cerritos auto square

What cerritos auto square does

Cerritos Auto Square operates a physical auto mall located at 10903 Auto Square Drive in Cerritos, California, at the interchange of I-605 and South Street, co-locating 24 franchised automotive dealerships (Acura, Buick/GMC, Chevrolet, Chrysler/Dodge/Jeep/Ram, Ford, Genesis, Honda, Hyundai, INFINITI, Jaguar/Land Rover, Kia, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Toyota, Volkswagen, and Volvo) under a single shared footprint. The platform enables consumers to browse, test drive, finance, and purchase new and pre-owned vehicles across competing OEMs in a single walk-in visit, supported by extended hours (8 a.m. to 9 p.m.), no-appointment sales, dealer inspections, on-site financing, trade-in services, and a complimentary shuttle to the adjacent mall. The company lists nearly 10,000 vehicles in stock and claims to outsell the second-largest Southern California auto mall by nearly 2 to 1 (2023 survey).

The underlying technology layer is a consumer-facing website (cerritosautosquare.com) that aggregates dealer inventory with filters for body type, size, fuel (including electric and hybrid), and price band; a budget calculator with 9.3% estimated APR; a Kelley Blue Book-powered trade-in valuation tool; one-click CARFAX vehicle history reports; test drive scheduling; SMS communications; and a dedicated Spanish-language version. Individual franchisees (e.g., Penske Chevrolet of Cerritos, McKenna Volkswagen, Norm Reeves Honda Superstore, AutoNation Toyota Cerritos, Browning Mazda, Volvo Cars Cerritos) each maintain their own branded microsites under the unified platform. Cerritos Auto Square is privately held with a small corporate office in Glendale (1-10 employees), is CCPA-compliant, follows WCAG accessibility standards, and has no disclosed parent company, funding rounds, or revenue figures.

Name

cerritos auto square

Legal name

Cerritos Auto Square

Website

https://cerritosautosquare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerritos Auto Square is a privately held physical auto mall in Cerritos, California, co-locating 24 competing automotive franchises in one location to let consumers browse, test drive, finance, and purchase new and pre-owned vehicles across multiple brands in a single visit.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across 24 different automotive brands including Acura, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Genesis, Honda, Hyundai, INFINITI, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Ram, Toyota, Volkswagen, and Volvo.
2. Financing Services: Financing options offered through dealers for vehicle purchases, with multiple financing options for various credit needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cerritos Auto Square operates a physical auto mall in Cerritos, California that aggregates 24 franchised vehicle dealerships (covering brands from Acura and Chevrolet to Lexus, Land Rover, and Volvo) under a single roof. Consumers can browse, test drive, and purchase new, certified pre-owned, and used vehicles, arrange financing and trade-ins, and use complementary services such as the budget calculator, Kelley Blue Book trade-in valuation, and a free mall shuttle. The company also runs a centralized website that mirrors the in-mall experience with searchable inventory across 6,000+ vehicles.

Product overview

Cerritos Auto Square operates as a multi-dealership auto mall platform aggregating 24 independent dealerships (Acura, Buick/GMC, Chevrolet, Chrysler/Dodge/Jeep/Ram, Ford, Genesis, Honda, Hyundai, INFINITI, Jaguar/Land Rover, Kia, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Toyota, Volkswagen, and Volvo) in a single online platform. The core offering is the consumer-facing website that enables vehicle browsing, price comparison, budget calculation, trade-in valuation, and dealer connection across all brands. Supporting services include test drive scheduling, a free mall shuttle, SMS communications for updates, and special financing offers. The platform differentiates through its scale (6,000+ vehicles), convenience (one location, no appointment needed), and competitive pricing enabled by dealer competition.

Differentiator

Problem solved

Functional benefit

Products and services

• New and pre-owned vehicle sales Sale of new, certified pre-owned, and used vehicles across 24 franchised brands (Acura, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Genesis, Honda, Hyundai, INFINITI, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Ram, Toyota, Volkswagen, Volvo) to individual consumers in Southern California.
• Dealer-arranged vehicle financing Financing options arranged through the 24 on-site dealers for vehicle purchases, supporting buyers across excellent, good, average, and below-average credit profiles.
• Vehicle trade-in valuation service Instant trade-in value estimates powered by Kelley Blue Book's trusted valuation tool, helping consumers determine their current vehicle's worth before visiting the auto square.
• Special deals and financing offers Exclusive offers on selected vehicles including lease deals and finance specials at pricing discounted from MSRP, surfaced through the auto square's specials page.
• Test drive scheduling service Service allowing customers to walk in or schedule test drives at any of the 24 preferred dealerships within the auto square.
• Free mall shuttle service Complimentary shuttle service operating Monday–Saturday (10 a.m.–4 p.m. weekdays, 10 a.m.–5 p.m. Saturdays) that lets customers shop the adjacent mall while their vehicle is being serviced at the auto square.
• Acura franchise dealership (Cerritos Acura) On-site franchised Acura dealership selling new Acura vehicles and certified pre-owned Acura inventory.
• Buick/GMC franchise dealership (Penske Buick GMC of Cerritos) On-site franchised dealership selling new Buick and GMC vehicles under the Penske banner.
• Chevrolet franchise dealership (Penske Chevrolet of Cerritos) On-site franchised dealership selling new Chevrolet vehicles under the Penske banner.
• Chrysler Dodge Jeep Ram franchise dealership (Cerritos Chrysler Dodge Jeep Ram) On-site franchised dealership selling new Chrysler, Dodge, Jeep, and Ram vehicles.
• Ford franchise dealership On-site franchised Ford dealership selling new Ford vehicles and offering multiple financing options.
• Genesis franchise dealership (Norm Reeves Genesis) On-site franchised Genesis luxury dealership under the Norm Reeves banner.
• Honda franchise dealership (Norm Reeves Honda Superstore) On-site franchised Honda superstore (Norm Reeves Honda Superstore) selling new Honda vehicles and certified pre-owned Hondas.
• Hyundai franchise dealership (Norm Reeves Hyundai Superstore) On-site franchised Hyundai superstore (Norm Reeves Hyundai Superstore) selling new Hyundai vehicles.
• INFINITI franchise dealership (Cerritos INFINITI) On-site franchised INFINITI luxury dealership selling new INFINITI vehicles.
• Jaguar Land Rover franchise dealership (Jaguar Land Rover Cerritos) On-site franchised luxury dealership selling new Jaguar and Land Rover vehicles.
• Kia franchise dealership (Kia of Cerritos) On-site franchised Kia dealership (Kia of Cerritos) selling new Kia vehicles and certified pre-owned Kias.
• Lexus franchise dealership (Lexus of Cerritos) On-site franchised Lexus luxury dealership (Lexus of Cerritos) selling new Lexus vehicles.
• Lincoln franchise dealership (Norm Reeves Lincoln) On-site franchised Lincoln luxury dealership (Norm Reeves Lincoln) selling new Lincoln vehicles.
• Mazda franchise dealership (Browning Mazda) On-site franchised Mazda dealership (Browning Mazda) selling new Mazda vehicles.
• Mitsubishi franchise dealership On-site franchised Mitsubishi dealership selling new Mitsubishi vehicles.
• Nissan franchise dealership (Cerritos Nissan) On-site franchised Nissan dealership (Cerritos Nissan) selling new Nissan vehicles and certified pre-owned Nissans.
• Toyota franchise dealership (AutoNation Toyota Cerritos) On-site franchised Toyota dealership (AutoNation Toyota Cerritos) selling new Toyota vehicles.
• Volkswagen franchise dealership (McKenna Volkswagen) On-site franchised Volkswagen dealership (McKenna Volkswagen) selling new Volkswagen vehicles.
• Volvo franchise dealership (Volvo Cars Cerritos) On-site franchised Volvo dealership (Volvo Cars Cerritos) selling new Volvo vehicles.

Quantifiable outcome

• Sells more cars annually than any other auto mall destination in Southern California (2023 survey)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Kelley Blue BookcoreTechnology or IntegrationKelley Blue Book's trusted valuation tool is integrated into the Cerritos Auto Square website for trade-in value estimates. The trade-in tool helps customers determine their vehicle's worth before visiting the dealership.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest auto retailer in the US with ~300 new-vehicle franchises nationwide. Comparable to Cerritos Auto Square as a multi-franchise dealer group, but operates across many geographies rather than concentrating 24 brands in one location; AutoNation Toyota Cerritos is even a member of the Cerritos Auto Square consortium.
• Sonic Automotive: US automotive retailer with ~140 dealerships and the EchoPark used-car brand. Directly comparable multi-franchise operator; relevant peer especially for the pre-owned side of Cerritos's inventory mix.
• Lithia Motors: One of the largest US auto dealership groups with 300+ stores across the US, Canada, and the UK. Comparable as a scaled multi-franchise consolidator but distributed across many sites rather than concentrated in a single auto-mall footprint.
• Group 1 Automotive: US and UK automotive retailer with ~200 dealerships operating 30+ brands. A scaled multi-franchise competitor that pursues the same acquisition-and-consolidation strategy but with geographic dispersion rather than the single-mall density that defines Cerritos Auto Square.
• Hendrick Automotive Group: Largest privately held US automotive dealer group with ~140 dealerships. Operates multiple high-volume dealership campuses in the Carolinas and Texas with the same multi-franchise density strategy that Cerritos applies in a single SoCal location.
• Berkshire Hathaway Automotive: Berkshire Hathaway-owned dealership group operating ~80 franchises under brands including Van Tuyl, Braman, and others. Comparable as a scaled multi-franchise operator; relevant peer because its predecessor Van Tuyl pioneered the dealership-consolidation playbook that consolidated auto retail at scale.
• Asbury Automotive Group: US automotive retailer with ~150 new-vehicle franchises across 15 brands. Comparable as a multi-franchise group pursuing scale economics through consolidation, though distributed across Sun Belt locations rather than concentrated in one site.

Direct peers

• CarMax: Largest US used-car retailer with a multi-location superstore model analogous to Cerritos's concentration strategy. CarMax competes for the same multi-brand comparison shoppers and pre-owned inventory, just without new-vehicle franchises.
• Penske Automotive Group: Major global automotive and commercial truck retailer. Penske owns Penske Chevrolet of Cerritos and Penske Buick GMC of Cerritos — two of the 24 dealerships inside the Cerritos Auto Square — making it a directly comparable franchise dealer operator and consortium member.

Emerging players

• Carvana: Online-only used-car retailer with vehicle-vending-machine fulfillment and home delivery. Represents the online-native model that competes for the same multi-brand comparison shopper but with no physical showroom requirement — a structural alternative to Cerritos's physical-mall thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/CerritosAutoSquare
• Facebookfacebook.com/CerritosAutoSquare
• Instagraminstagram.com/cerritosautomall
• TikToktiktok.com/@cerritosautosquare
• LinkedInlinkedin.com/company/cerritos-auto-square-dealers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cerritos auto square