Ceviche Andina

What Ceviche Andina does

Ceviche Family, trading as Ceviche Ltd, is an independent London-based restaurant group founded by Martin Morales in February 2012 with the opening of Ceviche Soho — the first Peruvian restaurant of its kind in the UK. The group operates six physical venues across London spanning the Ceviche brand (Soho, Old Street — the latter combining restaurant, art gallery, and live music venue) and the Andina brand (Shoreditch/Spitalfields, Notting Hill including an adjacent bakery, Casita Andina in Piccadilly). Its core offering is authentic Peruvian cuisine spanning coastal/Lima-style ceviche and Andean picantería cooking, delivered across multiple dayparts from breakfast and weekend brunch through dinner service.

The group's revenue model is diversified across six streams: dine-in restaurant transactions at all venues (the core stream), delivery via a Deliveroo channel partnership, sale of two published cookbooks (the Ceviche cookbook has sold 130,000+ copies across 13 languages and 20 countries), gift vouchers from £30 redeemable across all locations, cooking masterclasses for groups up to 12, and corporate/private event hire with set menus priced £25-£45 per person. Distribution is direct-to-consumer through owned physical venues in London, supplemented by SevenRooms for reservations, Deliveroo for delivery, and an e-commerce storefront on the company's website for vouchers, cookbooks, and masterclasses. Pricing spans accessible lunch offers (Llama Express: 1 dish £8, 2 for £10, 3 for £12) through premium brunch (£21 all-in + £5 Pisco Sour add-on) and event hire.

Beyond dining, Ceviche Family operates an unusual cultural ecosystem for a restaurant group: a wholly-owned record label (Tiger's Milk Records), an in-restaurant art gallery at Ceviche Old St (with proceeds going to the Amantani charity), and a quarterly La Yapa journal celebrating Peruvian food and culture. The group has received Michelin Guide recognition since 2015, multiple cookbook awards (Sunday Times Food Book of the Year 2013, three World Gourmand Awards 2013, D&AD Award for Book Design 2013), and Time Out Top 10 London restaurant listing for six consecutive years. The company is registered as a UK private limited company (Ceviche Ltd), is founder-owned with no disclosed external funding, and operates with a small headcount (11-50) led by a tenured management team including Managing Director Raquel De Oliveira (founding hire) and Group Head Chef Daniel Ribeiro (internally promoted since 2014).

Name

Ceviche Andina

Legal name

Ceviche Ltd

Website

https://cevichefamily.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceviche Family is a London-based independent restaurant group operating six venues across London under the Ceviche and Andina brands, specializing in Peruvian cuisine. The group serves London diners across dine-in, delivery, private events, and ancillary cookbook, voucher, and masterclass revenues.

Ownership category

akta.pro rank

Product category

Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Peruvian restaurants
• Latin American dining
• Andean cuisine
• Restaurant group
• Hospitality services

Headquarters

HQ city

London, London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across multiple restaurant locations including Ceviche Soho, Ceviche Old St, Andina Shoreditch, Andina Notting Hill, and Casita Andina. Dine-in service with table reservations.
2. Delivery Services: Partnership with Deliveroo for takeaway and delivery services across restaurant brands.
3. Cookbook Sales: Sale of award-winning cookbooks - 'Ceviche' and 'Andina' - through restaurant locations and online. Both cookbooks have won multiple awards and sold over 130,000 copies internationally.
4. Gift Vouchers: Restaurant gift vouchers starting from £30, redeemable at any Ceviche or Andina location.
5. Masterclasses: Cooking masterclasses hosted at restaurants, accommodating groups or individuals up to 12 people per class.
6. Group Bookings and Private Events: Private dining and event hire services across multiple venues with varying capacities, including set menu options from £25-£45 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ceviche Family operates a London-based portfolio of Peruvian restaurants under the Ceviche brand (coastal/Lima cuisine) and the andina brand (Andean cuisine), with dine-in service, set-menu lunches and brunches, and private event hire. The group also sells award-winning cookbooks, restaurant gift vouchers, and cooking masterclasses directly through its own e-commerce storefronts, and operates a record label and contemporary art gallery as part of its cultural ecosystem.

Product overview

Ceviche Family is an award-winning independent London restaurant group founded by Martin Morales, specializing in Peruvian cuisine. The group operates multiple distinct restaurant brands: Ceviche Soho and Ceviche Old St focus on Lima and coastal Peruvian cuisine, while Andina (Shoreditch, Notting Hill) and Casita Andina celebrate Andean cooking. Beyond dining, the portfolio includes two award-winning cookbooks (Ceviche and Andina), a music label (Tiger's Milk Records), an art gallery at Ceviche Old St, restaurant vouchers, cooking masterclasses, and gift cards. The group pioneered Peruvian cuisine in the UK, with Ceviche Soho being the first restaurant of its kind when it opened in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceviche Soho The original Ceviche restaurant located on Frith Street in Soho's Theatreland, combining Peru's Lima and coastal cuisine with London's vibrant culture. Dine-in service with table reservations via SevenRooms, targeted at individual diners and groups seeking authentic Peruvian cuisine.
• Ceviche Old St Award-winning restaurant, contemporary art gallery and live music venue near Old Street station serving dishes and drinks inspired by the coast of Peru, housed in the restored Alexandra Trust Dining Rooms building. Targets diners seeking a combined culinary and cultural experience.
• Andina Shoreditch / Andina Spitalfields Modern 'picanteria' restaurant celebrating the cuisine of the Peruvian Andes with an all-day dining format covering breakfast through dinner. Targets London diners seeking healthy Andean-inspired food and drinks in a vibrant setting.
• Andina Notting Hill Restaurant in Notting Hill serving Andean-inspired dishes with a healthy London twist, complemented by the Andina Bakery offering light bites and pastries. Includes private dining options for events.
• Casita Andina (Piccadilly) Peruvian restaurant in Piccadilly featuring Andean classics and seasonal dishes, with exclusive full venue hire options accommodating up to 124 standing or 56 seated guests for private events.
• Ceviche Cookbook Sunday Times Cookbook of the Year by Martin Morales, a 250-page cookbook with more than 100 recipes covering hot and cold dishes, desserts and cocktails. Sold through restaurant locations and the online gift storefront.
• Andina Cookbook Award-winning cookbook featuring over 110 recipes celebrating Andean cuisine, with stories, photography and traditional recipes. Sold through restaurants and the online gift storefront.
• Restaurant Gift Vouchers Gift vouchers starting from £30, redeemable at any Ceviche or Andina restaurant location, sold through the company's own e-commerce gift storefront.
• Cooking Masterclasses Hands-on cooking masterclasses teaching Peruvian dishes, drinks and ingredients, hosted at Ceviche Family restaurants for groups or individuals up to 12 people per class.

Quantifiable outcome

• Cookbook sales exceeded 130,000 copies across 13 languages and 20 countries
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AmantanicoreOthersAmantani is a charity that works to defend the rights of indigenous children and young people in the Peruvian Andes, providing education, nutrition and access to quality education. Martin Morales, founder, is a Trustee of Amantani. Ceviche Family works regularly with Amantani and supports the charity through art sales at Ceviche Old St Gallery.
• Action Against HungerminorOthersCeviche Family participates in Auction Against Hunger events, London's charity food and drinks party organized by Action Against Hunger. The global humanitarian organization takes action against causes and effects of hunger.
• Sustainable Restaurant AssociationminorOthersCeviche Family's sustainability efforts have been highlighted by the Sustainable Restaurant Association. The restaurants source ingredients predominantly British and local, with 7% sourced from Peru.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo partnership for food delivery services. Ceviche Family restaurants are available on Deliveroo platform for takeaway and delivery orders across London locations.
• SevenRoomscoreTechnology or IntegrationSevenRooms reservation platform integrated into Ceviche Family's website for online table bookings across all restaurant venues including Ceviche Soho, Ceviche Old St, Andina locations, and Casita Andina.

Scale indicators5 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Nobu Restaurants: Global upscale Japanese-Peruvian restaurant brand with a London presence. Comparable for cuisine positioning at the premium end and brand-as-cultural-platform approach, though much larger scale and corporate backing.
• Soho House & Co: Global hospitality membership and restaurant group with multiple London venues. A larger, publicly-listed incumbent operating premium casual London dining at greater scale and capital intensity than Ceviche Family.

Direct peers

• Brasserie Zédel: London grand brasserie (Soho) with comparable all-day dining model, set-menu pricing, and Soho catchment overlap. Direct competitor for similar occasion and price-point diners.
• Dishoom: London-based independent restaurant group with multiple sites (Soho, Shoreditch, Notting Hill, King's Cross) serving Indian cuisine. Operates the same multi-location, cuisine-pioneer model in London with comparable per-cover pricing, brunch-to-dinner daypart coverage, and event/private dining offerings.
• Hawksmoor: London-headquartered independent steakhouse group with 8+ UK sites. Comparable as a multi-site London premium casual dining brand with strong press profile, group-wide brand consistency, and Michelin Guide recognition.
• Chotto Matte: London Nikkei (Japanese-Peruvian fusion) restaurant in Soho with multiple global locations. Overlaps on Peruvian culinary heritage and Soho catchment; relevant comparable for premium Peruvian-adjacent positioning.
• Lima London: Peruvian restaurant in London (Fitzrovia and Shoreditch) from chef Virgilio Martínez. Most direct cuisine peer — competes head-to-head for the same Peruvian dining customer in London.
• Señor Ceviche: London-based Peruvian restaurant group (Soho and King's Cross). Directly competes in the same cuisine category and central London locations as Ceviche Family's flagship sites.
• Sketch London: Multi-room London restaurant concept combining fine dining, brasserie, and afternoon tea with strong design/Instagram profile. Comparable for premium London positioning, multi-daypart offering, and design-led brand differentiation.
• The Wolseley: Iconic London grand café (Corbin & King) offering all-day dining in a heritage setting. Comparable for all-day dining model, brunch positioning, and central London premium casual dining audience.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cevicheuk
• Facebookfacebook.com/CevicheUK
• Instagraminstagram.com/cevicheuk
• LinkedInlinkedin.com/company/andina-ceviche

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceviche Andina