutube.com/ccpaperformances
• Facebookfacebook.com/100064050724523
• Instagraminstagram.com/cerritoscenterperformingarts
• LinkedInlinkedin.com/company/cerritos-center-for-the-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerritos Center for the Performing Arts