CERTEX
CERTEX Hebetechnik GmbH is a Düsseldorf-based lifting technology and load-securing specialist, part of Axel Johnson International's Lifting Solutions Group, serving European industrial customers with 10,000+ products across chain slings, wire ropes, cranes, hoists, PPE, plus inspection, custom engineering, and training services.
- Company typePrivate
- Founded-
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CERTEX does
CERTEX Hebetechnik GmbH is a Düsseldorf-headquartered, German private limited company (GmbH) specializing in lifting technology and load securing equipment, operating as part of the Axel Johnson International Lifting Solutions Group with registered office in Meerbusch. The company sells a catalog of more than 10,000 items spanning chain slings, wire ropes, textile slings (including Dyneema products), lifting points, lifting devices (chain hoists, winches, magnet lifters, hydraulic equipment), cranes, vacuum lifting devices, custom lifting beams (Traversen), cargo-securing equipment, and personal protective equipment. It operates own brands POWERTEX and ROPETEX as private-label cost-effective alternatives, and the Aspire Range as a sustainable line featuring r-PET recycled materials. The company has over 100 years of claimed heritage in lifting technology and is positioned as a full-line specialist rather than a pure reseller.
The business operates a direct-to-consumer e-commerce webshop (certex.de) available 24/7 with registered-customer and portal features, alongside a sales-led motion offering quotes, in-house engineering for custom lifting solutions with FEM analysis, DGUV-compliant safety inspections, MRT (Magnetic Inductive Rope Testing) wire rope inspection, load testing, and professional training programs covering crane, lifting, forklift, and wire rope operation. Distribution is anchored by a European network with 50+ warehouse locations enabling delivery within 3 days. Customer base spans 11 verticals including industrial manufacturing, construction, ports and shipping, mining, steel, wind and energy, aerospace, food and pharma, transportation and logistics, entertainment, and defense. Certifications include EN 1492-1, EN 12195-2, EN 361, EN 358, EN 813, and DGUV, and the company has received LEEA Sustainable Awards for its r-PET product lines. Pricing is quote-based for larger orders with public promotional discount codes (CXPLUS20/CXPLUS10) for webshop purchases.
CERTEX firmographics
Firmographics- Name
- CERTEX
- Legal name
- CERTEX Hebetechnik GmbH
- Website
- https://certex.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CERTEX Hebetechnik GmbH is a Düsseldorf-based lifting technology and load-securing specialist, part of Axel Johnson International's Lifting Solutions Group, serving European industrial customers with 10,000+ products across chain slings, wire ropes, cranes, hoists, PPE, plus inspection, custom engineering, and training services.
- Ownership category
- akta.pro rank
CERTEX industry classification
Industry- Product category
- Industrial Lifting Equipment
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where CERTEX is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CERTEX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of lifting equipment, load securing products, and personal protective equipment through e-commerce webshop and direct sales. Product range includes over 10,000 items from own brands (POWERTEX, ROPETEX) and partner brands.
- Training & Education Services: Professional training programs including crane operator training, forklift operator training, lifting equipment training, and wire rope training. Offered both at company location in Düsseldorf and as in-house seminars at customer sites.
- Inspection & Testing Services: DGUV inspections, crane inspections, MRT wire rope testing, and load testing services for lifting equipment compliance and safety verification.
- Custom Engineering Services: Inhouse engineering for custom lifting device design, reconstruction, and FEM analysis for specialized applications not covered by standard products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
CERTEX product offering
Product offeringCore offering
CERTEX sells industrial lifting equipment, load securing products, and personal protective equipment (PPE) through a direct e-commerce webshop and sales team, offering more than 10,000 items including chain slings, textile slings, wire ropes, hoists, cranes, lifting beams, and cargo securing devices under its own POWERTEX and ROPETEX brands plus partner brands. The company also delivers fee-based professional services: DGUV safety inspections, proprietary MRT (magnetic inductive) wire rope testing, load testing, operator training (crane, forklift, lifting, wire rope), and in-house custom engineering with FEM analysis for specialized lifting solutions.
Product overview
CERTEX is a lifting technology and load securing specialist offering a comprehensive e-commerce platform with over 10,000 products. The product portfolio centers on industrial lifting equipment including chain slings, textile slings (POWERTEX and ROPETEX branded), wire ropes, lifting devices, cranes, and custom lifting beams (traversen). The company provides sustainable products through the Aspire Range featuring r-PET recycled materials. Supporting the product sales, CERTEX offers integrated services including DGUV safety inspections, custom inhouse engineering with FEM analysis, MRT magnetic inductive rope testing, professional training programs, and load testing services. The platform enables 24/7 online ordering with delivery within 3 days, supported by QR code access to multilingual user manuals in 13 languages.
Differentiator
Problem solved
Functional benefit
Brands
- POWERTEX: Cost-effective and reliable private-label brand for lifting and lashing equipment, fall protection, and wire ropes, manufactured with direct cooperation with selected manufacturers.
- ROPETEX
- Aspire Range™
Products and services
- Anschlagketten (Chain Slings) Lifting chains and accessories including grade 10 chains, hooks, connectors, and spare parts sold to industrial buyers for material handling and load-securing operations.
- Textile Anschlagmittel (Textile Slings) Textile lifting slings, round slings, webbing slings (including Dyneema products) for various lifting configurations sold to industrial customers.
- Anschlagpunkte (Lifting Points) Lifting eyes, swivels, and attachment points for secure load connection in lifting operations.
- Drahtseile & Zubehör (Wire Ropes & Accessories) Steel wire ropes (stainless steel, specialized, general purpose, elevator ropes) and accessories including blocks, sheaves, shackles, hooks, and rigging hardware.
- Hebezeuge (Lifting Devices) Lifting equipment including chain hoists, winches, magnet lifters, load moving systems, lifting clamps, trolleys, and hydraulic equipment for industrial buyers.
- Krane und Lastaufnahmemittel (Cranes & Load Handling Attachments) Vacuum lifting devices, cranes, pallet forks, lifting beams, C-hooks, and grabs for load handling operations in industrial environments.
- Traversen (Custom Lifting Beams) Custom-engineered lifting beams (beam, plate, bigbag, helicopter, H-cross, spreader, telescopic, turning) for specialized lifting requirements.
- Ladungssicherung (Cargo Securing) Load securing equipment including anti-slip mats, lashing chains, edge protection, and textile lashing straps for transportation safety.
- PSA - Persönliche Schutzausrüstung (PPE) Personal protective equipment including fall arrest harnesses, lanyards, anchorage points, carabiners, and fall protection systems for working at height.
- Aspire Range (Sustainable r-PET Product Line) Sustainable product line featuring r-PET recycled polyester slings, harnesses, and webbing with up to 65% lower CO2 emissions for buyers with sustainability targets.
- DGUV Prüfungen (Safety Inspection Service) Safety inspections and certifications according to DGUV regulations for lifting equipment, cranes, and safety gear, managed through the CertMax+ digital platform.
- Inhouse Engineering Service Custom engineering services including reconstruction, reverse engineering, and FEM (Finite Element Method) analysis for specialized lifting solutions, manufactured in Germany.
- MRT - Magnetinduktive Seilprüfung (Magnetic Rope Testing Service) Proprietary magnetic inductive rope testing service for automated non-destructive inspection of steel wire ropes in cranes, winches, and lifting equipment.
- Schulungen (Professional Training) Professional certified training programs including crane operator, forklift operator, lifting equipment, and wire rope training, delivered at the Düsseldorf facility or as in-house seminars at customer sites.
- Lasttest (Load Testing Service) Load testing services for lifting equipment and load handling attachments to verify safety and compliance before deployment.
- Hydraulikprodukte (Hydraulic Products) Hydraulic lifting and handling equipment including hydraulic cylinders, pumps, and systems for heavy industrial applications.
- Reinraumkrane (Cleanroom Cranes) Specialized cranes designed for cleanroom environments meeting stringent cleanliness and precision requirements (e.g., semiconductor, pharmaceutical, aerospace assembly).
- Renewables - Wind Energy Lifting Solutions Specialized lifting equipment and services for wind turbine installation and maintenance in the wind energy sector.
Quantifiable outcome
- Up to 65% CO2 reduction with r-PET products
- +4 more outcomes
Companies that use CERTEX
Customer profileNamed customers1 record
Segments11 records
Ideal customer profiles2 records
CERTEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CERTEX partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lifting Solutions GroupcoreParent organization of CERTEX Germany. Global lifting solutions group providing strategic direction, brand portfolio (POWERTEX, ROPETEX, Aspire Range), and international network of subsidiaries.
- Axel Johnson InternationalcoreParent company of Lifting Solutions Group, headquartered in Stockholm, Sweden. Provides corporate governance and strategic direction for the lifting equipment distribution network.
- Traction LevageminorSister company within Lifting Solutions Group that supported a renewable energy customer with POWERTEX lifting solutions for photovoltaic ground-mounted systems installation.
- LEEA (Lifting Equipment Engineers Association)minorGlobal industry association for lifting equipment engineers. CERTEX references LEEA standards and their products have received LEEA Sustainable Awards.
- DGUV (German Statutory Accident Insurance)minorGerman statutory accident insurance provider. CERTEX offers DGUV inspections and certification services in compliance with DGUV standards for lifting equipment.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
CERTEX competitors and assessment
Company assessmentDirect peers
- Codipro: Codipro manufactures swivel lifting points, hoist rings, and bolted lifting attachments. Directly comparable to CERTEX's lifting-points product category and a brand CERTEX itself distributes on its webshop.
- Green Pin (Van Beest): Green Pin produces shackles, turnbuckles, wire rope clips, and related rigging hardware. Directly comparable to CERTEX on shackles, wire-rope accessories, and standard rigging consumables, with similar industrial end markets.
- Crosby Group: Crosby is a leading global manufacturer of lifting, rigging, and material-handling hardware (shackles, hooks, blocks, wire rope). It is directly comparable to CERTEX because it supplies the same accessory-and-attachment categories that anchor CERTEX's webshop catalog and competes for the same industrial lifting procurement budgets.
- Tractel: Tractel is a global supplier of lifting, load-securing, fall-protection and access equipment. It mirrors CERTEX's portfolio across chain hoists, wire rope hoists, fall-arrest harnesses, and textile slings, and competes directly in European safety and lifting distribution.
- SpanSet: SpanSet specializes in textile lifting slings, round slings, cargo-securing lashings, and height-safety equipment. Comparable to CERTEX in textile/lasher categories and adjacent on fall protection, with overlapping safety-certification services.
- Pewag: Pewag manufactures chains, chain slings, and traction chains for lifting, security, and traction applications. Comparable to CERTEX as both companies center on lifting chains, chain accessories, and chain-sling assemblies and serve overlapping European industrial customers.
- JDT (J.D. Theile): JDT manufactures chains, chain slings, and chain components for lifting and conveying applications. Directly comparable to CERTEX for industrial chain and chain-sling product lines, particularly in DACH industrial accounts.
- Elephant Chain Hoists: Elephant produces chain blocks, lever hoists, and electric chain hoists. Comparable to CERTEX in chain-hoist and lever-hoist categories and competes in the same industrial MRO procurement channels.
Broad incumbents
- Gunnebo Industries: Gunnebo Industries supplies lifting, rigging, and load-securing products including chains, wire rope, and shackles. Comparable to CERTEX across lifting accessories, but operates as a larger multi-category industrial incumbent rather than a specialist lifting distributor.
- Yale (Columbus McKinnon): Columbus McKinnon (with Yale, CM, Coffing brands) is a broad incumbent in hoists, cranes, chain, and lifting accessories. It overlaps CERTEX's chain-hoist, lever-hoist, and trolley ranges but offers a much wider portfolio and global service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CERTEX social profiles
Digital presenceCERTEX compliance and trust
Trust signalCompliance6 records
CERTEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
CERTEX leadership team
Management profileNumber of profiles
Profiles1 record
CERTEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CERTEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CERTEX
What does CERTEX do?
CERTEX sells industrial lifting equipment, load securing products, and personal protective equipment (PPE) through a direct e-commerce webshop and sales team, offering more than 10,000 items including chain slings, textile slings, wire ropes, hoists, cranes, lifting beams, and cargo securing devices under its own POWERTEX and ROPETEX brands plus partner brands. The company also delivers fee-based professional services: DGUV safety inspections, proprietary MRT (magnetic inductive) wire rope testing, load testing, operator training (crane, forklift, lifting, wire rope), and in-house custom engineering with FEM analysis for specialized lifting solutions.
Is CERTEX a public or private company?
CERTEX is a private company. It is classified as corporate owned and is currently operating.
When was CERTEX founded?
CERTEX was founded in -1. It employs 11 to 50 people.
Where is CERTEX based?
CERTEX is headquartered in Düsseldorf, Germany, in the Europe region.
How does CERTEX make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are training & Education Services, inspection & Testing Services and custom Engineering Services.
Who are CERTEX's main competitors?
Direct peers on record are Codipro, Green Pin (Van Beest), Crosby Group, Tractel, SpanSet, Pewag, JDT (J.D. Theile) and Elephant Chain Hoists. Broad incumbents are Gunnebo Industries and Yale (Columbus McKinnon).
Does CERTEX have an API?
No public API is recorded for CERTEX.
What industry is CERTEX in?
CERTEX's product category is Industrial Lifting Equipment. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 423810 and its SIC code is 3530.