CERTEX Hebetechnik GmbH

What CERTEX Hebetechnik GmbH does

CERTEX Hebetechnik GmbH is a German specialist distributor of industrial lifting technology and load securing equipment, headquartered in Düsseldorf and operating as a subsidiary of Axel Johnson International Lifting Solutions. The company sells more than 10,000 SKUs covering chain slings, textile slings, wire ropes, hoists, cranes, lifting beams, lashing equipment, and personal protective equipment (fall protection harnesses) through a B2B e-commerce webshop and direct sales force. It operates a multi-brand portfolio spanning its own POWERTEX and ROPETEX private labels alongside distributed premium brands including Crosby, Pewag, Skylotec, Tractel, Holmatro, JDT, Talurit, and REMA, plus the sustainability-focused Aspire Range of r-PET (recycled polyester) products such as web lashings, round slings, and fall arrest harnesses. Underlying technical capabilities include proprietary Magnetic Rope Testing (MRT) for non-destructive wire rope inspection, Finite Element Method (FEM) analysis for custom inhouse engineering of load handling attachments, and the CertMax+ digital platform for DGUV inspection record management.

The company monetizes through four primary streams: product sales (one-time purchases across the webshop catalog), DGUV-compliant testing and inspection services, professional training seminars (crane operator, lifting equipment, forklift, and height safety delivered on-site or at the Düsseldorf facility), and bespoke custom engineering. Pricing is quote-based for services and tiered for products, with a 20% discount for registered business customers and 10% for guest orders, supported by a 3-day delivery promise. Customers span seven industrial verticals — construction (primary), ports and shipping, mining, wind and energy, steel, food and pharma, and aerospace — with a documented presence in German renewable energy projects via sister-company Traction Levage. The business is operated by Managing Director Marcus Harder-Otto and benefits from integration into the parent group's European distribution network of 50+ warehouse locations.

Name

CERTEX Hebetechnik GmbH

Legal name

CERTEX Hebetechnik GmbH

Website

https://certex.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CERTEX Hebetechnik GmbH is a Düsseldorf-based specialist distributor of industrial lifting equipment, wire ropes, load securing, and fall protection products, selling 10,000+ SKUs across seven industrial verticals in the DACH region as part of Axel Johnson International Lifting Solutions.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

Keywords

• Lifting equipment
• Industrial rigging supplies
• Load securing equipment
• Chain slings hardware
• Fall protection equipment

Headquarters

HQ city

Düsseldorf, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of lifting equipment, load securing, and fall protection products through B2B e-commerce web shop. Product range includes chain slings, wire ropes, hoists, cranes, lifting beams, and PPE with over 10,000 articles available.
2. Testing & Inspection Services: DGUV-compliant inspection and testing services for lifting equipment including crane inspections and MRT wire rope testing.
3. Training & Education Services: Professional training seminars including crane operator certification, lifting equipment training, wire rope training, forklift training, and height safety. Offered as in-house or on-site training.
4. Custom Engineering Services: Inhouse engineering services for designing custom load handling attachments and special lifting solutions using FEM analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CERTEX Hebetechnik GmbH distributes and sells a portfolio of more than 10,000 industrial lifting, rigging, and load-securing products — including chain slings, textile slings, wire ropes, hoists, cranes, lifting beams, shackles, and personal protective/fall-protection equipment. In parallel, the company provides DGUV-compliant inspection and testing (including magnetic rope testing), inhouse custom engineering using FEM analysis, and professional training seminars for crane operators, lifting equipment users, and forklift drivers.

Product overview

CERTEX Hebetechnik GmbH is a lifting technology specialist offering a comprehensive portfolio of over 10,000 products for industrial lifting, rigging, and load securing applications. The core product portfolio centers on Anschlagketten (chain slings), textile Anschlagmittel (slings and round slings), Hebezeuge (lifting devices including hoists, winches, magnet lifters), Krane und Lastaufnahmemittel (cranes and lifting beams), and Drahtseile (wire ropes) with full accessories. The company operates a dual-brand strategy with POWERTEX and ROPETEX as private-label sub-brands offering cost-effective alternatives to premium manufacturers, complemented by branded products from Crosby, Elephant, JDT, Pewag, REMA, and others. The Aspire Range represents the company's sustainable product line featuring recycled materials. Beyond products, CERTEX provides integrated services including DGUV inspections, inhouse engineering with FEM analysis, magnetic rope testing (MRT), and professional training programs. The company serves diverse industries including construction, mining, ports, steel, wind energy, and aerospace.

Differentiator

Problem solved

Functional benefit

Brands

• POWERTEX: Cost-effective and reliable lifting products, lashing equipment, fall protection and wire ropes, manufactured to detailed specifications often exceeding standard requirements.
• ROPETEX
• Aspire Range
• Lifting KnowHow

Products and services

• Anschlagketten (Chain Slings) Chain slings, master links, hooks, and shortening components for industrial lifting operations, sold under POWERTEX, REMA, and other distributed brands.
• Textile Anschlagmittel (Textile Slings) Round slings, webbing slings, Dyneema products, and wear protection for varied lifting applications, including the POWERTEX PRS round slings line.
• Hebezeuge (Lifting Devices) Complete range of manual and powered lifting devices including lever hoists, chain hoists, wire rope hoists, winches, lifting magnets, hydraulic equipment, and load-moving systems.
• Krane und Lastaufnahmemittel (Cranes & Lifting Beams) Cranes, vacuum lifting devices, pallet forks, lifting beams, C-hooks, coil hooks, and grabs for industrial load handling.
• Drahtseile & Zubehör (Wire Ropes & Accessories) Steel wire ropes including standard, stainless steel, high-performance, elevator, and special ropes, plus wire rope accessories such as shackles, thimbles, and rigging screws under the POWERTEX and ROPETEX brands.
• Sicherheit (Cargo Securing & PPE) Lashing chains, anti-slip mats, webbing lashings, edge protection, and fall-protection PPE such as harnesses and carabiners — including POWERTEX r-PET fall-arrest harnesses.
• Aspire Range (Sustainable r-PET Products) Sustainable sub-brand product line including web lashings, round slings, and fall-arrest harnesses manufactured from recycled polyester (r-PET), delivering measurable CO2 reductions versus standard equivalents.
• DGUV Prüfungen (Inspection & Certification Services) DGUV-compliant recurring inspection, testing, and certification of lifting equipment, cranes, and load-securing devices, delivered as a certified service under DGUV 52 / DGUV 100-500.
• Magnetinduktive Seilprüfung MRT (Magnetic Rope Testing) Non-destructive magnetic rope testing for steel wire ropes, detecting internal wire breaks and deterioration in cranes, winches, and lifting systems.
• Inhouse Engineering Custom load-handling attachment and special lifting solution design using Finite Element Method (FEM) analysis for non-standard industrial requirements.
• Schulungen (Training Seminars) Professional training and certification courses covering wire ropes, lifting equipment, crane operation, forklift operation, and height safety, delivered in-house in Düsseldorf or on customer sites.

Quantifiable outcome

• 42% CO2 reduction for r-PET web lashings compared to standard products
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• CrosbycoreChannel Partner/ Reseller/ DistributorGlobal lifting equipment manufacturer whose products are distributed through CERTEX webshop. Product range includes chain hooks, shackles, and load securement equipment.
• PewagcoreChannel Partner/ Reseller/ DistributorAustrian lifting equipment manufacturer specializing in chain components and hoists, distributed through CERTEX product catalog.
• SkyloteccoreChannel Partner/ Reseller/ DistributorGerman fall protection equipment manufacturer whose harnesses and fall arrest systems are sold through CERTEX.
• TractelcoreChannel Partner/ Reseller/ DistributorFrench manufacturer of lifting and fall protection equipment whose products are distributed via CERTEX webshop.
• HolmatrocoreChannel Partner/ Reseller/ DistributorDutch manufacturer of hydraulic tools and equipment distributed through CERTEX product range.
• JDTcoreChannel Partner/ Reseller/ DistributorLifting equipment manufacturer whose products are part of the CERTEX branded product portfolio.
• TaluritcoreChannel Partner/ Reseller/ DistributorMechanical wire rope splicing systems manufacturer - Original mechanical splicing system distributed through CERTEX.
• ElephantcoreChannel Partner/ Reseller/ DistributorChain and lifting equipment manufacturer whose products are distributed through CERTEX webshop.
• Axel Johnson International Lifting SolutionsflagshipStrategic or Co-development PartnerParent company of CERTEX Germany. International group specializing in lifting solutions with operations across Europe and Australia. CERTEX is part of the Lifting Solutions Group umbrella.
• DGUV (German Statutory Accident Insurance)coreStrategic or Co-development PartnerGerman statutory accident insurance provider. CERTEX conducts DGUV-compliant equipment inspections and testing as certified service provider under DGUV standards (DGUV 52, DGUV 100-500).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RUD Ketten Rieger & Dietz: German manufacturer of lifting chains, sling chains, and tire chains. Comparable to CERTEX on industrial chain-based lifting solutions and shares the German DACH customer base.
• Skylotec: German fall protection and PPE equipment manufacturer. Comparable to CERTEX's fall protection / PPE segment; Skylotec products are also distributed through the CERTEX webshop, indicating direct channel overlap.
• The Crosby Group: Global manufacturer of rigging, lifting, and material handling hardware including shackles, hooks, and slings. Directly comparable to CERTEX as both a manufacturer and a competing brand that CERTEX also distributes, serving the same industrial end-markets.
• Van Beest (Green Pin): Dutch manufacturer of shackles, wire rope accessories, and synthetic lifting products. Directly comparable to CERTEX on rigging accessories and lifting hardware, sold through overlapping European industrial distribution channels.
• Tractel: French manufacturer of lifting, hoisting, and fall protection equipment. Comparable to CERTEX in product scope (hoists, cranes, fall protection) and in serving European industrial safety markets; CERTEX also distributes Tractel products.
• Yoke Industrial: Taiwanese manufacturer of rigging hardware including shackles, hooks, and lifting points. Comparable to CERTEX's lifting accessory portfolio and serves overlapping global industrial customers.
• Pewag: Austrian manufacturer of chain, hoists, and tire protection chains. Directly comparable to CERTEX as a lifting-equipment brand; Pewag products are also distributed through the CERTEX webshop, illustrating overlapping channel and product positioning.
• SpanSet: Swiss-origin specialist in load securing, lifting slings, and height safety. Directly comparable to CERTEX in lashing, sling, and fall protection equipment with strong European presence.
• Holmatro: Dutch manufacturer of hydraulic rescue, industrial, and lifting tools. Comparable to CERTEX in industrial hydraulic lifting equipment; Holmatro products are also part of the CERTEX webshop offering.
• Gunnebo Industries: Lifting and material handling equipment manufacturer with strong European footprint. Comparable to CERTEX in product categories (slings, shackles, hoists) and target end-markets (construction, ports, manufacturing).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@The_Lifting_KnowHow_Germany
• Facebookfacebook.com/certex.de
• LinkedInlinkedin.com/company/certex-hebetechnik-gmbh
• Instagraminstagram.com/certexgermany/?igshid=MmJiY2I4NDBkZg%3D%3D

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERTEX Hebetechnik GmbH