CE Sport Therapy
CE Sport Therapy is a Calgary-based athletic and massage therapy clinic founded in 2014, delivering 60-minute one-on-one hands-on treatment sessions to active adults and chronic-pain patients, with secondary revenue from gift cards and an online shop for rehab products and courses.
- Company typePrivate
- Founded2014
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CE Sport Therapy does
CE Sport Therapy operates a single healthcare clinic in Calgary, Alberta, delivering hands-on injury and pain treatment to active adults and chronic-pain sufferers. Founded in December 2014 (originally as Competitive Edge Sport Therapy) and owned by Certified Athletic Therapist Lindsay Langlais, the clinic's core services are 60-minute, one-on-one Athletic Therapy and Registered Massage Therapy sessions, supplemented by specialized modalities including Neurokinetic Therapy (NKT) and Craniosacral Therapy (CST). The clinic also runs a Concussion Specialist service and an Integrative Somatic Therapy offering (provided by Judy Lefort under her own brand, Involution Inc.). Patient acquisition is direct-to-consumer, driven by an educational content engine (blog, YouTube, free downloadable guides for back pain, concussion, and shoulder pain), organic social media (Instagram, Facebook), and a free 30-minute Starter Session that converts prospects into paying patients.
The business operates without a proprietary technology platform; the stack consists of Cliniko for online booking and Squarespace for the website. Revenue is generated primarily through professional service fees for Athletic Therapy and Massage Therapy (reimbursable under most extended health insurance plans in Canada), with secondary streams from gift cards ($50–$250) and a small e-commerce shop selling rehab products and online educational courses. The go-to-market is horizontal, segmented by persona (active adults, chronic-pain sufferers, MVA-recovery patients, and the general pain/injury population) rather than by enterprise or industry vertical, and the clinic operates from a single location at #204 222 16th Ave NE in Calgary with no disclosed expansion plans, institutional investors, or geographic footprint beyond the Calgary market.
CE Sport Therapy firmographics
Firmographics- Name
- CE Sport Therapy
- Legal name
- CE Sport Therapy
- Website
- https://cesporttherapy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CE Sport Therapy is a Calgary-based athletic and massage therapy clinic founded in 2014, delivering 60-minute one-on-one hands-on treatment sessions to active adults and chronic-pain patients, with secondary revenue from gift cards and an online shop for rehab products and courses.
- Ownership category
- akta.pro rank
CE Sport Therapy industry classification
Industry- Product category
- Athletic Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (611620)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
- akta.pro secondary industries
- Sports Massage (HSADAHAC), Craniosacral Therapy (HSADAHAH), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)
Keywords
Where CE Sport Therapy is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CE Sport Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Athletic Therapy Services: Direct patient payments for one-on-one 60-minute athletic therapy sessions. Covered by most extended health insurance plans.
- Massage Therapy Services: Registered Massage Therapy services provided by licensed therapists. Also covered by most insurance plans.
- Shop - Rehab Products and Online Courses: E-commerce sales of rehabilitation products and online educational courses for pain management.
- Gift Cards: Gift cards available in denominations of $50, $75, $100, $150, $200, and $250 for clinic services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Starter Session |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CE Sport Therapy product offering
Product offeringCore offering
CE Sport Therapy provides hands-on athletic therapy, massage therapy, neurokinetic therapy, and craniosacral therapy services to individuals seeking pain relief, injury rehabilitation, and improved physical function. The clinic also operates an online shop selling rehab products, online courses, and gift cards, and offers free educational resources such as back pain, concussion, and shoulder pain guides.
Product overview
CE Sport Therapy is an athletic therapy and massage therapy clinic in Calgary, Alberta, offering a suite of hands-on treatment services and educational resources. The core offerings include Athletic Therapy and Massage Therapy services, complemented by specialized techniques such as Neurokinetic Therapy (NKT) and Craniosacral Therapy. The clinic also operates an online shop selling Rehab Products and Online Courses, along with Gift Cards in various denominations. Free patient resources include a Starter Session consultation, Back Pain Guide, Concussion Guide, and Shoulder Pain Guide. Formerly known as 'Competitive Edge' Sport Therapy, the clinic was founded in December 2014 and is owned by Lindsay Langlais.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free 30-minute starter session allows prospective patients to experience treatment before committing
Companies that use CE Sport Therapy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
CE Sport Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CE Sport Therapy partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
CE Sport Therapy competitors and assessment
Company assessmentDirect peers
- Active Sport Therapy: Calgary-based sport therapy clinic offering athletic therapy, massage therapy, and active rehabilitation for sports injuries and active adults. Closely comparable in service mix, geographic market, and patient persona to CE Sport Therapy.
- Evidence Sport and Spine: Calgary-based sports therapy and spine clinic offering hands-on physiotherapy, sports injury rehabilitation, and active rehabilitation services. Directly competes with CE Sport Therapy in the same Calgary market with similar active-adult and sports-injury patient focus.
- Panther Sports Medicine: Multi-location Calgary sports medicine and physiotherapy provider offering athletic therapy, physiotherapy, massage, and active rehabilitation. Directly comparable to CE Sport Therapy in services, target market (active adults and athletes), and geographic market (Calgary), but operates at a larger scale with multiple clinics.
- Athlete Care Sports Medicine Centres: Multi-location sports medicine and physiotherapy clinic operator in Canada focused on active individuals and athletes, offering athletic therapy-style assessments and rehabilitation. Comparable in target persona (active adults seeking return-to-play treatment) and service philosophy, but operates a multi-clinic model.
Broad incumbents
- Lifemark Health Group: One of Canada's largest rehabilitation and healthcare service operators with hundreds of clinics nationwide offering physiotherapy, massage therapy, and sports injury rehabilitation. Comparable in service mix but operates as a broad national incumbent with significantly greater scale, marketing budget, and payer contracts than CE Sport Therapy.
- FYZICAL Therapy & Balance Centers: Large North American franchise network of physiotherapy and rehabilitation clinics offering hands-on therapy, sports rehab, and balance therapy. Comparable in therapy modalities but operates via a franchise model with significantly broader geographic coverage than CE Sport Therapy's single location.
- CBI Health: National Canadian network of physiotherapy, occupational therapy, and rehabilitation clinics serving both individual patients and third-party payers. Comparable in core therapy services but operates at vastly larger scale with institutional payer relationships that single-location independent clinics cannot match.
Regional players
- Back in Motion Health: Western Canadian multi-clinic physiotherapy and active rehabilitation provider offering sports injury rehab, athletic therapy-adjacent services, and active rehabilitation programs. Comparable in treatment philosophy and active-adult focus but primarily serves British Columbia rather than Calgary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
CE Sport Therapy social profiles
Digital presenceCE Sport Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CE Sport Therapy leadership team
Management profileNumber of profiles
Profiles1 record
CE Sport Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CE Sport Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CE Sport Therapy
What does CE Sport Therapy do?
CE Sport Therapy provides hands-on athletic therapy, massage therapy, neurokinetic therapy, and craniosacral therapy services to individuals seeking pain relief, injury rehabilitation, and improved physical function. The clinic also operates an online shop selling rehab products, online courses, and gift cards, and offers free educational resources such as back pain, concussion, and shoulder pain guides.
Is CE Sport Therapy a public or private company?
CE Sport Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CE Sport Therapy founded?
CE Sport Therapy was founded in 2014. It employs 1 to 10 people.
Where is CE Sport Therapy based?
CE Sport Therapy is headquartered in Calgary, Canada, in the North America region.
How does CE Sport Therapy make money?
Four revenue lines are on record. Athletic Therapy Services are the primary driver. The others are massage Therapy Services, shop - Rehab Products and Online Courses and gift Cards.
Who are CE Sport Therapy's main competitors?
Direct peers on record are Active Sport Therapy, Evidence Sport and Spine, Panther Sports Medicine and Athlete Care Sports Medicine Centres. Broad incumbents are Lifemark Health Group, FYZICAL Therapy & Balance Centers and CBI Health. Back in Motion Health is listed as a regional player.
Does CE Sport Therapy have an API?
No public API is recorded for CE Sport Therapy.
What industry is CE Sport Therapy in?
CE Sport Therapy's product category is Athletic Therapy Services. Its primary akta.pro industry code is HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab, with a secondary code of HSADAHAC, Sports Massage. Its NAICS code is 62134 and its SIC code is 8000.